Students - HHL Leipzig Graduate School of Management

HHL 

news 

HHL – Leipzig graduate ScHooL of ManageMent 

HHL Open School Initiative – HHL’s 

service to the corporate world 

The interlinking of theory and practice has 

always been at the core of management 

education at HHL – in 1898 as today. In April 

2007, the value and significance of the excellent 

relations HHL has developed with the 

corporate world were recognized when HHL’s 

Open School Initiative was awarded first 

prize in the nationwide competition entitled 

“Exchange processes between academia 

and business” run by Stifterverband für die 

Deutsche Wissenschaft and the Federal Ministry 

of Education and Research (BMBF). 

The two-way transfer of knowledge and experience 

takes many forms: inclusion of practitioners 

in the student selection process, integration 

of field projects into curricula (25 

projects in 2008 and 2009), corporate recruiting 

through company presentations (on 

average 30 per year), founding of start-ups 

and sponsoring, as well as joint research proj- 

ects. HHL is in constant dialog with its business 

partners locally, nationwide, and internationally. 

Demographic development 

and lack of specialists 

Companies often comment that highly qualified 

staff are hard to find, even in the current 

difficult economic climate. HHL’s part-time 

MBA Program and – from January 2011 onwards 

– part-time M.Sc. Program offer excellent 

solutions to this problem. The Integrated 

Management approach developed and applied 

at HHL produces effective and responsible 

business leaders who are well prepared 

to deal with the challenges of today’s international 

business arena. 

Highlights Careers 

Partners 

Executive Education 

Students 

Research 

Background 

WINTER 09/10 

Dr. Harald Langenfeld, Chairman of the Board of the 

Sparkasse Leipzig, talking to HHL M.Sc. students 

Aside from training the next generation of 

executives, HHL also offers programs specifically 

tailored for middle and senior managers 

via its subsidiary HHL Executive. As well as 

receiving updates in all economic and management 

disciplines based on the latest research, 

senior executives also learn to use 

instruments to analyze their personal strengths 

and weaknesses in order to enhance their 

leadership skills. 

A further link in the close relationship between 

HHL and the corporate world is exemplified 

by the Center for Leading Innovation and Cooperation 

(CLIC), which conducts publicly 

funded research projects in collaboration with 

companies all over Germany. CLIC is devoted 

to fostering companies’ ability to innovate 

and to inspiring people in organizations to

Contents 

Highlights pp. 3-5 

New part-time M.Sc. Program 

Transition in Dean’s Office 

Term start at HHL 

KARL-KOLLE-Foundation 

Daniela and Jürgen Westphal Foundation 

M.Sc. scholarships 

Top rankings 

5 th Supervisory Board 

Partners pp. 6-11 

HHL Excellence Dinner 2009 

Part-time MBA alumni support HHL 

Dr. Werner Jackstädt Foundation 

installs chair at HHL 

Interview with Dr. Harald Langenfeld 

HHL’s 1 st International Manager Golf Tournament 

Research at CLIC 

Executive Education pp. 12-13 

New classrooms at HHL’s City Campus 

General Management Program (GMP) 

Students pp. 14-17 

HHL student initiatives 

Students travel the world 

Alumni pp. 18-19 

Interview with alumna Ulrike Friedrich 

Update from the Alumni Office 

Research & Programs pp. 20-41 

News from HHL’s Master programs 

Interview with Christopher (Rusty) Tunnard 

HHL’s Doctoral Program 

Faculty research activities 

Careers pp. 42-45 

1 st European MBA Career Fair 

Placement statistics for HHL’s M.Sc. Program 

Company presentations at HHL 

1st HHL Start-up Career Fair 

HHL’s entrepreneurs 

Background pp. 46-48 

Interview with M.Sc. student 

Benedikt Billmann 

Successful HHL students 

Application deadlines 

Upcoming events 

“HHL’s Open School Initiative bundles our 

exchange processes with the corporate 

world. We want to help our partners keep 

their business up-to-date and ahead of the 

competition by giving them access to our 

state-of-the-art management know-how, 

highly skilled faculty, and innovative 

students.” 

Professor Dr. Hans Wiesmeth, 

Dean of HHL 

build the bridges crucial to innovation and 

value creation. Another forum in which exchange 

between HHL and the corporate 

world regularly takes place is HHL-Unternehmergespräche 

(discussion events), a product 

of the “HHL: Partner for business” philosophy. 

Since 2006, this event has been staged 

with the generous support of PC-Ware Information 

Technologies AG, Chamber of Com- 

“At HHL Executive, we develop General 

Management Programs with our clients for 

executives who already have several years 

professional experience. Based on the 

latest business management expertise, 

all programs can be tailored to company 

requirements and adapted to the needs of 

senior managers.” 

Jana Studemund, 

Managing Director / 

HHL Executive GmbH 

merce and Industry Leipzig (IHK zu Leipzig) 

and the German Association for Small and 

Medium-sized Businesses (BVMW). The 

Open School Initiative has already given rise 

HHL News – wiNter 2009/2010 

to a wide range of services offered to the 

mutual benefit of both companies and HHL 

itself. To ensure the sustainability of the 

initiative, HHL is planning to set up an interdisciplinary 

Open School Center to coordinate 

and expand the flourishing exchange processes 

between HHL and its business partners. 

Volker Stößel 

“The part-time MBA Program at 

HHL allows me to directly apply 

newly-gained insights in my daily 

work. I benefit from the fruitful 

exchange with my colleagues 

and from new perspectives 

on business management.” 

Melanie Jaklin (P5), 

Executive Vice President 

Human Resources / Jenoptik AG 

“BASF’s commitment to HHL – whether 

at the HHL organized football tournament 

between Europe‘s top business schools, 

the Welcome Event for students at the 

beginning of the academic year or through 

recruiting workshops – allows us to stay 

closely connected to the talent pool while 

benefitting from the suggestions and 

impulses derived from our interaction 

with the students and faculty.” 

Dr. Reinhard Katz, Group Vice President 

Change Management and Projects / 

BASF SE

Highlights 

New! Part-time M.Sc. Program starts in 2011 

HHL’s new part-time Master of Science in Man- 

agement (M.Sc.) kicks off in January 2011. 

Admission to the two-year course, which will 

Transition in Dean’s Office at HHL 

HHL will face a change in the Dean’s Office. 

Professor Dr. Hans Wiesmeth’s five-year 

contract will expire in the end of March 2010, 

and he will be returning to TU Dresden, to 

resume the Chair of Economics, focussing 

on Allocation Theory. Currently, interviews 

with potential successors for the position as 

Dean of HHL are underway. 

Course for sustainable 

growth is set 

During his five years as Dean of Germany’s 

oldest business school, Wiesmeth was able to 

set the course for HHL’s sustainable growth. 

Under his leadership, the school’s strategy 

was formulated in the paper “HHL 2020” on 

the basis of its mission to educate effective 

and responsible business leaders through excellence 

in teaching, research and practice. In 

parallel, a fundraising plan was developed to 

facilitate the realization of the strategy. The implementation 

phase is now well underway, 

and initial positive results have been achieved. 

HHL is aiming high for the years ahead, target- 

ing a ranking among the top 10 European 

business schools by the year 2020. An important 

prerequisite for success in reaching this 

ambitious goal is growth: a doubling of the 

number of students, and expansion of the 

chairs, research centers, and service providers. 

In the past five years HHL’s high standards 

of quality have been maintained and 

normally take place every fortnight on Friday 

evening and Saturday on HHL’s campus, requires 

a business studies-related Bachelor or 

even raised, as has been confirmed through 

the accreditation of all the study programs by 

the German agency ACQUIN as well as the 

maintenance of institutional accreditation by 

AACSB International. HHL is still one of only 

three business faculties in Germany to boast 

the AACSB seal of quality. 

Collaboration of HHL with 

businesses intensified 

Wiesmeth was able to establish HHL in the region 

and beyond as a partner and a place for 

collaborative knowledge generation bringing together 

management know-how and management 

practice. The HHL Open School Initiative 

bundles the manifold exchange processes between 

academia and the corporate world. Aside 

from field projects that confront teams of HHL 

students with real-life business challenges, regular 

Unternehmergespräche and other events 

with entrepreneurs connect HHL with companies 

in the region. 

Fields for growth expanded 

Dean Wiesmeth’s period of office also saw the 

beginning of HHL’s expansion. On September 

1, 2007, the Heinz Nixdorf Chair of IT-based Logistics 

was established. The Center for IT-based 

Logistics Leipzig (CITLOG) at this Chair has been 

supported by the Leipzig Foundation for Innovation 

and Technology Transfer since January 1, 


a degree in a traditional, single-stage program 

(Diploma). The part-time M.Sc. content is 

closely related to the curriculum of the full-time 

M.Sc. course and is designed to prepare 

effective and responsible business leaders for 

the challenges of the 21 st century. Courses are 

taught completely in English. Participants will 

benefit from a state-of-the-art, practice-oriented 

management education, highly commit- 

ted faculty and staff as well as an international 

student body. 

HHL’s new part-time M.Sc. Program starts in 

January 2011. The application deadline is 

November 1, 2010. Further information at: 

www.hhl.de/part-time-msc 

Professor Dr. Hans Wiesmeth (center) with Dr. Annette 

Schavan (Federal Minister of Education and Research) 

and Dr. Arend Oetker during the award ceremony for 

the HHL Open School Initiative (May 2007) 

2008. On March 1, 2009, the Center for Scenario 

Planning financed by Roland Berger Strategy 

Consultants was launched. The support of 

the Dr. Werner Jackstädt Foundation and of the 

Stifterverband für die Deutsche Wissenschaft 

resulted in the establishment of the Dr. Werner 

Jackstädt Chair of Economic and Business 

Ethics on September 1, 2009. This Chair 

transitioned smoothly from the former DOW 

Research Professorship for Sustainabilty and 

Global Ethics supported by DOW Germany. 

Additionally, since 2005 the following excellent 

research centers have been set up, financed 

solely by third-party funds: Center for Healthcare 

Management, Center for Leading Innovation 

& Cooperation, Center for Corporate Transactions 

und Center for Financial Reporting & 

Consolidation. Flanking the increased student 

numbers, more administrative staff are also 

gradually being recruited. 

3

4 Highlights 

Term starts at HHL with 153 new students from 26 countries 

A grand total of 153 students from 26 countries 

have enrolled in HHL’s programs for the 

Fall term 2009. Among them are 40 exchange 

students from HHL’s ever-increasing network 

of international partner universities, currently 

totaling 104. This means that the proportion 

of international students at Germany’s oldest 

business school lies at around 40%. 

KARL-KOLLE-Foundation supports HHL 

Academia and research are the endowment focus 

of the KARL-KOLLE-Foundation, which was created 

in 1998 by the Dortmund-based entrepreneur Karl 

Kolle (1913-2008). From the “KARL KOLLE Library 

of Strategic Management and Organization” to a 

prize for an outstanding master thesis, the 

involvement of the KARL-KOLLE-Foundation at 

Germany’s oldest business school is as varied as 

it is effective. With a master thesis entitled 

“Enterprise succession in small and medium-sized 

family businesses,” M.Sc. graduate Cora Theißen 

was the first winner of the KARL KOLLE Prize for 

Strategic Management at HHL, receiving her 

award at the end of July 2009. In 2008, scholarships 

for highly qualified students from Eastern 

Europe were awarded by the KARL-KOLLE- 

Foundation to Andrey Sereda (Russia) and Sona 

Žácková (Czech Republic). Ms. Žácková is also the 

recipient of the DAAD Prize “Best International 

Student” in 2009. The prize is awarded by the 

German Academic Exchange Service (DAAD) to 

foreign students at German universities in order 

to honor superior academic achievements in 

combination with exemplary contributions to 

the life of the institution and strong social or 

intercultural commitment. In 2009, the KARL- 

KOLLE-Foundation awarded scholarships to 

Tatiana Bazhenova (Russia), Tarlan Mammadov 

(Azerbaijan), Karol Ceynowa (Poland), 

The enrollment ceremony 

for all new 

students took place 

on September 8, 

2009. After a speech 

by special guest 

Dr. Michael Mertin, 

Chairman of the 

Board of Jenoptik 

AG, the new students 

all registered 

in the HHL Enrollment 

Book. Dean 

Professor Dr. Hans 

Wiesmeth said: 

“We are pleased to 

welcome the new HHL students. The training 

of effective and responsible leaders begins 

right at the start of their studies at HHL during 

the Welcome Days. In this context, we are 

grateful to the Dr. Werner Jackstädt Chair of 

Economic and Business Ethics for organizing 

the event as well as Evonik, BASF, the Union for 

the Mining, Chemical, and Energy Industries 

Igor Stepanishchev, and Ramilya Sufianova (both 

Russia). Besides their KARL KOLLE Scholarships, 

the three Russian students are also being 

supported by the DAAD. 

Friends of HHL: Daniela and Jürgen 

Westphal Foundation 

Since 1997, the Daniela and Jürgen Westphal 

Foundation for the Advancement of Private 

Universities has generously provided scholarships 

for HHL students to help them finance their studies 

abroad. The foundation was established in 1987 

by Dr. Jürgen Westphal, long-serving Finance 

Minister of Schleswig-Holstein and member of 

the Constitutional Court of Hamburg, and his wife 

Daniela, owner of a public relations company. 

Dr. Westphal explains their motivation: “Private 

universities in Germany are important for enabling 

highly qualified students to develop their own 

personalities.” 


(IG BCE) and the German Federation of 

Chemical Employers’ Associations (BAVC) for 

their support and their involvement during the 

second day of our enrollment event. The new 

HHL students discussed in detail various 

aspects of the so-called “Wittenberg Process” 

between the partners in the chemical 

industry, an agreement which is considered 

exemplary for the way in which sustainability 

and accountability in business practice can 

function in industry.” HHL’s eventful history as 

well as its good relations with the University of 

Leipzig were also highlighted during the enrollment 

ceremony. The Rector of the University 

of Leipzig, Professor Dr. Franz Häuser, 

returned a well-preserved ceremonial gown 

which had originally been donated to the 

Dean and the Rector of the Handels-Hochschule 

Leipzig in 1930. 


HHL is one of only five tertiary institutions in 

Germany which is supported by the foundation. 

Each year scholarships are offered for overseas 

studies, special research projects or for a period of 

research abroad in connection with a doctoral 

thesis. HHL’s Diploma graduate Uta Fischer (K22) 

received a scholarship for her term abroad at the 

Solvay Business School (Belgium). “Some people 

think that all students of private universities are 

well-off. This is definitely not the case. The Daniela 

and Jürgen Westphal Foundation is aware of this, 

and supports students, who not only demonstrate 

motivation and academic skills but also financial 

need,” says Fischer. Since its start, a total of 184 

students have received a scholarship, which, on 

average, is worth EUR 2,500 to EUR 3,000.

M.Sc. Scholarship for Effective 

and Responsible Leadership 

From left to right: Sabrina Noack and Svenja Klups 

In 2009, HHL offered three new scholarships, 

each to the value of EUR 15,000, to outstanding 

applicants for the 18-month Master 

Program in Management (M.Sc.). The Scholarship 

for Effective and Responsible Leadership 

supports HHL’s mission “to educate effective 

and responsible business leaders 

through excellence in teaching, research, and 

practice” and targets high potential students. 

Selection criteria include a first degree in 

business or economics, a high GMAT score 

as well as the submission of an essay in English. 

Candidates are expected to demonstrate 

willingness to achieve high goals, leadership 

qualities, as well as commitment in 

the area of sustainability. In September 2009, 

the scholarships were awarded to Svenja 

Klups (23) and Sabrina Noack (23). Sabrina 

Noack, who completed her Bachelor studies 

5 th Supervisory Board appointed 

Honorary Chair: Dr. jur. Dr. h.c. Ludwig Trippen, 

Chair: Dr. Tessen von Heydebreck 

(Deutsche Bank Foundation), Deputy Chair: 

Wolfgang Topf (Chamber of Industry and 

Commerce Leipzig), Dr. Matthias Afting 

(Deutsche Bahn), Torsten Griess-Nega 

(Steinbacher Treuhand GmbH), Burkhard 

Jung (Lord Mayor of Leipzig), Dr. Harald Langenfeld 

(Sparkasse Leipzig), Dr. Johannes 

Meier (Xi GmbH), Professor Dr. Georg Milbradt 

(Kramer Foundation; former Prime Minister of 

Saxony), Professor Dr. Danica Purg (IEDC- 

Bled School of Management, Slovenia), 

Josef Rahmen (LVV Leipziger Versorgungs- 

und Verkehrsgesellschaft mbH), Bernd Staudinger 

(Daimler Corporate Academy), Frank 

Highlights 5 

at the Catholic University of Eichstätt-Ingolstadt 

(KU), says: “For me, 

the HHL Scholarship for Effective 

and Responsible Leadership opens 

up the great opportunity to study at 

one of Germany’s leading business 

schools. Not only the excellent aca- 

Colour on white background 

demic education but also HHL’s 

uniquely close ties to leading international 

companies, especially in the 

field of consulting, are very valuable 

Colour on black background 

for my future career.” In her essay entitled 

“Important Impediments for Effective 

and Responsible Leadership,” 

Noack concludes: “Effective and responsible 

leadership is the Mono sum to be used on of multi-coloured correct 

background 

where there is doubt over legibility of colour version 

decisions.” Svenja Klups is also delighted 

about the scholarship and says: “I chose 

HHL because it combines all the factors 

which I personally consider most important 

Mono on white background 

for a top business school: excellent education 

with high degree of practical relevance 

as well as extremely motivated and international 

fellow students.” 


Stelzner (Association of Friends of HHL; Siemens 

AG Leipzig), Friedhelm Wachs (HHL 

Alumni e. V.; Wachscommunication GmbH), 

Professor Dr. Gerhardt Wolff (formerly VNG – 

Verbundnetz Gas Aktiengesellschaft). 

The new Supervisory Board will hold office 

for the 4-year period from November 1, 2009 

to October 31, 2013. 

At the same time, we express our warmest 

thanks to the members of the previous Supervisory 

Board for their commitment to 

HHL, for their advice and their tangible support 

in many ways over the years. We are 

particularly grateful to Dr. h.c. Bernhard Wal- 


Reversed out on black background 

New M.Sc. Scholarship for Effective and 

Responsible Leadership 2010 

Students applying for HHL’s M.Sc. Program 

starting in September 2010 are eligible for 

the scholarship. The application deadline is 

June 20, 2010. More information: 

www.hhl.de/scholarship 

Mono on gradated backgrounds 

(maximum dark background shown here) 

Top rankings 

Financial Times: 

Appearance for the first time in the Financial 

Times’ “European Business Schools” ranking, 

HHL’s full-time MBA Program was rated 

as No. 1 in Germany and No. 34 in Europe. 

(Financial Times, December 2009) 

Trendence: 

Students vote: HHL is one of Germany’s favorite 

business Business schools. School 

Rankings 2009 

(trendence Institute, October 2009) 

Rankings 2009 

Findyourmba.com: 

HHL’s full-time MBA Program is ranked fourth in 

the MBA Rising Stars survey. The ranking consists 

of those top 10 international business schools 

Business School 

and their Rankings MBA programs 2009 which made a significant 

improvement in the past two years. 

(Findyourmba.com, November 2009) 

Eduniversal: 

Deans’ voting: HHL was given 4 palms out of 5 

and thus Business belongs School to the group of internationally 

Rankings 2009 

known “Top Business Schools.” 

(Eduniversal, October 2009) 

ter, Chair of the Supervisory Board from 2001 

to 2009, and Professor Dr. Dr. h.c. mult. 

Heribert Meffert, member of the Supervisory 

Board from 2001 to 2009, and prior to that 

Dean and Managing Director of HHL from 

1995 to 1997. Both were driving forces in the 

implementation of the fundraising program 

for the growth strategy “HHL 2020.” Special 

thanks are also due to Professor Dr. Dr. h. c. 

Wolfgang Lassmann, Dr. Heino Fassbender, 

and Professor Dr. Heinz Klinkhammer, who 

have contributed invaluably to the HHL success 

story as members of the Supervisory Board 

since 1998, 2000, and 2005 respectively. 

Gisela David 


Rankings 2009 



Rankings 2009

6 Partners 

HHL Excellence Dinner 2009 – 

raising funds for HHL’s growth strategy 

Supporters at the 

HHL Excellence Dinner: 

Deutsche Bank AG 

SAM Sachsen Asset Management GmbH 

Leipziger Stadtbau AG 

Heinz Nixdorf Foundation 

Dr. Horst and Elfriede Saalbach 

Professor Dr. Georg Milbradt 

HHL Alumni e. V. 

Winfried and Ute Pinninghoff 

Dr. Nikolaus Petersen 

Merkur Druck- und Kopierzentrum GmbH 

Fujitsu Technology Solutions GmbH 

CosiFan Computersysteme GmbH 

LIB-IT GmbH 

Part-time MBA class P3 of HHL 

Telefonanlagenbau Spanka GmbH 

Cultur&WerbeCompany Pasemann 

Fairgourmet GmbH 

Shape the future. Support HHL! 

Account name: 

Handelshochschule Leipzig gGmbH 

Bank: Sparkasse Leipzig 

Bank code: 860 555 92 

Account number: 1100 104 956 

IBAN: DE59 8605 5592 1100 1049 56 

BIC (SWIFT CODE): WELADE8LXXX 

Purpose of payment: Spende/Donation 

We also very much appreciate endowments 

to HHL’s Kramer foundation: 

Account name: Kramerstiftung der HHL 

Bank: Deutsche Bank AG 

Bank code: 860 700 00 


IBAN: DE90 8607 0000 1719913 00 

BIC (SWIFT CODE): DEUTDE8LXXX 

Purpose of payment: Zustiftung/Endowment 

Contact: 

Ulrike Maria Dienemann (née Buchheim) 

Head of Business Development 

Phone: +49 341 9851-618 

E-mail: ulrike.dienemann@hhl.de 

The second “HHL Excellence Dinner” was 

held on September 17, 2009, at the Ringcafé 

in Leipzig. As in the year before, HHL invited 

around 100 guests to this fundraising event 

to support the success of HHL and its vision 

“HHL 2020:” to become one of the Top 10 

business schools in Europe, to double the 

number of students, and to strengthen faculty 

and research. Representatives from the 

worlds of business, politics and society attend- 

ed the HHL Excellence Dinner and donated 

almost EUR 100,000 to support the education 

of effective and responsible business lead- 

A toast to the keynote speaker Professor Dr. Hubert Burda (center left) 

ers. The HHL community says THANK 

YOU! After a short welcome speech by Professor 

Dr. Georg Milbradt, former Prime Minister 

of Saxony who has been Chair of the 

Kramer Foundation of HHL since January 

2009, this year’s keynote speech was given by 

Professor Dr. Hubert Burda, CEO of Hubert 

Burda Media. He highlighted the importance 

of a comprehensive education. One of the 

most prominent publishers in the Germanspeaking 

world, Professor Burda particularly 

emphasized the relevance of knowledge in 

the field of media as a challenge for future 

managers. Following Professor Burda’s dinner 

speech, two HHL students – Uta Fischer 

and Friedrich von Bernewitz (both K22) – told 

the guests what studying at HHL is like, what 

challenges they face and pointed out the value 

of an interdisciplinary education. In addi- 

tion to knowledge acquisition, interpersonal 

and intercultural relationships are just as essential 

for HHL students who come from all 

over the world. From the very first day at 


HHL, they become part of a vibrant international 

network – the HHL community. Inspired 

by their enthusiasm, participants at the Excellence 

Dinner showed their commitment 

through donations to the Kramer Foundation, 

the charitable organization which helps finance 

HHL. On this occasion, HHL was very 

proud to announce two major new supporters. 

The Dr. Werner Jackstädt Foundation 

has established the Dr. Werner Jackstädt 

Chair of Economic and Business Ethics held 

by Professor Dr. Andreas Suchanek (see 

page 8). Since Fall 2009, Roland Berger Strat- 

egy Consultants has been supporting the Cen- 

ter for Scenario Planning at the Chair of Strategic 

Management and Organization headed by 

Professor Dr. Torsten Wulf (see page 35). 

We are very grateful for support from SAM 

Sachsen Asset Management GmbH, who 

sponsored the 2009 HHL Excellence Dinner, 

the Heinz Nixdorf Foundation, Leipziger 

Stadtbau AG, Dr. Horst and Elfriede Saalbach 

and many others (see the following 

list). We also thank Deutsche Bank AG for its 

donation of EUR 1 for every EUR 2 given by 

other donors. Professor Dr. Hans Wiesmeth, 

Dean of HHL, summarized: “HHL is on the 

path to even greater success and we are 

very glad to welcome new supporters joining 

us in our endeavor. We invite companies, 

foundations and anybody who believes 

in the importance of an excellent education 

for tomorrow’s business leaders to come 

and speak to us. We hope to see you at the 

next HHL Excellence Dinner.”

Partners 

Former part-time students support HHL 

HHL's part-time MBA class P4 

There are many ways for HHL alumni to support 

their Alma Mater. The part-time MBA 

classes P3 and P4 showed their strong ties 

with HHL on the occasion of the second Ex- 

Supporters of HHL 2009 

GOLD PARTNERS 

(EUR 100,000 and more) 

Chamber of Commerce and Industry Leipzig 

Deutsche Bank AG, Frankfurt/Main 

Dr. Werner Jackstädt Foundation, Wuppertal 

Heinz Nixdorf Foundation, Essen 

Leipzig Foundation for Innovation 

and Technology Transfer, Leipzig 

Roland Berger Strategy Consultants GmbH, 

Munich 

Stadt- und Kreissparkasse Leipzig 

SILVER PARTNERS 


Academic Society for Marketing and 

Business Leadership, Leipzig 

BASF SE, Ludwigshafen 

Gudrun Demling, Bavaria 

KWL – Kommunale Wasserwerke Leipzig 

GmbH, Leipzig 

Peter Pribilla-Stiftung, Munich 

Sachsen Bank, Leipzig 

Stifterverband für die Deutsche 

Wissenschaft, Essen 

Uniplan International GmbH & Co. KG, Cologne 

VNG – Verbundnetz Gas Aktiengesellschaft, 

Leipzig 

BRONZE PARTNERS 


Association of Friends of HHL, Leipzig 

Bertelsmann AG, Gütersloh 

Brunswick Group GmbH, Frankfurt/Main 

CMS Hasche Sigle, Berlin 

Daimler AG, Stuttgart 

Dr. Horst Saalbach, West Palm Beach, Florida 

cellence Dinner 

when members 

of the P3 class 

made a donation 

to HHL’s Kramer 

Foundation. 

Melanie Janke, 

P3 alumna, announced 

this at 

the fundraising 

event. The whole 

P4 class showed 

its commitment 

by supporting the 

project “444 motto chairs.” P4 is now the 

owner of the second golden seat plate in lecture 

hall 110. “On the one hand, we wanted 

a reminder of our time at HHL, which we look 

We would like to express our deep appreciation to all our financial partners. 

Duff & Phelps GmbH, Munich 

Ernst & Young Foundation, Stuttgart 

Henkel KGaA, Düsseldorf 

Helmholtz Centre for Environmental 

Research – UFZ, Leipzig 

HHL Alumni Association, Leipzig 

KARL-KOLLE-Foundation, Dortmund 

MLP Finanzdienstleistungen AG, Heidelberg 

Robert Bosch GmbH, Stuttgart 

SAM Sachsen Asset Management GmbH, 


SV SparkassenVersicherung Holding AG, 

Stuttgart 

The Boston Consulting Group GmbH, Munich 

TomTom Work, Leipzig 

Umedicon GmbH, Chemnitz 

Vita 34 AG, Leipzig 

Volksbank Leipzig eG, Leipzig 

CIRCLE OF FRIENDS 

Arthur D. Little, Wiesbaden 

BDO Deutsche Warentreuhand AG 

Wirtschaftsprüfungsgesellschaft, Leipzig 

Blue Corporate Finance AG, Leipzig 

Booz & Company, Munich 

Bundesarbeitgeberverband Chemie e.V., 

Wiesbaden 

Bundeszahnärztekammer, Berlin 

BVK Group, Berlin 

Conogy GmbH, Berlin 

CSSA Chemie-Stiftung Sozialpartner- 

Akademie, Wiesbaden 

Deutsche Vermögensverwaltung AG, Cologne 

Dr. jur. Dr. h.c. Ludwig Trippen, Münster 

E. Breuninger GmbH & Co., Stuttgart 

ECG Erdgas-Consult GmbH, Leipzig 


In the name of the part-time MBA class P3 Melanie Janke 

announced the endownment for the Kramer Foundation 

back on with fondness and gratitude, and on 

the other hand we wanted our successors to 

be reminded of us too,” is how Jaroslaw Smialek 

describes the class’ thoughts. HHL 

thanks all members of the two part-time 

MBA classes and wishes them all the best for 

their further careers! 

E.ON AG, Düsseldorf 

envia Mitteldeutsche Energie AG, Chemnitz 

Ernst & Young AG, Frankfurt/Main 

Evonik Industries AG, Essen 

Freudenberg (FV Service KG), Weinheim 

German Private Equity and Venture Capital 

Association, Berlin 

Gruner + Jahr AG & Co KG, Hamburg 

Hoesch + Partner GmbH, Frankfurt/Main 

HR factory GmbH, Unterföhring 

KIROW Leipzig AG, Leipzig 

Lazard & Co. GmbH, Frankfurt/Main 

Leonardo & Co. GmbH & Co. KG, Frankfurt/Main 

Maryme Ltd., Berlin 

McKinsey & Company Inc., Frankfurt/Main 

Mercedes-Benz Niederlassung Leipzig 

Merkur Druck- u. Kopierzentrum GmbH, Leipzig 

Mister Spex GmbH, Berlin 

Niemanns Tresor, Leipzig 

Nils Kambach, Berlin 

OC&C Strategy Consultants GmbH, Düsseldorf 

PC-Ware Information Technologies AG, Leipzig 

PETERSEN GRUENDEL Rechtsanwälte 

Steuerberater, Leipzig 

Philipp Klöckner, Berlin 

PricewaterhouseCoopers AG, Frankfurt/Main 

Public Relations v. Hoyningen-Huene, Hamburg 

Stadtwerke Leipzig GmbH, Leipzig 

Searchmetrics GmbH, Berlin 

SunCoal Industries GmbH, Königs Wusterhausen 

Taschenkaufhaus GmbH, Leipzig 

Telefonanlagenbau Spanka GmbH, Schkeuditz 

Tchibo direct GmbH, Hamburg 

URSA Deutschland GmbH, Leipzig 

7

8 Partners 

Dr. Werner Jackstädt Foundation finances Dr. Werner Jackstädt 

Chair of Economic and Business Ethics at HHL 

EUR 1.5 million for HHL’s Dr. Werner Jackstädt Chair 

of Economic and Business Ethics. From left to right: 

Professor Dr. Heribert Meffert, Dr. Marc Kanzler, Professor 

Dr. Hans Wiesmeth, Professor Dr. Andreas Suchanek 

Business Ethics has become more and more 

important for today’s managers and in fact has 

been at the core of HHL’s education from the 

beginning. We are very proud that the Dr. 

Werner Jackstädt Foundation, Wuppertal, decided 

to fund the Dr. Werner Jackstädt Chair of 

Economic and Business Ethics together with 

the Stifterverband für die deutsche Wissen- 

schaft at HHL to the tune of EUR 1.5 million 

over the next five years. Dr. Marc Kanzler, 

Board Member of the foundation, announced 

the commitment during the 2009 

HHL Excellence Dinner: “Everyone who is 

able to do so should help prepare young 

people for the challenges ahead. The Dr. 

Werner Jackstädt Foundation supports the 

education of effective and responsible business 

leaders. We think that future managers 

should be urged to think about ethical issues 

and develop an attitude which leads to more 

than just the sustainable growth of their 

company. Through our funding for HHL we 

are supporting not only education in this field 

but also research activities and the transfer 

of this expertise back to business.” Professor 

Dr. Andreas Suchanek, holder of the new Dr. 

Werner Jackstädt Chair of Economic and Business 

Ethics: “In teaching and research we focus 

on successful social cooperation, which is 

also related to fairness, sustainability, respect, 

responsibility and trust. We speak about obstacles 

and ways of dealing with them. This is par- 


ticularly interesting when it comes to restrictive 

regulations or competition – usually situations 

which are the opposite of cooperation. We develop 

and teach approaches which help managers 

dealing with daily challenges. The HHL 

community very 

much appreciates 

the support of the 

Dr. Werner Jackstädt 

Foundation 

and the Stifterverband 

für die deutsche Wissenschaft and says 

THANK YOU! This is another step forward in 

realizing our strategic goals. There are many 

more steps to be taken. If you are interested in 

learning more about our plans and how you can 

join us in implementing our growth strategy 

“HHL 2020”, please contact: 

Dr. Harald Langenfeld, Chairman of the Board of the Sparkasse Leipzig 

Interview 

Dr. Harald Langenfeld 

HHL news: The Sparkasse Leipzig is 

strongly involved in the area of education. 

What are the reasons for this? 

Dr. Harald Langenfeld: Economic and social 

development has been moving in a clear 

direction: we are becoming a knowledgebased 

society. Educational capital, in the 

form of well-trained and academically 

qualified labor, is the central basis of 

Germany’s economic competitiveness and 

power of innovation. Local educational 

opportunities – especially at college and 

university level – are an increasingly important 

location factor. The American statesman 

Benjamin Franklin said, “an investment in 

knowledge always pays the best interest.” 

The Sparkasse Leipzig strives to strengthen 

Leipzig as a center of research and innovation. 

We believe that support for science 

and research, as well as providing learning 

opportunities for a wide cross section of 

the population, is a significant part of our 

corporate responsibility. 

HHL news: How would you describe the 

partnership between your company and 

HHL? 

Dr. Harald Langenfeld: We have supported 

HHL from the start and are proud to help lay 

the foundation for the education of talented 

young executives. Since 1993, we have 

been a member of the Board of Trustees of 

the Kramer Foundation and have funded the 

Sparkassen-Finanzgruppe Chair of Macroeconomics 

headed by Prof. Dr. Wilhelm 

Althammer. The chair focuses on macroeconomic 

theory and its implications for 

Ulrike Maria Dienemann 

Head of Business Development 

Tel: +49 341 9851-618 

Fax: +49 341 9851-711 

E-mail: ulrike.dienemann@hhl.de 

Internet: http://www.hhl.de/support-hhl/ 

economic policy, especially in the field of 

international economic relations. Its research 

centers on international economic policy, 

environmental policy and their interaction. 

The chair has proved to be a very effective 

way of connecting support for research and 

education on a long-term basis. 

HHL news: From your point of view: what 

does a manager need today? 

Dr. Harald Langenfeld: Certainly there are a 

number of characteristics that a manager 

needs to have to be successful – leadership 

qualities, assertiveness, the ability to think 

strategically and in terms of day-to-day 

management, to name just a few. Recent 

history – the financial crisis, corruption affairs, 

spying scandals, and failed takeovers – has 

shown that good management depends first 

and foremost on the right attitude. Good 

managers build trust. They build trust 

through honesty, frankness, and credibility in 

their everyday dealings with staff, business 

partners, clients, and society at large. 

Sustainable thinking and acting are more 

important than ever before.

Partners 

HHL’s 1 st International Manager Golf Tournament 

tees off to a great start 

Award ceremony with tournament patrons 

Dr. Horst Saalbach (fourth from right) and 

Professor Dr. Georg Milbradt (right) 

On September 18, 2009, HHL’s 1 st Internation- 

al Manager Golf Tournament took place at 

the Golfplatz Noitzscher Heide. HHL invited 

regional and international business leaders to 

prove themselves on the golf course and to 

support HHL’s successful Entrepreneurship 

Program. The Golf Cup was held under the 

patronage of Dr. Horst Saalbach, initiator and 

main sponsor of the cup and member of 

HHL’s Board of Trustees. Other patrons were 

Professor Dr. Georg Milbradt, former Prime 

Minister of the Free State of Saxony and now 

Chairman of HHL’s Kramer Foundation, Chris- 

tian Strenger, member of the supervisory 

board of DWS Investments and Wolfgang 

Expanding successful partnership 

Two years ago, HHL and the ISM University 

of Management and Economics in Vilnius, 

Lithuania, signed a coorporation agreement on 

mutual student exchange. ISM was established 

in 1999 as the first privately-owned institution 

of management education in Lithuania. 

The Executive Management of HHL took the 

opportunity to visit the partner school in 

November 2009 and agreed to the expansion 

of the fruitful cooperation. 

Topf, President of the 

Chamber of Commerce 

and Industry 

Leipzig (IHK zu Leipzig). 

The day of the 

tournament was perfect. 

The weather was 

sunny and the 60 golfers 

and spectators enjoyed 

themselves on 

the course. After the 

tournament, Dean Professor 

Dr. Hans Wiesmeth 

and Chancellor 

Dr. Judith Marquardt 

together with Professor 

Dr. Georg Milbradt gave insights into HHL’s 

management education and its importance 

for future business leaders, and thanked all 

the event’s supporters. Helmut Sixt, President 

of the Golfclub Leipzig e.V. and Ekkehard 

Becher, Secretary of the club, announced 

New partner in Russia 

with Lithuania HHL and the Plekhanov Russian Academy of 

Economics have agreed to launch an exchange 

program in 2010. Plekhanov Russian Academy 

of Economics is located in Moscow, Russia. The 

academy has the highest level of accreditation 

from the Ministry of Education and Science of 

Russia, and takes part in numerous international 

university collaborations. It is currently one of 

the top-ranked universities in Russia. 

The partnership was discussed during a visit by 

Professor Dr. Vladimir G. Knjazev (Vice Rector of 

the Plekhanov Russian Academy of Economics), 

and Professor Dr. Andrey V. Zverev (Minister- 

Counsellor of the Embassy of the Russian 

Federation in the Federal Republic of Germany) 

to HHL in November 2009. Pictured are (from left 

to right) Professor Dr. Zverev, Sergey Frank 


the winning teams and presented them with 

their trophies. One of the highlights was the 

event, where Lufthansa tickets, golf bags, 

polo shirts, and a rare coin collection were 

auctioned off. It was a successful tournament 

and a promising overture for next year’s 

2 nd International Manager Golf Tournament 

which will take place on September 3, 2010. 

HHL is very grateful to all sponsors of the day 

and to Ekkehard Becher and Uta Berger for 

their kind support and hopes to have initiated 

a new tradition in the HHL calendar. 

Supporters of HHL’s 1 st International 

Manager Golf Tournament: 

Dr. Horst und Elfriede Saalbach 

TDB Prozessautomatisierung Ltd., Bitterfeld 

Deutsche Lufthansa AG 

Auerbachs Keller, Leipzig 

BMW Niederlassung Leipzig 

Gasthof Böhme & Nürnberger, Störmthal 

Geiger Edelmetalle GmbH, Güldengossa 

Heizung – Lüftung – Sanitär Berger, Leipzig 

Hotel Leonardo, Leipzig 

Kanupark, Markkleeberg 

MBM Full-Service-Agentur GmbH, Leipzig 

Mechanische Werkstatt Göbel, Leipzig 

Prosoft Krippner GmbH, Leipzig 

RA'e Lederer, Gold & Partner, Leipzig 

Restaurant Da Franco, Leipzig 

Restaurant Seeterrassen Cospuden, Markkleeberg 

Taschenkaufhaus GmbH, Leipzig 

Thomaskirche, Leipzig 

Weidinger Richtscheid Rechtsanwälte, Leipzig 

Wachscommunication GmbH, Leipzig 

www.ab-in-den-urlaub.de 

(International Management Consultant), 

Professor Dr. Knjazev, Frank Hoffmann (Director 

International Relations of HHL), Professor 

Dr. Hans Wiesmeth, and Dr. Judith Marquardt. 

9

10 Partners 

ServProf: Drawing a first balance 

Dr. Marcus Kölling, Claudia Lehmann and 

Klaus Zühlke-Robinet (DLR) in Stuttgart 

The project “ServProf – Learning and Living 

Service Professionalism,” which is coordinated 

by HHL’s Center for Leading Innovation and 

Cooperation (CLIC), has received an overwhelm- 

ing response. We were particularly excited to 

be named “Project of the Month” by the German 

Federal Ministry of Education and Research 

(BMBF). 

Each month, new and innovative advanced 

projects are highlighted on the award’s website, 

CLIC @ the Airport Executive 

Leadership Program in Jacksonville 

In early October 2009, Dr. Marcus Kölling and 

Jessica Scheler were part of the faculty in a 

week-long Airport Executive Leadership Program 

in Jacksonville/Florida, USA. Airport industry 

senior executives were the target group of this 

program, which was organized by managers 

from Concordia University Montreal/Quebec, 

Canada. The international group consisted of 

industry experts from the USA, South America, 

Europe and Asia. In the course of the workshop, 

the group looked critically at the topic of 

leadership, with Dr. Kölling and Ms. Scheler 

providing food for thought on “Leadership for 

Innovation.” The presentation and subsequent 

discussion placed emphasis on organizational 

challenges to the generation of incremental and 

radical innovations, as well as the leadership of 

open innovation. Additionally, the two CLIC 

representatives participated in a discussion 

panel on “International Management” at the 

event. Many interesting leads and starting 

points for future collaboration with CLIC were a 

direct result of the interactive workshop. 

Jessica Scheler, Dr. Marcus Kölling 

making it an excellent platform for presenting 

and sharing great ideas. For further information, 

go to: http://pt-ad.pt-dlr.de/de/106.php 

Two important meetings took place in October 

within the framework of the ServProf proj- 

ect. Angelika Pößl presented the project at 

the GTW Convention in Bremen on October 

5, 2009. The convention focused on topics 

such as professional education, qualification 

and competence development. A large part 

of Angelika Pößl´s presentation is available on 

the project website at www.servprof.de. 

Additionally, Claudia Lehmann and Dr. Marcus 

Kölling participated in a meeting at the 

Fraunhofer Institute for Manufacturing Engineering 

and Automation IPA in Stuttgart on 

October 29. The attendees had fruitful discussions 

on the topic of how service quality 

can be improved by taking pride in one's 

work. At the meeting, the ServProf project 

and particularly the recently released Serv- 

Prof platform www.servprof.de attracted 

considerable interest from the participants. 

ServProf bundles research carried out by 15 

QUIS Conference 

At the QUIS 11 Conference that took place 

June 11-14, 2009, CLIC was energetically 

represented by Dr. Marcus Kölling, Claudia 

Lehmann, Angelika Pößl, Jessica Scheler 

and Stefan Thallmaier. The last biannual 

QUIS Conference was in Orlando, Florida, 

but this year's conference was organized by 

the Catholic University of Eichstaett-Ingolstadt 

in close cooperation with Volkswagen 

After Sales and was staged in Wolfsburg, 

home of VW. “Towards Ambidextrous Service 

Innovators: Lessons Learned From The 

German Airport Industry” was the title of the 

panel presentation given by Dr. Marcus Kölling 

and Jessica Scheler. In addition, the 

CLIC team had the chance to showcase the 

leading German service innovators as represented 

in the “Travel Guide: Services Made In 

Germany” (see the Summer 2009 edition of 

HHL news). There was also ample opportunity 

for interesting conversations at HHL’s 

convention stand. Of particular note were 

some Swiss colleagues who were excited 

about the concept of the “Travel Guide”, so 

much so that they now also intend to initiate 


Germany-wide research collaboratories involving 

more than 50 individual projects. At 

www.servprof.de, the public can learn more 

about the initiative and the overall scope of 

the research. The two main research foci are 

presented as central entry points into more 

detailed project summaries of the collaboratories, 

the individual projects, and the people 

and institutions involved. There is also up-todate 

news about all projects, meetings and 

relevant research. Furthermore, the platform 

affords visitors the possibility to cluster latest 

research according to key categories such 

as, “branch”, “research method”, and “research 

questions.” This classification allows 

for quick snapshots to be made of specific 

fields of interest e.g. research on service professionalism 

in the elderly care sector. 

We look forward to your visit! 

www.servprof.de 

Claudia Lehmann 

Angelika Pößl 

Stefan Thallmaier 

From left to right: Dr. Marcus Kölling, Angelika Pößl, 

Claudia Lehmann and Stefan Thallmaier at the QUIS 11 

in Wolfsburg 

a publication that showcases Switzerland’s 

top service innovators. 

Claudia Lehmann

Wir befördern Erfolg. 

Die Handelshochschule Leipzig (HHL) wird unterstützt 

von der Mercedes-Benz Niederlassung Leipzig. 

Mercedes-Benz Niederlassung Leipzig Richard-Lehmann-Str. 120, 04277 Leipzig, Torgauer Str. 333, 04347 Leipzig 


Telefon: 0341 2585-0, www.leipzig.mercedes-benz.de 

11 

www.octopusdesign.de

12 Executive Education 

HHL Executive with excellent classrooms 

Conference room for up to 120 people Seminar room FELIX 

In July 2009 HHL Executive moved into 

HHL’s City Campus in the heart of Leipzig. 

Here participants can enjoy a comfortable 

learning environment in superbly-equipped 

seminar and group work rooms, all with natural 

light, the latest technical equipment and 

access to WLAN. The new rooms can be flex- 

ibly used for seminars or conferences and 

cater for groups of up to 120 participants. 

“We are delighted with our new location and 

facilities. We have already conducted various 

events for diverse clients, and the unanimously 

positive response has been overwhelming,” 

said Jana Studemund, Managing 

Director of HHL Executive. 

The rooms can be booked for seminars, conferences 

and events at reasonable prices. 

HHL Executive exhibits works of young artist 

From January 2010, HHL Executive is exhibit- 

ing the works of a budding young local artist. 

Colorful, moving and powerful – Jana 

Martin’s pictures are spellbinding. The works 

are mostly painted with acrylic, but are supplemented 

by various objects such as wire, 

foil, paper and sand. After completing two 

university degrees, she plucked up the cour- 

age to make art her profession, and her success 

has confirmed that this was a good 

decision. Jana Martin is also active as a lecturer 

and coach, helping executives explore 

their personal creativity and create their own 

artwork. We hope our seminar participants 

will find new inspiration through this special 

exhibition. 

Arranging the picture “Schwerelos (2009)”: Jana Martin (artist) and Jana Studemund (Managing Director of HHL Executive) 


Contact: 

HHL Executive 

Anja Würfel 

Tel.: +49 341 9851-830 

E-mail: anja.wuerfel@hhl.de 

Who is CLARA ...? 

Nameplate seminar room CLARA 

... or FELIX, RICHARD, GOTTFRIED or ANTON? 

These are the names of HHL Executive’s seminar 

and group work rooms. “We wanted to express 

our deep bond with the city of Leipzig, and 

therefore decided to name our rooms after 

famous Leipzig sons and daughters,” said 

Jana Studemund. Since the full names were 

rather long, we have limited ourselves to the 

first name.

Interview 

Modules: 

Strategy & Competition 

Professor Dr. Torsten Wulf 

January 21-23, 2010 

Problem Solving & Projects 

Dr. Stephan Stubner 

February 18-20, 2010 

Brand Management 

Professor Dr. Manfred Kirchgeorg 

March 11-13, 2010 

Leadership & Communication 

Maren Lehky 

April 15-17, 2010 

Controlling & Finance 

Dr. Martin Weiss 

May 6-8, 2010 

Business Simulation 


June 17-19, 2010 

As Managing Director of the medium-sized 

company AllTec Automation and Communications 

Technology, Carsten Reeck’s pro- 

fessional roots lie in the field of Electrical 

Engineering. With years of practical experience 

as well as a part-time degree in 

Industrial Engineering and a master’s 

course in Business Marketing, he gained 

the necessary knowledge and competencies 

Executive Education 

HHL Executive’s first GMP 

a resounding success 

Participants of the GMP during business 

simulation seminar 

Mid-November 2009 HHL Executive’s first 

open-enrollment General Management Program 

with Professor Dr. Torsten Wulf as Academic 

Director successfully ended with a 

business simulation game. Divided into small 

groups, the participants had to face various 

market and business situations, while developing 

their businesses. The competition was 

tough, but one team managed to come out 

just ahead of the others by the close of business. 

Applying theory to daily management practice 

to manage a company. HHL news talks 

with Carsten Reeck about his personal 

experiences with HHL Executive’s General 

Management Program (GMP). 

HHL news: Why did you decide to join 

HHL Executive’s GMP? 

Carsten Reeck: The GMP allowed me to 

update my knowledge in the fields of 

corporate strategy, marketing, finance, and 

controlling at one of the most renowned 

business schools in Germany. I also really 

wanted to further develop my problem-solving 

abilities as well as my own leadership 

style and communication skills. 

HHL news: Which theoretical content of 

the GMP could you convert directly into 

your daily work as a Manager? 

Carsten Reeck: In my daily routine I can 

particularly apply questions of problem 

identification and structuring as well as the 


13 

The HHL Executive General Management 

Program is designed for managers who want 

to expand their business knowledge. The six 

2.5-day modules include important methods 

and tools on topics such as strategy, problem 

solving, leadership, brand management, 

finance and controlling. The next round 

starts on January 21, 2010, and ends on 

June 19, 2010. Another round will run from 

May 6 to November 15, 2010. The 15-day 

program costs EUR 9,000 plus VAT. If you 

are interested in registering or would like 

more information, please check out the website: 

http://executive.hhl.de/gmp 

Contact: 


Jana Studemund 

Tel.: +49 341 9851-838 

E-mail: jana.studemund@hhl.de 

clear communication of solutions. In addition, 

the contents of the module “Strategy & 

Competition” offer a very good basis for the 

examination, development and adjustment of 

one’s own strategic plans. 

HHL news: Among other things, the GMP 

focuses on enhancing participants’ soft 

skills. How exactly are leadership skills 

delivered? 

Carsten Reeck: The transfer of leadership 

skills is particularly emphasized in the module 

“Leadership & Communication”. In this con- 

text the meaning of the social and personal 

authority of managers, the evaluation and 

development of one’s own management 

abilities and the personal style of leadership 

are at the center of the seminar.

14 Students 

FAUST or: business people 

are interested in culture! 

If you’re thinking that Faust is that famous 

play by Goethe, you’re right. But FAUST also 

stands for Freundeskreis ausländischer Studierender, 

which is one of HHL’s most active 

student initiatives, supported by the DAAD. 

Founded in 1999 by Diploma students of K3, 

FAUST focuses on cultural exchange by bring- 

HHL's international students during the “multiculti party” in October 2009 

ing together students from Germany and abroad. 

The exceptional commitment of the 

committee members has already borne rich 

fruit: since the beginning of the 2009/10 academic 

year last September, several visits to 

Leipzig’s opera house have taken place, as 

have excursions to the “Euro-Scene” festival 

for contemporary theater. Just a few weeks 

after the start of the term, FAUST invited 18 

students on a trip to Munich which included 

both “high” culture (a concert by the Munich 

Philharmonic, a guided tour through the Pinakothek 

museum) and probably Germany’s 

most famous popular cultural event, the 

Oktoberfest. 

Discussions with representatives of the 

orchestra’s management and with the President 

of the Friends of the Munich Philharmonic, 

Professor Dr. Wilhelm Simson (former 

chairman of E.ON), gave an interesting insight 

into the world of cultural management. Three 

weeks later, HHL students from all academic 

programs gathered to take a tour through 

Leipzig’s Baumwollspinnerei, a former cotton 

spinning mill which today hosts the studios of 

some of Germany’s best painters such as 

Neo Rauch and Tilo Baumgärtel and the 

world renowned Eigen+Art gallery, as well as 

a wide spectrum of different galleries and 

boutique shops. Another highlight of the term 

was the so-called “multiculti party” when students 

from all over the world cooked typical 

meals from their home countries. And in October, 

just after the traditional Feast of Diwali, 

students from India gave HHL a little taste of 

their country – both in food and in photos. 

Continuing the tasting theme, the wine seminar 

on November 17 led to an evening of bibulous 

enjoyment. An excursion to Weimar – 

including a tour of the city and the site of 

Buchenwald concentration camp – followed 

only few days later. In 2010, there is yet more 

to come: trips to Dresden and Barcelona, a 

visit to a puppet theater, a cappella music, 

the fine arts and first-class classical music at 

Leipzig’s renowned Gewandhaus. Who says 

business people are not interested in culture? 

Tobias Wolff 


Student initiative 

accelerate@hhl revived 

Dr. Stephan Stubner with HHL students 

After two years of hibernation, the entrepreneurship 

student initiative “accelerate@hhl” was 

revived this term. Over 15 students joined up 

to regularly meet and discuss entrepreneurial 

ideas. In addition, they focus on developing their 

skills with a view to starting up a business and 

also organize field trips to start-ups and 

investors in Germany to learn more about the 

world of entrepreneurship. The initiative is 

mentored by venture capitalist and business 

builder Team Europe Ventures (TEV), run by 

Kolja Hebenstreit, Stefan Hoellinger and HHL 

alumni Lukasz Gadowski (K12) and Pawel 

Chudzinski (K15). TEV provides support with 

contacts, coaching and presentations on 

topics specific to start-ups. 

Contact: stephan.stubner@hhl.de 

“I am glad to be a member of 

FAUST. It is a great way to meet 

people with the same interest in 

music and theater and to visit 

extraordinary events in Leipzig 

and nearby cities.” 

Hana Pechová (23), 

exchange student from 

the University of Economics, Prague

Business Students Without Borders 

(BSWB) – HHL’s new philanthropic 

student initiative 

Since the beginning of the Fall term 2009, HHL 

has been hosting a new student initiative. The 

novel philanthropic student association called 

Business Students Without Borders (BSWB) was 

founded by Christian Klemenz together with 

Steffen Bülow, Stefan Frisch, Dennis 

Grosche, Jennie Lee, Nikolaus 

von Luckner, Michael Römer, 

Sebastian Zureich (all MSc4) 

as well as Lydia Nakayenze and 

Annika Zeisig (both M10). The 

initiative particularly aims to promote 

social awareness among business 

students by establishing charitable projects in 

developing countries. The basic idea of BSWB is 

that business students organize and conduct aid 

projects in Third World countries in order to 

apply their business knowledge for philanthropic 

purposes. Currently we are in the process of 

registering the association and searching for 

experienced partners who will be able to assist 

us setting up different projects. We are happy to 

receive any offers of support. Please get in touch 

with us at bswb@hhl.de or contact us in person. 

BUSINESS STUDENTS 

· W I T H O U T B O R D E R S · 

I 

Christian Klemenz 

T 

R 

Sie sind Student, Hochschulabsolvent oder 

Wissenschaftler und haben eine innovative 

Gründungsidee? Die Europäische Union Union und 

der Freistaat Sachsen unterstützen Sie! 

> futureSAX Seed-Stipendium 

> futureSAX Seed-Coaching* 


Preparing the 2010 student initiatives: 

TNC, Golf Trophy, and XIV European Ivy League 

Besides challenging 

them in the classroom, 

HHL gives its 

students the possibility 

to be involved 

in various extracurricular 

events. For in- 

stance, the Negotiation 

Challenge (TNC) 

in March 2010 will 

strive to find “The 

World’s Best Negotiator.” 

In April 2010, 

the Students’ Golf 

Trophy will bring together prospective and 

current students, alumni and company representatives 

in a relaxing environment where 

they can enjoy the challenges of the greens 

and fairways, and can also expand their personal 

and business networks. At HHL’s famous 

European Ivy League, students from 

Europe’s top business schools and company 

representatives will compete for the crown of 

business school soccer. Meeting the high expectations 

for the events is both a challenge 

and an opportunity for the newly enrolled stu- 

Sie & 

Wir fördern Sie & 

Ihre Zukunft! Zukunft! 

Mit Gründungen aus der Wissenschaft! 

*auch für bereits gegründete Unternehmen 


Organizing team of the 2010 student initiatives at HHL 

15 

dents charged with organizing them. The project 

managers for TNC are James Downs 

(M10) and Ramilya Sufianova (MSc4). Philipp 

Joas and Roland Drapaz (both MSc4) are responsible 

for the Golf Trophy. The Ivy League 

team is headed by Laura Berg (MSc4) and 

Jared Cardon (M10). Besides leading the organizational 

team, a sponsoring group run by 

Philipp Joas has been established to secure 

the necessary funding for the initiatives. 

www.hhl-students.de 

Philipp Joas 

Informationen erhalten Sie hier: Sächsische Aufbaubank – Förderbank (SAB) 

Tel. 0351-4910 1890 www.sab.sachsen.de 

Finanziert aus Mitteln der 

Europäischen Union und 

des Freistaates Sachsen 

© www.vor-dresden.de

16 Students 

Growing accademically and personally – students travel the world 

Lucretia Löscher (K23), ESCP 

Europe, Paris, France 

“Life in Paris is more than a weekend trip with 

exciting sightseeing. Paris unites its multicultural 

population with the French chic. France 

is a very important partner for Germany 

which is why I really wanted to study here at 

this outstanding university. I am very glad that 

I can improve my French as well as enhance 

my academic skills.” 

Yasser Abdelgawad, Achim 

Schäfer (both MSc3), 

University of Economics, 

Prague, Czech Republic 

“Prague is a very nice city and is definitely 

worth taking a closer look at when you consider 

where to spend your term abroad.The University 

of Economics is very well organized, and 

the buddies who look after foreign students offer 

trips and activities throughout the semester. 

The university’s buddy system organizes a lot of 

trips and activities throughout the semester that 

you can take part in. A must for each foreign 

student is to taste the Czech cuisine, especially 

a dish called “Svíčková”. 

Tanja Bogumil, Andreas Gensch 

(both MSc3) and Martin Wilhelm 

(K23), Management Development 

Institute (MDI), Gurgaon, India 

“We have discovered that Indian culture is extremely 

different from the German one, and we 

are loving it. Our best advice after 1,5 months 

here is to expect the unexpected. Things take 

time, straight answers are hard to get and 

“no” is often expressed as “no worries” – even 

if there is a problem. So….be patient!” 

Sascha Mull, Karl-Maximilian 

Strobel (both MSc3), Asian 

Institute of Technology (AIT), 

Bangkok, Tailand 

“We experienced our stay in Bangkok as an 

extension of our cultural and academic horizon 

and strongly recommend AIT for a study 

abroad term.” 


Harald Rothe (M9), Instituto de 

Empresa (IE), Madrid, Spain 

“Succeeding in the highly competitive student 

culture at IE means working hard, going the 

extra mile and always trying to stay ahead of 

the game. In this context the counterbalance 

offered by the relaxed Spanish way of life and 

the strong social side of IE culture, fostered 

by events such as the Bar of the Week parties, 

and a vast range of sporting activities, is 

all the more welcome.” 

Annika Willems (MSc3), City University 

New York, Baruch College, 

New York, USA 

“Located at the heart of one of the world’s most 

dynamic financial and cultural centers, Baruch 

College has the most ethnically diverse student 

body in the United States, with students 

coming from 160 nations. The college has superior 

academic facilities and professors with a 

wide range of expertise. Additionally, sightseeing, 

museums, theaters, fine cuisine, sport, 

shopping or just hanging out with friends – no 

matter what you like to see and/or do, you can 

find it in New York. There’s nothing more left to 

say, except: I love New York!”

Paul Wiarda, National Taiwan 

University,Taipei, Taiwan 

“HHL has been a rewarding experience. So 

far, I’ve had the chance to learn from some 

first-rate professors. I’ve had the time to explore 

Germany’s beautiful cities and countryside. 

And best of all I’ve been welcomed into 

a warm community of students both past 

and present.” 

David Romain, Audencia Nantes 

School of Management, 

Nantes, France 

“HHL is smaller than my home university and 

that’s great. It enables you to get to know 

people and not to get lost when you’re staying 

for just four months. International students 

are made to feel really welcome. At 

HHL, all the courses are taught in English, 

even for the German students, and that 

means that English is the main language of 

communication inside the school. In addition, 

Leipzig is a nice place to study!” 


Udit Oberoi, IIM Kozhikode, India 

“Since Germany is one of the world’s largest 

economic players – and India’s most important 

EU business partner – I wanted to experience 

studying here, in the heart of Europe 

and I don’t regret a thing. I embarked upon 

an experience of a lifetime, and started exploring 

in and around Leipzig, discovering 

the city’s distinctive silhouette; the experience 

was unforgettable. The international 

exchange program at HHL is one of the most 

enriching and enjoyable experiences I have 

ever had. Sehr gut!” 

Victoria Sedano, EADA, 

Barcelona, Spain 

“HHL offers high quality education, allows 

you to learn from students with different 

backgrounds, cultures and languages, and 

at the same time gives you the perfect frame 

for extending your social network.” 


Pablo Duran, INCAE, Alajuela, 

Costa Rica 

17 

“What has really caught my attention are the 

many events at school held by companies 

who look forward to recruiting HHLlers, as 

the graduates are called. It seems as if the 

school is highly recognized and does a great 

job in promoting its graduates.” 

Tuo Yanzheng, Lanzhou University, 

Lanzhou, P.R. China 

“I am very fortunate to study at HHL, one of 

the most influential and top business schools, 

with my excellent and creative classmates 

who come from many nations throughout 

the world. We study and discuss together, 

and also communicate our wonderful opinions 

to each other. I like in particular the fact 

that exchange students at HHL may register 

for various classes reflecting their interests. 

Furthermore, the professors at HHL are very 

knowledgeable and friendly.” 

Want to read more? 

Please visit our HHL blog! 

www.hhl.de/wordpress

18 Alumni 

Interview 

Ulrike Friedrich 

On the path to success 

After receiving her HHL Diploma, Ulrike 

Friedrich (K3) joined the IT consulting company 

CSC Ploenzke. After two years, she 

moved to Eurohypo Systems GmbH as an 

SAP consultant and software developer. At 

the end of 2008, the company was integrated 

into Commerzbank AG, where she is 

now working in the finance architecture environment 

of the IT department in customer 

management. 

HHL Homecoming 2009 

On the third weekend of October, HHL alumni 

celebrated their traditional Homecoming. It was 

a fun-filled three-day event in which 52 alumni 

and their guests from 18 classes participated. 

Friedhelm Wachs (Chairman of HHL Alumni e. V.) 

sees the “fostering of growth of our 

members and of HHL” as the main goal. 

“This year’s Homecoming was again a 

tremendous forum for meeting old friends, 

making new contacts and for business.” 

Highlights included a special get-together 

of K3 and K4 to celebrate their 10 th graduation 

anniversary, a reception at HHL hosted by Dean 

Professor Dr. Hans Wiesmeth, and a tour of the 

Porsche facilities to see the new Panamera 

production line. Twenty-one current HHL 

students were invited to join the graduates in an 

effort to connect the “old” Diploma classes with 

HHL news: How did your studies at HHL 

prepare you for your career? 

During my studies at HHL, I learned the 

basic skills for being successful in my 

present job. Even though I had to learn the 

specific IT know-how on the job, HHL 

taught me how to solve problems 

effectively, how to work in small teams and 

how to handle high work loads. In the 

course of my studies I gained a good idea 

of how the consulting profession might 

work. 

HHL news: What does your current job 

involve? 

As a business analyst and project manager 

in Commerzbank’s IT department, I’m 

involved in implementing an SAP-based 

finance and accounting platform for the 

new integrated bank. In this project, I am 

responsible for coordinating the internal and 

external development engineers in the 

software implementing team. As an SAP 

specialist, I work on the IT side, but my 

the students from the “new” MBA and M.Sc. 

classes. Julia Lichtenberg (K4) on Homecoming 

2009: “The number of attendees from the 

anniversary classes was small but nice. 

Our son Valentin (4 months) immediately bonded 

with the alumni and current HHL students. 

It seems like he is enjoying HHL as well – the 

next generation of academics is guaranteed!” 

HHL staff and professors were present to 

catch up with everyone during the evening’s 

Alumni Dinner. While the intended tour of HHL 

Executive on Saturday did not take place due to 

a long night out on the town enjoyed by many 

alumni (just like in the good old days), a brunch 

on Sunday completed the weekend. A big 

thank-you goes to HHL, HHL Alumni e. V., 

and Pricewaterhouse Coopers (PwC) who hosted 

and sponsored this year’s Homecoming. 

We also want to thank HHL’s faculty and staff 

who gave their time to make this weekend a 

memorable one. The planning process for 

Homecoming 2010 has already started and 

we are eager to incorporate your ideas and 

suggestions. If you would like to become the 

contact person for your class, please contact 

Franziska Rook at alumni@hhl.de. We are 

especially seeking a contact for classes K5, 

K6, K7, K8, K15, K16, M5, and P1. 


business background from university helps 

me to bring both the functional requirements 

and the technical possibilities 

together. 

HHL news: What does the HHL alumni 

network mean to you? 

I met my husband at HHL. So this “special 

network” will hopefully last a lifetime. We are 

also still in contact with many of our fellow 

students and the HHL Alumni Homecoming 

is a good reason to come back to Leipzig 

to meet them and talk about the “good old 

days” – and of course there are many more 

things to come back to in this great city. 

HHL news: What is the smartest piece of 

advice you ever received? 

Do not rely on your strengths only but also 

allow for weaknesses in your job. You will 

only stay trustworthy if you admit that you 

have made a mistake or that you do not 

know something. 

Alumni chapter network growing 

HHL’s active alumni are organized into eleven 

chapters around the world, and many interesting 

chapter meetings took place in 2009. One of these 

was the London Chapter’s attendance of a reception 

at the German Embassy hosted by the City of Leipzig 

in celebration of 20 years since the Fall of the Wall. 

Leipzig artist Neo Rauch gave an exclusive exhibition 

of some of his works and artists from the Opera 

Leipzig performed. The Frankfurt Chapter also had 

an eventful year. After hiking through vineyards 

earlier in the year, the chapter was supported by 

Professor Dr. Torsten Wulf during a meeting with 

a journalist from Süddeutsche Zeitung who is 

researching alumni networks at private business 

schools. This was a welcome opportunity to demonstrate 

that the alumni network is growing. 

In 2010, the Frankfurt Chapter is planning to meet 

on a regular basis. Currently, they are organizing 

several program highlights in the field of fine dining 

and wine tasting, cultural events as well as 

after-work events e.g. with Deutsche Bank. 

At the moment, we are in the process of establishing 

a chapter in India and also in the Benelux countries. 

If you live in one of these countries and are 

interested in getting involved, please contact 

Alumni Officer Franziska Rook at alumni@hhl.de 

Franziska Rook


19

20 Research & Programs 

The first 100 days in 

HHL’s full-time MBA Program 

Driving down a lone desert highway not far 

from Roswell, New Mexico, USA, the only 

company I had was the fabled presence of 

alien stories that are so famous in these 

parts. Little did I know that in only seven 

months time I would be stepping off of a 

plane half a world away in Leipzig, Germany, 

for an 18-month MBA adventure at HHL. To 

make a very long story very short that is ex- 

actly what happened. And now after 100 

days here at HHL I can’t be any happier. Almost 

daily I learn something new. Not only 

from my classes but also from my classmates. 

I still find myself impressed by the quality 

and international breadth of the students 

here. From learning calculus from Ugandan 

Lydia Nakayenze and Indian Adarsh Adula or 

being taught the basic principles of what a 

Benefit from different backgrounds: HHL MBA students Lydia Nakayenze and James B. Downs 

My motivation to start a part-time MBA at the 

end of 2007 was based on the fact that as a 

marketing manager and board member of a 

business unit of a multinational company 

since 2006, I had been confronted with management 

issues that were new to me. I had a 

strong background in marketing, but some of 

the financial and production issues discussed 

in monthly management meetings 

were slightly mysterious to me. 

I chose HHL’s MBA Program because of the 

excellent ratings, and the interpersonal at- 

mosphere in the MBA department convinced 

me right from the start. The program seemed 

to fit both the needs of my position at the 

time and my ambition for the future. 

Over the last two years, it has proven to be 

the right decision. Every course I have taken 

has made me more secure in business situations 

and discussions. I have been able to 

use concepts and theories from class in my 

daily work, and vice versa: I have been able 

to judge theories encountered during class in 

terms of their practicality. Last but not least, it 


“ln” is by fellow American Jay Crouch (still not 

sure on this one – some kind of logarithm or 

something). I have also discovered the 

finer principles of financial calculators from 

our resident calculator guru, Dima Dizhevskiy 

(who also collects beer bottles interestingly 

enough). Moreover, fun has also been no 

stranger here. I have had the pleasure of an 

interesting Schnitzeljagd on one of our first 

days here. I have golfed with good friends like 

Jeff Tomer, kegelbahned with others, attended 

the opera with our culture club FAUST 

and played some poker with friends like Paul 

Erdman from HHL’s M.Sc. Program. Though 

the classes are hard, I suffer no doubt that I 

will leave HHL much more prepared to fulfill 

my career goals than I have ever been. I see 

a future rich not only with opportunity but 

also with a network of close friends with 

whom I will enjoy a lifetime of friendship. I nev- 

er would have thought that lonely desert road 

back in New Mexico would lead here. Maybe 

the aliens had something to do with it. 

James B. Downs (M10) 

From theory to practice: How HHL’s parttime 

MBA Program helps me in my job 

has been a pleasure to work with my classmates. 

My fellow students’ different backgrounds 

and jobs have given rise to enriching 

discussions in class again and again. The 

whole MBA Program has been a very interesting 

journey, which has helped me better 

understand many areas of business – and 

become a better marketing manager. 

Mart Verhoog (P4)

Research & Programs 

Global Immersion Trip to Shanghai 

Students of P4 exploring P.R. China 

In late September 2009, at the end of our 

two-year part-time MBA Program, the Global 

Immersion Seminar led us to Shanghai, P.R. 

China, for a week. In a nutshell: It was an outstanding, 

ambitious and successful trip in 

every respect! 

During the introductory seminar, we discussed 

China’s history and its economy, and 

we received insights into the industries and 

markets of the companies we would be visiting 

over the upcoming days: Walt Disney 

Steamboat Venture Capital, Shanghai New 

HHL viewed by … 

... Christopher (Rusty) Tunnard, 

who has been teaching in HHL’s MBA 

Program since 2002. Rusty lives and works 

International Expo Centre (SNIEC), Roland 

Berger Strategy Consultants, and Philips Innovation 

Campus. We wondered again and 

again what is the secret of the impressive 

Chinese growth, even in times of economic 

crisis. Is the political system in contradiction 

to the Chinese economy? Will China dominate 

the world some day? How can competitive 

advantages be maintained for German 

joint venture partners? How can technological 

know-how be safeguarded? Further- 

more, two seminars held by professors of 

Tongji University Shanghai and China Europe 

primarily in Boston, where he has an appointment 

at The Fletcher School at Tufts University. 

HHL news: What do you teach at HHL? 

Mr. Tunnard: I teach two courses: one is 

called Essential Business Skills, which I 

created and taught in the full-time MBA 

Program and now teach in the part-time 

program. Two years ago, I created a 

course called Social Networking in Business 

that I ‘pioneered’ with the M9 class. 

HHL news: 

How do HHL students stand out? 

Mr. Tunnard: The students stand out 

primarily because they are highly motivated, 

many endure emotional and financial 


21 

International Business School (CEIBS) about 

the Chinese economy and Chinese culture 

gave us very interesting insights into Chinese 

businesses. 

Besides our official program, we of course 

made the most of being in the unique city of 

Shanghai and experienced its culture as 

much as possible. 

W. Henning Blarr 

hardship to come a long way to Leipzig, 

leaving their families. Because of this, 

they also come together into networks of 

mutual support, something we actually 

measure in my course on Social Network 

Analysis. 

HHL news: What do you like most about 

the City of Leipzig? 

Mr. Tunnard: I am a big fan of Leipzig, 

and, although I have made many trips 

here in the past few years, I always find 

some new and interesting places to see, 

people to meet, and music to hear. I am 

also working my way through the cuisine 

of Saxony, one dish at a time. It’s difficult 

work, but someone has to do it!


PaC – a truly helpful course 

When you start your studies at HHL 

“Problem Solving and Communication (PaC)” 

is one of the first courses you attend. Already 

the first lecture makes you realize that in contrast 

to other, knowledge-based, subjects 

PaC aims at teaching a structured approach 

to face problems that have to be solved. The 

course, taught by Dr. Stephan Stubner, does 

not only practice the structured breakdown 

of a problem into smaller tasks but also trains 

the skill to give interesting but professional 

presentations of solutions. Especially students 

who come from universities that focus 

It’s a story of constant growth: 94 students 

are currently enrolled in HHL’s Doctoral Program 

and 80 students have graduated with 

the title of “Dr. rer. oec.” over the years. 

This summer, 60 students registered for 

HHL’s Doctoral Program Summer School, 

which is a record participation so far. The 

Summer School took place July 13-17, 

on theoretical knowledge rather than practical 

know-how really benefit from this lecture. 

The topics of the main presentation are either 

real-life scenarios or even inquiries to HHL by 

public or private institutions. If you talk to 

“advanced” HHL students they will continuously 

confirm that the methods taught in the 

course really help to face problems during 

your Master’s thesis or any other important 

assignment. 

Paul Erdmann (MSc4) 

HHL’s Doctoral Program – a success story 

Participants of the HHL Doctoral Program 

Summer School 2009 

2009, and centered on “Empirical and Quantitative 

Methods in Business Research.” Professor 

Leslie Hodder, Ph.D. and Professor 

Patrick E. Hopkins, Ph.D., two renowned experts 

from Kelley School of Business (Indiana 

University, USA), and Professor Dr. Niklas 

Wagner from the University of Passau in Bavaria 

agreed to come and talk as guest lectur- 

ers, focusing on international accounting 

and finance. In addition, Professor Dr. Torsten 

Wulf (HHL) and Dr. Tobias Raffel (Roland 

Berger Strategy Consultants) reflected on the 

topic from a scenario planning perspective, 

while Professor Dr. Manfred Kirchgeorg 

(HHL) and Thomas Wimmer (Brunswick 

Group) added valuable insights into managing 

corporate reputation. During the social 

events, including a sightseeing tour and a 

barbeque, students were able to get to know 

Leipzig and to network with each other. 

Franka Storzer 


Doctoral degrees 

awarded by HHL 

July 2009 

Daniel Timon Fischer 

Die Bilanzierung von Mehrkomponentenverträgen 

nach IFRS – Entwicklung einer 

Bilanzierungsempfehlung zur Schließung der 

Regelungslücke in der IASB-Rechnungslegung 

Chair of Accounting & Auditing 

September 2009 

Andreas Fuchs 

Kundenbindung im Einzelhandel – 

Eine kausalanalytische Untersuchung 

am Beispiel des Textilfacheinzelhandels 

Chair of Marketing Management 

October 2009 

Nikolas Friedrich Wilhelm Westphal 

Fairness Opinions in Germany – An empirical 

investigation of their determinants, disclosure 

characteristics and wealth implications 

Chair of Finance 

November 2009 

Guido Olschewski 

Rationality in social interactions 

Chair of Economics and Information Systems 

December 2009 

Sabine Eckerle 

Die Responsible Care-Initiative der chemischen 

Industrie aus institutionenökonomischer Sicht 

Dr. Werner Jackstädt Chair of Economic and 

Business Ethics 

December 2009 

Lutz Ellermann 

Organisation von diskontinuierlicher 

Innovation – Ein ressourcenbasierter Ansatz 

Center for Leading Innovation & Cooperation 

(CLIC) 

December 2009 

Kathrin Jung 

Ganzheitliche Markenführung von Messegesellschaften 

– eine stakeholderbezogene 

Markenidentitätsbetrachtung unter besonderer 

Berücksichtigung von Markenportfolios 


Guest lecturers 

Professor Dr. Christian Zielke 

(University of Applied Sciences Gießen), 

Application training 

Dr. Frank Lorenz 

Communication seminar


Partner für Forschung 

und Studium 

Die erstklassige Qualifi zierung unserer Mitarbeiter sichert der VNG-Gruppe 

eine führende Position auf den globalen Energiemärkten. Damit wir auch in 

Zukunft auf Spitzenkräfte setzen können, unterstützen wir besonders befähigte 

Studenten, Hochschulen und mit unserer Initiative VNG-Campus auch 

länderübergreifende Hochschulkooperationen. 

Die VNG – Verbundnetz Gas Aktiengesellschaft (VNG) mit Hauptsitz in Leipzig ist ein international agierender 

Erdgasimporteur und zunehmend in der Exploration und Produktion von Erdgas tätig. Europaweites Kerngeschäft 

der Unternehmensgruppe ist der Erdgasgroßhandel, die Vermarktung von Transport- und Speicherkapazitäten 

sowie der Vertrieb innovativer Energiedienstleistungen. Kunden von VNG sind Stadtwerke und regionale 

Versorgungsunternehmen, Kraftwerke, Industrieunternehmen sowie Gashändler und Gastransporteure. 

VNG – Verbundnetz Gas Aktiengesellschaft 

Sitz Braunstraße 7 | 04347 Leipzig | Postanschrift PF 24 12 63 | 04332 Leipzig 

Telefon + 49 341 443-0 | Fax + 49 341 443-1500 | info@vng.de | www.vng.de 


23


Chair of Accounting and Auditing 

Doctoral Seminar for Chairs of Accounting in Eastern Germany 

Participants of the 1 st Doctoral Seminar for Chairs of Accounting in 

Eastern Germany 

Accounting colloquium 2009 

As part of the HHL Summer School 2009, the 

Chair of Accounting and Auditing organized an 

accounting colloquium on July 17, 2009, to give 

doctoral students the chance to present their 

current research projects. Professor Leslie Hodder 

and Professor Patrick E. Hopkins from the 

renowned Kelley School of Business, Indiana 

University, were invited as special guests for the 

event. Presenters included doctoral students from 

the University of Technology, Sydney as well as 

from HHL. The colloquium provided a way of 

stimulating useful doctoral research and enhanced 

the network of international contacts among 

younger accounting researchers. 

Paul Pronobis 

Adopting the new German GAAP 

successfully 

All German companies 

must adopt the latest 

changes of German 

GAAP by 2010. 

To help them, 

Professor Dr. Henning 

Zülch and research 

associate Sebastian 

Hoffmann have just 

published a new book 

entitled “Praxiskommentar 

BilMoG (Pracitcal Commentary on the 

Accounting Law Modernization Act (BilMoG)).” 

This commentary focuses on the changes in the 

single statements. Besides that fiscal aspect, 

consolidated statements and those parts of auditing 

and corporate governance that are of relevance for 

The Chair of Accounting and Auditing 

hosted the 1 st Doctoral Seminar 

for Chairs of Accounting in 

Eastern Germany at HHL in cooperation 

with the Ernst & Young 

Foundation. Selected professors 

and research associates from leading 

universities in Eastern Germany 

met at HHL on October 22 and 

23, 2009, to discuss the latest developments 

of the International 

Financial Reporting Standards 

companies are discussed. For each area of accounting 

that changes, first the relevant legal text is 

presented and then a synopsis. After that a brief and 

practically-oriented commentary as well as information 

concerning the first-time adoption, useful 

examples and literature recommendations follow. 

(WILEY-VCH Verlag, 2009 - 240 pp. ISBN 978-3-527-50461-9) 

German Textbook on IFRS: Didactic 

description of various regulations 

For many auditors, 

consultants, students 

and accountants, the 

complex regulations of 

the International 

Financial Reporting 

Standards (IFRS) 

are part of their daily 

work. However, this 

work is not made easier 

by the fact that the 

standards and interpretations issued by the 

International Accounting Standards Board (IASB) 

are often un-didactic and the original texts are 

only available in English. The German textbook 

“Bilanzierung nach IFRS” by ZÜLCH/HENDLER will 

be helpful to German-speaking IFRS users in their 

daily work with the IASB regulations. The IFRS are 

didactically presented and explained. In addition to 

a basic and concise introduction to IFRS in the 

European context as well as to the purposes and 

principles of IFRS accounting, this textbook 

explains the accounting of main items in a IFRS 

balance sheet as well as special reporting topics 

such as deferred taxation, leasing, construction 

contracts or impairment of assets. The textbook 

describes the IFRS regulations for single 


(IFRS). The seminar offered a unique opportunity 

to present accounting research and to 

learn what colleagues at other universities in 

the region are doing. 30 participants enjoyed 

two interesting and challenging days at HHL 

and in the City of Leipzig. The Chair of Accounting 

and Auditing is looking forward to 

hosting the 2 nd Doctoral Seminar at HHL in 

2010. 

Patrick Krauß 

statements and presents their essence at the 

beginning of each chapter. In a short time, reader 

obtains an overall view of the IFRS regulations. 

Practical examples and further literature 

references round off the description of facts 

and circumstances. 

(WILEY-VCH Verlag, 2009 - 651 pages. ISBN 978-3-527-50370-4) 

New staff 

Simon Güth joined the HHL Chair of Accounting 

and Auditing in November 2009. 

He graduated from Frankfurt School of 

Finance and Management, where he 

received his Master of Science (M.Sc.), 

majoring in Banking/Finance and 

Accounting. He studied in cooperation with 

KfW Bankengruppe and gained additional 

practical experience through internships 

with HypoVereinsbank AG and Deutsche 

Bank Securities Inc. in New York City. 

Since July 2008, he has been working 

as a Project Manager in the Structured 

Finance Department at KfW, and will 

continue to do so in half-yearly rotation 

with his work at HHL.


Professor Leslie Hodder, Ph.D. 

Kelley School of Business, 

Indiana University, USA 

Professor Patrick E. Hopkins, Ph.D. 

Kelley School of Business, 

Indiana University, USA 

Publications 

Zülch, Henning / Pronobis, Paul 

Die neuen US-GAAP – 

Auswirkungen des FASB Accounting Standards 

CodificationTM-Project (FASB ASC) 

in: Der Betrieb, 62 (2009) 50, 2669-2671 

Zülch, Henning / Hoffmann, Sebastian 

Aktuelle Entwicklungen im IFRS-Standardsetting 

in: Zeitschrift für Corporate Governance: 

ZCG, 4 (2009) 4, 190-192 

Zülch Henning / Pronobis, Paul / Fischer, Daniel 

Das Diskussionspapier “Revenue Recognition 

in Contracts with Customers – Befund der 

möglichen Änderungen bei der Ertragsrealisation 

nach IFRS” 

in: Der Betrieb, 62 (2009) 37, 1941-1946 

Zülch, Henning / Hendler, Matthias 

Bilanzierung nach International Financial 

Reporting Standards (IFRS) 

Weinheim: WILEY-VCH Verlag, 2009 - 651 pages 

ISBN 978-3-527-50370-4 


Praxiskommentar BilMoG 

Weinheim: WILEY-VCH Verlag, 2009 - 240 pages 

ISBN 978-3-527-50461-9 

Zülch, Henning / Pronobis, Paul 

Bevorstehender Paradigmenwechsel in der 

Darstellung eines IFRS-Abschlusses 

in: Zeitschrift für internationale und kapitalmarktorientierte 

Rechnungslegung: KoR, 9 (2009) 10, 

555-565 

Zülch, Henning / Pronobis, Paul / Krauß, Patrick 

Gefährdung der Unabhängigkeit des Abschlussprüfers 

durch einen zu hohen Anteil nicht 

abschlussprüfungsbezogener Leistungen? 

in: Zeitschrift für Corporate Governance: 

ZCG, 4 (2009) 5, 226-230 


Endorsement 

in: Bilanzen im Mittelstand, (2009) 4, 95 

Zülch, Henning / Nellessen, Thomas 

Bilanzierungserleichterungen im 

Rahmen der IFRS 

Berlin: Erich Schmidt Verlag GmbH & Co., 2010, 

Financial Reporting Practice, Band 1 


Fischer, Daniel / Pronobis, Paul 

Das Diskussionspapier “Preliminary Views on 

Financial Statement Presentation des IASB und 

FASB” 

in: Praxis der internationalen Rechnungslegung 

(PiR) 5 (2009) 9, 274-276 

Pronobis, Paul / Schwetzler, Bernhard / 

Sperling, Marco / Zülch, Henning 

The Development of Earnings Quality in 

Germany and its Implication for Further 

Research. A quantitative empirical analysis 

of German listed companies 

in: Corporate Ownership and Control, Volume 7, 

Issue 1, Fall 2009 – Continued – 4, 434-455 


Lektion 1: Einführung in das BilMoG 

Lektion 5: Rückstellungen 

Lektion 9: Anhang und Lagebericht 

Düsseldorf: EUROFORUM Verlag, 2 nd edition, 2009 

(Schriftlicher Management-Lehrgang BilMoG 

im Fokus) 

Participation in conferences 

Stephan Burghardt / Sebastian Hoffmann / 

Paul Pronobis 

14. IFRS Roundtable 

Leipzig, Germany, September 15, 2009 

Professor Dr. Henning Zülch 

Meeting of Arbeitskreis “Immaterielle Werte 

im Rechnungswesen” der Schmalenbach- 

Gesellschaft für Betriebswirtschaft e. V. 

Düsseldorf, Germany, October 19, 2009 

Bonn, Germany, December 21, 2009 

Simon Güth / Sebastian Hoffmann 

15. IFRS Roundtable 

Leipzig, Germany, November 17, 2009 

Talks at conferences 

Sebastian Hoffmann 

Linking Decision Makers and Interest Groups in 

Accounting Standard Setting: Some Evidence from 

the Modernization of German GAAP and 

The German Banking System – An Overview 

HHL Accounting Colloquium 2009 

Leipzig, Germany, July 17, 2009 

Paul Pronobis 

The Development of Earnings Quality in Germany 

and its Implication for Further Research 

HHL Accounting Colloquium 2009 


Professor Dr. Henning Zülch / Sebastian Hoffmann 

Das neue Handelsrecht nach BilMoG im Überblick 

NWB BilMoG-Mittelstandsforum 



Martin Wünsch 

Anwendung der IFRS 7 – Offenlegungsvorschriften 

in der HDax-Berichterstattung – 

Eine empirische Bestandsaufnahme der 

Anhangangaben zu Finanzinstrumenten 

1 st Doctoral Seminar for Chairs of Accounting 

in Eastern Germany 

Leipzig, Germany, October 22-23, 2009 

25 


Hintergrund und Zielsetzung des BilMoG 

Modernisierung des Einzelabschlusses 

Bilanzierung immaterieller Vermögensgegenstände 

nach BilMoG 

Modernisierung der Unternehmensberichterstattung 

und der Corporate Governance 

EUROFORUM-Seminar “BilMoG – Das neue HGB,” 

Düsseldorf, Germany, August 24-25, 2009 and 

EUROFORUM-Seminar “BilMoG – Das neue HGB,” 

Berlin, Germany, September 15-16, 2009 

Thomas Nellessen 

The Perception of Reliability of Investment 

Property Fair-Value Valuation – Evidence from 

European Real Estate Companies 





Linking Decision Makers and Interest Groups in 

Accounting Standard Setting: Some Evidence 

from the Modernization of German GAAP 





Seminar Bankbilanzanalyse 

University of Leipzig 



Guest lecture 

“Advanced Auditing” 

Heinrich-Heine-Universität Düsseldorf 

Düsseldorf, Germany, November-December 2009 


IFRS for Small and Medium-sized Entities 

(SMEs) – Implikationen für die europäische 

Bilanzierungspraxis 

Vienna University 

Vienna, Austria, December 3, 2009 


Guest lecture “UK-GAAP” and Seminar 

“Selected issues in Consolidated Financial 

Reporting and Analysis” 

Vienna University 

Vienna, Austria, November-December 2009


Need for information on BilMoG 

On October 5, 2009, the Leipziger Gesprächskreis 

Rechnungslegung und Prüfung e. V. (LGK) together 

with Ernst & Young GmbH Leipzig organized an 

information seminar concerning the latest 

changes in German GAAP. More than 100 accountants, 

consultants, auditors and students 

took the opportunity to find out about the various 

changes in accounting regulations which 

IHK Chair of Applied Economic Theory 

Workshop on “Integrated Waste 

Management” in Hanoi 

Professor Dr. Hans Wiesmeth during a workshop in Hanoi 

In collaboration with colleagues from TU 

Dresden, Professor Dr. Hans Wiesmeth organized 

a workshop on “Implementation of 

Integrated Waste Management in Vietnam” 

in Hanoi. The workshop, funded by the German 

Academic Exchange Service (DAAD), 

took place at Hanoi University of Science 

(HUS) on November 3 and 4, 2009. Participants 

came from the Vietnamese public administration, 

from companies and organizations 

Publications 

Wiesmeth, Hans 

Investment Opportunity in Waste Management: 

Case Studies from Germany and Abroad 

in: Proceedings of the Workshop “Implementation 

of Integrated Waste Management for Vietnam,” 

Hanoi University of Science 2009, pp. 4-13 

come into effect in 2010. In a first lecture, Dr. 

Peter Oser, head of Ernst & Young’s national office 

in Stuttgart, presented the most relevant 

accounting problems and gave useful hints 

concerning their solution. After this, Arnim 

Schiffmann, head of Ernst & Young’s office in 

Leipzig, discussed aspects of corporate governance 

with the participants. Finally, Professor 

engaged in waste 

management in Hanoi, 

and also included 

students from 

the Masters Program 

in Waste Management 

at HUS. 

Following the workshop, 

Professor 

Wiesmeth taught a 

course on “Environmental 

Economics” 

within the program. 

In Vietnam, waste management is becoming 

an increasingly urgent issue, especially in 

urban areas. The municipalities are facing 

many difficulties regarding growing amounts 

of waste, and satisfactory solutions are hard 

to find. A basic aspect of Integrated Waste 

Management (IWM) is the integration of 

“waste” into the economic allocation problems 

(reduction, reuse, recycling of waste). 

The public goods character of most environ- 

Wiesmeth, Hans 

Stimulating Households and Companies to 

Participate in Waste Management 

in: Proceedings of the Workshop “Implementation 

of Integrated Waste Management for Vietnam”, 

Hanoi University of Science 2009, pp. 51-59 


Dr. Henning Zülch summed up the results and 

the next steps companies should take when 

preparing for the new German GAAP. “We 

found this seminar highly valuable because now 

we know how to face next year’s GAAP challenges,” 

one participant said. 


mental commodities requires careful cooperation 

between the public and the private 

sector, also in waste management. Public 

authorities should therefore establish framework 

conditions which open interesting investment 

opportunities for the private sector. 

The workshop addressed these issues and 

demonstrated the importance of appropriate 

economic instruments such as producer 

responsibility, take-back requirements, purchase 

obligations fees and guaranteed 

prices. The applicability of these instruments 

in Vietnam played an important role in the 

discussion. 

During the workshop, Professor Wiesmeth 

presented two papers: 

• Investment Opportunity in Waste Management: 

Case Studies from Germany and 

Abroad 

• Stimulating Households and Companies 

to Participate in Waste Management.

On October 29 and 30, 2009, HHL’s Center 

for Healthcare Management (CHM) held the 

first HHL Healthcare Challenge in cooperation 

with the World Conference on Regenerative 

Medicine at the Congress Center Leipzig. 

The Challenge was supported by DAK 

health insurance, Sana Kliniken AG and Ecorium 

GmbH. Professor Dr. Hans Wiesmeth, 

who holds the IHK Chair of Applied Economic 

Theory to which the organizing CHM is 

affiliated, was impressed by the business 

plans: “Many of the ideas presented at the 

Challenge have the potential to tackle some 

of the most pressing problems in our Ger- 


Business ideas for a modern healthcare system 

Interview 

From left to right: Dr. med. Christian Elsner, Frederik 

Cyrus Röder (winner of the Healthcare Challenge 2009) 

Chair of Financial Management 

Publications 

Friedl, Gunther / Schwetzler, Bernhard 

Unternehmensbewertung bei Inflation 

und Wachstum 

Working Paper (28 pages) 

Piehler, Maik / Schwetzler, Bernhard 

Zum Wert ertragsteuerlicher Verlustvorträge 



Sperling, Marco O. / Zülch, Henning 

Trends in der Ergebnisqualität (earnings 

quality) deutscher Jahresabschlüsse – Teil 2: 

Kapitalmarktrelevanz von Ergebnisgrößen 


man healthcare system, such as increasing 

costs or the lack of medical provision in rural 

areas.” We asked Dr. med. Christian Elsner, 

Head of CHM, about the HHL Healthcare 

Challenge 2009. 

HHL news: What was the aim of this 

business plan competition? 

Dr. med. Christian Elsner: We aimed to 

bring “entrepreneurs” together with 

“enablers”. We had start-up ideas in three 

healthcare contexts, as well as venture 

capitalists, clinics, payors, politicians and 

healthcare industry representatives at the 

HHL Healthcare Challenge. Our entrepreneurs 

spoke to the jury and the expert panel 

in our sessions and were also able to join a 

panel discussion and a social event at the 

Leipzig Porsche plant – contact time and 

informal exchange were maximized. 

HHL news: Eight pre-selected business 

ideas were presented at the Challenge. 

What was the winning idea about? 

Dr. med. Christian Elsner: The winner 

won over the jury thanks to a very simple 

but striking idea about rotating specialists 

through local doctors’ practices in rural 

areas. The business plan also incorporated 

educational aspects, logistics and the setup 

of the practices. The idea addressed one of 

the major problems in healthcare and thus 

conformed with the “problem mission” 

of the Challenge. 

Pronobis, Paul / Schwetzler, Bernhard / Sperling, 

Marco O. / Zülch, Henning 

The Development of Earnings Quality in Germany 

and Its Implications for Further Research – 

A Quantitative Empirical Analysis of German 

Listed Companies between 1997 and 2006 

in: Corporate Ownership and Control, 2009, 

Volume 7, Issue 1, pp. 434-453 


Sperling, Marco O. / Zülch, Henning 

Trends in der Ergebnisqualität (earnings quality) 

deutscher Jahresabschlüsse – Teil 1: Quantitativ 

empirische Untersuchung rechnungswesenbasierter 

Ergebnismaßgrößen 



27 

HHL news: You also had a panel 

discussion on the challenges facing 

the German healthcare system. 

Why do innovations come onto the 

German market so late? 

Dr. med. Christian Elsner: Innovations in 

healthcare take an extremely long time to 

come to market due to regulation, high 

safety concerns and intensive testing, which 

normally lasts more than 10 years. That 

limits the number of entrepreneurs who are 

able to provide products. In Germany, there 

is also a very high selection over payors in 

place. But that’s not always bad – other 

markets have a much higher rate of “blind 

innovations”, which do not create any 

market value. 

HHL news: Three studies were presented 

for the first time at the Challenge. 

Were there any striking results? 

Dr. med. Christian Elsner: We had 

interesting, unpublished work as the opener 

for each of the three sessions. Wieselhuber 

& Partner and Ecorium GmbH published a 

compass on the “cooperation-ability” of 

every German hospital, IMedo published a 

study on patient marketing, and the CHM 

together with HHL’s Center for IT-based 

Logistics Leipzig (CITLOG) presented 

research on the penetration and effects of 

an innovation in the German market for 

heart failure patients. 


Christian Strenger 

DWS GmbH 

Corporate Governance

28 


Professor Dr. Bernhard Schwetzler 

Mergermarket Breakfast “German M&A: 

post – Crisis Deal Structures” 

Fairness Opinions 

Frankfurt/Main, Germany, September 24, 2009 


Zur Qualität von Multiples 

HHL Alumni e.V./finexpert Roundtable 

Deutsche Bahn AG 

Berlin, Germany, September 24, 2009 


Growth, Inflation and Corporate Value 

CFA 2009 European Investment Conference 

Frankfurt/Main, Germany, October 22, 2009 


Qualität und Stabilität von Multiples 

und Beta Faktoren 

3. Jahreskonferenz der IACVA-Germany 

Offenbach, Germany, October 2, 2009 


Diversification and Corporate Value 

U-F Forum, Henkel AG & Co. KGaA 


On October 29 and 30, 2009, the Wissenschaftliche 

Gesellschaft für Marketing und Unternehmensführung 

(Academic Society for 

Marketing and Business Leadership) met in 

Münster for its semi-annual Leadership Talk. 

The event commenced at the Alte Feuerwache 



Wachstum, Inflation und Unternehmensbewertung 

Lectures on FACT, Freie Universität Berlin 

Berlin, Germany, November 12, 2009 


Marco O. Sperling 

Presentation of “Does Cash Burn Holes in Their 

Pockets? – Evidence on difference of acquirer 

returns in M&A transactions” 

HHL Doctoral Colloquium 



Presentation of “Does Cash Burn Holes in Their 

Pockets? – Evidence on difference of acquirer 

returns in M&A transactions” 

Doktorandenseminar der Rechnungslegungs- 

Lehrstühle ostdeutscher Hochschulen 

Leipzig, Germany, October 22, 2009 


Presentation of “What Drives the Differences 

of Returns with Respect to Payment 

Considerations” 

HHL Ph.D. Seminar 


Creativity pays off – impressions from 

the 57 th Leadership Talk in Münster 

Participants at the 57 th Leadership Talk 

in Münster, when Wolfgang 

Hölker, CEO of Coppenrath 

Verlag GmbH & Co. KG and 

host of the evening, provided 

an extraordinary setting 

for the society’s general 

meeting and the traditional 

fireside chat on “Managing 

creativity as a means of creating 

value for the company.” 

The discussion was initiated 

by an enthralling talk 

by Dr. Stefan Tweraser, 

Country Director of Google 

Deutschland GmbH. By offering 

intuitive examples from everyday life, he 

outlined why creativity is fundamental to the 

success of Google and how the company manages 

to maintain high levels of creativity within 

its workforce. The second half of the Leadership 

Talk took place at Schloss Wilkinghege in 



Sven Arnold / Alexander Knauer / 

Alexander Lahmann / Matthias Tischner 

Doctoral Summer School on Empirical and 

Quantitative Methods in Business Research at 

HHL – Leipzig Graduate School of Management 

Leipzig, Germany, July 13-17, 2009 


Doctoral Summer School on Corporate 

Governance – Centre for Corporate 

Governance at London Business School 

London, United Kingdom, September 3-6, 2009 

Professor Dr. Bernhard Schwetzler / 

Sven Arnold / Alexander Lahmann / 

Marco O. Sperling / Matthias Tischner 

Doktorandenseminar des HypoVereinsbank- 

UniCredit Group-Stiftungsfonds in memoriam 

Giovanna Crivelli zur Förderung bankwissenschaftlicher 

Nachwuchskräfte 

Dresden, Germany, November 6-7, 2009 

Münster. Lectures by Professor Dr. Manfred 

Kirchgeorg (HHL), Hartmut Scheffler (TNS Infratest 

Holding GmbH & Co. KG), Jörg 

Dederichs (3M Deutschland GmbH) and Professor 

Dr. Frank T. Piller (RWTH Aachen) 

demonstrated that creativity truly functions as a 

value driver across different companies and 

branches. Two findings are of particular interest: 

First, creativity is not a function of age. 

As long as there is an affirmative working environment, 

creative people maintain their creative 

energies throughout their entire life. Second, 

customers are a major source of creativity. 

Companies that manage to actively involve their 

customers in the process of improving and developing 

goods are more likely to achieve a 

competitive advantage in the marketplace. The 

next Leadership Talk will take place on April 22 

and 23, 2010. 

Manuel Roj

New book highlight: 

Live Communication Management 

In October 2009, 

“Live Communication 

Management – Ein 

strategischer Leitfaden 

zur Konzeption, Umsetzung 

und Erfolgskontrolle”, 

authored by 

Professor Dr. Manfred 

Kirchgeorg (Chairholder), 

Dr. Christiane 

Springer (Managing Director at the Leipzig School 

of Media and former Research Associate at the 

Chair) and Christian Brühe (Group CEO Uniplan) 

was published. Unique in the renowned Gabler 

Verlag’s publications list on account of its red 

cover, the book spotlights Live Communication 

as a holistic, management-oriented approach. 

The authors succeed in closing the gap between 

the aspiration and reality of Live Communication 

management and so give the field new impulses. 

The development of Live Communication as well 

as its impact within brand management and 

communication management is demonstrated 

HHL movie for Welcome Days 

Never before have HHL’s faculty been introduced 

to new students in such a personal and amusing 

way as in 2009. The Chair of Marketing Manage- 

ment, which was responsible for organizing the 

second day of the Welcome Event 2009, shot 

a 20-minute movie presented by Research 

Associate Gunther Greven featuring HHL’s facilities, 

professors and research associates. The Chair 

managed to get funding from HHL’s Alumni 

Association and so was able to hire a professional 

film team. The results can be seen at 

www.hhl.de/wordpress 

Dr. Evelyn Kästner 


Dr. Marc Schumacher 

Director Retail & International Marketing, 

TOM TAILOR 

Andreas Koch 

Director Miles and More Programm, 

Deutsche Lufthansa AG 

Klaus Wurpts 

Managing Director, Wirtschaftsinitiative 

für Mitteldeutschland 

Research & Programs 29 

with many empirical results. These conceptual 

thoughts are rounded out with comments and 

appraisals from renowned experts from research 

and practice such as Roland Berger (founder of 

Roland Berger Strategy Consultants), Thomas Gries 

(Marketing Director at Coca-Cola), Dr. Jesko Perry 

(Partner at McKinsey) and Prof. Dr. Manfred Bruhn 

(Universität Basel.) The book is addressed to 

practitioners, agencies and executives as well as 

students and researchers who wish to find out 

more about the organization and the effects of Live 

Communication concepts. For more information: 

http://www.live-communication-management.com 

Beatrice Ermer 

The impact of the economic crisis 

on communication budgets 

In the sixth year of their cooperation, the Chair of 

Marketing Management together with the Live 

Communication agency Uniplan GmbH & Co. KG 

conducted a survey on the impact of the economic 

crisis on the communication strategies of German 

companies. 404 leading corporations in nine key 

New staff 

Kai Weinrich joined HHL’s Chair of Marketing 

Management as a Research Associate in 

November 2009. He graduated from HHL, 

where he attained a Master of Science in 

Management with majors in Marketing & 

Logistics and Strategy & Entrepreneurship. 

Before joining HHL, he worked as a 

trademark specialist at Bayer Schering 

Pharma AG in Berlin. During his studies, 

he gained further work experience in the 

marketing of an internet start-up. 


sectors were interviewed and the data analyzed. The 

results revealed that after years of growth, the 

expenditures for communication were cut severely in 

2009 due to the macroeconomic development, 

particularly in those sectors which are most affected 

by the financial crisis. Asked about how long they 

think the downturn will last, the majority of the 

companies polled said they expect the end by the 

middle of 2010. However, the Live Trends 2009/10 

study shows that industry opinion varies considerably 

regarding the recession’s intensity and duration. It is 

mainly above-the-line advertising and live communication 

instruments that are affected by the budget 

cuts. This development is surprising but clearly shows 

that the economic situation is pushing a paradigm 

shift which has long since become apparent. While 

one-way communication is becoming less relevant, 

two-way dialog is gaining in importance. The 

Internet is taking off and will substitute above-the-line 

advertising as the new key medium within the next 

five to seven years, according to the study results. 

The executive summary of the study was published 

in November 2009. For more information, contact 

the Chair of Marketing Management. 


New staff 

Manuel Roj joined HHL’s Chair of Marketing 

Management as a Research Associate in 

September 2009. He graduated from 

Eberhard Karls University Tübingen in June 

2009 where he attained a Master of 

Science in General Management. Prior to 

his masters studies, he received a Bachelor 

of Arts from the International University in 

Germany, Bruchsal. During the course of his 

studies, he focused primarily on Marketing, 

International Management and Controlling. 

He gained work experience in different 

industries, including aviation, metal 

processing, retail and consulting.


Joint research project on consumer channel choice behavior 

Traditional one-way communication in marketing 

is about to reach its limits – interactive 

information channels are perceived as clearly 

superior by German consumers: this is one 

key insight from a recent research project 

conducted by McKinsey & Company and the 

HHL Chair of Marketing Management. The 

representative survey of 1,500 consumers in 

retail banking, telco (mobile phones) and 

consumer electronics further shows that 

consumers increasingly use so-called social 

media such as online consumer forums, 

communities and product review websites to 

inform themselves about products and ser- 

Publications 

Fiedler, Lars / Becker, Jan U. / Kirchgeorg, Manfred 

Unternehmens- und Stakeholderkommunikation 

als Einflussfaktoren des Unternehmensmarkenimages 

in: Marketing ZfP, 31 (2009) 3, pp. 197-211 

Greven, Gunther 

Cause Related Marketing 

in: Forum Wirtschaftsethik, 3 (2009), pp. 48-49 

Günther, Elmar 

Klimawandel und Resilience Management – 

Interdisziplinäre Konzeption eines 

entscheidungsorientierten Ansatzes 

Wiesbaden: Gabler Verlag, 2009 

Kästner, Evelyn 

Kreativität als Bestandteil der Markenidentität: 

Ein verhaltenstheoretischer Ansatz zur Analyse 

der Mitarbeiterkreativität 


Kirchgeorg, Manfred / Ermer, Beatrice / 

Brühe, Christian / Hartmann, Dagobert 

Live@Virtuell – neue Formen des Kundendialogs 

Uniplan Live Trends 2009/10, 

UNIPLAN GmbH & Co. KG (ed.), 

Köln 2009 

Kirchgeorg, Manfred / Jung, Kathrin / Klante, Oliver 

The future of trade shows: 

insights from a scenario analysis 

in: Journal of Business and Industrial Marketing, 

25 (2010) 4 

Kirchgeorg, Manfred / Greven, Gunther 

Employer Branding: Aktuelle Anforderungen 

von High Potentials an ihre künftigen 

Arbeitgeber 

in: High Potential, October/November (2009), pp. 36-38 

Suchanek, Andreas / Kirchgeorg, Manfred 

Marketing und Corporate Responsibility 

in: Forum Wirtschaftsethik, 17 (2009) 3, 7-1 

vices before purchase; one in five consumers 

will use social media as their dominant information 

channel prior to their next purchase in 

the product categories analyzed. The results 

highlight the ongoing inter-mixture of sales 

and communication channels and the growing 

autonomy of consumers in the purchase 

process – leading to new challenges for 

marketing and multichannel management. 

In the upcoming months, the joint research 

project by McKinsey & Company and the 

Chair of Marketing Management will address 

further questions of multichannel consumer 

behavior: among other topics, a direct link 

Kirchgeorg, Manfred / Springer, Christiane / 

Brühe, Christian 

Live Communication Management – 

Ein strategischer Leitfaden zur Konzeption, 

Umsetzung und Erfolgskontrolle 


Kirchgeorg, Manfred / Springer, Christiane / 

Kästner, Evelyn 

Objectives for successfully participating 

in trade shows 

in: Journal of Business and Industrial Marketing, 

25 (2010) 1 

Müller, Jenny / Bleier, Arnim / Bock, Benjamin / 

Kirchgeorg, Manfred / Maicher, Lutz 

Enhancing Customer Relationship Management 

using Enterprise Information Integration with 

Topic Maps 

in: Proceedings of the 9 th WSEAS International 

Conference on APPLIED INFORMATICS AND 

COMMUNICATIONS (AIC ’09), 2009, pp. 151-155 


Prof. Dr. Manfred Kirchgeorg / Beatrice Ermer / 

Gunther Greven / Jenny Müller / Manuel Roj 

Research Conference Marketing 

Berlin, Germany, September 10-12, 2009 


1 st HORIZONT Congress on Advertising 

Wiesbaden, Germany, October 21-22, 2009 


Academic Conference “Research on 

Events – Status quo and outlook” 

Chemnitz, Germany, October 30, 2009 


German Design and Brand Congress 2009 

“Designing Sustainable Luxury” 

Dresden, Germany, November 25-26, 2009 


between channel choice and perceived 

channel quality will be established, the 

sector-specific relative influence of selected 

determinants on channel choice behavior 

will be ascertained, and practical implications 

for multichannel players and managers 

outlined. For further information on the research 

project, please contact the Chair of 

Marketing Management (marketing@hhl.de). 

Oliver Ehrlich 

Jenny Müller 

1 st International Flagship Store Congress 

LÄDEN 2009 

Wiesbaden, Germany, November 17-18, 2009 

Kai Weinrich 

International Conference on Creative Industries 

– Governance of Metropolitan Regions 

Leipzig, Germany, November 12-13, 2009 


Prof. Dr. Manfred Kirchgeorg 

Live Communication – Strategies, 

Implementation and Evaluation 

Communication Leadership-Forum 

Leipzig, Germany, June 26, 2009 


Trade Shows as Relationship Designers – 

Research Results from Germany 

AMA Summer Marketing Educators’ Conference 

Chicago, USA, August 7-10, 2009 


Arbeitgebermarketing – Herausforderungen 

des Talentewettbewerbs im Öffentlichen Dienst 

DGP-Kongress “Mitarbeiter/innen 

finden und binden” 

Berlin, Germany, September 3, 2009 


The Impact of Trade Shows within the 

Customer Relationship Cycle 

9 th International Conference on Relationship 

Marketing 

Berlin, Germany, September 30-October 2, 2009 


Kreativität als Wertschöpfungsfaktor 

Münster, Germany, October 27, 2009

Chair of Microeconomics 


HHL professor teaches first course 

in newly launched IMBA Program 

Student of the IMBA Programm 

In September 2009, Professor Dr. Arnis Vilks, 

Chair of Microeconomics at HHL, was a member 

of the HHL delegation invited by Lanzhou 

University as honored guests to celebrate its 

100 th anniversary. Mr. Chun Yuan, Research 

Associate and himself a native of Lanzhou, 

accompanied Professor Vilks during this stay. 

Located in the capital of Gansu Province, Lanzhou 

University is one of the oldest and most 

prestigious universities in western China. HHL 

and the Management School at Lanzhou University 

established a partnership when Professor 

Vilks was Dean of HHL, and have exchanged 

students since 2005. The Management School 

at Lanzhou University launched its MBA Program 

in 1997. Twelve years of development 


Martina Wuttke 

Corporate Social Responsibility as an Integral 

Part of Core Business and the Third Sector: 

The Case of the Indian Construction Services 

Industry 

6 th ISTR Asia and Pacific Regional Conference on 

the Third Sector 

Taipei, Taiwan, November 1-4, 2009 

have made the program one of the most influential 

in China, ranking among the top 10 in the table 

of “Most Influential MBA Programs in China,” 

and number 1 on the league of MBA programs 

with the highest potential. To date, over 1,300 

students have graduated with MBA degrees 

from the school. The graduates now work in 

many different parts of China and play key roles 

in national economic development and enterprise 

management. During their stay in Lanzhou, 

both Professor Vilks and Mr. Yuan taught core 

courses (Managerial Economics and Principles 

of Management respectively) in the International 

MBA (IMBA) Program. 

The IMBA Program was launched only in September 

2009. All the courses are taught in English, 

and the program is supported by international 

guest lecturers. Professor Vilks had the 

honor of teaching the very first course in the 

program, and of being the first foreign visiting 

teacher in the program. Other visiting faculty 

from business schools in the USA, France, Italy, 

India, and New Zealand will follow. 

Asked about his teaching experience, Professor 

Vilks says: “The 44 Chinese students I had 

in my class were very disciplined and hard-work- 

ing. But what made my Lanzhou experience 

particularly pleasant was their kindness – they 

organized sightseeing tours for me, gave me a 

wonderful bouquet of flowers on “teachers’ 

day,” and they even invited me for a farewell 

dinner. I love Chinese food. Wo ai zhen 

Zhongguo cai!” 

Professor Dr. Arnis Vilks / Chun Yuan 

Publications 

Vilks, Arnis / Kelly, Martin 

Global Economic Difficulties 

in: The International Journal of Interdisciplinary 

Social Sciences (2009), pp. 231-244 


31 

How do multinational corporations 

in India address CSR issues? 

Poverty is among the most pressing global issues – 

one billion people are still living on less than one 

dollar per day. The Millennium Development Goals 

(MDGs) developed by the United Nations set out a 

path for addressing the economic, social and 

environmental dimensions of poverty, expecting not 

only governments of developing countries but also 

private sector companies operating in those 

countries to play a vital role in alleviating poverty. 

Multinational Corporations (MNCs), in particular, 

contribute to development to a large extent. Their 

social impact through business activities and their 

commitment to the communities are far from 

negligible, but all too often they are not sufficiently 

visible to the global public. Part of the research 

focus of Martina Wuttke, Research Associate at the 

Chair of Microeconomics, is on the social impact of 

MNCs in India, in particular on how these 

companies directly and indirectly address the 

economic, social and environmental dimensions of 

poverty through Corporate Social Responsibility 

(CSR). In order to gain a deeper insight into the CSR 

picture in India and to strengthen the empirical 

evidence for CSR as a business case, Martina Wuttke 

conducted a study in India in July 2009, including 

interviews with CSR directors of Indian and 

international global players and leading NGOs. The 

outcome of this study in the form of several case 

studies will be an academic contribution to the 

attainment of the MDGs by shedding light onto 

current CSR practice and its impact on poverty 

alleviation as a starting point for further social and 

political action. 




“Expert Talk”: Development Cooperation 

and Business – Between Confrontation 

and Cooperation 

Berlin, Germany, November 10, 2009 

New M.Sc. Scholarship for 

Effective and Responsible Leadership 2010! 

Apply now! 

www.hhl.de/scholarship


Sparkassen-Finanzgruppe Chair of Macroeconomics 

Outstanding HHL Diploma thesis about “Monetary policy of 

the Fed and the ECB during the financial crisis” 

The Federal Reserve and the European Central 

Bank reacted to the financial crisis with an unprecedented 

“policy of easy money” and several 

unconventional measures. More and more people 

are concerned that inflation might as a result 

rise to unprecedentedly high levels once economic 

growth accelerates again. In his Diploma 

thesis, Phillip Rädle (K23) compares the measures 

taken by both central banks during the 

crisis and analyzed the consequences for their 

HHL news talks with Professor Dr. Wilhelm 

Althammer about “economic reasoning.” 

HHL news: The main goal of your courses 

at HHL is to promote the development of 

rigorous economic reasoning. What exactly 

is the meaning of this term and why should 

today‘s manager know about it? 

Professor Dr. Wilhelm Althammer: 

Economic reasoning involves the scientific 

method of economics, which uses abstract 

(and often simple) models to understand and 

explain how a complex real world operates. 

This modeling approach forces you to 

structure your thinking and to disclose your 

assumptions. Students are sometimes 

confused by the variety of models they can 

choose from, and the art of economic 

modeling is to decide which assumptions to 

make and on which aspect of the problem 

to focus. This method has an advantage: in 

discussions about economic policy, problem 

solutions are sometimes presented as if they 

balance sheets. He concludes that differences in 

the measures taken can be attributed predominantly 

to different monetary instruments – the 

monetary instruments of the Fed may in part be 

“outdated.” The Fed’s balance sheet worsened 

with its immense buying of illiquid assets. Exiting 

the policy of monetary easing may be much 

more difficult for the Fed than for the ECB. Consequently, 

inflation risks in the U.S. may be higher 

than in the Euro area if the exit is not success- 

Interview What changing incentives changes 

were the one and only solution – the 

model-based approach shows that there are 

always certain assumptions which drive 

results, and these should be disclosed. 

HHL news: Could you please give a 

current example? 

Professor Dr. Wilhelm Althammer: There is 

a fine example from my lecture in tax policy. 

If you follow the discussion on tax reforms 

and tax reductions, the hope is often 

expressed that lower taxes might have a 

positive effect on tax revenues by changing 

incentives, the so-called Laffer Effect. Of 

course, this hope allows painful cuts in 

expenditure to be avoided or the announcement 

of an increase in public debt to be 

averted. In a model analysis, the critical 

elasticities can be identified, and comparing 

these elasticities with empirical estimates 

shows that a Laffer Effect will only happen at 

marginal tax rates that are far beyond the 

actual tax rates. Therefore, any decrease in 

tax rates will unambiguously decrease tax 

revenues. 

HHL news: What are the main challenges 

of today’s international financial system? 


The governments of the major industrial 

countries have avoided a meltdown of the 

financial system by intervening massively in 

financial markets and by flooding the 

markets with liquidity. I see two main 

challenges for monetary policy and for 


ful. Whether the exit is successful or not will 

largely depend on the effectiveness of the available 

instruments to reduce or at least control the 

enormous growth in the liquidity of commercial 

banks. The exceptional Diploma thesis by Phillip 

Rädle shows a thorough analysis of the balance 

sheets and a very strong link with the current 

economic situation. 

Oliver Hoßfeld 

financial market regulation. Monetary policy 

needs to find an exit option out of the 

excess in liquidity, and to find it early enough 

to avoid inflationary pressure yet late enough 

not to disrupt the recovery of the economy. 

In the field of financial market regulation, a 

new international architecture has to be 

found to handle the problem of systemic 

risks in order to avoid the bankruptcy of 

large banks and countries. In this field, I see 

only minimal progress, and I have the feeling 

that the political discussion isn’t focusing on 

the right problems. It is not so much the 

compensation of bank managers that has 

caused the problems, it’s regulations that 

neglected the fact that markets do not work 

properly with asymmetric information, a 

situation typical for financial markets. 

HHL news: Students in your courses have 

to solve a couple of quizzes. What are 

they about? 


The quizzes are just the application of a 

basic law of economic reasoning, namely 

that people respond to incentives. Previously, 

students started to learn the material in 

my courses shortly before the exam, and 

this was an inferior strategy. I introduced 

quizzes containing simple multiple choice 

questions on the topics of the last lecture to 

give them incentives to work more continuously. 

And it works: Even students in 

courses where I did not intend to use 

quizzes now ask for them.

Mehrwerterhöhung 

Kostenloses Probe-Abo unter 01802/818283 (0,06 € pro Anruf) oder www.ftd.de/probeabo 

HHL News – wiNter 2009/2010


Summer School for Advanced Econometrics in Copenhagen 

In August 2009, I participated in the three-week 

“Summer School for Advanced Econometrics – 

The Cointegrated VAR (CVAR) Model” at the 

University of Copenhagen. The course was very 

intense and demanding but, as the teachers 

said repeatedly in the last week of the course: 

“You learned a lot”. The summer school was 

very well structured – a perfect mixture of 

theory and empirical applications. In the 

mornings, we had theory classes (taught by 

Soeren Johansen and Katarina Juselius), in 

which the theoretical foundations of the CVAR 

model were investigated. 

The CVAR model encompasses two important 

econometric terms: Cointegration means that 

there is a stationary linear relation between 

non-stationary variables (think of a drunk and 

a drunken dog staggering around but never 

drifting too far apart because they are connected 

by a dog leash). If there is evidence of cointegration, 

we can interpret the linear combination as 

the long-run relationship between the variables. 

VAR stands for Vector Autoregressive Model. In 

Chair of Strategic Management and Organization 

G-Forum: 13 th Annual Interdisciplinary 

Entrepreneurship Conference 

From left to right: W. Henning Blarr, Dr. Carolin Bock 

(KfW Endowed Chair in Entrepreneurial Finance, 

TU München), Dr. Stephan Stubner 

This year, the interdisciplinary entrepreneurship 

conference G-Forum was hosted by the 

University of Leipzig. G-Forum is the leading 

simple terms, it means that “everything depends 

on everything and its own history”. 

In my project, I analyzed the stability of money 

demand in the US using the CVAR model. 

Based on this analysis, I then made so-called 

“predictive regressions” to assess how well 

my estimates may help to predict future 

inflation rates. Given that US monetary policy 

German conference on entrepreneurship and 

family businesses and has established itself 

as a forum for both researchers and practitioners 

in the field. After passing a doubleblind 

review process, Professor Dr. Torsten 

Wulf, Dr. Stephan Stubner, W. Henning Blarr 

and Corinna Lindow had the opportunity to 

present three research papers at the conference: 

“Unternehmernachfolge in Familienunternehmen 

– Untersuchungsmodell zur 

Analyse von Problemfeldern bei der Übergabe 

der Führungsrolle,” “The Performance Implications 

of Fit between Strategic Behavior 

and Organizational Structure in Family Firms,” 

and “The Strategy-Performance Linkage and 

Organizational Ambidexterity in Small to Medium-sized 

Enterprises.” Thanks to these 

presentations and the following discussions, 

we were again able to underline HHL’s image 


was very expansionary during the crisis, one 

may be able to get an idea of the inflationary 

pressures that arise in the future once US 

growth takes off again. 

In the afternoon, after a short lunch break, we 

were given “intuitive” lectures and empirical 

exercises. After that, we had to work on our own 

empirical project; first under the supervision of 

the four lecturers and, later on, mostly until 

midnight, on our own. As it was a very tough 

schedule, there was not much time left for 

going out with the other students and enjoying 

Copenhagen. But it was great to meet so many 

different people from all over the world – central 

bankers from Kenya, Australia and the European 

Central Bank, Ph.D. students from Canada and 

the US, and – perhaps not surprisingly – many 

researchers from Scandinavia. Being under the 

same time pressure and having similar difficul- 

ties with your projects also welds a group 

together. 

Oliver Hoßfeld 

as an entrepreneurial business school and 

sharpen our profile in family business research. 

Among the scholars who attended 

our presentations were experts from different 

universities, including Professor Dr. Peter Witt 

(TU Dortmund), Professor Dr. Malte Brettel 

(RWTH Aachen) and Dr. Carolin Bock (TU 

München). 

In addition to the G-Forum, our research on 

family businesses was also accepted for presentation 

at the leading international entrepreneurship 

conference BCERC – Babson 

Entrepreneurship Research Conference, and 

at the annual meeting of ifera, the Interna- 

tional Family Enterprise Research Association.

The Center for Scenario Planning at the Chair 

of Strategic Management and Organization 

was established in early 2009 in cooperation 

with the global management consulting firm 

Roland Berger Strategy Consultants. Its goal 

is to become a leading think tank on scenario 

planning and to foster research in this field. 

We recently launched our website at http:// 

www.scenariomanagement.de. It contains 

more background information on the center 

and provides an overview of the services that 

we provide. One essential part of our work at 

the center concerns the ongoing extension 

of a comprehensive scenario library. We constantly 

monitor, collect and analyze scenario 

studies that are published worldwide. So far, 

our database combines more than 250 recent 

scenario studies on the macro (global), 

meso (regional/sectoral) and micro (company) 

levels that provide input for the development 

of our own scenarios for teaching and 

for research. In addition, our partners at the 

center can access the scenario database. 

Another important service offered by the 

center is an extensive scenario toolbox. It 

contains summaries and application recommendations 

for existing and newly developed 

tools used in scenario and long-range planning 

processes. Each tool is described and 


Center for Scenario Planning 

Task: Identify core problems 

and frame analysis 

Tool: Framing checklist 

1 Definition 

of Scope 

Task: Monitor 

developments 

and challenge 

assumptions 

Tool: Scenario cockpit 

Task: Deduct action plans for 

implementation 

Tool: Strategy manual 

Accelerator: Use of latest analytical tools 

(Scenario toolbox) 

Services of the Center 

for Scenario Planning: 

6 

Monitoring 

2 

Perception 

Analysis 

5 

Task: Identify assumptions and mental models 

Tool: 360° stakeholder feedback 

Strategy 

Definition 

3 

Trend and 

Uncertainty 

Analysis 

4 

Scenario 

Building 

Task: Discuss and 

evaluate relevant trends 

Tool: Impact/uncertainty grid 

Accelerator: Input from existing 

scenario studies 

(Scenario library) 

Task: Develop scenarios 

based on key 

uncertainties 

Tool: Scenario matrix 

Accelerator: Input from global 

scenario experts 

(Scenario network) 

categorized according to its applicability in 

different settings. The toolbox is also used in 

research, teaching and as a service for our 

partners. Finally, we prepare a regular newsletter 

which highlights new high-quality scenarios 

and addresses latest developments in 

scenario planning. If you would like to receive 

this newsletter, please contact us at 

philip.meissner@hhl.de 

HHL-Roland Berger approach to 

scenario-based strategic planning 

A first research-oriented outcome from the 

Center for Scenario Planning is a new approach 

to scenario-based strategic planning. 

Based on our experience teaching strategic 

management and advising corporate clients 

around the world, we have developed an innovative 

methodology that combines the ben- 

efits of scenario planning and strategic planning. 

The main contribution made by this 

approach lies in increasing the flexibility of 

strategic planning based on a structured sixstep 

process and a standardized tool set. In 

the last few months, we have received very 

positive feedback on this approach from 

both our academic and corporate partners. 

If you would like to know more about the 

HHL-Roland Berger approach, please visit 

us at: 

http://www.scenariomanagement.de 


Presentations at leading 

international management 

conference AOM 

35 

With over 8,000 participants, the annual meeting 

of the Academy of Management (AOM) is the 

world’s biggest conference for management 

research. In 2009, the conference was held in 

Chicago August 7-11. The Chair of Strategic 

Management and Organization was present with 

two papers that passed the double-blind review 

process. Dr. Stephan Stubner discussed “Private 

Equity and Family Business – can investors add 

to the success of former family firms?” in an 

interactive paper session with experts on family 

business research. The second paper, “Executive 

Succession and Firm Performance – the Role 

of Position-Specific Skills,” was presented by 

Professor Dr. Torsten Wulf in front of an audience 

of leading international scholars in the field of 

executive succession, among them Professor 

Don Hambrick, the acclaimed authority in this 

research field. We were able to establish stronger 

connections with him and his senior researchers. 

After the conference we received valuable 

feedback in a discussion of the full paper. 

Doctoral research colloquium at 

University of Erlangen-Nürnberg 

At the invitation of the Department of Management 

at Friedrich-Alexander University in 

Nuremberg headed by Professor Dr. Harald 

Hungenberg, all staff members of the Chair 

of Strategic Management and Organization 

participated in a two-day doctoral research 

colloquium on October 8 and 9, 2009. Over 

30 researchers from the two chairs joined for 

a “mini-conference” to present the current 

status of their projects and to discuss their 

approaches and findings with each other. 

This highly interactive format enables doctoral 

students to improve their research skills and 

to network with other researchers in adjacent 

fields. As the format gained very positive 

feedback from the participants, we will continue 

the colloquium in Leipzig. Invitations to the next 

meeting in March have already been issued. 

Get to know HHL 

at the Information Day on March 19, 2010 

Information & registration: 

www.hhl.de/infoday


Successful project with the City of Leipzig 

The Chair of Strategic Management and Organization 

regularly engages in projects to 

support Leipzig and the region. In 2009, one 

of these projects was undertaken in cooperation 

with the City of Leipzig and its Mayor 

for Business, Economy and Employment, Uwe 

Albrecht. In order to help the City of Leipzig 

prepare for discussions with corporate and 

private investors in the region, the Chair of 

Strategic Management and Organization 

initiated the development of a set of presentations 

that combine both a convincing communication 

approach and decision-enabling 


Professor Dr. Torsten Wulf / Dr. Stephan Stubner / 

Robert Gietl / Christian Landau 

Private Equity and Family Business – 

can investors add to the success of 

former family firms? 

Annual conference of the Academy of Management 



Dirk Schneider 

Executive Succession and Firm Performance – 

the Role of Position-Specific Skills 

Annual Conference of the Academy of Management 



W. Henning Blarr / Corinna Lindow 

Erfolgreich bleiben in der Krise 

Quarterly Meeting of the Alphazirkel – 

Forum für Familienunternehmer 

München, Germany, October 29, 2009 

hard facts that speak in favor of investment in 

and around Leipzig. The presentations themselves 

were then developed by students in 

our MSc4 class as the final assignment in the 

course “Problem solving and Communication.” 

This course has been a cornerstone of 

HHL education since its inception. It aims to 

enable students to approach new problems 

systematically, to develop solutions in a 

structured way and to convincingly communicate 

solutions. The final presentations were 

prepared for three potential investor groups: 

logistics companies from the USA and the 

Professor Dr. Torsten Wulf / Dr. Stephan Stubner 

Unternehmernachfolge in Familienunternehmen – 

Untersuchungsmodell zur Analyse von Problemfeldern 

bei der Übergabe der Führungsrolle 





Corinna Lindow 

The Performance Implications of Fit 

between Strategic Behavior and 

Organizational Structure in Family Firms 





W. Henning Blarr / Corinna Lindow 


Quarterly Meeting of the Industrieverein 

Sachsen 1828 e. V. 

Chemnitz, Germany, December 10, 2009 


UK, Russian companies in the energy and 

environmental industries, and automotive 

companies from Northern Italy. On November 

4, 2009, the student teams presented 

their results in front of representatives of the 

City of Leipzig. Brigitte Brück from the City of 

Leipzig said afterwards: “We are grateful to 

the Chair and the students for the excellent 

and very valuable presentations.” Furthermore, 

selected teams have been invited to 

present their work in front of a larger 

audience at the mayor’s office. 


HHL – Center for Scenario Planning 

Annual Meeting of the Roland Berger 

Academic Network 

Hamburg, Germany, November 6-7, 2009 



The Strategy-Performance Linkage and 

Organizational Ambidexterity in Small – 

to Medium-sized Enterprises 



Leipzig, Germany, October 30-31, 2009



Junior Faculty Workshop of the 

Entrepreneurship division, annual 

meeting of the Academy of Management 



GMAC Market Advisory Group for 

German-speaking Europe 

Frankfurt, Germany, November 5-6, 2009 

Philip Meißner / Klaas Albrecht 

Symposium für Vorausschau und 

Technologieplanung – Heinz Nixdorf Institut 

Berlin, Germany, November 19-20, 2009 

Research workshop with 

leading scholar Anne Huff 

To enhance the research skills and publication 

abilities of senior researchers, the chair regularly 

organizes seminars on selected topics. 

In November 2009, we invited Professor Anne 

Huff, PhD, one of the most acclaimed scholars in the 

management field, to lead a two-day intensive 

workshop at HHL. Anne Huff is a founding 

Director of the Advanced Institute of Manage- 

ment Research (AIM) and visiting professor at 

the TUM Business School with a joint appointment 

at the Center for Advanced Teaching and 

Learning in the Social Sciences at the University 

of Colorado. She has also been on the faculty of 

Cranfield School of Management and a visiting 

Professor at London Business School as well 

as president of the Academy of Management. 

Professor Huff has published prolifically, 

amongst others things about writing for 

scholarly publications. With the support of and 

in cooperation with the Center for Leading 

Innovation and Cooperation (CLIC) at HHL, 

of which she is an Academic Director, senior 

researchers Professor Dr. Kathrin M. Möslein 

and Dr. Marcus Kölling, Professor Dr. Torsten 

Wulf, and Dr. Stephan Stubner met with Professor 

Huff on November 2 and 3, 2009, to discuss 

approaches for publication in leading manage- 

ment journals. In addition, we received valuable 

feedback on selected research projects. 


Publications 

Wulf, Torsten / Stubner, Stephan 

Krisenfest durch Organisationale Ambidexterität: 

Stabil aber flexibel – was Familienunternehmen 

tun müssen, um zukünftige 

Krisen zu bewältigen 

in: Alphazirkel Forum für Familienunternehmen, 

Jahrespublikation 2009, 

München: 2009 

Wulf, Torsten / Stubner, Stephan / 

Blarr, W. Henning / Lindow, Corinna 


study in cooperation with Alphazirkel – 

Forum für Familienunternehmen, 

München 2009 

New family business study in cooperation 

with Alphazirkel: Staying successful during 

the financial crisis 

Over 200 German family-owned companies 

participated in a study conducted in Summer 

2009 by the Chair of Strategic Management 

and Organization in cooperation with Munich- 

based Alphazirkel – Forum for Family Entrepreneurs. 

The study, co-authored by Professor Dr. Tors- 

ten Wulf, Dr. Stephan Stubner, W. Henning 

Blarr and Corinna Lindow, was designed to 

assess the impact of the financial crisis on 

family businesses in Germany and to identify 

success factors for surviving the latest downturn. 

The results show that family-owned 

companies are indeed affected by the crisis, 

but that the impact is not as severe as has 

been indicated by the press in recent months. 

Surprisingly, for example, most participants 

stated that access to financial capital had not 

worsened significantly. 

It also transpired that family-owned businesses 

often have a very consistent management 

style which enables them not only to 

deal with the threats posed by the crisis, but 

also to use the opportunities that it presents. 

In summary, family businesses in the study 

have generally managed the crisis success- 


Wulf, Torsten / Frank, Sergey 

MBA – Drei Buchstaben auf dem Weg 

zur Spitzenkarriere? 

in: Handelsblatt, 

November 23, 2009 

37 

fully so far and highlight a positive outlook 

toward the future. The complete study can 

be accessed online at: 

http://www.alphazirkel.de/pdf/AZ_Erfolgreich_bleiben_in_der_Krise.pdf


Heinz Nixdorf Chair of IT-based Logistics 

HHL Discourse – it’s all about logistics 

Participants at the HHL discourse “Mehr Wert Logistik – Zukunftsfähige Logistiksysteme als Erfolgsgarant” 

On October 7, 2009, an HHL Discourse entitled 

“Mehr Wert Logistik – Zukunftsfähige Logistiksysteme 

als Erfolgsgarant” took place, initiated 

by Professor Dr. Iris Hausladen, Heinz Nixdorf 

Chair of IT-based Logistics. The high-level panel 

members discussing strategies, concepts 

and experience in the field of logistics were 

Burkhard Jung (Lord Mayor of Leipzig), Hansgeorg 

Böttcher (Head of Hanover Office, 

Schenker Deutschland AG), Michael Friedrich 

(Head of sales subsidiary, Mercedes-Benz Vertriebsgesellschaft 

mbH), Markus Kopp (CEO, 

Mitteldeutsche Flughafen AG), Dr. Thomas 

Papke (Managing Director, AeroLogic GmbH) 

and Dieter Schliek (Head of Steering, Production, 

Controlling, WPS, BMW AG Leipzig). The 

panel members showed the audience numerous 

examples of how the logistics region 

around Leipzig is prospering, and demon- 

How to handle the logistics 

of Saxon green peas 

Research confirms that more and more regional 

products are landing in consumers’ 

shopping baskets. Even the big German retail 

companies are trying to make their product 

lines more attractive and competitive by 

including more regional products. This inspired 

the Heinz Nixdorf Chair of IT-based 

Logistics and the Center for IT-based Logistics 

Leipzig (CITLOG) to analyze the current 

situation regarding the distribution of regional 

products in Western Saxony. In close cooperation 

with the Regionalmanagement Westsachsen 

(Regional Management of Western 

Saxony) and the DEHOGA Sachsen – Regionalverband 

Leipzig e. V. (German Hotel and 

Restaurant Association Saxony – Leipzig Regional 

Association), two different market par- 

strated that logistics is so much more than simply 

moving goods from A to B. The panel 

agreed that efficient logistics is an important 

competitive factor and a key to success. The 

drivers of current developments within the logistics 

field were also highlighted during the 

discussion. In addition to globalization, the key 

word was “sustainability,” not only in the ecological 

sense of reducing CO 2 emissions and 

saving fuel consumption thanks to new aircraft 

and trucks, but also regarding the economic 

and social aspects, such as job security. All the 

panel members stressed that these drivers 

were fundamental to their perception of the logistics 

business. The HHL Discourse was 

organized by the Heinz Nixdorf Chair of IT- 

based Logistics and supported by the Heinz 

Nixdorf Foundation and the Leipzig Foundation 

for Innovation and Technology Transfer. 

ticipants (regional producer/caterer) were the 

focus of research conducted from July 

through September 2009. They were asked 

about their current situation regarding the 

distribution and procurement of regional products. 

Focal point of the project, funded by 


(IHK zu Leipzig), was the identification of prob- 

lem fields. 

The findings of the joint project show very clearly 

the shortfalls within the logistics structures 

and a big potential for improvement is seen. A 

workshop for Retail Logistics is planned in the 

near future to foster the business activities of 

small and medium sized companies within the 

agriculture and food industry in Saxony. 


CITLOG presents the first results of 

their healthcare study 

At the Healthcare Challenge 2009, organized by 

HHL on October 29-30, the Center for IT-based 

Logistics Leipzig (CITLOG) presented the first 

results of their Healthcare Study regarding the 

quality of medical care in the area of chronic heart 

failure. The study is done in cooperation with the 

Center for Healthcare Management (CHM) and the 

company Ecorium GmbH, which kindly provided the 

necessary database. 

As the first step of the study the technology of 

telemonitoring and its effect on the quality of 

medical care was analyzed, but in contrast to already 

published case scenarios the medical data 

was connected with geographical ones. This way 

a methodology was developed, which could, setting 

a few parameters, easily identify potential regions, 

where a launch of the technology is promising. 

CITLOG working group 

“Evaluation of the costs and 

benefits of IT-Logistics applications” 

makes progress 

Started in early 2009 with the aim of developing a 

concept for evaluating the costs and benefits of 

IT-Logistics applications, the working group is now 

in the analysis phase. There, both theoretical 

concepts and practical experiences are researched 

to build up a fundament for the concept. 

While on the theoretical side several already 

existing concepts to measure the value and costs 

of specific IT applications are analyzed regarding 

their advantages and disadvantages, the practical 

side concentrates more on individual IT-Logistics 

solutions of the IT providers, participating in the 

working group, and their realization in the customer 

companies. Here, the problems of implementing 

the applications and the specific value for the 

customer companies are examined in detail and 

later on, the first versions of the concept will be 

tested concerning their practical handling.


Bremenports logisticstalk in Leipzig 

“Sea and air cargo infrastructure – same problems, 

different solutions?” This was the 

question discussed by Dierk Näther (Managing 

Director of Leipzig/Halle Airport) and Jan 

Gelderland (Managing Director of North Sea 

Terminal Bremerhafen GmbH & Co.) at the 

Leipzig Porsche Plant on October 19, 2009, 

in a forum organized by bremenports GmbH 

& Co. KG in cooperation with the Center for 

IT-based Logistics Leipzig (CITLOG), BVL – 

German Logistics Association, and Netzwerk 

Logistik Leipzig-Halle. 

Approximately 100 guests from the logistics 

industry, consulting, and academia 

responded to the invitation to attend the 

panel discussion on challenges and concepts 

of infrastructural facilities and transport 

as competitive advantages for air- 

and seaports. 

La Logistique – Coopération de 

Recherche et d’Enseignement 

Franco-Allemande 

At the end of September, Professor Dr. Iris Hausladen, 

Heinz Nixdorf Chair of IT-based Logistics, 

set out for a visit to Audencia Nantes – École de 

Management. The main goals for her time in Nantes 

were to exchange experience with her counterparts, 

and also to teach the latest logistics concepts to the 

M.Sc. class studying for 

a master degree in 

Supply Chain Management. 

Several joint 

research topics were 

identified during 

discussions with Assistant Professor Dr. Joe 

Miemczyk, who oversees this special program. 

During a lunch-time seminar for professors and 

research associates, Professor Hausladen presented 

the topic “IT-based Logistics – Business Process 

Management and Benefit Evaluation.” The teaching 

covered an introduction to the field of Logistics 

Management as well as to Logistics Concepts 

applied in the Automotive Industry. 

Discourse at the bremenports logisticstalk in Leipzig 

This networking event was part of the longestablished 

bremenports logisticstalk series 

initiated by Bremische Hafenvertretung e.V. 

fifteen years ago. The logisticstalks take 

place in Leipzig, Berlin and Bremen and bring 

together logistics partners and customers 

from different regions and professions. The 

Publications 

Hausladen, Iris 

IT-gestützte Logistik – Logistikmanagement 

im Zeitalter von Bits und Bytes 

in: WiSt Wirtschaftswissenschaftliches Studium: 

(2009) 09, pp. 452-457 

Hausladen, Iris 

Strategien zur Einführung von 

IT-Anwendungen in der Logistik 

in: Der Betriebswirt, (2009) 3, pp. 23-26 


Nicole Porzig 

12. IFF-Wissenschaftstage 

Magdeburg, Germany, June 17, 2009 

Professor Dr. Iris Hausladen / Denis Löffler / 

Hauke Santel 

1. Mitteldeutsches Logistikforum 

“Stabilität und Wandel – Zukunft mitgestalten” 

Leipzig, Germany, August 26, 2009 

Nicole Porzig 

B.A.U.M. e. V. 

Bonn, Germany, September 30, 2009 

Nicole Porzig / Hauke Santel 

Mittelständischer Unternehmertag 2009 


Nicole Porzig 

26. Deutscher Logistik-Kongress 

Berlin, Germany, October 20-23, 2009 

Hauke Santel 

Healthcare Challenge 

HHL, Leipzig, Germany, October 29, 2009 


39 

next bremenports logisticstalk in Leipzig will 

take place in November 2010. 

Contact: 

Professor Dr. Iris Hausladen 

iris.hausladen@hhl.de 



Effiziente Wertschöpfung durch 

IT-gestützte Logistik 

Executive MBA Tour 2009 of the Tongji 

University Shanghai, HHL, 



“Stabilität und Wandel – Zukunft mitgestalten” 

1. Mitteldeutsches Logistikforum 

Podiumsdiskussion zum Thema 

“Wettbewerbssicherung” 

Leipzig, Germany, August 26, 2009 


“Wie kommt das Paket pünktlich zum 

Kunden?” und Moderation Workshop 

“Studium und Karriere in der Logistik 

– Aktuelle Trends und Herausforderungen” 

Wissenschaftstag Jugend Aktiv Mitteldeutschland 

HHL, Leipzig, Germany, September 9, 2009 


“Mehr Wert Logistik – Zukunftsfähige Logistiksysteme 

als Erfolgsgarant?” und Moderation 

Podiumsdiskussion 

HHL Discourse 



Schlagkräftige Logistik für regionale 

Spezialitäten 

Gemeinschaftsprojekt Regionalmanagement 

Westsachsen, DEHOGA Sachsen/Regionalverband 

Leipzig e. V. / Handelshochschule Leipzig 

Messe Gäste 2009 

Leipzig, Germany, November 9, 2009


Chair of Economics and Information Systems 

Field project: The use of Web 2.0 

as a knowledge management tool 

Between April and July 2009, a group of five 

Diploma students from the class K23 under 

the supervision of the Chair of Economics 

and Information Systems conducted a field 

project for SV SparkassenVersicherung AG, 

the third largest public insurance company in 

Germany and a market leader in the field of 

house insurance in Germany. 

For a company of this size running a variety 

of projects at the same time, the issue of 

knowledge management is one of the key 

factors in successful process management 

and efficient workload. 

In this context, the main task for the HHL 

team was to investigate the use of Web 2.0 

as a knowledge management tool and to formulate 

exact proposals for implementing it, 

taking into account the specific demands 

and needs of SV SparkassenVersicherung. 

First, the students conducted a detailed evaluation 

of knowledge management systems 

currently available on the market. In a second 

step, the team applied the “as-is analysis” 


Professor Pierfrancesco La Mura, Ph.D. 

“Optimal decentralization of 

multi-agent decisions” 

Conference on Economic Design 

Maastricht, The Netherlands, June 22-24, 2009 


“Projective Expected 

Utility – A Subjective Formulation” 

Theoretical Aspects of Rationality and 

Knowledge (TARK) Conference 

Stanford University, USA, July 6-8, 2009 


“Group Bargaining with Incomplete 

Information” 

Logic, Game Theory and Social Choice 

(LGS 6) Conference 

University of Tsukuba, Japan, August 26-29, 2009 

method to become acquainted with special 

characteristics of the company and to evaluate 

the current status of knowledge management 

at SV SparkassenVersicherung. In addition 

to this, an online survey and personal 

interviews with employees were carried out 

by the team to identify gaps in the existing 

knowledge management process. Combining 

the results from the first two stages of 

their work, the student team was then able to 

filter out, from a vast offering of products on 

the market, three knowledge management 

software products which meet the needs of 

the company and, furthermore, might improve 

efficiency of project management processes. 

In the final stage, using cost-benefit 

analysis, the HHL team selected an optimal 

software solution for SV SparkassenVersicherung. 

It was a stimulating experience for 

both the students and the project partner. 

The project was in fact such a success that 

the students were offered the chance to be 

involved in a follow-up project in the area of 

knowledge management for other departments 

of SV SparkassenVersicherung. 


“The Certification Hypothesis of 

Fairness Opinions” 

XXVI Annual Conference: European 

Association of Law and Economics 

Rome, Italy, September 16-19, 2009 


“Game Theory without Decision-Theoretic 

Paradoxes” 

1 st International Conference on 

Algorithmic Decision Theory 

Venice, Italy, October 21-23, 2009 


“Game Theory without Decision-Theoretic 

Paradoxes” 

Theory Seminar of the Paris School of 

Economics, Paris School of Economics 

Paris, France, October 30, 2009 


New staff 

Alberto Chullen joined the Chair of Economics 

and Information Systems in August 2009. 

He is an alumnus of the class MSc2 at HHL, 

where he obtained his Master of Science 

degree majoring in Finance and Marketing 

in July 2009. Before coming to HHL, he 

graduated in Business Management and 

Finance at the Universidad San Ignacio 

(Peru), and spent a year at CBS (Denmark). 

In 2008, Chullen also spent a term at the 

Grenoble Graduate School of Business 

(France). His future research will be focused 

on Quantum Decision Theory and 

Cooperative Game Theory. 


“Non-Dictatorial Social Choice through 

Delegation” 

Research Seminar for the doctoral program 

“The Economics of Innovative Change” 

(organised by Friedrich Schiller University of Jena and 

International Max-Planck Research School on Adapting 

Behavior in a Fundamentally Uncertain World) 

Jena, Germany, November 18, 2009 



Workshop on Informatic Phenomena 

Tulane University, 

New Orleans, USA, October 5-9, 2009


Computer Science 2010: “Service Science – 

New Perspectives for Computer Science” 

Five universities, including HHL, are organizing 

one of the largest computer science conferences 

in Germany: “Computer Science 2010” 

will take place in Leipzig from September 27 to 

October 2, 2010. The focus of the conference 

will be on service research, and specifically on 

how computer science can contribute to service 

industry research through the deployment 

of production technology and logistics. Emphasis 

will also be placed on the advantages 


Professor Dr. Andreas Suchanek 

Globale Zusammenarbeit 

braucht Investitionen 

BASF-Studieninitiative 

Wittenberg, Germany, September 4, 2009 


Wirtschaftlichkeit, Effizienz, 

Wettbewerb – und Ethik? 

DKB-Eliteforum 

Gesundheitswirtschaft 2009 

Schloss & Gut Liebenberg, Germany, 

September 9, 2009 


Grundlagen der Wirtschaftsethik 

CSSA-Kolloquium: 

“Grundwerte und Leitlinien für verantwortliches 

Handeln in der Sozialen Marktwirtschaft” 

der Chemie-Sozialpartner Akademie 

Bad Münder, Germany, September 17, 2009 


Vertrauen und die Verantwortung von 

Unternehmen in der Marktwirtschaft 

Open lecture on invitation by the Wirtschaftsrat 

(Landesverband Baden-Würtemberg) 

Tübingen, Germany, November 4, 2009 


Der Beitrag der Ethik zur 

betriebswirtschaftlichen Ausbildung 

VHB-Arbeitstagung “Ethik als Herausforderung 

für die Betriebswirtschaftslehre“ 

Munich, Germany, November 6, 2009 

and challenges that come along with the interdisciplinary 

orientation of service science. Professor 

Dr. Kathrin M. Möslein and Professor 

Pierfrancesco La Mura, Ph.D. are among the 

conference organizers. For more information 

about the event, including how to submit contributions, 

as well as the schedule and deadlines, 

please visit the conference web site: 

www.informatik2010.de 

Dr. Werner Jackstädt Chair of Sustainability and Global Ethics 


Herausforderungen einer Globalen Ethik 

Tagung “Christliche Weltverantwortung im 

Horizont der Globalisierung” des Sozialinstituts 

Kommende 

Schwerte, Germany, November 18, 2009 


Eigeninteresse und Unternehmensethik 

Symposion “Die Finanzkrise, das Wirtschafts- 

strafrecht und die Moral” 

Institute for Law and Finance 

Frankfurt, Germany, November 20, 2009 


Ökonomische Ethik: 

Grundlagen und Empfehlungen 

Jackstädt-Symposion: “Ethik und Ökonomie 

in der Medizin” 

Münster, Germany, December 1, 2009 



Jahrestagung des Forums für Wirtschaftsethik 

und Wirtschaftskultur der Deutschen Gesellschaft 

für Philosophie 

“Corporate Citizenship and New Governance” 

Wittenberg, Germany, November 27-29, 2009 


New staff 

41 

Christian Lehner joined HHL’s Dr. Werner 

Jackstädt Chair of Economic and 

Business Ethics as a Research Associate 

in September 2009. He graduated from 

Ludwig-Maximilians-Universität Munich 

with degrees in Philosophy, Political Science 

and Law. Before joining HHL, he spent two 

years in the field of labor law, focusing on 

litigation, legal advice and in-house training. 

HHL's new part-time M.Sc. Program 

starts in January 2011. The application deadline 

is November 1, 2010. Further information at: 

www.hhl.de/part-time-msc

42 Careers 

1 st European MBA Career Fair 

HHL MBA alumni 

On April 26, 2010, the 1 st European MBA Career 

Fair will take place in Berlin. The fair is a 

development of the MBA Career Fair that was 

held last year for the sixth time and continues 

to represent an excellent chance for companies 

to recruit international MBA graduates 

from leading European business schools, in- 

In summer 2009, the second class of the 

Master Program in Management (MSc2) grad- 

uated from HHL. Its placement pattern is 

quite similar to that of the previous class. 

Consulting continues to be the most attractive 

employer branch with 47.1%. 

However, this year the banking and financial 

sector was the second most popular choice 

among graduates of MSc2, with 17.6% starting 

their career in this area. With 11.8% 

each, the industrial sector shared third place 

with start-ups and family businesses as well 

as postgraduate programs. 

cluding Audencia Nantes (France), GISMA 

Business School, Goethe Business School, 

HHL – Leipzig Graduate School of Management 

(all Germany), MIP Politecnico di Milano 

(Italy) and Warwick Business School (United 

Kingdom). 


All the business schools attending are 

AACSB and/or EQUIS accredited and operate 

under the aegis of these internationally 

respected accrediting agencies. The career 

fair offers companies opportunities for meeting 

MBA graduates in workshops, pre- 

selected personal interviews, company presen- 

tations and an open forum. About 250 MBA 

students with multicultural origins and diverse 

academic backgrounds such as engineering, 

business studies and social sciences 

are expected to participate in the fair. 

The 1 st European MBA Career Fair is also 

part of the new collaboration between 

Audencia Nantes, HHL and MIP, the three 

business schools which formed the JOINUS 

business education alliance in Paris in April 

2009. By sharing their expertise, best practices 

and corporate relations, the three 

schools are providing their MBA students 

and graduates with superior services, increased 

networking possibilities and a collaborative 

alumni network, and they will also better 

address the evolving needs of businesses. 

For more information: 

www.mba-career-fair.de 

Kati Dorsch 

Placement statistics for HHL’s full-time M.Sc. Program 

Placement Statistics of the Master Program in Management in 2008 and 2009 

2008 

2009

Careers 

Despite crisis – wide spectrum 

of company presentations at HHL 

In Fall 2009, HHL’s Career Service organized 

a series of special opportunities for students 

to meet with potential employers. Ten corporate 

presentations, workshops and recruiting 

events were held by high-ranking company 

representatives, including a number of HHL 

alumni. They were followed by an informal 

get-together to provide an additional chance 

for an intensive exchange between students 

and representatives from the corporate 

world. 

While HHL alumni currently working at 

McKinsey & Company, Inc. gave HHL students 

useful advice from first-hand experience 

in preparation for applying to consulting 

firms in their “Application Training,” 

representatives from The Boston Consulting 

Group GmbH provided an insight into the implications 

of the financial crisis and the consequent 

challenges for companies in their 

presentation “Thriving in a Damaged Economy 

– Leadership in a (Post-)Crisis World.” 

Another topic was the turnaround project in- 

volving a well-known retail chain; this was the 

focus of the presentation entitled “Customercentric 

Retailing – The Future of Retail” by 

Roland Berger Strategy Consultants GmbH, 

which was given by one of the consultants 

and a representative from the client side. 

In addition to consulting firms, financial 

enterprises also presented themselves on 

HHL’s campus as attractive employers. For 

example, Deutsche Bank AG gave an 

impressive overview of its huge variety of 

business activities and the numerous career 

opportunities available for students and grad- 

uates, while the investment banking divi- 

sion of Credit Suisse Securities (Europe) Limit- 

ed presented a recent project dealing with 

the investment of Qatar Holding LLC in 

Volkswagen AG and Porsche Automobil 

Holding SE. For further information on HHL’s 

Career Service, contact: melanie.janke@hhl.de 

Kati Dorsch 

1 st HHL Start-up Career Fair 

Company presentations are an integral part 

of life for students at HHL, providing an excellent 

opportunity to make contacts with 

renowned companies and find out about career 

opportunities. In Fall 2009, HHL start-ups 

had their first chance to present themselves 

as employers at the 1 st HHL Start-up Career 

Fair. Six start-ups, imedo.de, JNB Healthlab/ 

flymedic, Lecturio, Playnik, SunCoal Industries 

and Team Europe Ventures, – all founded 

by HHL alumni – visited HHL and provided 

an insight into their day-to-day business, the 

challenges they faced during the formation of 

their companies and, of course, career opportunities 

for HHL students and graduates. 

The second intention of the event organized 

conjointly by Dr. Stephan Stubner, Director 

of the Program for International Entrepreneurship 

and HHL’s Career Service, was to 

inspire students to start their own businesses 

some day. With over 80 start-ups 

founded by its graduates, HHL is one of the 

premier incubators of future entrepreneurs. 

After the presentations, HHL students were 

able to network further with HHL entrepre- 


43 

neurs and to exchange business ideas during 

the get-together over a delicious barbecue 

and a few drinks. In view of the positive 

response to the event among both students 

and entrepreneurs, HHL is planning to hold 

another HHL Start-up Career Fair in Spring 

2010. 

For further information, contact: 

stephan.stubner@hhl.de and/or 

melanie.janke@hhl.de 

Kati Dorsch 

European Ivy League, Information Day, 

Negotiation Challenge – 

Are you interested in upcoming events at HHL? 

www.hhl.de/events

44 Careers 

Interview 

HHL’s entrepreneurs 

In 2008, Dr. Sebastian Siebert (K12) and his 

colleague Dr. Fabian Labriola founded their 

own company Fashionette. Being inspired by 

a movie, they have since turned a passion 

many women share into a successful business 

model. HHL news interviewed Dr. Siebert. 

Brief news on entrepreneurs 

VC firm Grazia Equity hosted Businessplan competition 

at HHL: The Grazia Equity Businessplan 

Competition was hosted by VC firm Grazia Equity 

at HHL in Spring 2009. This event has become a 

tradition, this year being its seventh consecutive 

year. Together with a diverse jury comprising entrepreneurs 

(Marcel Radzei [K5] from Billigflieger.de), 

academics (Professor Dr. Peter Kesting from Aarhus 

University) and VC investors (Jochen Klüppel from 

Grazia Equity), HHL students and external partners 

presented the business plans they had developed 

over the previous months. Active support during this 

time was provided by Smile.medibiz, especially by 

Matthias Tischner (K21), and enabled by the Chamber 

of Commerce and Industry Leipzig (IHK zu Leipzig). 

HHL news: Your business idea seems to 

be quite unusual. Please tell us: Who are 

the people leasing Gucci handbags, for 

instance, for one week? 

Dr. Siebert: Our customers are fashion-conscious 

women who have a passion for luxury 

accessories but lack the disposable income 

to afford them. An average designer handbag 

costs more than EUR 1,000, which is a lot of 

money in our current economic climate. 

Fashionette provides the opportunity to 

access and enjoy more luxury accessories. 

HHL news: You work together with other 

HHL alumni. Which key competencies 

possessed by HHL graduates do you 

appreciate most? 

Dr. Siebert: What I appreciate most is the 

entrepreneurial spirit and high energy levels 

of many HHL graduates. I think a positive 

attitude that anything and everything is 

possible is an important success factor for 

start-ups with naturally limited resources. 

This of course can be found in graduates at 

all universities, but HHL gives a quality 

Wirtschaftsbürgermeister of Leipzig new patron 

of the HHL business plan seminar: Uwe Albrecht, 

Mayor for Business, Economy and Employment in 

Leipzig, has become the patron of the new rounds 

of the HHL business plan seminar in 2010. We are 

very happy to have his support, which highlights the 

impact HHL students have on the regional economy. 

New HHL start-ups: eCareer Internet: HHL alumnus 

Christopher Muhr (MSc2) recently co-founded 

eCareer Internet. The company focuses on providing 

a job portal for positions above EUR 50,000 annual 

salary. With an intelligent matching service in the 

backend, eCareer adds a new and interesting twist 

to the market for job portals. 

Fairix: HHL alumnus Philipp Legge (MSc2) cofounded 

this online shopping portal for sustainable 

products. The offerings range from electronics 

to cosmetics, from furniture to clothing. 

The stated goal of fairix is to become the market 

leader in Germany for sustainable trade. 


assurance which reduces the risk of hiring 

the wrong person. 

HHL news: With more than 80 successful 

start-ups, HHL has made a name for itself 

as an academy for entrepreneurs. How 

do you benefit from this network? 

Dr. Siebert: Over the past few years, HHL has 

created a network of entrepreneurs which is 

truly unique in Germany. There is an active 

exchange between founders and we try to 

support each other, for example in connecting 

with potential investors, employees or 

cooperation partners. This also applies for 

other HHL alumni who themselves are not 

active as entrepreneurs. They can open doors 

for us as a company and generate new 

business opportunities. I believe that access 

to this network is by far the most valuable 

asset one can gain from studying at HHL. 

HHL news: In one sentence: what makes 

an internet start-up like yours successful? 

Dr. Siebert: The ability to hire the right 

people. 

Awards: An HHL alumnus is “Germany’s Mr. Startup”: 

Techcrunch is one of the most highly reputed 

magazines in the start-up and tech-innovation 

sphere. Besides many other activities, it regularly 

organizes popular entrepreneurship events 

throughout the world. Recently, Techcrunch had a 

feature on HHL alumnus Lukasz Gadowski (K12) 

and named him “Germany’s Mr. Start-up.” 

Playnik wins Internet World award 2009: The reputed 

publication Internet Business World awarded 

the 2009 prize for the best start-up to Playnik, the 

gaming company founded by HHL alumnus Malte 

Paul (K10). Also among the 20 finalists was smava, 

a micro-financing platform where HHL alumnus 

Sebastian Rieschel (K11) is in the founding team. 

Lecturio wins ugb award: E-lecture company 

Lecturio, founded by HHL alumni Tim Koschella and 

Martin Schlichte (both K21), won the ugb founders 

award which they received at the futuresax Phase 

III finals.

Other notable news: On October 31, 2009, the 

2 nd generation of the EO Accelerator program 

started in Berlin, again with HHL entrepreneurs. 

The goal of the exclusive high-potential program 

is to help start-ups gain the abilities to push their 

annual revenue beyond the “magic threshold” of 

$ 1,000,000. This is done by means of a series 

of workshops, networking with successful entrepreneurs 

and coaching through the experiences 

of other growth companies. 

Careers 

HHL news presents a selection of HHL’s young entrepreneurs and asks them: 

A) What was the smartest piece of advice you ever received? or 

B) What is the biggest challenge in your job? 

pluriSelect GmbH is a life science 

company that provides early-stage research 

tools for the cell separation 

market. 

B: Clearly, going into an established 

market and competing with incumbents 

is an enormous challenge for 

any company in the life science sector. 

Business plans are a visionary 

outlook, but opening the black box of 

the real market reveals the true market 

forces. Gaining first-hand market 

intelligence and evaluating the switching 

costs and customer responses after 

the first-purchase are essential for the 

true understanding of customers’ 

needs and wants. Transferring market 

intelligence into operational excellence 

and improving products, processes 

and services are the greatest 

challenges for a young biotech company 

getting off the ground. 

www.pluriselect.de 

Dr. Christian Schmitz (P3) 

The EO Accelerator program, which has already 

been available in the USA for quite some time, 

was introduced into Germany by HHL alumna 

Julia Derndinger (K7 and president of the German 

chapter of the Entrepreneurs Organization) 

in 2008 and is supported by Mercedes-Benz 

Bank. The acceptance process is highly competitive 

– and once again several HHL alumni made 

it into the program: Tim Koschella and Martin 

Schlichte (both K21) with e-lecture portal Lecturio, 

Malte Paul (K10) with his online gaming start-up 

netzschaffende.de delivers a cost- 

effective and flexible way of out-tasking 

projects such as web design, web 

programming, writing, and translation 

to freelancers 

B: My biggest challenge is to coordinate, 

focus and motivate my team in a 

way that we perform best as a group. 

The aim is to give everyone enough 

responsibility to avoid time-consuming 

monitoring, formal meetings and 

reporting as far as possible. 

www.netzschaffende.de 

Mario Körösi (Doctoral student) 

Mellowball.com is the innovative first 

online platform for surprise shopping; its 

surprise ball, the so-called mellowball, 

reveals the best web offers from the 

worlds of fashion, design, technology, 

travelling, lifestyle and entertainment. 

B: The daily search for the perfect 

wave! 

www.mellowball.com 

Sebastian Hettlage (K15) 


Contact: 


Tel.: +49 341 9851-677 

E-mail: stephan.stubner@hhl.de 

45 

playnik.com and Sebastian Siebert (K12) with 

accessory leasing firm fashionette. Last year, 

HHL alumnus Dirk Graber (K15) with online optician 

Misterspex and Christian Angele (K22) with 

his health portal imedo.de also had the opportunity 

to participate in the program. 

MedDrop has developed an innovative 

combination of medical device and 

novel carrier substances that delivers 

high levels of active substances and 

drugs directly to the patient‘s problem 

area, e.g. the joint, bypassing the skin 

and at significantly reduced risk of 

side effects. 

B: We deal with the multiple challenges 

of a fast-growing start-up compa- 

ny and that is plenty of work. For me 

personally, the greatest challenge was 

to develop an understanding of the 

pharmaceutical industry. We chose to 

enter the market very early (in the 

veterinary field) – and that was a highly 

demanding task in a sector that is full 

of administrative hurdles and dom- 

inated by research-driven players. 

www.meddrop.org 

Friedrich v. Hahn (K9)

46 Background 

HHL Library offering online tutorials 

Ever panicked at midnight because you forgot 

to renew your books from the library and 

did not know how to renew them online? 

The HHL Library is now offering an “emergency 

kit” for this situation and other library and 

information search routines: a set of three or 

five-minute online tutorials that explain book 

renewals, reservations, as well as catalog and 

database searches. The English-language tu- 

HHL is grateful to the Kramer Foundation’s donors: 

Dr. Andreas Schmidt, Berlin 

Professor Dr. Kathrin Möslein, Leipzig 

Dr. Judith Marquardt, Halle (Saale) 

Professor Dr. Dr. h. c. Hans Wiesmeth, Leipzig 

Ute and Winfried Pinninghoff, Lüdinghausen 

KODA Stanz- und Biegetechnik GmbH, 

Dortmund 

Roland Berger Strategy Consultants, Munich 

Dr. Hans-Paul Bürkner, Frankfurt/Main 

Festo Corporation, Hauppage (New York), USA 

Professor Dr. Dr. Helmut Sihler, Pörtschach 

am Wörthersee, Austria 

Professor Dr. Dr. h. c. mult. Heribert Meffert, 

Münster 

Beatrice Deutschland GmbH, Paderborn 

Festo AG & Co. KG, Esslingen-Berkheim 

Stadt- und Kreissparkasse Leipzig 

Dr. Norbert Emmerich, Münster 

Kreiskrankenhaus Greiz GmbH, Greiz/Thuringia 

Marco Minnerup, Oberursel 

Harald and Nicola Lehmkühler, Warendorf 

Sachsen Bank (former Sachsen LB), Leipzig 

Deutsche Bundesbank Hauptverwaltung, 


E. Breuninger GmbH & Co., Leipzig 

Deutsche Bahn AG, Berlin 

Alte Leipziger Lebensversicherung aG, 

Oberursel 

Dr. Siegfried Luther, Gütersloh 


Professor Dr. Dr. h. c. Karl-Heinz Forster, 

Frankfurt/Main 

Dr. Christian Elsner, Leipzig 

Dr. Ing. h. c. F. Porsche AG, Stuttgart 

Deutsche Bank AG, Frankfurt/Main 

Dr. jur. Dr. h. c. Ludwig Trippen, Münster 

Hans-Peter Wehner, Cologne 

Professor Dr. Hans Göschel, Leipzig 

Bayerische Hypo- und Vereinsbank AG, Munich 

Ernst & Young AG, Berlin 

Deutsche Industriebank AG, Leipzig 

Stadtwerke Leipzig GmbH 

Robert Bosch GmbH, Gerlingen-Schillerhöhe 

Martens & Prahl Versicherungskontor GmbH, 


Professor Dr. Gert Assmus, 

Hanover (New Hampshire), USA 

Professor Dr. Christian Milow, Kronberg 

torials are a further key element in the concept 

of the HHL Library to develop information 

competency among HHL students and 

staff. In addition to on-campus library tutorials 

the online videos provide help just at the 

time the information is needed. They can be 

watched on the website of the HHL Library 

from any place in the world. The tutorials 

have been developed as part of a Diploma 

Frank Wilhelmi, Heidelberg 

in memoriam Florian Zinsmeister, Straubing 

The Terboven Family, Rheinberg 

The Uhlig Family, Oberursel 

Markus Schmitt, Bad Soden 

Friedrich von Ploetz, Berlin 

Thomas Butzlaff, Berlin 

Dr. Alfred Oetker, Bielefeld 

The Dr. Enders Family, Bornheim 

Dr. Michael Rau, Frankfurt/Main 

Silvia and Harald Hungenberg, Lich 

Anja Nietzschmann, Taucha 

Bernhard Walter, Frankfurt/Main 

Michael Petersen, Leipzig 

Hubertus Scherer jun., Hannover 

Dr. Hans-Dietrich Winkhaus, Düsseldorf 

Christian Pfingsten, Düsseldorf 

Professor Dr. Dieter J. Pommerening, Hamburg 

Michael Veit, Munich 

PricewaterhouseCoopers AG, Frankfurt/Main 

Kommunale Wasserwerke Leipzig GmbH 

Siemens AG, Leipzig 

Dr. Arend Oetker, Berlin 

Ludwig-Ferdinand Prinz zu Sayn-Wittgenstein- 

Berleburg, Bad Laasphe 

UNIPLAN International GmbH & Co KG, Kerpen 

Henkel KGaA, Düsseldorf 

Dr. Johannes Habbig, Bergisch Gladbach 

Bettina Kudla, Leipzig 

K19 of HHL 

Sebastian Just, Munich 

b&m management, Zürich, Switzerland 

Karl Kolle, Dortmund 

Goldman, Sachs & Co. oHG, Frankfurt/Main 

WIPConceptWinfriedPinninghoff, Leipzig 

K13 of HHL 

Ivy League Organizing Team 2006 / K20 

Peter Krakow, Leipzig 

Alexander von Reden, Leipzig 

Familie Detlev von Plato, Heiligenthal/Lüneburg 

Christian Freiherr von Humboldt-Dachroeden 

Stephan Schröter, Leipzig 

Kinowelt GmbH, Leipzig 

Weber Rohrleitungsbau GmbH & Co. KG 

Deloitte & Touche GmbH, Leipzig 

BGH Edelstahlwerke GmbH, Freital 

BMW AG, Werk Leipzig 

Ivy League Organizing Team 2007/K21 & MSc1 


thesis by Silvio Kagemann, a student of Library 

and Information Science at the local University 

of Applied Sciences (HTWK Leipzig). The HHL 

Library team appreciates feedback on the tutorials 

to further develop the new service. 

www.hhl.de/library/tutorials 

Daniela Neumann 

The Steusloff Family, Frankfurt/Main 

P2 of HHL 

Dow Olefinverbund GmbH, Schkopau 

Dr. Burkhart Eymer, Lübeck 

Andreas Frisch, Frankfurt/Main 

Dr. Niklas Darijtschuk, Verl 

Dr. Gerd and Nicola Robertz, Augsburg 

Ciarán O’Leary, Munich 

CosiFan Computersysteme GmbH, Leipzig 

Dr. Kerstin Faaß and Tobias Fehre, 

Frankfurt/Main 

Daniel Theuerkauf, London, UK 

Dr. Alois and Antonella Waldburg-Zeil, Leipzig 

Dr. Emilio Matthaei, Oxford, UK 

Dr. Nikolaus Petersen, Leipzig 

Peter Dorsch, Leipzig 

VNG Verbundnetz Gas Aktiengesellschaft, 


Veolia Wasser GmbH, Leipzig 

Daniel Kirchhof, Leipzig 

Irena Tomys, Mirkow 

Professor Dr. Bernhard and Gisela Schwetzler, 


Katharina Rosenbohm, Frankfurt/Main 

Thorsten Becker, Hamburg 

Büromöbel Müller Sachsen GmbH, Leipzig 

Telefonanlagenbau Spanka GmbH, Schkeuditz 

Dr. Christiane Springer, Leipzig 

Elfriede & Dr. Horst Saalbach, 

West Palm Beach (Florida), USA 

P4 of HHL 

Professor Dr. Georg Milbradt, Dresden 

Leipziger Stadtbau AG, Leipzig 

LIB-IT GmbH, Pleidelsheim 

Heinz Nixdorf Foundation, Essen 

Gelsenwasser AG, Gelsenkirchen 

We are grateful to BDO Deutsche Warentreuhand 

AG Wirtschaftsprüfungsgesellschaft, 

Leipzig, for their pro bono support. 

Help to shape a great future for HHL! 

The account details are 

Account name: Kramerstiftung der HHL 

Bank: Deutsche Bank AG 

Bank code: 860 700 00 


IBAN: DE90 8607 0000 1719913 00 

BIC (SWIFT CODE): DEUTDE8LXXX 

Purpose of payment: Zustiftung/Endowment

RTL Group | Random House | Gruner + Jahr | Arvato | Direct Group 

47 

Willkommen bei Bertelsmann, 

dem Unternehmen der Unternehmer. 

www.createyourowncareer.de 

HHL News – wiNter 2009/2010

48 Background 

HHL and international – synonyms? 

As part of my studies, I was fortunate enough 

to live and work in three different countries – 

Germany, England, and France. This gave 

me the chance to experience three cultures 

at first hand, and I’ll always be grateful for 

that. After studying International Management 

and French at the University of Bath in 

the UK and working for a year in the financial 

sector, I was looking for a new challenge. My 

idea was to study something that would not 

only offer me a good mix of theory and practice 

but would also entail an international per- 

New staff 

Impressum 

My way in… 

PUBLISHER: HHL – Leipzig Graduate School of Management 

Jahnallee 59 · 04109 Leipzig · Germany 

Tel.: +49 341 985160 · Fax: +49 341 4773243 

E-mail: info@hhl.de · Internet: www.hhl.de 

PUBLICATION DATE: January 15, 2010 

V.I.S.D.P.: Professor Dr. Hans Wiesmeth, Dean of HHL 

EDITORS: Executive Management of HHL: Professor Dr. Hans 

Wiesmeth (Dean), Dr. Judith Marquardt (Chancellor) 

EDITORIAL BOARD: Volker Stößel (MBA), Jana Vogel 

CONCEPT, ADVERTISEMENTS: WSB Werbeagentur GmbH 

Lampestraße 9 · 04107 Leipzig · Germany 

Tel.: +49 341 141000 · Fax: +49 341 1410014 

Elisa Stein joined HHL in November 

2009 to cover for Dorothee Fleischer 

at the Student Affairs/Examinations 

Office during the latter’s maternity 

leave. Prior to coming to HHL, Elisa 

Stein worked in Marketing and PR at 

a real estate company in Leipzig. 

She graduated from the University 

of Leipzig with an M.A. in American 

Studies, Communication and Media 

Sciences, and Sports Science. 

During her studies, she spent a year 

abroad at the Universitat Autònoma 

de Barcelona, Spain. 

spective. The basic question was: How to 

proceed? After careful consideration of rankings 

and programs available in the UK and 

in Germany, I spoke to a friend, who recommended 

HHL. There was no question that 

HHL had an excellent reputation – but would 

it broaden my international horizon? My 

doubts were cleared up pretty quickly. During 

my visit to HHL and my conversations with 

current students, I was overwhelmed by the 

open-minded attitude and the “same mind 

thinking.” I started the M.Sc. Program in Fall 

2009 and since the first day I have had the 

chance to engage with people from different 

backgrounds. This has been a very rewarding 

experience and I look forward to my 

term abroad, when I will be going to Spain. 

Study in Germany and meet international 

cultures? HHL gives you the opportunity. 

Benedikt Billmann (MSc4) 

Successful HHL students 

PHOTOS: HHL, Ausserhofer/Stifterverband 

FREQUENCY: twice a year 

CIRCULATION: 5,000 

ISSN 1433 934X | ISSN 1867-8017 

Thank you to all contributors and proofreaders of this edition. 


Upcoming events 2010 

January-June: General Management Program | 


February 4: Welcome to new HHL professors 

March 6: e-fellows MBA Day, Munich 

March 19: HHL Information Day 

March 20: GMAT Seminar 

March 20: World MBA Tour, Frankfurt 

March 11-14: The Negotiation Challenge (TNC) 

March 27: Startschuss Bachelor, Frankfurt 

March 29: Farewell Lecture of HHL Dean 

Professor Dr. Hans Wiesmeth 

April 24: HHL Students’ Golf Trophy 

April 26-27: Advanced Management Program | 


April 26: 1st European MBA Career Fair, Berlin 

May-November: General Management Program | 


May 14-16: XIV European Ivy League and 

M.Sc. Trial Training 

July 19-31: Summer Course “Doing Business 

in the Enlarged European Union”, HHL 

July 24: Graduation 

Together with her Swedish team colleague, Lucretia Löscher (K23) won second place 

in the Vestas Winnovation Challenge 2009 in Aarhus (Denmark) in December 2009. 

+++ Andrey Sereda (M9) won the case study competition “Leadership Minimum” 

conducted by the Russian edition of the Harvard Business Review in cooperation with 

various companies. +++ The four 

MSc4 students Dennis Grosche, 

Bert Förster, Janes Potthoff and 

Igor Stepanishchev won the 

regional qualification round of 

the KPMG International Case 

Competition 2010 in Düsseldorf 

in November 2009. Fingers are 

crossed for the national qualification 

round held from March 5-7, 

2010 in Berlin, and for the 

final on April 9, 2010 in Athens! 

Application deadlines for 

HHL’s study programs 

Full-time M.Sc. Program: June 20 

Full-time MBA Program: June 30, 

Non-EU applicants: April 1 

Part-time M.Sc. Program / 

Part-time MBA Program: November 1 

(starting January 2011)

Students - HHL Leipzig Graduate School of Management

Create successful ePaper yourself

Delete template?

Save as template?