Students - HHL Leipzig Graduate School of Management

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28 Talks at conferences Professor Dr. Bernhard Schwetzler Mergermarket Breakfast “German M&A: post – Crisis Deal Structures” Fairness Opinions Frankfurt/Main, Germany, September 24, 2009 Professor Dr. Bernhard Schwetzler Zur Qualität von Multiples HHL Alumni e.V./finexpert Roundtable Deutsche Bahn AG Berlin, Germany, September 24, 2009 Professor Dr. Bernhard Schwetzler Growth, Inflation and Corporate Value CFA 2009 European Investment Conference Frankfurt/Main, Germany, October 22, 2009 Professor Dr. Bernhard Schwetzler Qualität und Stabilität von Multiples und Beta Faktoren 3. Jahreskonferenz der IACVA-Germany Offenbach, Germany, October 2, 2009 Professor Dr. Bernhard Schwetzler Diversification and Corporate Value U-F Forum, Henkel AG & Co. KGaA Düsseldorf, Germany, October 29, 2009 On October 29 and 30, 2009, the Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung (Academic Society for Marketing and Business Leadership) met in Münster for its semi-annual Leadership Talk. The event commenced at the Alte Feuerwache Research & Programs Professor Dr. Bernhard Schwetzler Wachstum, Inflation und Unternehmensbewertung Lectures on FACT, Freie Universität Berlin Berlin, Germany, November 12, 2009 Chair of Marketing Management Marco O. Sperling Presentation of “Does Cash Burn Holes in Their Pockets? – Evidence on difference of acquirer returns in M&A transactions” HHL Doctoral Colloquium Leipzig, Germany, July 17, 2009 Marco O. Sperling Presentation of “Does Cash Burn Holes in Their Pockets? – Evidence on difference of acquirer returns in M&A transactions” Doktorandenseminar der Rechnungslegungs- Lehrstühle ostdeutscher Hochschulen Leipzig, Germany, October 22, 2009 Marco O. Sperling Presentation of “What Drives the Differences of Returns with Respect to Payment Considerations” HHL Ph.D. Seminar Leipzig, Germany, November 14, 2009 Creativity pays off – impressions from the 57 th Leadership Talk in Münster Participants at the 57 th Leadership Talk in Münster, when Wolfgang Hölker, CEO of Coppenrath Verlag GmbH & Co. KG and host of the evening, provided an extraordinary setting for the society’s general meeting and the traditional fireside chat on “Managing creativity as a means of creating value for the company.” The discussion was initiated by an enthralling talk by Dr. Stefan Tweraser, Country Director of Google Deutschland GmbH. By offering intuitive examples from everyday life, he outlined why creativity is fundamental to the success of Google and how the company manages to maintain high levels of creativity within its workforce. The second half of the Leadership Talk took place at Schloss Wilkinghege in HHL News – wiNter 2009/2010 Participation in conferences Sven Arnold / Alexander Knauer / Alexander Lahmann / Matthias Tischner Doctoral Summer School on Empirical and Quantitative Methods in Business Research at HHL – Leipzig Graduate School of Management Leipzig, Germany, July 13-17, 2009 Marco O. Sperling Doctoral Summer School on Corporate Governance – Centre for Corporate Governance at London Business School London, United Kingdom, September 3-6, 2009 Professor Dr. Bernhard Schwetzler / Sven Arnold / Alexander Lahmann / Marco O. Sperling / Matthias Tischner Doktorandenseminar des HypoVereinsbank- UniCredit Group-Stiftungsfonds in memoriam Giovanna Crivelli zur Förderung bankwissenschaftlicher Nachwuchskräfte Dresden, Germany, November 6-7, 2009 Münster. Lectures by Professor Dr. Manfred Kirchgeorg (HHL), Hartmut Scheffler (TNS Infratest Holding GmbH & Co. KG), Jörg Dederichs (3M Deutschland GmbH) and Professor Dr. Frank T. Piller (RWTH Aachen) demonstrated that creativity truly functions as a value driver across different companies and branches. Two findings are of particular interest: First, creativity is not a function of age. As long as there is an affirmative working environment, creative people maintain their creative energies throughout their entire life. Second, customers are a major source of creativity. Companies that manage to actively involve their customers in the process of improving and developing goods are more likely to achieve a competitive advantage in the marketplace. The next Leadership Talk will take place on April 22 and 23, 2010. Manuel Roj
New book highlight: Live Communication Management In October 2009, “Live Communication Management – Ein strategischer Leitfaden zur Konzeption, Umsetzung und Erfolgskontrolle”, authored by Professor Dr. Manfred Kirchgeorg (Chairholder), Dr. Christiane Springer (Managing Director at the Leipzig School of Media and former Research Associate at the Chair) and Christian Brühe (Group CEO Uniplan) was published. Unique in the renowned Gabler Verlag’s publications list on account of its red cover, the book spotlights Live Communication as a holistic, management-oriented approach. The authors succeed in closing the gap between the aspiration and reality of Live Communication management and so give the field new impulses. The development of Live Communication as well as its impact within brand management and communication management is demonstrated HHL movie for Welcome Days Never before have HHL’s faculty been introduced to new students in such a personal and amusing way as in 2009. The Chair of Marketing Manage- ment, which was responsible for organizing the second day of the Welcome Event 2009, shot a 20-minute movie presented by Research Associate Gunther Greven featuring HHL’s facilities, professors and research associates. The Chair managed to get funding from HHL’s Alumni Association and so was able to hire a professional film team. The results can be seen at www.hhl.de/wordpress Dr. Evelyn Kästner Guest lecturers Dr. Marc Schumacher Director Retail & International Marketing, TOM TAILOR Andreas Koch Director Miles and More Programm, Deutsche Lufthansa AG Klaus Wurpts Managing Director, Wirtschaftsinitiative für Mitteldeutschland Research & Programs 29 with many empirical results. These conceptual thoughts are rounded out with comments and appraisals from renowned experts from research and practice such as Roland Berger (founder of Roland Berger Strategy Consultants), Thomas Gries (Marketing Director at Coca-Cola), Dr. Jesko Perry (Partner at McKinsey) and Prof. Dr. Manfred Bruhn (Universität Basel.) The book is addressed to practitioners, agencies and executives as well as students and researchers who wish to find out more about the organization and the effects of Live Communication concepts. For more information: http://www.live-communication-management.com Beatrice Ermer The impact of the economic crisis on communication budgets In the sixth year of their cooperation, the Chair of Marketing Management together with the Live Communication agency Uniplan GmbH & Co. KG conducted a survey on the impact of the economic crisis on the communication strategies of German companies. 404 leading corporations in nine key New staff Kai Weinrich joined HHL’s Chair of Marketing Management as a Research Associate in November 2009. He graduated from HHL, where he attained a Master of Science in Management with majors in Marketing & Logistics and Strategy & Entrepreneurship. Before joining HHL, he worked as a trademark specialist at Bayer Schering Pharma AG in Berlin. During his studies, he gained further work experience in the marketing of an internet start-up. HHL News – wiNter 2009/2010 sectors were interviewed and the data analyzed. The results revealed that after years of growth, the expenditures for communication were cut severely in 2009 due to the macroeconomic development, particularly in those sectors which are most affected by the financial crisis. Asked about how long they think the downturn will last, the majority of the companies polled said they expect the end by the middle of 2010. However, the Live Trends 2009/10 study shows that industry opinion varies considerably regarding the recession’s intensity and duration. It is mainly above-the-line advertising and live communication instruments that are affected by the budget cuts. This development is surprising but clearly shows that the economic situation is pushing a paradigm shift which has long since become apparent. While one-way communication is becoming less relevant, two-way dialog is gaining in importance. The Internet is taking off and will substitute above-the-line advertising as the new key medium within the next five to seven years, according to the study results. The executive summary of the study was published in November 2009. For more information, contact the Chair of Marketing Management. Beatrice Ermer New staff Manuel Roj joined HHL’s Chair of Marketing Management as a Research Associate in September 2009. He graduated from Eberhard Karls University Tübingen in June 2009 where he attained a Master of Science in General Management. Prior to his masters studies, he received a Bachelor of Arts from the International University in Germany, Bruchsal. During the course of his studies, he focused primarily on Marketing, International Management and Controlling. He gained work experience in different industries, including aviation, metal processing, retail and consulting.
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Page 3 and 4: Highlights New! Part-time M.Sc. Pro
Page 5 and 6: M.Sc. Scholarship for Effective and
Page 7 and 8: Partners Former part-time students
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Page 25 and 26: Guest lecturers Professor Leslie Ho
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Page 35 and 36: The Center for Scenario Planning at
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Students - HHL Leipzig Graduate School of Management

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