Research & Programs - HHL Leipzig Graduate School of Management

HHL 

news 

HHL – Leipzig graduate ScHooL of ManageMent 

HHL is to have a new management team. 

On October 20, 2010, the school’s governing 

bodies elected Professor Dr. Andreas 

Pinkwart, the former Minister for Science, 

Innovation, Research and Technology in 

North Rhine-Westphalia and Federal Deputy 

Chairman of the Free Democratic Party 

(FDP), to be the new Dean of HHL. Dr. Axel 

Baisch, currently Managing Director of the 

Deutsche Oper Berlin, will be the new Chancellor. 

Both newcomers will take up their 

posts on April 1, 2011. 

Both the Supervisory Board and the Shareholders’ 

Meeting of Germany’s oldest management 

school were unanimous in their 

decision. Prior to the vote, the Senate had 

appointed Professor Pinkwart to the Chair 

of Innovation Management and Entrepreneurship. 

“We are delighted with the decisions and are 

convinced that our school will experience a 

further positive development with the appointment 

of Professor Pinkwart and Dr. 

Baisch,” said Dr. Tessen von Heydebreck, 

Chairman of HHL’s Supervisory Board. 

“HHL is fortunate to have attracted Professor 

Pinkwart, a personality who has comprehensive 

experience and success as an academic 

and education policy specialist, and who also 

has excellent contacts in business, politics 

and society.” 

Highlights Careers 

Partners 

Executive Education 

Students 

Research 

Background 

WINTER 10/11 

Professor Andreas Pinkwart and Dr. Axel Baisch 

to be new Executive Management of HHL 

Professor Pinkwart and Dr. Baisch said: 

“We are looking forward to our new task 

and to getting to know the City of Leipzig. 

We are currently preparing a growth plan 

for the business school. Growth needs 

structures and thorough planning. We are 

already in close contact with the faculty, 

staff and students whom of course we are 

including in this process. Shortly after we 

take office, we will announce our plan for 

HHL.” 

Professor Dr. Andreas Pinkwart (50) has 

been Chairman of the Free Democratic Party 

in North Rhine-Westphalia since 2002 

and Deputy Chairman of the federal party 

since 2003. He was then Minister for Sci-

Contents 

Highlights pp. 3-9 

Honorary doctorate 

HHL Discourse 

Scholarship Effective and Responsible Leadership 

Term start at HHL 

Michael Porters honors HHL students 

Graduation 

DAAD Prize 2010 

HHL Award: Ready for Business 

DAAD Scholarships 

KARL-KOLLE-Foundation honors Diploma thesis 

Partners pp. 11-13 

HHL Excellence Dinner 2010 

Interview with Wolfgang Topf 

2 nd HHL Manager Golf Cup 

Executive Education pp. 14-15 

HHL Executive’s upcoming programs 

Euro*MBA 

Study: Impact of executive 

education on employees’ loyalty 

Students pp. 16-19 

XV European Ivy League 

Business Students Without Borders 

Accelerate@HHL 

Auction for HHL’s student initiatives 

The Negotiation Challenge (TNC) 

HHL Energy Club 

HHL students travel the world 

Alumni p. 20 

Update from the Alumni Office 

Research & Programs pp. 22-42 

News from HHL’s Master programs 

HHL’s doctoral program 

Faculty research activities 

Careers pp. 43-45 

Placement statistics of the M.Sc. program 

European Career Track 

Company presentations at HHL 

MBA Career Fair 

HHL’s entrepreneurs 

Background pp. 46-48 

Interview with M.Sc. student Simone Haubner 

New HHL image film 

Application deadlines 

Upcoming events 

ence, Innovation, Research and Technology 

and Deputy Prime Minister in the CDU/FDP 

coalition for five years. He was a member 

of the German Bundestag from 2002 to 

2005, and has been a member of the North 

Rhine-Westphalian state parliament since 

July 2010. 

Professor Pinkwart earned his doctorate at 

the University of Bonn in 1991 before be- 

coming Professor for Public Management at 

Düsseldorf University of Applied Sciences in 

1994. In 1998, he accepted a professorship 

at the University of Siegen, where he was 

Professor for Management for small and medium-sized 

enterprises. His main research 

focus is on entrepreneurship and turnaround 

management. 

Interview 

Dr. Tessen von Heydebreck 

Three questions to Dr. Tessen von Heydebreck, 

Chair of HHL’s Supervisory Board. 

HHL news: You have found a strong team 

for HHL’s new Executive Management. 

What particular strengths are needed 

for the management of a prestigious 

private business school? 

As the academic head of the business 

school, the rector has to be a respected and 

recognized researcher. Together with the 

chancellor, who is an experienced commercial 

manager, he or she has to identify himself 

or herself with HHL’s mission statement. 

Moreover, the Executive Management should 

also have a widespread international network 

in the academic and business worlds. Last 

but not least, the task requires strong leader- 

ship qualities and excellent social skills. 

HHL News – wiNter 2010/2011 

Dr. Axel Baisch (45) has been Managing Director 

of the Deutsche Oper Berlin since 

2006. He gained a doctorate in Law in Freiburg 

and was Managing Director of the 

Staatstheater Nuremberg for six years. In 

2008, he was elected chairman of the group 

of Managing Directors within the Conference 

of German-speaking Opera Houses. 

Originally from Lübeck, he is currently completing 

an Executive MBA at Birmingham 

Business School. 

Until the end of March 2011, HHL will continue 

to be led by Professor Dr. Arnis Vilks, 

who was Dean from 2000 to 2005, and the 

current Chancellor Dr. Judith Marquardt, who 

will then leave HHL of her own accord. 

HHL news: What tasks does HHL face in 

the next few years? 

HHL must grow. In a controlled way and 

maintaining high standards. HHL has to 

sharpen its profile even more in order to 

differentiate itself clearly from its competitors. 

This is how we will be successful in 

winning new sponsors for the expansion 

of the curriculum at HHL and how we will 

achieve the increase in student numbers 

for which we are aiming. We also give 

priority to the expansion of further education 

opportunities for business leaders. 

HHL news: As a former human resources 

director at Deutsche Bank, where do you 

personally see need for action in 

management training today? 

There is some catching up to do in terms 

of leadership skills. I recommend, on the 

one hand, a more critical examination of 

various leadership theories and, on the 

other, more pronounced involvement of 

practitioners. 

Apart from practically-oriented education in 

economic and business ethics, particular 

attention is also being paid today to 

Change Management. I think it is an 

extremely good idea to do even more in 

this area. Processes of change are exactly 

the situations in which executives play a 

crucial role. They not only have to provide 

direction for their employees, they also 

have to keep motivation levels up during 

phases when many familiar things are 

being put aside and new things are only 

just beginning to emerge.

Highlights 

Honorary doctorate bestowed by HHL 

On July 23, 2010, HHL conferred honorary 

doctorates on Professor Richard B. Mancke, 

PhD, (former Academic Director of HHL’s MBA 

programs) and Dr. h.c. Bernhard Walter (former 

spokesman of the Board of Directors of Dresdner 

Bank AG and long-time Chairman of the 

Supervisory Board of HHL). In the presence of 

over 100 guests at Leipzig’s Old Stock Exchange, 

HHL honored two internationally recognized 

personalities who have rendered outstanding 

service over many years. 

In his laudation in honor of Dr. h.c. Bernhard 

Walter, Professor Hermann Kokenge (former 

Dean of TU Dresden) praised Walter’s exemplary 

pioneering and entrepreneurial spirit in 

public life as well as in the banking sector. 

For example, thanks to Dr. Walter, over EUR 

70 million was raised for the reconstruction 

of the Frauenkirche in Dresden. Professor 

Kokenge said: “HHL is indebted to Dr. Walter 

for his indefatigable commitment to HHL and 

his reliability as Chairman of its Supervisory 

Top Rankings 

Financial Times 

Listed in the Financial Times’ “European 

Business Schools” ranking for the second time, 

HHL was rated No. 59 in Europe, a jump forward 

by 11 places compared to last year and ahead of 

a number of international business schools. 

(Financial Times, December 2010) 

HHL’s M.Sc. Program scores in 

Financial Times 2010 Ranking 

The Financial Times has ranked HHL’s full-time M.Sc. 

Program as No. 3 in Germany and No. 38 worldwide. 

The Financial Times ranking “Masters in Management” 

includes 65 business schools and certifies 

that HHL excels in terms of job opportunities and 

entry salaries (No. 9 and No. 4 respectively world- 

wide). Within Germany, the M.Sc. Program secured 

3 rd position with respect to cost-benefit ratio. The 

Financial Times ranking is regarded as the most 

comprehensive head-to-head comparison between 

business schools worldwide, taking data from two 

kinds of surveys into account. Firstly, graduates are 

interviewed three years after they finish their 

studies. Further questions are then answered by 

the school itself. 

Board from 2001 until 

2009. Dr. Walter laid a 

stable foundation for 

the further positive development 

of HHL.” 

Professor Dr. Gerhardt 

Wolff, member 

of HHL’s Supervisory 

Board, held the laudation 

in honor of 

Professor Richard B. 

Mancke, PhD. Professor 

Wolff said: 

“Ten years ago, Professor 

Mancke established 

the internationally 

renowned MBA 

program at HHL. The program combines the 

strengths of the German tradition in microeconomics 

with the benefits of U.S. education 

in decision-focussed and practice- 

oriented management knowledge. For this 

HHL is most popular 

business school in Germany 

HHL has again achieved the top position in the 

trendence Absolventenbarometer 2010. In 

a comparison between 102 universities in 

Germany, HHL secured first place in seven out 

of 10 categories. Around 11,000 students in 

business schools and universities throughout 

the country were interviewed in the survey 

conducted by the trendence institute, voting 

HHL top in terms of career service, individual 

attention from the faculty and practical 

relevance in the teaching. 

HHL features in The Best 300 

Business Schools, 2011 Edition 

According to The Princeton Review, HHL is an 

outstanding business school. The editors of the 

New York-based education services publication 

collected the opinions of more than 19,000 

students in AACSB-accredited MBA programs 

around the world. The book recommends HHL as 

one of the best institutions at which to earn an 


From left to right: Dr. h.c. Bernhard Walter, Professor Dr. Arnis Vilks, 

Professor Richard B. Mancke, PhD 

achievement alone, Professor Mancke is a 

deserving recipient of an honorary doctorate 

from Germany’s oldest business school.” 

Volker Stößel 

MBA, as it offers business students an appealing 

mix of a well-established tradition and innovation. 

Eduniversal 

An international scientific committee selected 

the 1,000 most outstanding international 

business schools in the world. The deans of 

these schools were then asked to make their 

recommendations for students wishing to study 

abroad. In the deans’ votes, HHL received four 

out of five palms and so counts among 

Eduniversal’s “Top Business Schools”. 

(Eduniversal, 2010) 

3

4 Highlights 

HHL lives out its mission 

“We educate effective and responsible business leaders 

through excellence in teaching, research and practice.” 

HHL Discourse on “That’s Just 

Not Done...” on November 2, 2010 

From left to right: Professor Dr. Arnis Vilks, Professor Dr. Andreas Suchanek, Sylvia Schenk, 

Dr. h.c. mult. Helmut Maucher, Professor Götz Werner, Dr. Ursula Weidenfeld 

200 guests responded to an invitation to participate 

in the HHL Discourse organized by the Dr. 

Werner Jackstädt Chair of Economic and Business 

Ethics on November 2, 2010. The theme 

of the evening was “That’s Just Not Done…”, 

linking in with HHL’s mission to educate effective 

and responsible business leaders. In HHL’s new 

rooms in Leipzig’s city center, a discussion 

evolved between Dr. h.c. mult. Helmut Maucher 

(former CEO and current Honorary Chairman of 

Nestlé S.A.), Sylvia Schenk (lawyer and former 

chairperson of Transparency International), 

Professor Dr. Andreas Suchanek (holder of the 

Dr. Werner Jackstädt Chair of Economic and 

Business Ethics at HHL and Director of the Wittenberg 

Center for Global Ethics), Professor 

Götz Werner (founder and co-owner of the dmdrugstore 

group and Professor of Entrepreneurship 

at the Karlsruhe Institute of Technology). 

The event was chaired by Dr. Ursula Weidenfeld, 

business journalist and founder of the website 

www.das-tut-man-nicht.de (“That’s just not 

done”). The discussion was opened by a group 

of MSc5 students (Stefanie Priemer, David Lau- 

ber, Stefan Winkler, Alexander Kolano, Jan Bogner, 

Michael Guerreiro) with thought-provoking 

examples. Following this presentation, the five 

participants heatedly debated strategies, concepts 

and experiences relating to corruption, 

layoffs, and child labor, raising questions such 

as: Are these and other areas of conflict inevitable 

for global companies? How do managers 

deal with them? Are there “things that just aren’t 

done”? Can such an attitude be maintained in 

the context of competition in a fast-paced economy 

marked by globalization? Asked about the 

various forms of bribery, former 

Nestlé CEO Dr. Maucher put forward 

the argument that managers 

are subject to cultural conditions 

or even constraints. 

Sylvia Schenk, an experiened 

anti-corruption campaigner, de- 

cisively rejected this attitude. 

Along with Professor Suchanek, 

she pointed to the necessity 

of standards and rules, and 


expressed scepticism that individual ethics 

alone can suffice to cope with the problem. 

As a lawyer, Ms. Schenk warned that many 

companies still underestimate the necessity 

of taking active steps. She also reminded 

everyone of the equal importance of con- 

sumer responsibility, saying that anybody 

who always looks for the lowest price should 

not demand the highest moral standards. 

Professor Werner explained that he focuses on 

individual responsibility when it comes to business 

ethics. In his company, everyone has the 

option of saying no, and free individual deci- 

sions are of utmost importance. Professor 

Suchanek advanced the golden rule of business: 

“Invest in the conditions of social cooperation 

for mutual advantage.” This corresponds 

to the logic of reciprocity as expressed in the 

universal norm: “Do unto others as you would 

have them do unto you.” In addition, the HHL 

Professor of Ethics argued that respect for his 

fellow human beings is an article of faith for him 

and that he passes it on in educating future 

managers. This edition of the HHL Discourse 

broke the attendance record thus far, proving 

once again that questions of economic and 

business ethics are complex and challenging 

– and of great interest to the public at large. 

Hans-Christian Erdmann/Volker Stößel 

Attentive audience at the HHL Discourse on the newly opened floor 

of HHL’s City Campus

Highlights 

HHL und WCGE enhance cooperation HHL students awarded scholarship 

for Effective and Responsible Leadership 

The collaboration between HHL and the Wittenberg 

Center for Global Ethics (WCGE) was expanded in 

October 2010 when the two institutes signed a 

cooperation agreement in connection with the 

program Building Global Cooperation (BGC). The 

objective of BGC is to create a partnership of 

equals between developed and developing 

countries, especially in Africa. More precisely, the 

aim is to establish norms for ethical orientation and 

responsible action with leadership elites from 

business, politics and society, particularly in the 

developing countries. The BGC program, which has 

been run by the WCGE since 2001, is funded by 

donations. HHL’s Chair of Microeconomics, headed 

by Professor Dr. Arnis Vilks, is a partner in the 

program’s Ethical Issues in Development project 

and has hired Ibrahim Bangura from Freetown 

(Sierra Leone) in this context. Bangura has a 

background in history, political science, gender 

research and international development work. 

The collaboration was announced during the HHL 

board meeting on September 22, 2010, at the 

WCGE. After the meeting, members of the board 

participated in the Leadership Ethics Colloquium 

with around 40 leaders from politics, business, 

associations and churches. The conference focused 

on the concept of “relevant inconsistencies” 

introduced by Professor Dr. Andreas Suchanek. 

Professor Bolko Oetinger (The Boston Consulting 

Group) and Professor Dr. Gerhardt Wolff (formerly 

VNG Leipzig) contributed examples of inconsistencies 

from everyday business life. In this context, 

Professor Wolff pointed out that, “it is reliability that 

matters, more than predictability.” Numerous other 

practical examples were highlighted in the 

subsequent discussion, in the course of which the 

relationship between institutional and individual 

ethics was also explored. This issue was taken up 

again by Professor Dr. Karl Homann, a renowned 

expert in business ethics, in his closing speech. He 

concluded that responsibility requires good rules, 

saying that, as long as irresponsible actions are not 

sanctioned but in fact are encouraged, the honest 

person will lose out. At dinner in the Luther House, 

the Prime Minister of Saxony-Anhalt, Professor 

Dr. Wolfgang Böhmer, also underlined the special 

responsibility borne by decision makers. Ethics 

needs role models and vice versa, role models need 

an ethical orientation. This is all the more important, 

the more unmanageable the conditions for action 

become for managers and political decision makers. 


From left to right: David Laubner, Professor Dr. Arnis Vilks, 

Stefanie Priemer, Dominik Kanbach 

Dominik Kanbach (23), David Laubner (24) and 

Stefanie Priemer (23) have won the scholarship 

for Effective and Responsible Leadership, 

which was awarded this year for the second 

time. The scholarship for outstanding applicants 

admitted to the 18-month Master Program 

in Management (M.Sc.) is worth EUR 

15,000 and supports HHL’s mission to “educate 

effective and responsible business leaders 

through excellence in teaching, research, and 

practice.” All three candidates met the selection 

criteria that include an excellent first university 

degree (Bachelor) in business, very good 

GMAT results (at least 650 points) and an 

essay titled “Are Global Markets Promoting or 

Destroying Global Solidarity?” 

In their essays, the three candidates analyzed 

the relationship between global markets and 

global solidarity, highlighting, for example, the 

importance of intercultural dialog as a prerequisite 

for economic and social development. In 

her essay, Stefanie Priemer, who completed 


her B.Sc. in International 

Business Administration 

at the European University 

Viadrina Frankfurt 

(Oder), emphasized the 

significance of education 

with regard to global solidarity. 

She concluded 

that global markets promote 

rather than destroy 

global solidarity. Regarding 

the scholarship, she 

says: “The internationality 

and practical orientation of the programs at 

HHL are the two main aspects that prompted 

me to apply for one of the popular places in the 

Master program. I am very happy that the 

scholarship for Effective and Responsible Lead- 

ership now gives me the opportunity to study 

here. The school’s excellent education and perfect 

career service form a great basis for 

my future career.” Dominik Kanbach, who 

graduated with a Bachelor from the University 

of Applied Sciences (FH) in Ludwigshafen, is 

also very pleased to receive the scholarship: 

“I am really honored to be awarded this scholarship. 

I am very much enjoying working in 

teams with my fellow students at HHL, since 

their degrees from various universities in 

Germany and abroad and their practical ex- 

perience offer great possibilities for understanding 

different ways of thinking and working. This 

allows us to learn from each other.” 


Rhama Parthasarathy (Indian Ministry of Commerce and Industry), Ramalingam Meenakshisundaram 

(International Affairs, IIMB), Frank Hoffmann (HHL), Professor Dr. Andreas Vilks (HHL), Professor K. Kumar 

(Chairman, IIMB), Professor Avinash G. Mulky (Marketing, IIMB) 

During their visit to India, Professor Dr. 

Arnis Vilks and Frank Hoffman had fruitful 

talks with the members of renowned Indian 

Management Institutes in Gurgaon, 

Bangalore and Kozhikode on enhancing 

HHL’s cooperation in terms of faculty exchange 

and joint research projects. 

5

6 Highlights 

Term starts at HHL with 129 students from 26 countries 

A grand total of 129 students from 26 countries 

enrolled in HHL’s programs for the Fall 

Term 2010. Among them are 38 exchange 

students from HHL’s ever-increasing network 

of partner universities. The proportion of international 

students at Germany’s oldest business 

school thus currently lies at around 30%. 

The Welcome Days focussed on a debate on 

values and on demographic change. The enrollment 

ceremony for all new students took 

place on September 14, 2010. In his speech 

entitled “Leading through values”, Professor 

Dr. Michael Junker, executive director of Accenture, 

emphasized: “Leadership means form- 

ing a community of values, in which all in- 

volved can find/rediscover themselves and 

their own values.” Professor Dr. Arnis Vilks, 

Dean of HHL, warmly welcomed the new 

members of the HHL community: “The education 

of effective and responsible leaders 

begins right now during the Welcome Days.” 

The second day of the enrollment event was 

supported by Accenture, BASF, Evonik, 

Generali Deutschland and ecosense both financially 

and with plenty of food for thought. 

During the afternoon activities, the new HHL 

students learned about their school and the 

city of Leipzig in a lively way. Divided into 

teams consisting of students from all aca- 

demic programs, they went on a paper chase. 

They headed for the offices of the chairs and 

administrative staff on the Jahnallee Campus 

and the City Campus, where questions such 

as ‘What is the meaning of ‘MeCe’ (strategy)?’ 

had to be answered. The winning team was 

rewarded with a little surprise. 

The second day was organized by the Dr. 

Werner Jackstädt Chair of Economic and 

Business Ethics. An intense but enjoyable day 

was made possible through the generous 

support of the above-mentioned sponsors. 

Dr. Johannes Meier (member of HHL’s Supervisory 

Board, Managing Director Xi GmbH 

Michael Porter honors HHL’s M.Sc. students 

From left to right: Professor Dr. Wilhelm Althammer, Professor Michael Porter, Professor Dr. Manfred Kirchgeorg 


and former member of the Executive Board of 

the Bertelsmann Foundation) provided an introduction 

focussing on the challenges and 

opportunities of demographic change. Afterwards, 

students had the possibility to find out 

about how companies implement strategies 

to face demographic change. In the afternoon 

session, students had to complete their first 

group task, answering questions directly 

posed by the partnering companies. One of 

the elements was to identify key desired future 

employer characteristics, e.g. in terms of worklife 

balance, working hours, salary or non- 

monetary incentives. One interesting result 

was that a good work-life balance seemed to 

be much more important for students than 

high salaries. The day concluded with a great 

dinner and party at DaCapo restaurant in Leipzig. 

With music by Jamtonic, it was a perfect 

day for both company representatives and 

new students. 

Hans-Christian Erdmann / Volker Stößel 

A high distinction for HHL in the field of cluster 

management: Ankit Kumar, Bert Förster, Denise 

Engel, Ivelina Florev, Philipp Hahn, Sebastian 

Zureich and Svenja Klups (all MSc4) won the 

“Best Paper Award”, beating 16 teams from 

around the world. An international panel 

of experts attested the excellence of the 

students’ analysis of the Israeli biotech cluster. 

During a cluster conference at Harvard 

Business School just before Christmas, the 

world-renowned cluster expert from Harvard 

Professor Michael E. Porter (center) presented 

the certificates for HHL’s Master students to 

their professors, namely Professor Dr. Manfred 

Kirchgeorg (right) and Professor Dr. Wilhelm 

Althammer (left).

Highlights 

HHL farewells 113 graduates 

After another challenging academic year, 

113 students from 18 countries celebrated 

their graduation on July 24, 2010, with more 

than 500 guests at the Congress Center 

Leipzig. The graduands this year included 

the third Master of Science class (MSc3), the 

last cohort of students from the Diplom program 

(K23), the tenth full-time MBA class 

(M10), the fifth part-time MBA class (P5), 

and the students who successfully completed 

their doctorate. 

The special guest was Christian Strenger, 

director of the new HHL Center for Corporate 

Governance and member of the German 

Government Commission on Corporate 

Governance as well as numerous supervisory 

boards, who delivered the graduation 

speech. He stressed the importance of 

HHL’s mission to educate effective and responsible 

leaders, especially in view of the 

global economic and financial crisis. In his 

opinion, today’s graduates face the challenge 

of actively and responsibly shaping 

the real economy and financial markets for 

the future. He wished them the courage to 

take reasonable risks, which he said involves 

the willingness to both make and 

admit mistakes. 

The occasion also saw the announcement 

of the “Best of the Best” awards, as has 

become traditional. The title of Schmalenbach 

Scholar in recognition of academic 

achievement was awarded to Tobias M. 

Wolff (M10). Martin Wilhelm (K23) and 

James Downes (M10) were honored for 

their outstanding extracurricular commit- 

DAAD Prize 2010 awarded to best international student 

From left to right: Professor Dr. Andrey V. Zverev, 

Frank Hoffmann, Ramilya Sufianova 

ment. The DAAD award for Best Internation- 

al Student went to Ramilya Sufianova 

from Irkutsk, Russia (MSc4). Uta Fischer 

and Jan Auras (both K22), Michael Dornauf 

and Erik Hille (MSc2), Sona Zackova (M9), 

Jan Hartlieb and Thomas Klein (P3) were 

honored as the top graduates in their respective 

classes. Oliver Ehrlich, doctoral 

student at HHL, received a Beta Gamma 

Sigma scholarship. The Martens & Prahl 

Research Award 2010 for outstanding research 

associates at HHL went to Sebastian 

Hoffmann and Dr. Marco Sperling. The 

KARL KOLLE Prize 2010 for strategic man- 

agement at HHL was awarded to Friedrich 

von Bernewitz (K22). Last but by no means 

least, the graduates also presented their 

HHL graduate Ramilya Sufianova 

(23) is the winner of 

the 2010 German Academic 

Exchange Service (DAAD) 

Prize for the best internation- 

al student. 

The prize, worth EUR 1,000, 

was presented at the graduation 

ceremony in July in the 

presence of Professor Andrey 

V. Zverev, head of the 

Trade and Commerce Office 


own awards, honoring the HHL faculty and 

staff voted best in their respective categories 

by HHL students at the end of the aca- 

demic year. The recipients were Professor 

Dr. Torsten Wulf (best professor), Profes- 

sor Dr. Remigiusz Smolinski (best guest 

lecturer), Alberto Chullen Llamas (best research 

associate), and Petra Spanka (best 

administrative staff member). After an ecumenical 

service at the worldfamous St. 

Thomas Church and the ceremony in the 

Congress Center, the graduation ball in 

DaCapo restaurant provided an appropriately 

relaxed end to the special day. 


at the Embassy of the Russian Federation, 

and Envoy of the Embassy of the Russian 

Federation. Sufianova received the award in 

recognition of her outstanding performance 

during her studies as well as her involvement 

in extracurricular activities such as 

The Negotiation Challenge (TNC). 

Originally from Russia, Ms. Sufianova was 

able to come to study in Germany thanks 

to financial support from the DAAD and the 

KARL-KOLLE-Foundation. 

7

8 Highlights 

HHL Award: Ready for Business 

From left to right: Professor Dr. Arnis Vilks, Sonja Hahn-Tomer, Kerstin Trautmann 

Together with futureSAX, a business plan 

competition run by Businessplan-Wettbewerb 

Sachsen GmbH, HHL awarded the 

Ready for Business founder prize to ARSOlux 

GmbH in September 2010. Entrepreneur 

Sonja Hahn-Tomer deeply impressed the 

jury consisting of HHL’s Executive Management 

Professor Dr. Arnis Vilks (Dean) and 

Dr. Judith Marquardt (Chancellor), the Head of 

HHL’s International Entrepreneurship Program, 

Dr. Stefan Stubner, and the CEO of 

Businessplan-Wettbewerb Sachsen GmbH, 

Kerstin Trautmann, with her business model 

for selling a new and patented measuring 

sensor for detecting arsenic pollution in 

drinking water and groundwater. 

An estimated 50 million people around the 

world suffer from polluted water. Hahn- 

Tomer emphasizes the importance of her 

business: “Clean water is essential for a full 

life. ARSOlux provides robust, precise and 

easy-to-handle biosensors which facilitate 

a fast and economical analysis of arsenic 

and other chemicals in water.” The innovative 

venture is backed by the Helmholtz 

Centre for Environmental Research – UFZ. 

The HHL Award is intended to help promis- 

ing entrepreneurs on their path to success 

by offering them knowledge and skills to 

advance their businesses. Thus, the prize 

is a module of the HHL MBA Program: 

“Managing New Ventures & Growth”, “Man- 

aging Customers, Employees, Processes” 

or “Managing Society”. After picking 

up the award, Hahn-Tomer said: “I am delighted 

to receive the HHL Award: Ready for 

Business, especially since the ARSOlux 

business model improves access to clean 

water, a universal human right which was 

officially recognized by the United Nations 

only last July.” 



HHL MBA student wins 3 rd prize at 

Buse Awards 2010 

Marko Krause (M11) has been awarded third 

prize in the Buse Awards 2010 essay competition. 

The prize, which is worth EUR 500, is 

awarded by the firm of solicitors Buse Heberer 

Fromm and GoingPublic Magazin in collaboration 

with the European Law Students Association 

(ELSA) and the Bundesverband der Börsenvereine 

an deutschen Hochschulen e.V. (BVH). As 

one of the best five writers, Krause was invited 

to the prize-giving ceremony in Lisbon on 

September 18, 2010, and presented his essay 

on the topic of “Regulations for Credit Rating 

Agencies” to the jury in person. Extracts of the 

three winning essays were published in 

GoingPublic Magazin. 

HHL at the Researchers’ 

Night in Leipzig 

Almost all of Leipzig’s academic institutions 

participated in the second Researchers’ Night 

on September 24, 2010, and HHL was of 

course among them. The business school 

presented projects under the slogan “Ideas 

and strategies for intelligent energy solutions” 

at City Campus in Katharinenstraße. In the 

course of the night, HHL held three presentations 

on saving energy and renewable energy. 

One was given by the student initiative HHL 

Energy Club, which introduced its work as a 

forum for discussing energy-related topics. 

HHL students successful in EXIST business game competition 

Sarah Jentzsch, Christian Hetke and Dennis 

Grosche, students in HHL’s M.Sc. class MSc4, 

won the Professional Cup East in the nationwide 

business game competition EXIST-priME- 

Cup. 12 teams from entrepreneur-oriented 

universities competed in the computer-based 

business game focusing on “Succession in 

Enterprises”. Professor Duttle, manager of the 

event, particularly praised the fairness and the 

strong work commitment of the Leipzig team. 

At the beginning of October, Sarah Jentzsch, 

Benedikt Billmann and Dennis Grosche (all 

MSc4) came in 12 th (out of 15) in the final round 

of the EXIST-priME-Cup in Berlin, when the 

students were asked to produce a business 

plan for a solar company. Worthy of note is that 

at the time, the students were in their term 

abroad in the U.S., South Korea, and Costa 

Rica, and so had to make considerable efforts 

to get to Berlin for the event. Hats off to their 

commitment! Their participation in the final 

round of the EXIST-priME-Cup was financially 

supported by VIEW e.V. (Verein für Innovation, 

Existenzgründung und Wachstum an der 

HHL), headed by Professor Dr. Schwetzler. 

The aim of VIEW e.V. is to foster practical and 

scientific research and discussion in the field of 

innovation, entrepreneurship and growth.

Highlights 

Scholarships from German Academic 

Exchange Service (DAAD) 

Scholarships are vital for the support of young 

people, giving them the best possible chance 

of gaining a quality educational experience. 

Scholarships relieve the financial pressure and 

so ensure that highly talented, dedicated students 

can concentrate on their studies. 

The German Academic Exchange Service 

(DAAD) is pre-eminent among institutions 

granting scholarships in Germany. At HHL, 

DAAD scholarships have been awarded 

since 1996, supporting German as well as 

international students. 

In 2010, the DAAD provided 48 HHL students 

and 10 staff members with funding 

totalling EUR 140,000. In addition, at least 

EUR 50,000 was awarded by other organizations 

(including the Association of Friends 

of HHL, the KARL-KOLLE-Foundation, the 

Daniela and Jürgen Westphal-Foundation, 

Mrs. Gudrun Demling, and the Fulbright 

Commission) to help students go abroad 

as part of their studies or to assist HHL students 

from abroad with their living costs in 

Germany. 

DAAD supports international academic exchange. 

In 2010, a total of 23 HHL students in 

various programs received money for a term 

abroad. Furthermore, six incoming exchange 

students from India were awarded financial 

support as part of the program “A New Passage 

to India” and within a special program for 

students at the Indian Institutes of Management. 

An additional 15 HHL students from 

outside Germany received substantial assis- 

tance towards their living costs from various 

DAAD programs. The DAAD also granted 

Teaching and Research Assistantship schol- 

arships to four overseas doctoral students 


at HHL. Ten lecturers and administrative 

staff members received ERASMUS grants 

for their stays abroad. 

Gulya Bakeberg says: “I was thrilled to receive 

the letter from HHL telling me that 

I was entitled to the DAAD scholarship. I 

moved from Bayreuth to Leipzig to study at 

HHL and, as most students do, rented an 

apartment. The scholarship covers my 

apartment rental for almost 12 months, 

which is a great help.” The student from 

Uzebekistan is in good company: around 

the world 70,000 German and international 

students and scholars are supported by the 

DAAD every year. 

Carolyn V. Teschner 

KARL-KOLLE-Foundation honors practicerelevant 

Diploma thesis 

Friedrich von Bernewitz (K22) has won the 

KARL KOLLE Prize for Strategic Management 

2010 at HHL. He received the award 

in recognition of his excellent Diploma thesis 

entitled “Future Scenarios for the Photovoltaic 

Industry in Germany”. The thesis applies 

a scenario planning method which was 

jointly developed in a collaboration of HHL 

with Roland Berger Strategy Consultants. 

The prize, worth EUR 1,000, was awarded 

for the second time. Excellent academic 

performance and demonstrated social responsibility 

are the principal selection criteria 

for the award. 

Von Bernewitz is delighted: “I am particularly 

pleased to receive the KARL KOLLE 

Prize, since it underscores the relevance 

of my Diploma thesis. Moreover, I am hop- 

ing for interesting connections through 

the multidisciplinary scholarship network.” 

Winfried Pinninghoff, chairman of the board 

From left to right: Winfried Pinninghoff, Ramilya Sufianova, Friedrich von Bernewitz 

of trustees of the KARL-KOLLE-Founda- 

tion, said in his laudation of the winner: “Mr. 

von Bernewitz submitted a superior thesis 

on a highly topical subject, which company 

representatives have judged to be leading 

edge. The recommendations for action presented 

in the thesis should prove valuable 

for practitioners in the photovoltaic industry.” 


9

10 Highlights 

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• LEADERSHIP – Einblick in die Chefetage. 

• BILDUNG – Durchblick im Uni-Dschungel. 

• JUNGE PROFIS – Ausblick auf Jobchancen. 

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per 0800/9 35 85 37 oder 0800/935 87 37. 

JETZT NEU! 

HHL News – wiNter 2010/2011

Partners 11 

HHL Excellence Dinner 2010 – 

EUR 440,000 for growth strategy 

On October 20, 2010, the third “HHL Excellence 

Dinner” took place at the premises of 

Deutsche Bank AG in Leipzig. Once again, 

HHL wanted to say “thank you” to its partners 

and friends, and to encourage these 

foundations and companies as well as new 

contacts to support current and future projects. 

Around 100 guests from the realms of 

politics, business and foundations joined 

members of HHL’s boards for the evening. 

Markus Wägner, Chairman of the Board of 

Deutsche Bank Private and Business Clients, 

Leipzig, welcomed the guests to his 

company’s spectacular building. The event 

began with welcome speeches by Professor 

Dr. Arnis Vilks, Dean of HHL, and Dr. Tessen 

von Heydebreck, Chairman of HHL’s Supervisory 

Board and Chairman of the Deutsche 

Bank Foundation. We also very much appreciated 

the speech by Professor Dr. Sabine 

von Schorlemer, Saxon State Minister for 

Science and the Arts, who highlighted 

HHL’s role in the educational infrastructure 

of Saxony and its success over the last few 

years: “HHL represents a truly international 

learning environment, in which students are 

being prepared for the challenges of 

tomorrow’s world by equipping them with 

leadership tools, teaching them innovation 

skills and a sense of responsibility to- 

wards society,” she said. Professor Dr. Knut 

Löschke, Chairman of Softline AG, Leipzig, 

and the evening’s special guest speaker, 

highlighted the importance of leadership 

skills in the education of future business leaders. 

In addition to ensuring that students 

possess the right competencies to become 

top managers, discovering leadership talents 

early and fostering 

them is also central to a 

business school’s role. 

Several speakers also 

took the opportunity to 

encourage the guests to 

take responsibility for future 

generations by supporting 

HHL. In all, donations 

worth EUR 440,000 

were promised during the 

evening. The Heinz Nixdorf 

Foundation extended 

its support for the 

Thanks to our long-standing supporters: Mario Bauer (Chamber of Commerce and Industry Leipzig), 

Martin Bücher (Sparkasse Leipzig), Heide Gutsfeld (Leipzig Foundation for Innovation and Technology Transfer), 

Dr. Horst Nasko (Heinz Nixdorf Foundation). 

Heinz Nixdorf Chair of IT-based Logistics by 

EUR 300,000 (see page 40) and the Alumni 

Association of HHL announced the founding 

of an alumni trust foundation with almost 

EUR 60,000 of initial capital. (See below 

for a list of all sponsors and donors). This 

is another step towards strengthening HHL 

as one of the best business schools in 

Germany and promoting it into the top 10 

in Europe. 

Looking forward, Dr. Tessen von Heydebreck 

introduced HHL’s designated new executive 

management Professor Dr. Andreas Pinkwart 

as the new Dean and Dr. Axel Baisch as 

the new Chancellor, who will take up their 

positions on April 1, 2011. 


Supporters at the 

HHL Excellence Dinner: 

Heinz Nixdorf Foundation 

HHL Alumni Association 

SAM Sachsen Asset Management GmbH 

Leipziger Stadtbau AG 

Deutsche Bundesbank, Leipzig 

Immo100 GmbH 

Dr. Nikolaus Petersen, PeterSeN GrüNDeL 

rechtsanwälte Steuerberater 

Weidinger / richtscheid rechtsanwälte 

HLkomm telekommunikations GmbH 

Datenlotsen Informationssysteme GmbH 

Shape the future. Support HHL! 

Account name: 

Handelshochschule Leipzig gGmbH 

Bank: Sparkasse Leipzig 

Bank code: 860 555 92 

Account number: 1100 104 956 

IBAN: DE59 8605 5592 1100 1049 56 

BIC (SWIFt CODe): WELADE8LXXX 

Purpose of payment: Spende/Donation 

Contact: 

Ulrike Maria Dienemann 

Head of Business Development 

Phone: +49 341 9851-618 

E-mail: ulrike.dienemann@hhl.de

12 Partners 

Interview 

Wolfgang Topf, President of 

the Chamber of Commerce and 

Industry Leipzig (IHK) 

HHL news: The Chamber of Commerce 

and Industry Leipzig (IHK) is of particular 

importance for HHL. 

Yes. After the reunification of Germany, the 

IHK played a significant role in promoting 

the re-foundation of HHL. At the same 

time, in 1992 we also decided to re-establish 

a foundation which had been brought 

SUPPORTERS OF HHL 2010 

GOLD PArtNerS 

(EUR 100,000 and more) 

the Chamber of Commerce and Industry 

Leipzig (IHK), Leipzig 

Deutsche Bank AG, Frankfurt/Main 

Dr. Werner Jackstädt Foundation, Wuppertal 

Heinz Nixdorf Foundation, Essen 

Kramer Foundation of HHL, Leipzig 

Leipzig Foundation for Innovation 

and technology transfer 

roland Berger Strategy Consultants GmbH, 

Munich 

Sparkasse Leipzig 

SILVer PArtNerS 


Academic Society for Marketing and 

Business Leadership, Leipzig 

Association of Friends of HHL, Leipzig 

Bertelsmann Business Consulting, Gütersloh 

DWS Investment GmbH, Frankfurt/Main 

Gudrun Demling, Bavaria 

HHL Alumni Association, Leipzig 

KPMG AG, Berlin 

Peter Pribilla Foundation, Munich 

Sachsen Bank, Leipzig 

SAM Sachsen Asset Management GmbH, 

Leipzig 

Uniplan GmbH & Co. KG, Cologne 

into being by the then young IHK back in 

1887: the Kramer Foundation. Similar to 

the historical model, today’s Kramer 

Foundation originated from the realization 

that an economy can only be as strong as 

the young entrepreneurial talent it brings 

forth. Numerous universities have only 

established university foundations for 

long-term funding in the last couple of 

years, showing just how innovative the idea 

was back then. The Kramer Foundation’s 

objective yesterday and today is to shape 

the future: the interest earned on the 

endowment capital serves to promote 

entrepreneurial education at HHL. The 

Leipzig IHK is a shareholder in HHL and so 

supports the growth plans of Germany’s 

oldest business school. 

HHL news: How is the IHK involved 

in HHL’s academic programs? 

Besides funding the chair of the acting 

Dean, we support entrepreneurial education 

at HHL. The IHK is a knowledge 

platform linking the management school 

and regional companies, and we promote 

the open business plan seminar at HHL. 

The success of HHL’s entrepreneurship 

We would like to express our deep appreciation to all our financial partners. 

BrONZe PArtNerS 


BASF Se, Ludwigshafen 

Bayer AG, Leverkusen 

Bertelsmann AG, Gütersloh 

Booz & Company, Munich 

Checkstone GmbH, Leipzig 

Decimus GmbH, Mainz 

Duff & Phelps GmbH, Munich 

ernst & Young Foundation, Stuttgart 

Henkel KGaA, Düsseldorf 

KArL-KOLLe-Foundation, Dortmund 

KWL – Kommunale Wasserwerke 

Leipzig GmbH, Leipzig 

MLP Finanzdienstleistungen AG, Heidelberg 

Stifterverband für die Deutsche 

Wissenschaft, Essen 

SV SparkassenVersicherung Holding AG, Stuttgart 

the Boston Consulting Group GmbH, Munich 

CIrCLe OF FrIeNDS 

Accenture GmbH, Kronberg/Taunus 

AGIL GmbH, Leipzig 

Arthur D. Little, Wiesbaden 

A.t. Kearny, Düsseldorf 

Auerbachs Keller rothenberger Betriebs GmbH, 


BDO Deutsche Warentreuhand AG 

Wirtschaftsprüfungsgesellschaft, Leipzig 

BioPlanta HHL GmbH, News Leipzig – wiNter 2010/2011 

program is manifested by more than 100 

start-ups established by alumni within the 

past 13 years. Moreover, the open-enrollment 

management training programs 

offered by HHL Executive contribute to 

retaining and developing highly skilled 

employees in the region, strengthening 

economic vitality in and around Leipzig. At 

this point, I would like to appeal to further 

companies, foundations and, of course, 

individuals to become involved in HHL. 

HHL news: In your opinion, what skills 

and attributes must a manager have 

today? 

Today’s business world needs managers 

who are able to think globally and who 

understand global markets. That’s precisely 

why HHL and its students have to support 

local small and medium-sized enterprises 

even more than they already do. We expect 

HHL graduates to take personal responsibility, 

start businesses and create jobs, 

preferably in the region – whereby this last 

point means that they also take their share 

of social responsibility. And there are 

already good examples of this 

happening. 

Brunswick Group GmbH, Frankfurt/Main 

Citigroup Global Markets Deutschland AG, 

Frankfurt/Main 

CMS Hasche Sigle, Berlin 

Commerzbank AG, Leipzig 

Credit Suisse Limited, Frankfurt/Main 

Department for Agriculture, Forestry, environment 

and Nature Conservation thuringia 

Detecon Schweiz AG, Zurich, Switzerland 

Deutsche Kreditbank AG, Leipzig 

Dow Olefinverbund GmbH, Schkopau 

Dr. Horst Saalbach, West Palm Beach, Florida 

Dr. jur. Dr. h.c. Ludwig trippen, Münster 

eBay GmbH, Berlin 

ernst & Young AG, Frankfurt/Main 

evonik Industries AG, Essen 

Franz Haniel & Cie. GmbH, Duisburg 

Generali Versicherung AG, Cologne 

Horváth & Partners, Management Consultants, 

Stuttgart 

IBM Deutschland GmbH, Ehningen 

Industrial Initiative for Central Germany, Leipzig 

Jenoptik AG, Jena 

KIrOW Leipzig AG, Leipzig 

Leonardo & Co. GmbH & Co. KG, Frankfurt/Main 

McKinsey & Company Inc., Frankfurt/Main 

Mercedes-Benz Niederlassung Leipzig 

Merkur Druck- u. Kopierzentrum GmbH, Leipzig 

Morgan Stanley, Frankfurt/Main 

Niemanns tresor, Leipzig

We would like to say thank you to 

all the supporters of the Golf Cup: 

Auerbachskeller, Familie rothenberger 

Avantgarde Dentaltechnik GmbH 

Deutsche Bank AG, Leipzig 

Deutsche Lufthansa AG 

Dialysezentrum elsterland 

DWS Investment GmbH 

Dr. jur. Dr. h.c. Ludwig trippen 

Gasthof Böhme und Nürnberger, Störmthal 

Golfhotel Fahrenbach, Tröstau 

Günther rothe 

HLS-Berger 

Hotel Fürstenhof Leipzig 

Jana Martin (www.incentivearts.de) 

Kilowatthandel AG 

Mattukat & Partner, Steuerberatungsgesellschaft 

Merkur Druck- & Kopierzentrum GmbH 

MBM Full-Service-Agentur GmbH 

Mechanische Werkstatt Göbel 

Parfümerie Douglas GmbH 

PeterSeN GrUeNDeL rechtsanwälte Steuerberater 

Pilot Café, eNK Leipzig GmbH 

rotkäppchen-Mumm Sektkellereien GmbH 

restaurant Weinstock, Herbert englert 

Gastronomiebetriebe GmbH, Leipzig 

Sachsen Bank, Leipzig 

SIGNAL Krankenversicherung a.G., Leipzig 

tDB Prozessautomatisierung Ltd. 

the Westin Bellevue, Dresden 

thomaskirche, Leipzig 

www.ab-in-den-urlaub.de, Unister Holding 

www.taschenkaufhaus.de 

Weidinger | richtscheid rechtsanwälte 

Xenofit GmbH 

Zentralkonsum eG, Berghotel Oberhof 

OC&C Strategy Consultants GmbH, 

Düsseldorf 

PeterSeN GrUeNDeL rechtsanwälte 

Steuerberater, Leipzig 

PricewaterhouseCoopers AG, Frankfurt/Main 

Procter & Gamble Germany GmbH, 

Schwalbach/Taunus 

Public relations v. Hoyningen-Huene, 

Hamburg 

Q-Cells Se, Thalheim 

robert Bosch GmbH, Stuttgart 

rothschild GmbH, Frankfurt/Main 

SakostaSKB GmbH, Ziegelheim 

Siemens AG, Leipzig 

Siemens Management Consulting, Munich 

Stadtwerke Leipzig GmbH, Leipzig 

tDB Prozessautomatisierung Ltd., Bitterfeld 

technologiegründerfonds Sachsen 

Verwaltungs GmbH, Leipzig 

VNG – Verbundnetz Gas AG, Leipzig 

Volksbank Leipzig eG, Leipzig 

Weidinger | richtscheid rechtsanwälte, 


We also appreciate the commitment of 

all sponsors of our Manager Golf Cup and 

students’ initiatives. Please take a look at 

their articles. 

(Dec 2010) 

Partners 

Successful 2 nd HHL Manager 

Golf Cup – networking and 

fundraising on the green 

Participants and supporters, from left to right: Professor Dr. Georg Milbradt, Knut Göbel, 

Christian Haase, Dr. Horst Saalbach, Frank Köhler and Christian Strenger 

On September 3, 2010, the second HHL 

Manager Golf Cup took place at the Dübener 

Heide course. Around 60 business leaders, 

friends of HHL and members of the HHL 

community had the opportunity to show their 

golf skills and support HHL’s successful Entrepreneurship 

Program. 

We are very grateful to the patrons of this 

year’s Golf Cup: Dr. Horst Saalbach – who 

also initiated the tournament last year Professor 

Dr. Georg Milbradt, Chairman of HHL’s 

Kramer Foundation and former Prime Minister 

of the Free State of Saxony, Uwe Albrecht, 

Deputy Mayor of Leipzig for Economic 

Affairs and Labor, Christian Strenger, Director 

of the HHL Center for Corporate Governance 

and member of the supervisory board of 

DWS Investment GmbH, and Frank 

Köhler, CEO of TDB Prozess- 

automatisierung Ltd. Thank you 

for your support! 

The weather was perfect and after 

a brunch, 60 experienced and new 

golfers enjoyed the tournament. 

This year’s winners were: Christian 

Strenger and Thomas Weidinger 

(Team winner gross), Ron Geissler 

and Philipp Sommer (Team winner 

net). For the first time, there was 

also an evening event organized 

around the award ceremony. This 

year’s award ceremony was 


13 

compèred by Knut Göbel, President of the 1. 

Golfclub Leipzig e.V. The winners were delighted 

to receive vouchers for hotels and restaurants, 

polo shirts, golf equipment and 

other articles. Afterwards, Professor Milbradt 

and Dean of HHL Professor Vilks gave some 

information about HHL’s future plans and current 

activities, and thanked all supporters. 

Ekkehard Becher from the Golf Club in his irresistibly 

charming manner, managed to convince 

many spectators to make generous 

donations. At the end of the day, the Entrepreneurship 

Program was EUR 11,000 better 

off. HHL is very grateful to all the day’s sponsors 

and supporters. A warm thank-you also 

goes to the service team of the golf club, who 

looked after all the guests so excellently until 

late in the evening.

14 Executive Education 

Tactful Leadership at HHL Executive – 

musical seminar on how to orchestrate teams 

From June 17 to June 19, 2011, HHL Executive 

will conduct a very special top-class 

leadership seminar in cooperation with 

Bachfest Leipzig and MAESTRO-MANAG- 

ER. The seminar, called “Führen mit Taktgefühl 

– Managementprofis dirigieren Spitzenmusiker” 

(Tactful Leadership – Manage- 

ment Professionals as Conductors), trans- 

fers the non-verbal communication and 

leadership skills applied by conductors into 

the business world of high-level managers. 

The instructors are Roderick Shaw, Alice 

Heiliger and Andreas Goerlich, who are all 

professional musicians with extensive experience 

in interactive management training. 

Participants will apply their newly learned 

body language and non-verbal leadership 

skills to conduct an ensemble of professional 

musicians. 

The highlight of the seminar will be the closing 

concert of the 2011 Bachfest Leipzig featuring 

Johann Sebastian Bach’s Mass in B minor, 

which will give the participants the opportunity 

to witness non-verbal leadership at its best. 

>> www.hhl.de/fuehren-mit-taktgefuehl 

Successful leadership is very similar to conducting an orchestra 

Dates and Facts 

Duration: June 17-19, 2011 

Locations: HHL Executive (Katharinentraße 17) and Sommersaal of the 

Bach-Archiv Leipzig (Thomaskirchhof 15/16) 

Seminar fee: EUR 2,395 (plus VAT) 

Contact: HHL Executive, Dr. Evelyn Kästner, Tel. +49 341 9851 832, 

E-mail: evelyn.kaestner@hhl.de 

Euro*MBA celebrates 15 th anniversary 

The Euro*MBA finalized its 2010 tour with a 

residential week in the sunny Mediterranean 

city of Aix-en-Provence. The topic was entrepreneurship. 

Working in groups with supervision 

from industry experts, business 

angels and venture capital investors, the 

participants wrote their own business plans 

and learned about how to develop and set 

up their own businesses. Student Christian 

Dal Ben says: “If you want to start up your 

own business and you need tools, methodologies 

and tips as well as lessons from real 

entrepreneurs, you have to take the 

Euro*MBA. The residential week in Aix-en- 

Provence offered a unique opportunity to 

concretely help some peer students interested 

in creating their own 

company. The constant support 

and feedback, especially during 

the final presentation of each business 

project designed to simulate 

how to get the initial funds, was 

invaluable for me.” 

Euro*MBA participants are now 

preparing for the 2011 tour, a special 

year as the program will be 

celebrating its 15 th anniversary. 

Maastricht University School of 


Business and Economics will host the students 

for a week in January on the subject 

of organizational learning and transformational 

change. At Kozminski University in 

Warsaw in May, participants will focus on 

the topic of managing emerging markets. 

The last residential week in 2011 will take 

place in September at Audencia Nantes 

Graduate School of Management in France, 

where students will learn about corporate 

social responsibility. 

The application deadline for the Euro*MBA 

Program starting in September is July 15, 

2011. 

>> www.hhl.de/euromba

Executive Education 

Study shows executive education 

increases employees’ loyalty 

In November 2010, HHL Executive published 

a study investigating the impact of executive 

education on employees’ loyalty to their 

company. The people who are most willing to 

change their work environment in order to 

improve their working conditions are young 

females with an academic background, a find- 

ing which should serve as a warning signal in 

the light of current demographic developments 

and the upcoming skills shortage. 

However, various analyses show that provid- 

ing skills development opportunities for 

employees on a regular basis and offering 

them clear career options significantly lowers 

their readiness to change jobs in the 

next 12 months and also reduces their willingness 

to move to another part of the 

country. Furthermore, actively encouraging 

employees clearly increases their job satis- 

faction which, again, lowers the likelihood of 

them leaving. The study is based on a telephone 

survey of 1,263 German adults be- 


15 

tween the ages of 16 and 67. For more detailed 

information, please contact Dr. Evelyn 

Kästner (evelyn.kaestner@hhl.de). 

How much do you agree with the following statement: “I’m willing to change 

my job within the next 12 months in order to improve my work environment” 

not at all 

satisfied 

rather not 

satisfied 

partially 

satisfied 

rather 

satisfied 

totally 

satisfied 

General Management 

Program 2011 

The second intake of HHL Executive’s 

General Management Program (GMP) in 

2011 will take place from May 5, 2011, to 

November 12, 2011. The open-enrollment 

program with Professor Dr. Torsten Wulf as 

Academic Director is designed for managers 

who want to expand their business 

knowledge. 

The 15-day program (in German) costs EUR 

9,000 plus VAT. Special financial support is 

available from the European Union. 

>> www.hhl.de/gmp 

Contact: 

HHL Executive 

Dr. Evelyn Kästner 

Manager Marketing/Communications 

Tel.: +49 341 9851-832 

E-mail: evelyn.kaestner@hhl.de 

rather agree 

Modules and Dates 

Strategy & Competition 

Professor Dr. Torsten Wulf 

May 5-7, 2011 

Problem Solving & Projects 

Dr. Stephan Stubner 

June 9-11, 2011 

Brand Management 

Professor Dr. Manfred Kirchgeorg 

June 30-July 2, 2011 

Leadership & Communication 

Maren Lehky 

September 1-3, 2011 

Controlling & Finance 

Dr. Martin Weiss 

October 6-8, 2011 

Business Simulation 


November 10-12, 2011 

totally agree 

New staff 

Dr. Evelyn Kästner joined HHL Executive in October 

2010 as Manager Marketing/Communications. 

Originally from Dresden, she studied 

Communication Sciences, Psychology and 

Cultural History at Friedrich-Schiller-University 

Jena before coming to HHL’s Chair of Market- 

ing Management in May 2006, where she 

worked as a Research Associate and Project 

Consultant until June 2010. As a freelance 

consultant and teacher, she also gained 

extensive experience in marketing and 

communication management in various 

industries.

16 Students 

15 th anniversary of the European 

Ivy League – score for more! 

Since its founding back in 1997, HHL’s legendary 

soccer tournament has grown its 

fan base every year, attracting over 500 participants 

in 2010. The European Ivy League 

(EIL) brings together students from Europe’s 

top business schools and company representatives 

to enjoy competition, to network 

and to have a lot of fun. 

Save the date: EIL XV will take place on the 

weekend after Ascension Day, from June 3 

to 5, 2011, in the beautiful city of Leipzig. 

Organizing the event while at the same time 

studying at HHL is a challenging task and a 

Business students and philanthropic projects – 

no contradiction but reality for Business Students 

Without Borders e.V. 

Filling and wrapping shoeboxes 

from left to right: Katharina Nicolay, Victoria Berger, Amrei Kunze (all MSc5) 

Business Students Without Borders e.V. 

(BSWB) is an organization of HHL students 

which primarily aims to enable HHL students 

to actively contribute to projects in the region 

around Leipzig as well as in developing 

countries. The group’s members provide 

theoretical and practical assistance in economic 

matters on a local and international 

level. For this purpose, the students partici- 

great experience. An international 

team of 22 HHL students 

headed by Henning Brauser 

(MSc5) and Michael Müller 

(M11) will meet the challenge 

this year. 

We look forward to welcoming 

you to EIL’s 15 th anniversary! 

>> ivy-league@hhl.de EIL organizers Henning Brauser (MSc5) and Michael Müller (M11) 

pate in existing projects or try to develop 

their own in order to apply their business 

knowledge and experience to help people 

help themselves in a sustainable and responsible 

manner. 

The organization was founded by students in 

the MSc4 and M10 classes in 2009 and is 

now run by students in the MSc5 class. 


At the end of 2010, BSWB brought the project 

Weihnachten im Schuhkarton (Christmas in a 

shoebox) to HHL. More than 40 shoeboxes 

were filled and wrapped up by students and 

staff members during a joint event. Afterwards, 

the boxes were sent to needy children in Eastern 

Europe with the help of the organization 

Geschenke der Hoffnung e.V. (Presents of 

Hope). In order to raise money for the shipment, 

BSWB collected deposit-refundable bottles at 

the HHL campuses for 6 weeks with great success. 

We once again thank both HHL students 

and staff members for their commitment and 

donations. Moreover, most members of the organization 

are currently developing a business 

plan with three female entrepreneurs with a 

Middle Eastern background. This project, which 

is being conducted in cooperation with common 

purpose e.V. in Leipzig, aims to provide a 

sustainable living for the women. 

In 2011, the club will be seeking to cooperate 

with the Honeybee Network in order to assist 

in ongoing development projects focusing on 

grass-root innovations, i.e. enabling entrepreneurs 

in developing countries to make a living 

based on their inventions, and on preserving 

traditional knowledge. 

>> bswb@hhl.de

accelerate@HHL 

Have you had good ideas in the past? Are you 

interested in success? Have you ever thought of 

quitting being an employee and starting your 

own business? 

The initiative was founded in 2000 and aims to 

foster entrepreneurial thinking. Activities in the 

past have included an annual conference with 

start-ups and venture capital companies, guest 

lectures, company visits, and much more. The 

initiative is fully managed by students, and 

support from the Program for International 

Entrepreneurship is available. 

All interested members of HHL are welcome to 

join us. We plan to visit several start-ups in 

Berlin in January 2011, when we will also go 

to the Hasso Plattner Institute, the University 

Center of Excellence in IT Systems Engineering 

in Potsdam, and other non-commercial and 

e-commerce start-ups. Next year, we will also 

be hosting several guest speakers who will 

share their experiences in running their own 

businesses. It promises to be a very interesting 

mix. 

Simon M. Dornscheidt (M11) / 

Benjamin Hammer (MSc5) 

Chairmen of accelerate@HHL 

HHL co-signatory of National Code 

of Conduct on Foreign Students at 

German Universities 

HHL is one of the co-signatories of the new 

National Code of Conduct on Foreign Students 

at German Universities. The guidelines have 

been adopted by the German Rectors’ 

Conference (HRK). The Code aims to safeguard 

and improve the quality of service for 

international students in Germany. Based 

on this Code, foreign students can rely on 

minimum standards regarding information, 

advertising, admission and supervision. 

Students 

Auction generated more 

than EUR 1,000 for HHL 

student initiatives 

Tobias M. Wolff (M10) 

During HHL’s international evening supported 

by Berlin-Chemie AG and Booz & Company 

GmbH on October 15, 2010, an auction was 

held to raise money for HHL student initiatives. 

A grand total of EUR 1,067 was raised 

within a short period of time. Tobias M. Wolff 

(M10) came up with the idea of creative fundraising 

for a good cause. He himself conducted 

the lively auction, which saw guests 

Become world champion 

in negotiation! 

Students of HHL invite international student 

teams to the 5 th World Negotiation 

Championship March 11-13, 2011. 

Founded in 2007 as a joint project of students 

and doctoral candidates from Harvard Law 

School and HHL – Graduate School of Management, 

The Negotiation Challenge (TNC) 

is the first international negotiation competition 

in Europe and one of only few interna- 

tional negotiation competitions in the world. 

The primary idea behind The Negotiation 

Challenge (TNC) is to provide a competitive 

platform to help prepare students for complex 

business negotiations that they will face 

after graduation. 


17 

bidding feverishly for more than 15 great 

items. Among the unique and fascinating 

goods and services up for auction were 

horse riding lessons, business plan coaching, 

a coffee subscription, babysitting and 

housekeeping services, theater tickets and a 

PR consultation, all donated by HHL’s staff or 

alumni. Special thanks go to all donors, in 

particular HHL’s own entrepreneurs Betreut. 

de, Coffee Circle, Mister Spex and SunCoal, 

as well as to the auctioneer, whose powers 

of persuasion were a major contributor to the 

success of the evening. 

Tobias M. Wolff said: “Experience shows that 

fundraising has become very difficult nowadays. 

However, to attract funding, you can 

score with creative new ideas. I am glad about 

how spontaneously alumni, staff and students 

participated in the auction and submitted prizes 

that express their respective skills.” 

The contest allows students from leading universities 

from all over the world to come together 

and compete against each other in realistic 

team negotiation situations. Participating 

in TNC offers a great opportunity to experience 

diverse ways of negotiation and to meet 

and network with students from various countries 

with different backgrounds and cultures. 

>> www.the-negotiation-challenge.de 

News about the latest 

research projects and results, 

public events, and new developments at HHL 

www.hhl.de/news

18 Students 

E-Mobility Conference 

by HHL Energy Club 

Organizing team of the HHL Energy Club event 

From April 14 to 16, 2011, the Energy Club 

will hold its first Energy Conference at HHL, 

focussing on E-Mobility – Implications for 

Business Models and Infrastructure. The 

event will be the perfect opportunity to discuss 

problems, trends and opportunities 

concerning e-mobility. The target audience 

are business students from leading German 

universities and renowned specialists in the 

field. In addition, companies in the automotive, 

technological, consulting and utility business 

are invited to participate to gain impor- 

tant insights, share their opinions and come 

into contact with young professionals. 

Since its foundation in September 2009, 

HHL Energy Club’s declared aim is to foster 

understanding of energy-related issues. The 

objective is to extend this goal beyond HHL 

students. Through the Energy Conference, 

business students will have the chance to 

deepen their knowledge about the topic of 

e-mobility and at the same time network with 

companies. 

Summer Program “Doing Business 

in the Enlarged European Union” 

The two-week course for students from HHL’s 

international partner universities took place July 

19 – 31, 2010. The lectures, some held at HHL 

and some in Prague, were given by international 

experts in the field of transitional economies 

and by guest lecturers from the business world. 

The summer program’s main objective is to 

study practice-oriented business content and 

to find out about cultural differences between 

EU countries. 

The number of participants from North America 

were remarkably high, with more than three 

quarters of the attendees coming from the 

U.S., for example from the University of Chicago 

Booth School of Business and the University 

of Louisville. Students also came from 

Sabanci University, Turkey, and Nanyang 

Technological University, Singapore. 


Congratulations! Bettina Redl (M10) won the 

photo competition on HHL’s blog. HHL’s outgoing 

exchange students were asked to submit a photo 

describing an exceptional cultural experience in 

their host country. Bettina Redl’s photos show the 

Catalonian tradition of the Castellers (the human 

tower builders) at a folk festival in Barcelona/Spain. 

>> www.hhl.de/wordpress

Students 

Growing accademically and personally – students travel the world 

Culturally - what was the most fascinating 

thing about your host country? 

Chicago has a lot to offer to exchange students. 

It is a perfect mix of academics, politics, culture 

and leisure. And, of course, the outstanding 

reputation of Booth School of Business at the 

University of Chicago in teaching and research 

played a major role in our decision to come here. 

For you personally, what is the most 

outstanding feature of your studies at the 

partner university? 

The school exceeded our expectations. The 

professors not only explain recent findings and 

frameworks in a gripping way, but also inspire 

Christian Hetke (MSc4), 

INCAE Business School, 

Costa Rica 

Culturally - what was the most fascinating 

thing about your host country? 

The most fascinating thing about Korea was 

its diversity. There is no single Korean stereotype 

but a broad horizon of impressions. 

What I experienced ranged from the ancient 

temples, old Hanok houses and traditional 

dress, to a highly modern economy with very 

fashion-conscious and motivated people. 

Bright streets by night and numerous funny, 

colorful figures first come to my mind when I 

think of my time here. 

For you personally, what is the most 

outstanding feature of your studies at the 

partner university? 

students to question common assumptions. 

The classroom experience is further enriched 

by meaningful discussions with a carefully selected 

and diverse student body. Of course, intellectual 

work requires a lot of time and effort, 

which certainly pays off, but there is always 

enough time for other activities: listening to 

President Obama giving a speech on the campus, 

exploring Chicago’s various museums, 

enjoying a drink with people from different cultures 

on the 94 th floor of John Hancock Tower 

or meeting fellow students at the traditional 

Friday night buffet organized by the University 

– Chicago has it all! 

As a student of HHL’s M.Sc. program, I was 

able to visit an entirely new world during my 

term abroad. After considering the numerous 

possibilities of where to go to, I decided to 

head for Costa Rica. 

The INCAE Business School is one of the 

most renowned universities in Latin America. 

The campus is located close to San Jose but 

in a setting that makes you think you are on 

a lonely island. Furthermore, the central lo- 

cation of the campus and the country itself 

offer plenty of opportunities to travel around 

and find some of the most terrific sights imaginable. 

From beautiful beaches to volcanoes 

and wild jungles – it’s all here. As a European, 

you might first have to get used to the food, 

which mainly consists of rice and beans. 

As this was my first experience in Asia, I was 

very curious to find out as much as possible 

about this foreign culture. But I had the chance 

to get to know not just Korean culture here; 

due to the high number of international students 

at KDI School for Public Policy and Man- 

agement, I also learned a great deal about 

other cultures. Over 60 nationalities can be 

found here, and life together in the student res- 

idences and at events like the International 

Food Festival offered us the opportunity to 

share customs and traditions. As well as the 

international diversity, it was very interesting to 

broaden my purely business-centered point 

of view as the university here mainly educates 

government officials and so we also had the 

public sector perspective of things. 


Ivelina Florev (MSc4), KDI 

School of Public Policy 

and Management, Korea 

19 

Sabrina Noack, Ramilya Sufianova 

(both MSc4), University 

of Chicago Booth School of 

Business, Chicago, USA 

However, as soon as you have become accustomed 

to this, you start to like it and it definitely 

helps to get rid of any excess weight. 

Another fact that might startle a foreigner is 

the absence of street signs that complicate 

finding your final destination. Still, as soon as 

you get used to following directions that are 

based on buildings and street crossings you 

will be able to find remarkable places all over 

the country. 

And should you get bored of all the nice 

places, there are always lectures by former 

Harvard professors that keep you busy and 

offer new insights into diverse topics in multiple 

disciplines. The academic level at INCAE 

is very high, reflecting the strong relationship 

to Harvard Business School.

20 Alumni 

New Alumni Officer 

In September 2010, Anett Wagner took over 

as Alumni Officer at HHL. In addition, Anett also 

supports HHL’s Career Service department as 

Manager Corporate Relations. Previously she 

worked at London Business School and 

Wisepress Ltd. in London. Anett holds a degree 

in Business Administration from the University 

of Applied Science Zwickau. You can contact 

Anett via phone +49 341 9851 637 or email 

anett.wagner@hhl-alumni.de. 

Homecoming 2010 

October 15-17, 2010, HHL alumni celebrated 

their renowned Homecoming weekend. 

The event was filled with interesting activities 

and was attended by 50 alumni from 20 differ- 

ent classes. K5 and K6 alumni also celebrat- 

ed the 10 th anniversary of their graduation this 

year. The Homecoming weekend started with 

a reception at HHL’s Jahnallee Campus, 

where Professor Vilks warmly welcomed the 

participants and gave some interesting facts 

about current developments at HHL. The day 

continued with a presentation by Dr. Stephan 

Stubner (K5) and the General Meeting of 

HHL Alumni e.V., which concluded with elections 

to the board. The new board consists 

of Friedhelm Wachs (P2) – President; Dr. 

Contact details Alumni e.V. 

Friedhelm Wachs – President, 

friedhelm.wachs@hhl-alumni.de 

Dr. Burkhard Eymer – Deputy President & Secretary 

General, burkhart.eymer@hhl-alumni.de 

Dr. Marco Sperling – Treasurer, 

marco.sperling@hhl-alumni.de 

Burkhart Eymer (K3) – Deputy President & 

Secretary General; and Dr. Marco Sperling 

(Doctoral Program) – Treasurer. The day continued 

with the Meet the Founders presentation 

in which Tim Koschella (K21) and Stefan 

Merker (K22) talked about their experiences 

as entrepreneurs. The highlight of the weekend 

was the annual Alumni Dinner on Saturday 

night, which gave everybody plenty of 

opportunity to catch up with old friends. A 

huge thank-you goes to HHL Alumni Association 

and HHL for hosting and sponsoring 

the event. We would also like to thank the 

presenters for their time and inspirational presentations. 

On Saturday, September 11, 2010, 47 graduates from HHL returned to their Alma Mater to celebrate the 25 th 

anniversary of their graduation. From September 1981 to August 1985, they were enrolled in three tutorial 

groups in the “Hotel and Restaurant” department at the Handelshochschule. 


Alumni Trust Foundation 

At HHL’s Excellence Dinner 2010, the HHL Alumni 

Association announced the establishment of the 

HHL Alumni Trust Foundation. The purpose of this 

non-profit trust foundation is to support HHL. The 

initial capital of nearly EUR 60,000 will be assigned 

to the Kramer Foundation on the condition that it 

maintains the assets of the trust and uses the 

revenues for the specified purpose.Friedhelm Wachs, 

President of the HHL Alumni Association, is hoping 

that the trust foundation will grow over the next 

years: “The strategy for HHL 2020 defines annual 

support from the alumni amounting to one million 

euro a year. To achieve this goal, we need to start 

now and not only set structures in place but also 

start the support. It is of great benefit donating to the 

HHL Alumni Foundation – the donation is tax deduct- 

able and demonstrates alumni’s support for HHL. 

Account name: HHL Alumni Stiftung 

Bank: Sparkasse Leipzig 

Bank code: 860 555 92 


Purpose: Zustiftung/Endowment 

Re-designed Alumni platform 

Please check out the updated alumni platform at: 

www.hhl-alumni.de. Besides a great new design, 

the updated platform offers a range of new 

features including photo albums, a new extensive 

public area, online registration for membership in 

HHL Alumni e.V. and much more ... 

Summer party 

On July 25, 2010, the Frankfurt Chapter held a 

summer party at Weingut Baron zu Knyphausen 

which was attended by 25 alumni from Frankfurt, 

Leipzig, Stuttgart and London. Apart from 

regular guests, many new faces took part 

in the fun-filled afternoon. Professor Dr. Arnis 

Vilks, Dean of HHL, also joined the celebration 

and updated the alumni with the latest information 

about current developments at HHL. 

One of the highlights of the day was a tour 

though the winery and the production facilities. 

Professor Hans Göschel welcomed members of the 

tutorial group 8712 of the former Handelshochschule 

Leipzig back to HHL. On November 13, 2010, the 

graduates, who during their studies specialized in 

the hotel and restaurant trade, met for the second 

time since their graduation in Leipzig 20 years ago.

“Starting a business 

is closer than you think” 

“If you’ve never run a start-up into the ground you won’t get any 

venture capital,” says Anna Ott, Head of Recruiting at i-potentials, 

quoting a saying from Silicon Valley. On January 14, 2011, 16 HHL 

students came to Berlin for a tour to four start-ups. I-potentials 

was the first tour stop and it was a good point to start with: The 

recruiting agency specialized in internet companies and start-ups 

and is hence an essential hub in the internet world of Berlin. “Our 

key to success is our know-how of the branch and our network. 

We get to know if start-up x is looking for a product manager, 

we know what a good product manager is like and know who is 

currently looking for a job,” says Anna. “This focus on one branch 

sets us apart from other headhunters. And unlike them, we staff 

positions on all levels: interns, young professionals, managers up 

to executive positions and co-founders.” Especially the internships 

are interesting to the students, since they offer the perfect 

possibility to have a first look at how a start-up company works. 

“It’s your chance to check out flaws before you start a business 

yourself,” says Anna. 

Kolja Hebenstreit, co-founder and partner of Team Europe 

Ventures Management, then elaborated on the financial side of 

starting a business. “From a macroeconomic point of view, we 

do innovation management,” says Kolja, “and we do that in three 

different ways: investments, company building and strategic 

investments.” Kolja Hebenstreit is one of four founders of Team Europe, 

who obviously have the right touch for internet companies. 

How do they identify good business ideas? Kolja is concise on 

that: “You should have thought about how the following things will 

work out: business model, financing, market entrance strategy 

Network. Expertise. Speed. 

I-potentials is a young HR agency in the heart of the Berlin start-up world. We do recruiting and coaching 

for internet companies only and are therefore experts in that branch. We focus on the candidates. 

We have a solid network all over Germany and see ourselves as an essential hub for candidates in the 

internet industry. We provide our clients access to that network and offer high potencials on all levels 

and for all functions, starting with interns and ending with co-founders. Currently, we have about 50 

clients and 154 open posts, and we are constantly extending our network. 

Want to start a career in the start-up world? Then apply under: www.i-potentials.de 

21 

and team.” “It’s fascinating to see a 26-year-old explaining what 

makes the world go round,” says HHL student Alexander Kolano 

(MSc5) about Kolja before they continue the tour. 

The next stops were SponsorPay and MySportBrands, the first 

being an already quite big company compared to the rather 

small shopping community for sports articles. What connects 

them is a pleasant informality, as Alexander relates – no ties, no 

suits, no briefcases. “All of the people we met today were about 

our age and I got the impression that the whole start-up world in 

Berlin is a huge circle of friends. A key to success is communication 

and the network,” Alexander adds. 

In the end, the students were quite satisfied with their “tour de 

start-up”, having seen quite a big variety: i-potentials representing 

the HR and network side, Team Europe as venture capitalist, 

and two internet companies in different stages of business development. 

"Students are regularly excited after such meetings with 

entrepreneurs and facilitators. I believe such a direct interaction 

is one of the best motivators for students to try starting up their 

first business," comments Dr. Stephan Stubner, Academic Director 

of the Program for International Entrepreneurship at HHL. 

“It was very motivating to see the real world after all the theory,” 

says Benjamin Hammer (MSc5). “Starting a business always 

seemed completely out of reach. But obviously, it is closer 

than you think – it doesn’t have much to do with a lucky 

strike of genius, but with hard work and persistency.”

22 Research & Programs 

Interview 

“PR skills are a long-term investment 

for MBA students” 

Journalist Hannes Külz explains why he 

teaches public relations skills to HHL’s 

MBA students. Külz contributes to Financial 

Times Deutschland and Welt am Sonntag. 

He is copy chief of Berlin-based media 

agency KircherBurkhardt. 

HHL news: Why is public relations 

an issue for future managers? 

No company can survive without acknowledging 

its environment. The public demands 

How can we provide a quick look at such a fun 

and knowledge-filled week? How can we describe 

the sun shining on the water in the harbour, 

the taste of Boston’s culinary offerings 

and the rides out to the outlying commercial 

parks in a yellow school bus? How can we cover 

all our activities, meetings, presentations and 

guest lectures at international companies 

and Ivy League universities in and around Boston 

in just a few words? Impossible! 

Locals Dean Goodermote and Rusty Tunnard, 

our HHL professors for Entrepreneurship 

and Problem Solving & Communication, 

headed up our group as we toured through 

Boston’s academic and commercial worlds. 

Harvard Business School, MIT, Suffolk Law 

School and Tufts Fletcher School opened 

their doors to us, offering lectures on topics 

ranging from Porter’s cluster theory at 

Harvard Business School, binomial lattices 

in a nutshell at MIT, the impact of the 

Sarbanes-Oxley Act at Suffolk and Fletcher’s 

insights into how to use social networks to 

coordinate disaster relief aid (Haiti), to Partha 

Ghosh’s fascinating talk on the importance 

of innovation in meeting the enormous ecol- 

transparency in all regards: ecological and 

ethical behavior, fair treatment of employ- 

ees, honesty of the management and much 

more. In brief: everything the concept of 

”corporate citizenship” comprises. Last but 

not least, a good corporate reputation 

increases loyalty and motivation among the 

workforce and goodwill among the clients 

and shareholders. That should be enough 

for managers to care about. 

HHL news: How do you teach public 

relations? 

PR skills are no ready-to-use kit but rather a 

long-term investment for MBA students. In a 

theoretical part we take a look at different 

communication concepts and see how the 

approach of public relations has changed 

over time. We discuss how a PR program 

can be planned, implemented and evaluated. 

Of course, internet PR plays an increasing role 

as well as internal communications – as the 

employees are an important public that needs 

to be addressed. Besides this, to improve the 

students’ communication skills, the course 

includes a writing workshop and crisis 

Boston: Tea Party, lobster and Ivy League – 

the P5 Global Immersion Seminar 2010 

ogical, economic and ethical 

challenges we are facing in a 

globalized world with rapidly 

changing demographics. It 

was all followed by a tour of 

the campus, giving us a 

quick peek into life at an 

American university. 

While half of each day was 

spent in the academic 

world, the other half was 

dedicated to Boston’s business 

side – we visited companies 

and institutes working in a range of 

industries: Thermo Fisher Scientific, Fresenius 

Medical Care, the Broad Institute, the Boston 

Redevelopment Authority, and Simon Kucher 

and Partner offered us insights into innovating 

logistics in the medical supply industry, lean 

and six sigma processes in the production of 

high-tech scientific instruments, strategy consulting 

specializing in pricing, a human genetics 

lab run with six sigma precision, and 

steering Boston’s development as a city, 

keeping it attractive to businesses, residents 

and students. 


communication simulation: groups of 

students represent the board of a company 

that gets in trouble. They have to deal with 

extreme pressures of time, uncertainties, 

lack of control – and master a press 

conference under these conditions that 

is videotaped. Their performance will be 

analyzed and their crisis communication 

discussed. This helps a lot more than 

memorizing handbooks and checklists. 

HHL news: Are your courses structured 

differently in the part-time and the 

full-time MBA class? 

The different schedules require certain 

adjustments, for example in the way 

practical PR is integrated into the course. 

In the part-time class several students 

present and discuss the strategies of their 

respective companies whereas in the full- 

time program groups of students visit the 

PR executives of major Leipzig companies 

and examine their findings with the class. 

Our evenings allowed us to renew our 

strength for the next day, thanks to Boston’s 

many culinary delights: We cured our jet-lag 

with lobster, oysters and fresh fish, net- 

worked over a family-style Italian dinner a few 

days later, and closed the week with a wonderful 

dinner of typical Boston steak and 

seafood near the wharf. 

All in all, it was a rich week – and the best 

way to finish our Part-Time MBA with our P5 

group – thanks to all who made it possible!

Research & Programs 

Plenty of options with an MBA from HHL 

During HHL’s full-time MBA program the flexible 

course design caters to the individual 

needs and interests of each student. Espe- 

Study Abroad 

Name: Shabal Goel 

Nationality: Indian 

Current university 

abroad: University of 

Chicago Booth School 

of Business 

“I chose HHL not only 

for its strong and 

growing reputation, 

but for the excellent relationships it maintains 

with both employers and universities abroad. It 

is through these relationships that I was able to 

further enrich my education at the University of 

Chicago. HHL’s study abroad program allowed 

me to work with some of the best minds in the 

field of finance.” 

Master Thesis 

Name: Ben Neumann 

Nationality: German 

Master thesis: 

Management 

Competences – a 

comprehensive study 

on soft skill education 

for managers 

“I appreciate the total 

freedom I enjoy by working on a topic that I really 

love. The support of my Professor is great and I 

learned everything I need to tackle this last project. 

The MBA program provides me with the necessary 

knowledge, skills and techniques to analyze a given 

topic from different angles. This makes the process 

more creative and the outcome more complete.” 

cially in their fifth term HHL students have the 

choice of several options. 

Internship/Job 

Truly international: part-time MBA class P7 kicks off 

On January 21, 2011, HHL’s part-time MBA 

Program started for its seventh round. The 

two-year program, which is taught entirely in 

English, is designed for executives and junior 

managers who are looking to enhance and 

advance their existing career. On average the 

students, who represent eight nations, have 

more than six years of work experience, and 

many come from large corporations like Audi, 

Commerzbank, Deutsche Bahn, Deutsche Bank 

and VW, but also from local companies like 

Name: Paul Martinez 

Nationality: Colombian 

Current Job Position: 

Junior Strategic 

Marketing Manager 

Firm: REHAU AG + Co 

“The HR Department 

from REHAU read my 

profile in HHL’s year- 

book and invited me for an interview. I used the 

knowledge I received from my MBA classes to 

make a presentation on a proposed marketing 

strategy for the company. Two weeks after that 

presentation I received the call telling me that I 

got the job.” 

Individual Consulting Project 

Name: Lydia Nakayenze 

Nationality: Ugandan 

Individual Consulting 

Project: Women@HHL 

“I very much like the 

support and freedom I 

received from the HHL 

career service and the 

Chancellor’s office to 

explore one of the new exciting fields of con- 

sulting namely gender consulting. And with 

Women@HHL, I believe we are on a good path 

to achieving and sustaining a 30% ratio of 

female students for the future.” 

HLkomm, Blue Corporate Finance or Neue Musik 

Leipzig. Patricia Quinet (31) from Belgium is 

representative of the class. The chemical 

engineer who works at Solvay S.A. says: “My 

objective is to acquire business and management 

skills in order to be more efficient in my 

work and to improve the quality of the discussions 

I have with the plant managers. In future, 

I hope that this will help me move up to a 

position where business and management skills 

are needed as well as technical experience.” 


23 

MBA alumni on top again 

Every year adventurous alumni from HHL’s 

MBA programs gather to explore the Alps for a 

weekend. This year, 14 participants arrived 

in Munich from all over Europe including two 

female adventurers for the first time. Both dealt 

with the challenges with ease. Congratulations! 

After meeting at Munich’s famous Nockherberg 

on Saturday morning, the group 

transferred to Scharnitz on the German- 

Austrian border, where the hike started. 

Guided by Rolf Illenberger (M6), the Pleisenhütte 

refuge was reached after 2½ hours of 

walking, just before the first snow set in. Sigi, 

the innkeeper, welcomed the group by playing 

Tyrolean music on his accordion. 

A delicious 3-course dinner was accompanied 

by all sorts of drinks which continued to be enjoyed 

during the night – some of the drinks may 

in fact not be available anywhere else. However, 

no major blackout was reported by the 

group. As always, the evening was far too short 

for the inspiring discussions, and the night was 

not long enough, either. There was still the descent 

to be tackled the next day... The picture 

shows the group in front of Pleisenhütte on 

Sunday morning before returning to Munich. 

The group is already looking forward to next 

year’s event. If you are interested in joining, 

please contact Rolf Illenberger via email or via 

the Group “HHL MBA FEW” on Xing.


It’s not the solution, it’s the problem 

that’s hard to come up with! 

One of the first challenges when starting the 

Master of Science Program at the HHL is to 

survive “PAC”, a course that is a highlight in 

every student’s curriculum. “PAC” stands for 

Problem Solving and Communication, and is 

not just about identifying a problem, finding a 

solution and finally communicating this to 

stakeholders. 

We soon found out that the real difficulty in 

this course was, on the one hand, identifying 

what exactly the problem was and what it implied 

for the development of the solution, 

In my last year of a Bachelor program at a university 

of applied science, I started looking for 

a Master program that met my personal criteria. 

Finally, three programs attracted my attention. 

But then it was a question of how to ascertain 

what might be the best one? Finally, I 

asked Franziska Luckner (MSc2) to meet me 

for a coffee, spoke with Verena Köppen (K18) 

during an internship at HENKEL, came to 

HHL’s open day in autumn 2009, and 

checked the CHE university ranking. In the 

end, the decision was clear: it had to be HHL. 

Nearly two years have now passed since I 

came to study at HHL. Time goes so fast at 

HHL, it’s amazing. The first and the second 

terms consist of the core courses which take 

up all your time – regardless of what day of the 

week it is. The really interesting part of the program 

started with the 3 rd term where you can 

choose your subjects according to your personal 

interests. I selected Strategy, Marketing, 

and, on the other, working with 

your peers. Of course, teamwork 

is nowadays a component 

in most curricula; however, 

our lecturers pushed us 

to our limits. 

The first assignment consisted 

of a case study dealing with the 

BP Deep Water Horizon catastrophe. 

We were supposed to 

identify the problem faced by BP 

and develop an appropriate solution. 

The crucial point was not 

the actual solution of the case 

but rather the deadline – the next morning at 

9 am! Since we had just started studying at 

HHL, we hadn’t yet undertaken any group 

work. So, although we all knew each other, we 

hadn’t actually worked together. And so we 

spent our first night in HHL’s halls in a kind of 

“speed dating” as we got to know each other 

under very different conditions. 

The second assignment was not far behind. 

The business in focus this time was the RB 

Leipzig soccer club. The new students had to 

deal with four different problems that the RB 

Logistics and Supply Chain Management, 

and Advanced General Management with a 

mix of Accounting and Entrepreneurship. Every 

subject has its own highlights, for instance 

the guest professor in Strategy Professor Dr. 

Burkhard Schwenker, the former CEO of 

Roland Berger Strategy Consultants, or real 

cases in Entrepreneurship evaluating startups. 

Every professor ensures maximum value 

in the courses by dedicating a high degree of 

personal effort to each one. In addition, the 

staff at the chairs, the student office and the 

library try to consider the student’s every 

need. The Master program at HHL really is a 

360-degree package. The difference to other 

universities is that HHL is really open minded 

and expects the same of its students as well. 

As I write these lines, I am studying in Castellanza 

in Milan, spending a term at one of HHL’s 

over 100 partner universities. I am glad to have 


Leipzig management board presented to us. In 

my team, we were to develop a merchandizing 

concept for the club. It was a struggle to identify 

the real problem for which we had to find a solution. 

In contrast to the BP case, we had to 

come up with a holistic solution which incorporated 

a fan shop, an appropriate location, new 

products and other aspects. After three weeks 

of intense work within the groups, hours of 

heated discussion and smoldering brains, we 

proudly presented our results to the RB Leipzig 

management board and our lecturers. For me, 

this was the most challenging and exhausting 

course since it was so highly dependent on interaction, 

where the students themselves contributed 

a huge amount to the learning process. 

In addition, thinking analytically, working effi- 

ciently and collaborating were also key success 

factors in the course. 

My two personal takeaways were that, while 

the solution to a problem is important, identifying 

the problem correctly first is even more 

crucial for everything that follows. Secondly, 

the right form of communication is absolutely 

critical to success. 

Franziska Richter (MSc5) 

What does studying at HHL mean? 

this opportunity 

not only to study 

in another country 

and language but 

also to experience 

intercultural exchange 

with students 

from different 

countries and 

backgrounds. 

Looking forward, 

after completing 

my last terms of 

lectures, I will opt 

for an internship 

in the field of Accounting in spring. Then I will 

write my Master thesis and I aim to complete 

my Master of Science by autumn 2011. 

Susanne Weidenkaff (MSc4)

Financial support for tuition fees 

Employees of small and medium-sized enter- 

prises in Saxony are eligible for European Social 

Fund (ESF) funding for further education at HHL. 

The funding is available for HHL’s Part-time and 

Full-time MBA and M.Sc. Programs as well as 

for the General Management Programs offered 

by HHL Executive. The financial support can 

cover up to 80% of the tuition fees. The com- 

pleted application must be submitted by the 

company of the interested candidate prior to 

the start of the course. 

Another financing option for applicants from 

Saxony is the so-called “Weiterbildungscheck 

Sachsen”, which is open to employees living 

in Saxony. Applications for this grant must be 

made on an individual basis. Several students in 

the current part-time MBA and M.Sc. classes 

have already had their application for this 

financial support approved. 

>> Further information: 

Petra Spanka 

E-Mail: petra.spanka@hhl.de 

or at www.esf.in-sachsen.de 

New staff 

Iris Petzschmann joined HHL in August 2010. 

Standing in for Franka Storzer during the 

latter’s maternity leave, she supports the 

Student Affairs / Examination Office and is 

particularly responsible for HHL’s doctoral 

and part-time programs. She graduated 

from Freie Universität Berlin with a Master’s 

degree in Religion Studies, History and 

German Literature. During her studies she 

spent a year abroad at the Università degli 

Studi di Milano, Italy. After graduation, 

Ms. Petzschmann gained work experience 

during a traineeship at the Herbert Quandt 

Foundation. 


Interview 

Established in 1996, HHL’s doctoral program 

has produced 117 graduates to date and, 

with 101 candidates currently enrolled, it is 

growing fast. In an interview, Dr. Evelyn 

Kästner tells HHL news about her dissertation 

project, the research journey and the great 

opportunities that HHL offered her. 

HHL News: What is your dissertation 

about? 

My thesis deals with the drivers of employee’s 

creative behavior within the brand management 

process. I was especially interested in 

the personality traits that employees with a 

high creative potential have, and how 

Doctoral degrees awarded by HHL 

July 2010 

Julia Pahl-Schönbein 

Konzerninterne Dienstleister – Wettbewerbsfähigkeit 

zwischen Markt und Hierarchie 

July 2010 

Heike von der Bruck 

“50 plus und arbeitslos” – Strategien zur 

Überwindung von Informationsasymmetrien 

auf der Basis der Veränderung differenzieller 

Merkmale über die Lebensspanne 

August 2010 

Oliver Hoßfeld 

Applications of Advanced Methods of Cointegration 

Analysis to Money Demand and 

Equilibrium Exchange Rates 


25 

cognitive and motivational conditions within 

the work environment can help realize this 

potential. In the end, I was able to conduct 

two very large studies with more than 5,000 

participants with the help of TNS Infratest. 

HHL News: Did you collaborate with other 

researchers? 

The whole dissertation project could not have 

been realized without the help of various 

institutions. Apart from HHL’s Chair of 

Marketing Management where I was working 

as a Research Associate, the impulse with 

regard to the main research question came 

from the Industrial Initiative For Central 

Germany (Wirtschaftsinitiative Mitteldeutschland), 

and TNS Infratest helped a lot with the 

empirical discussions. 

HHL News: What opportunities did HHL 

offer you? 

The research partners and the interaction with 

doctoral students from all of HHL’s chairs were 

really beneficial with regard to the development 

of my personal network and my 

capabilities. In particular, I gained invaluable 

experience when I was responsible for the 

Live Communication research center at the 

Chair of Marketing, and various consulting 

projects gave me the opportunity to hone my 

analytical and communication skills. I can 

really apply these skills now that I’m Marketing 

Manager at HHL Executive. 

August 2010 

Stephan Burghardt 

Ermittlung und Würdigung bilanzpolitischer Ges- 

taltungsspielräume bei der Bewertung von Produktmarken 

im Rahmen der Kaufpreisallokation 

October 2010 

Gunther Greven 

Die Hochschulwahl aus verhaltenswissenschaftlicher 

Perspektive – eine Analyse unter 

besonderer Berücksichtigung affektiver und 

kognitiver Einstellungsdimensionen 

November 2010 

Kai thürbach 

Der Einfluss der Unternehmensmarke auf die 

Geschäftsbeziehungen von Medienunternehmen 

– eine empirische Untersuchung am 

Beispiel von Film- und Fernsehproduktionsunternehmen

26 

The Center for Corporate Governance 

(CCG) officially opened its doors on November 

1, 2010. By way of introduction, the 

Center finds its roots in the close ties between 

Professor Dr. Bernhard Schwetzler 

and Christian Strenger, the former CEO of 

DWS, member of the German Government 

Commission on Corporate Governance and 

an internationally respected governance 

expert. They jointly developed the idea of 

establishing a Center for Corporate Governance 

at HHL as a contribution to HHL’s 

growth strategy and mission statement – 

the education of effective and responsible 

business leaders. 

Key financial supporters of the Center are 

DWS Investment GmbH, Bertelsmann Business 

Consulting GmbH and KPMG Deutsche 

Treuhand-Gesellschaft AG. Organizationally, 

the Center is set up as follows: the 

Academic Board has three directors: Christian 

Strenger, Dr. Marc Steffen Rapp (currently 

a post-doctoral researcher at the Center 

for Entrepreneurial and Financial Studies 

at Technische Universität München) and Professor 

Dr. Michael Wolff (Corporate Governance 

Chair at the Johannes Gutenberg- 

Universität Mainz). 

The Governing Board (Directorium) has four 

members: Professor Dr. Arnis Vilks as Dean 

of HHL, Professor Dr. Bernhard Schwetzler, 

Christian Strenger and Professor Dr. Henning 

Zülch. The Center will provide an academic 

forum and engage in business-related dis- 


Center for Corporate Governance 

Center for Corporate Governance 

opens with full academic program 

From left to right: Dr. Marc Steffen Rapp (Academic Director), Christian Kohl (Research Associate), 

Christian Strenger (Academic Director), Professor Dr. Michael Wolff (Academic Director) 

cussions about key corporate governance 

issues. The research will focus on issues 

such as performance relevance, rating and 

scoring systems, diversity, and governance 

for developing countries. 

The teaching activities will comprise courses 

in HHL’s MBA, M.Sc. and Doctoral Programs. 

The exact dates of the courses will be posted 

on the HHL network. Furthermore, HHL will 

benefit from international cooperation with 

academic institutions such as the Millstein 

Center for Corporate Governance & Performance 

at Yale School of Management. 

The CCG will publish two research papers as 

part of the new HHL Research Papers in 

Corporate Governance series (available via 

the Center’s homepage or SSRN): 

· Strenger/Rapp/Wolff/Jahn: 

“Der Deutsche Corporate Governance Kodex: 

Compliance Erfahrungen der Jahre 

2002-2009” evaluates the compliance level 

of German prime standard companies and 

their valuation by the capital market; 

· Rapp/Sperling/Wolff: 

“Wer fragt die Aktionäre? – Abstimmung 

über das Vorstandsvergütungssytem: Er- 

fahrungen aus der HV-Saision 2010” investigates 

the circumstances under which 

“say-on-pay” voting exists and what deter- 

mines the outcome of the votes. 

This year, HHL will host the 12 th Workshop 

on Corporate Governance and Investment. 


New staff 

Christian Kohl joined the HHL Center for 

Corporate Governance as a Research 

Associate in November 2010. He graduated 

from Technische Universität München as a 

Diplom-Kaufmann (Dipl.-Kfm.) in Technology- 

and Management-oriented Business 

Economics. He majored in entrepreneurial 

finance, international capital markets and 

electrical engineering. During his studies, 

Mr. Kohl gained professional experience in 

the venture capital industry. His research 

will focus on diversity and performance 

issues in corporate governance. 

the center’s team: 

Christian Strenger, Academic Director 

Dr. Marc Steffen Rapp, Academic Director 

Professor Dr. Michael Wolff, 

Academic Director 

Christian Kohl, Research Associate 

Key partners 

Contact: 

>> www.hhl.de 

E-mail: ccg@hhl.de


Center for Leading Innovation & Cooperation (CLIC) 

Visualizing the invisible – 

2 nd Research Workshop of the Peter 

Pribilla Foundation hosted at HHL 

On October 19 and 20, 2010, the Center for 

Leading Innovation & Cooperation (CLIC) 

hosted the second Peter Pribilla workshop 

for early career researchers at HHL’s City 

Campus. 

Entitled Leadership for Innovation: Visualizing 

the Invisible, the workshop aimed to connect, 

integrate, foster and visualize national 

and international research findings in the field 

of leadership and innovation. The main focus 

was on exposing the invisible, intangible and 

often hidden elements that characterize lead- 

ing innovations and the successful man- 

agement of them, particularly in services, 

processes and systems. 

A diverse group of highly promising researchers 

with proven track records in the field and 

with disciplinary backgrounds in architecture, 

design, computer science, engineering, man- 

agement and economics were invited from 

Germany, France, Great Britain, Russia, 

Austria and the United States. After an intense 

“speed dating” session on their research 

interests, the researchers had about 

30 hours to outline joint projects on visualizing 

the invisible. 

At the end, five exciting and very promising 

project proposals in the field of Leading Open 

Innovation with a focus on Open Architecture, 

Open Government, Open Intellectual 

Property, Collective Innovation and Virtualization 

won the approval of the jury. 

The Peter Pribilla Foundation – a foundation 

of the Technische Universität München (TUM) 

– will sponsor the projects with an overall 

budget of EUR 120,000. 

Claudia Lehmann 

Participants in the 2 nd Research Workshop held by the Peter Pribilla Foundation 


New doctoral student @ CLIC 

27 

Simon Straßburger joined CLIC in July 2010 as 

an external doctoral candidate. He attained his 

diploma from HHL, majoring in Operations 

Management and Accounting. In the course of 

his studies, he gained international experience 

in India and the USA, as well as practical expe- 

rience in the consulting and retail industries. 

After completing his degree, Simon Straßburger 

worked as a consultant for Otto, Henning & Co. in 

Frankfurt and is now working towards his doctoral 

degree in the course of an educational leave of 

absence. His research interest at CLIC is in the field 

of service innovation, with a special emphasis on 

mass customization and virtual communities. 

ServProd @ Grand Challenge in 

Service (University of Cambridge) 

September 2010, a week of events in Cambridge 

in the UK brought together leading academics, 

industrialists and policy makers to address the 

evolving challenges facing service education, 

research, practice and policy. Dr. Marcus Kölling 

represented CLIC in Cambridge. He took the 

opportunity to introduce the first empirical findings 

in CLIC’s new project “ServProd – Exploring 

Service Productivity”, which focuses on interdisciplinary 

productivity logic in services and aims to 

generate systematic knowledge in the field. 

Altogether, the Grand Challenge Week explored 

issues underpinning knowledge production and 

transfer in the service industry, and contributed to 

evolving dialog by offering a unique opportunity for 

practitioners and researchers to explore the latest 

thinking in service provision. 


Get to know HHL at the 

Information Day on April 29, 2011 

Information & registration: 

www.hhl.de/infoday


Workshop “Service Innovation & Open 

Collective Work” @ Informatik 2010 

As part of the program at the Informatik 2010 

conference in Leipzig (September 27 - October 

1, 2010), CLIC was proud to arrange and 

run a full-day workshop on “Service Innovation 

& Open Collective Work”. The workshop 

was chaired by Professor Dr. Kathrin M. 

Möslein and Dr. Angelika Bullinger. 

In a double-blind review process, nine papers 

were selected from a rich range of submissions 

for presentation at the conference. 

Dr. Andrei Villarroel, Catholic University of 

Portugal School of Economics and Management 

(FCEE-Católica) and MIT Sloan School 

of Management, presented “A stock market 

for innovation (SMI)”. Dr. Johann Füller, University 

of Innsbruck and CEO of Hyve AG, 

impressed the audience with insights on 

“Evaluation Games – How to Make the 

Crowd your Jury”. Other presentations focused 

on themes such as Open Innovation 

Marketing, Interaction in Open Collective 

Leipzig-based Spreadshirt (sprd.net AG) is 

Europe’s largest producer of individual appar- 

el. As one of the first implementers of mass 

customization in Germany, the company has 

grown steadily from its modest beginnings in 

2004 to currently around 500 employees and 

three production sites in Germany, Poland 

and the U.S. The heart of the company is a 

complex online configurator enabling users 

to design and order the products they want. 

Work and Incentives in Innovation Contests. 

The highlight of the workshop was the interactive 

session, where all participants had the 

opportunity to work as interactive innovators 

on the development of new service concepts. 

>> www.gi2010.clicresearch.de 

>> www.facebook.com/CLICresearch 


Discovering Spreadshirt’s 

new online configurator 

Stefan Thallmaier Simon Straßburger 

Impressions from the interactive sessions of the workshop 

On August 10, 2010, Spreadshirt gave CLIC 

researchers Stefan Thallmaier and Simon 

Straßburger the opportunity to take a first look 

at the beta version of its new configurator 

Confomat. Spreadshirt’s developer Frank Alic 

and product manager Robert Schulz stressed 

the innovativeness of the new online user interaction 

system: “Usability has significantly 

increased, as we analyzed more than 350 

suggestions from community feedback over 

the last few years.” As a result of an improved 

visibility, the shirt is now centered on the 

screen with the required toolkits arranged 

around it. From a research perspective, it will 

be interesting to see how users are able to 

deal with the new design varieties. The new 

customization options also have a positive effect 

on the average production time per shirt. 

The new configurator is currently in open beta 

status, going live within the next few weeks. 

>> www.spreadshirt.de/-C6221 

Stefan Thallmaier 


New CLIC 

executive briefing 

As a direct result of the research workshop 

“ServProf – Learning and Living Service Professionalism”, 

CLIC has published a new 

brochure entitled “Professionalism in the Serv- 

ice Business” in the CLIC Executive Brief- 

ings series. 

The brochure’s aim is to highlight the complex 

interrelationships in this research area as 

well as to enable a transfer of ideas and concepts 

back into practice. The question of 

how professionalism in service occupations 

with formal training requirements can be enhanced 

is of particular interest, since occupational 

training is barely established in the 

sector. Services which do not enjoy expert 

status suffer especially in many cases thanks 

to a substantial lack of prestige and difficulty 

in obtaining due recognition. In contrast, industrial 

production is characterized by a distinctly 

professional culture and high prestige. 

This is closely connected with the 

notion of “producer pride” – well established 

in manufacturing industries but in short supply 

in the service context. Producer pride is a 

way of identifying with daily tasks, with the 

company, and with their contributions to customer 

satisfaction in particular and the welfare 

of society at large. Furthermore, it is an 

important component in innovative and future-oriented 

organizational cultures. 

>> www.servprof.de 


Professionalisierung im 

Dienstleistungsbereich 

AOC

Center for Scenario Planning 

Center publishes working papers 

on approach to scenario-based 

strategic planning 

In the last issue of HHL news, we introduced 

a new six-step approach to scenario-based 

strategic planning. We plan to describe the 

tools for each of the approach’s process 

steps in more detail in a series of working papers. 

Two, entitled “360° Stakeholder Feedback” 

and the “Scenario Matrix”, have al- 

ready been published. 

The “360° Stakeholder Feedback” tool is 

used in the second step of our scenario proc- 

ess’, perception analysis. The tool focuses 

on identifying and challenging existing mental 

models as well as perceptions of all participants 

involved in the strategic planning process. 

The working paper explains in detail 

how blind spots and weak signals can be recognized, 

and how the two-step survey proc- 

ess needs to be conducted to obtain signif- 

Center for Scenario Planning and Sachsen Bank 

create scenarios for Mittelstand 

HHL’s Center for Scenario Planning and Sachsen 

Bank have started their collaboration on topics con- 

centrating on small and medium-sized enterprises 

(Mittelstand in German). The partnership centers 

around the creation of scenario studies for key 

industries in central Germany. “These scenarios aim 

to provide companies in the chosen industries with 

a clear road map for their strategic decisions,” 

Sachsen Bank CEO Harald Pfab said. The scenario 

studies are based on a detailed analysis of the 

respective sector and present scenarios for the 


icant results quickly. Identifying a com- 

prehensive list of influencing factors that 

specify and shape future developments in an 

industry is the overall goal of the “360° 

Stakeholder Feedback” tool. 

The “Scenario Matrix” tool is applied in the 

fourth step of our process, namely scenario 

building. The tool focuses on developing and 

generating four distinct future scenarios 

based on two critical factors. The working 

paper explains in detail how the “scenario influence 

diagram” and “scenario fact sheet” 

support practitioners in identifying and describing 

four separate scenarios on how an 

industry can develop in the future. We highlight 

the tool’s simple applicability through a 

practical example focussing on the European 

airline industry. 

development of the industry in the next five years. 

They thus allow managers to derive concrete 

strategic action plans to be prepared for multiple 

possible future developments. The collaboration 

includes the publication of two scenarios per year. 

The first study, which will be completed in January, 

focuses on the microelectronics industry in central 

Germany and the challenges and opportunities it 

faces in the future. 

Center for Corporate Transactions 

Research projects with corporate partners 

In 2010, HHL’s Center for Corporate Transactions 

(CCT) conducted four major research 

projects with corporate partners in the field of 

finance: “Fairness Opinion Monitor” with 

Duff & Phelps (D&P); “Conglomerate Mergers 

and Acquisitions” with Henkel KGaA; 

“De-Averaging the Conglomerate Discount” 

and “Serial Acquisitions and Value Creation” 

with the Boston Consulting Group. All of the 

projects connect high-profile M&A research 

with corporate world problems. Together with 

D&P, CCT is tracking the quality of fairness 

opinions published in Germany. In investigating 

conglomerate M&A, special characteristics 

of corporate transactions are identified 

and corporate policy implications are derived. 


29 

Center Publishes Second Industry 

Scenario – The Future of the 

European Airline Industry 

The HHL Center for Scenario Planning has 

published a second scenario study, this time 

focussing on the future of the European airline 

industry. The industry is an example of a 

business that is currently faced with a large 

number of uncertainties, making future devel- 

opments hard to predict. On the one hand, 

companies are struggling with new competition 

from low-cost carriers and growing pressure 

from Asia and the Middle East. On the other 

hand, globalization and the rising demand 

for air travel are creating new opportunities for 

growth. The scenario study presents four industry 

scenarios for the year 2015 based on thorough 

industry analysis and expert inquiry. We hope 

that these scenarios inspire and contribute to 

managing the risks and opportunities that this 

dynamic industry is currently facing. 

In the second conglomerate project, we are 

looking at an optimal degree of diversification 

and the impact of the financial crisis on the 

market value of conglomerates. The fourth 

project is on serial acquisitions and is examining 

if a firm can learn to acquire. 

Dr. Marco O. Sperling


Chair of Accounting and Auditing 

Doctoral seminar for Chairs 

of Accounting Region East 

The Chair of Accounting and Auditing hosted 

the 2 nd Doctoral Seminar for Chairs of 

Accounting Region East at HHL in cooperation 

with the Ernst & Young Foundation. The 

event dealt with the latest developments in 

national and international financial reporting 

as well as special topics of corporate governance 

and auditing, and saw selected profes- 

sors and research associates from leading 

universities of Eastern Germany gathering at 

HHL’s City Campus on October 14 and 15, 

2010. The seminar offered the participants 

a unique opportunity to present their own 

accounting research and to learn what colleagues 

at other universities are doing. The 33 

academics enjoyed two interesting and challenging 

days at the HHL City Campus and in 

the city of Leipzig. The Chair of Accounting 

and Auditing is looking forward to hosting the 

3 rd Doctoral Seminar in 2011 again at HHL. 

Patrick Krauß 

Accounting Historians 

in New Zealand 

August 18-20, 2010, the academic accounting 

community dealing with historical topics met in 

Wellington, New Zealand, for the 6 th Accounting 

History International Conference on. The 

conference takes place every three years and 

is one of the rare opportunities to discuss 

accounting matters in an historical context with 

the few real experts in this field. HHL was also 

part of this occasion and was represented by 

Sebastian Hoffmann. He presented his paper 

entitled “A Historical View of the Political Fair 

Value Debate in Germany.” It identifies a rather 

negative attitude among German academics 

towards fair value accounting, and explains this 

by analyzing German accounting history. The 

topic was of great interest to the participants 

due to the current global discussion concerning 

fair value accounting. Moreover, most delegates 

were highly interested in German specifics 

on contemporary accounting matters. 

Sebastian Hoffmann 

New book: IFRS 7 

IFRS 7 is the International Financial Reporting 

Standard regulating disclosures for financial 

instruments. Since IFRS 7 came into effect only 

in 2007, not much experience has yet been 

gathered in its practical application. In conse- 

quence, many companies still make mistakes 

when applying IFRS 7. This new book by Zülch/ 

Hoffmann/Wünsch provides not only the 

regulation of IFRS 7 but also a concise 

commentary. In addition, an empirical study 

was done analyzing the state of the art in 

IFRS 7 reporting and deriving a best practice for 

disclosure of financial instruments under IFRS. 

Save the date! 

On April 14, 2011, the GKR will hold a seminar on political issues in accounting and is proud to 

be welcoming a very distinguished speaker for the occasion: Professor Stephen A. Zeff, PhD, 

from Rice University in Houston, Texas will give a speech entitled “The Evolution of the IASC into 

the IASB, and the Challenges it Faces”. Professor Zeff , former president of the American Account- 

ing Association, is an expert in the field of accounting and author of numerous articles in highly 

ranked journals. To round off the seminar, Sebastian Hoffmann from the Chair of Accounting 

and Auditing at HHL will present his research on “The Politics of the IASB Standard Setting.” 

HHL News – wiNter 2010/2011


The treatment of provisions after 

the modernization of German GAAP 

On November 24, 2010, the Gesellschaft 

für kapitalmarktorientierte Rechnungslegung 

e.V. (GKR) and KPMG AG WPG held a seminar 

on the treatment of provisions after the 

modernization of German GAAP. In the first 

lecture, Dr. Christian Fink of Freudenberg & 

Co. KG gave the forty seminar participants 

an overview on what changes the Accounting 

Law Modernization Act (BilMoG) has 

brought about and pointed out important issues 

to consider when first applying the new 

rules. Next, Dr. Holger Seidler, a lawyer/tax 

advisor/CPA at KPMG AG WPG, talked 

about problems that auditors may face when 

Publications 

Zülch, Henning / Hoffmann, Sebastian 

enforcement im Lichte der rechtsprechung 

in: Zeitschrift für Corporate Governance: ZCG, 

5 (2010) 3, Editorial, 109 

Hoffmann, Sebastian 

rechnungslegungs-enforcement in Deutschland 

– Bericht zur tagung der Gesellschaft für 

kapitalmarktorientierte rechnungslegung e.V. 

in: Zeitschrift für Corporate Governance: ZCG, 

5 (2010) 3, 151-153 

Zülch, Henning / Hoffmann, Sebastian / 

Salewski, Marcus 

Das Bilanzrechtsmodernisierungsgesetz 

(BilMoG) – Auswirkungen auf die betriebliche 

Altersversorgung aus Sicht der Wissenschaft 

in: Betriebliche Altersversorgung: BetrAV, 

65 (2010) 4, 328-334 


Lobbying on Accounting Standard Setting in 

a Parliamentary environment – A Qualitative 

Approach 

HHL Working Paper No. 94 

Zülch, Henning / Pronobis, Paul 

the Predictive Power of Comprehensive 

Income and Its Individual Components 

under IFrS 


auditing companies which are applying the 

new rules for the first time. 

Dr. Seidler, who had a leading role in drafting 

BilMoG, focused on pensions accounting 

and shed light on a number of issues auditors 

need to be aware of. In his concluding 

remarks, Professor Dr. Henning Zülch noted 

that companies are waiting for implementation 

guidance on BilMoG because, “There is 

still a high level of discretion and uncertainty 

in treating provisions under the new rules.” 


Lektion 1: einführung in das BilMoG 

Lektion 5: rückstellungen 

Lektion 9: Anhang und Lagebericht 

Düsseldorf: EUROFORUM Verlag, 3. Aufl., 2010 

(Schriftlicher Management-Lehrgang 

‘BilMoG im Fokus’) 

Zülch, Henning / Salewski, Marcus 

Das Joint Financial Statement Presentation 

Project von IASB und FASB 

in: KoR: Zeitschrift für internationale und 

kapitalmarktorientierte Rechnungslegung, 

10 (2010) 9, 425-428 

Zülch, Henning / Güth, Simon 

Internationalisierung der rechnungslegung 

aus Sicht von Kreditinstituten 



10 (2010) 10, 501-509 

Zülch, Henning / Salewski, Marcus 

ermessensspielräume bei der Bilanzierung von 

Pensionsverpflichtungen – eine empirische 

Analyse deutscher IFrS-Bilanzierer 


Salewski, Marcus / Zülch, Henning 

Managerial Discretion in Accounting for 

Defined Benefit Obligations: An empirical 

Analysis of German IFrS Statements 



31 

From left to right: Dr. Holger Seidler, KPMG AG WPG 

Berlin, Professor. Dr. Henning Zülch, HHL and GKR, 

and Dr. Georg Flascha, KPMG AG WPG Leipzig. 

Zülch, Henning 

Lektion 1: Kennzahlen und Kennzahlensysteme 

in rechnungslegung und Unternehmenssteuerung: 

ein einstieg 

Düsseldorf: EUROFORUM Verlag, 2010 

(Schriftlicher Management-Lehrgang 

‘Kennzahlen in der Unternehmensanalyse und 

Unternehmenssteuerung’) 

Zülch, Henning / Detzen, Dominic 

Gastkommentar zum Grünbuch zur 

Abschlussprüfung 



10 (2010) 11, M 1 


Gastkommentar: Das Grünbuch zur 

Abschlussprüfung – Schreckgespenst 

oder ernste Gefahr? 

in: Der Betrieb 63 (2010) 44, M 1 


Wesentliche Implikationen des BilMoG für 

die Finanzberichterstattung in Anhang und 

Lagebericht 

in: Controlling – Zeitschrift für erfolgsorientierte 

Unternehmenssteuerung, 10 (2010), 

538-543 


enforcing Financial reporting Standards: 

the Case of White Pharmaceuticals AG 

HHL Working Paper No. 105


Talks at conferences 


A Historical View on the Political Fair Value 

Debate in Germany 

6 th Accounting History International Conference, 

Wellington, New Zealand, 

August 18-20, 2010 


Lobbying on Accounting Standard Setting in 

a Parliamentary environment – A Qualitative 

Approach 

5 th International Workshop on Accounting and 

Regulation, Siena, Italy, 

September 23-25, 2010 

Professor Dr. Henning Zülch 

Guest Seminar “Selected issues in 

Consolidated Financial reporting and Analysis” 

Vienna University, Vienna, Austria, 

November 29-December 2, 2010 

Chair of Financial Management 

Finanzforum Alpbach 2010 

October 12-17, 2010, the Chair of Finan- 

cial Management held its “Finanzforum Alp- 

bach 2010” finance conference in Alpbach, a 

village in Tyrol. During the conference, the 

participating doctoral candidates discussed 

their ongoing research as well as recent papers. 

The focus was on improving research 

output, finding potential fields of cooperation 

and exploring possible publication strategies. 

Among the research topics discussed 

were Mergers & Acquisitions (Sven Arnold, 

Matthias Tischner), Corporate Governance 

(Dominic C. Klemmer, Dr. Marco O. Sperling), 

Private Equity (Alexander Knauer), Corporate 

Valuation (Sven Arnold) and Conglomerate 

Discount (Christin Rudolph, Bruno Nöllgen). 

Many “old” doctoral students also joined 

the forum, giving the current doctoral students 

the opportunity to reflect on practical 

applications for their work and providing 

a unique opportunity to become part of 

the Chair’s close alumni network. One highlight 

was a talk on recent developments 

Professor Dr. Henning Zülch 

Guest lecture “Accounting theory” 

and “Advanced Auditing” 

Heinrich-Heine-Universität Düsseldorf, 

November 2010-January 2011 

Patrick Krauß 

Unexpected Audit Fees and Audit Quality: 

Do Audit Fee Premiums trigger earnings 

Management and Accounting restatements? 

Business Research Conference “Accounting 

and Taxation”, University of Mannheim, 

Mannheim, December 3, 2010 

on the German takeover market by Dr. 

Gerhard Killat, MD of Lazar Germany. The 

picturesque village in the Austrian Alps 

gave plenty of opportunity for the families 

and friends of the Chair to further 


Bertelsmann Business Consulting 

(BeBC) intensifies cooperation 

with HHL 

Bertelsmann Business Consulting (BeBC) and 

HHL will step up their cooperation by further 

developing the Center for Financial Reporting 

& Consolidation (CFRC) located at the Chair of 

Accounting and Auditing headed by Professor 

Dr. Henning Zülch. The purpose of the CFRC 

is to promote HHL’s involvement in consulting 

challenges subject to financial reporting and 

consolidation according to IFRS. The CFRC 

provides consulting ventures with academic 

input based on research expertise in the area 

of international financial reporting and consol- 

idation. BeBC’s future engagement involves 

the support of up to three positions for project 

assistants. Dr. Mark-Ken Erdmann, CEO of BeBC, 

is confident that by developing the CFRC, HHL 

will grow into an important center for corporate 

management, financial reporting and consolidation 

in Germany. 

strengthen the network of current and former 

assistants. 


Dr. Marco O. Sperling

Publications 

Jahn, Daniel F. / Rapp, Marc S. / 

Strenger, Christian / Wolff, Michael 

Der Deutsche Corporate Governance Kodex: 

Compliance-Erfahrungen der Jahre 2002-2009 

HHL Research Paper Series in 

Corporate Governance No. 1 

Rapp, Marc S. / Sperling, Marco O. / 

Wolff, Michael 

Wer fragt die Aktionäre? – Abstimmung 

über das Vorstandsvergütungssystem: 

Erfahrungen aus der HV-Saison 2010 

HHL Research Paper Series in 

Corporate Governance No. 2 

Schwetzler, Bernhard 

Corporate Governance und Eigentümerstrukturen 

in Deutschland 

in: Bundesverband Deutscher Kapitalbeteiligungsgesellschaften 

e.V. (ed.): Jahrbuch 

Private Equity 2010, 29-31 

Presentations at conferences 

Sven Arnold / Alexander Lahmann 

The Value of the Tax Shield 

Alpbach, Austria, October 13-16, 2010 

Sven Arnold 

German Transaction Market 


Phillip Beckmann / Professor Dr. Bernhard 

Schwetzler 

De-Averaging the (Conglomerate) Discount 

Strategic Management Society Conference, 

Rome, Italy, September 13, 2010 

Dominic C. Klemmer / Dr. Marco O. Sperling 

Capital Structure and an Anatomy 

of Corporate Distress 




Kapitalmarktorientierte Unternehmensbewertung 

– Der Beitrag der DVFA zur 

Standardisierung von Researchberichten, 

Fairness Opinions und investorengerechten 

Bewertungsansätzen 

in: Rau, F. and Merk, P. (eds.): Kapitalmarkt in 

Theorie und Praxis: Festschrift zum 50-jährigen 

Jubiläum der DVFA, 2010, 125-134 


Konsistente Unternehmensbewertung 

mit Multiples 

in: Königsmaier, H. and Rabel, K. (eds.): Unternehmensbewertung: 

Theoretische Grundlagen 

– Praktische Anwendungen, Festschrift für 

Gerwald Mandel zum 70. Geburtstag, 2010, 

571-594 

Sperling, Marco O. 

Does cash burn holes in their pockets? – 

Cash-rich acquirers & method of payment 

in M&A 


Sperling, Marco O. 

Treatises on Corporate Governance 

and Mergers & Acquisitions 

Cumulative doctoral thesis in finance 

Dominic C. Klemmer / Dr. Marco O. Sperling 

Does It Get Better over Time? 

Evidence from Serial Acquisitions 


Alexander Knauer 

Private Equity Research Projects 


Bruno Nöllgen 

Impact of diversification on acquisition 

likelihood and method of payments 


Christin Rudolph 

The impact of the financial crisis on 

the conglomerate discount 



Unternehmensbewertung – 

Art or Science? 

33 

European Finance Association 2010 

Dominic C. Klemmer and Dr. Marco O. Sperling 

attended the European Finance Association 2010 

conference in Frankfurt/Main August 25-28, 

2010. The conference is a European hotspot in 

empirical and theoretical research in the field 

of finance. Since both researchers work in the 

field of M&A and empirical corporate finance, 

conference presentations in this area were of 

course their main focus. During the breaks there 

was plenty of opportunity to exchange ideas 

with other researchers and to build worldwide 

networks. 

Dr. Marco O. Sperling 

On September 16, 2010, Professor Dr. Bernhard 

Schwetzler organized the seminar “Unternehmensbewertung 

– Art or Science?” at HHL’s City Campus. 

The seminar was the first step in a cooperation 

between HHL Executive and the German Private 

Equity and Venture Capital Association e. V. (BVK) to 

provide management education services for BVK 

members. The seminar discussed questions and 

problems at the intersection of theory and practice 

in company evaluation, attracting more than 25 

participants, who all agreed it was a resounding 

success. 



Unternehmensbewertung und Kaufpreisanpassung 

in der derzeitigen Wirtschaftslage 

CMS Hasche Sigle M&A Roadshow, Leipzig, 

Germany, September 15, 2010 

Professor Dr. Bernhard Schwetzler / Sven 

Arnold / Alexander Lahmann 

Tax Shield, Zinsschranke und 

Unternehmenswert 

IACVA Annual Meeting, Munich, Germany, 

October 8, 2010 

Dr. Marco O. Sperling 

say-on-pay votes in Germany 


Matthias Tischner 

Announced Synergies in M&A Transactions 

Alpbach, Austria, October 13-16, 2010


News from the Smile and Smile.medibiz initiatives 

Both initiatives Smile and Smile.medibiz 

have further successes to report. Not only 

did we win the futureSAX prize for the best 

start-up network in Saxony, we also had several 

new start-up projects and interesting 

seminars. 

Events 

Start-up financing by the Central 

Development Agency of the Free 

State of Saxony (SAB) and the 

Federal Employment Agency 

On October 20, 2010, an event entitled “Start-up 

financing by the SAB and the BA” was held at 

HHL. Experts from the two institutions presented 

various forms of support for company founders 

and highlighted important criteria for financing 

a new business successfully. More than 15 

potential founders participated in the event and 

enjoyed fruitful discussions on finding the right 

financing sources for each step in the company 

life cycle. 

Start-up financing by the Leipzig 

Chamber of Commerce and Industry 

(IHK) and the City of Leipzig 

On November 10, 2010, the Smile “Start-up 

financing” series of lectures continued with 

interesting insights on how the IHK and the 

City of Leipzig are encouraging entrepreneurs 

in Leipzig. Experts presented and discussed 

the instruments available for financial and 

consulting support; in particular, information on 

the new and innovative “Leipzig Microcredit” 

was very helpful to the more than 15 potential 

founders who were present. 

Panel discussion at the 

VDE Youth Congress in Leipzig 

The VDE Youth Congress is an annual congress 

attended by more than 600 students. Taking 

“Opportunities and risks of founding a business” 

as the topic, Smile organized a panel with two 

current start-ups (Moritz von Butlar and Stephan 

Preuss), a Smile coach (Matthias Tischner) and 

the co-founder of Roth & Rau AG (Professor Dr. 

Sylvia Roth). This discussion was very constructive 

for all participants, giving them many helpful 

hints about establishing a business. 

Management tools for founders 

Seminars organized by Smile.medibiz were 

again an integrated part of the curriculum of the 

University of Leipzig’s Faculty for Biosciences, 

Pharmacy and Psychology. As part of the elective 

module “From Idea to IPO”, the coaches of 

Smile.medibiz discussed all aspects of starting 

up and growing a business with students and 

potential founders. The seminar was offered for 

the first time in the Winter Semester 2009/2010 

and was very popular, with the result that there 

were three times as many registrations as places 

in the current semester – demonstrating that 

there is a growing entrepreneurial spirit in Leipzig. 

German Equity Capital Forum 

April 28-29, 2010, Smile and Smile.medibiz 

participated in the Deutsche Eigenkapitalforum 

in Dresden which was hosted by the KfW 

Bankengruppe, the German Stock Exchange 

Group, and the State Ministry of Economic 

Affairs and Employment of Saxony (SMWA). The 

Forum is one of the top networking opportunities 

for young companies seeking venture capital, 

and accordingly it focuses on active venture 

capital investors and business angels. There 

are also workshops and lectures on the topics 

of innovation and equity financing. Smile and 

Smile.medibiz presented their portfolio of 

initiatives supporting young founders in Leipzig. 


Selected Coaching 

Projects 

WetterSchutz 

Founded in September 2010, Deutsche WetterSchutz 

analyzes and prices the weather 

risk to a company. By looking at the meteorological 

influences to whichit is exposed, a com- 

pany can individually protect itself against 

weather risks with so-called weather options. 

In order to ensure transparency and coverage 

for its customers, Deutsche WetterSchutz 

collaborates with several risk carriers, in- 

cluding reinsurance companies and investment 

funds. Target customers are weather-sensitive 

companies in for example the leisure, tourist, 

energy and agricultural industries. 

>> www.dw-deutschewetterschutz.de 

Coming up 

Anwalt bei der Unternehmensgründung 

– sinnvoll oder sinnlos? 

Using a fictitious start-up company as an example, 

lawyer Frank Weigelt explains step by 

step what potential problems can occur in the 

founding process. Corporate law, copyright 

and labor law are among the problems that 

will be discussed at HHL on February 9, 2011. 

Contact: 

>> www.smile.uni-leipzig.de 

E-mail: matthias.tischner@hhl.de 

>> www.smile.medibiz.org 

E-mail: alexander.knauer@hhl.de

Chair of Marketing Management 

59 th Leadership Talk 

of the Academic Society 

The Academic Society for Marketing and 

Business Leadership (Wissenschaftliche Gesellschaft 

für Marketing und Unternehmensführung) 

convened on November 4 and 5, 

2010, at the headquarters of Gruner + Jahr 

in Hamburg. Responding to the invitation 

from Dr. Bernd Buchholz, CEO of Europe’s 

largest publishing house, the participants 

discussed the implications of the rapid and 

ongoing changes in the media landscape for 

market-oriented leadership. Prominent 

speakers such as Dr. Stefan Groß-Selbeck, 

CEO of XING AG, and Anke Schäferkordt, 

CEO of Mediengruppe RTL Deutschland, 

looked at the issues from different angles. In 

order to approach the underlying importance 

of the topic in a comprehensive and holistic 

manner, three distinct perspectives were 

chosen: Print, TV, and Internet. Yet the discussion 

clearly demonstrated that an iso- 


lated view of single media markets is no longer 

sufficient. Instead, in the light of the convergence 

of previously separate media markets, 

companies have to focus their resources and 

tune their communication strategies accordingly. 

The next Leadership Talk will take place on 

March 24 and 25, 2011, at the premises of 

the Deutsche Post in Bonn. Moreover, in 

2011 the Academic Society for Marketing 

and Business Leadership will celebrate its 

30 th anniversary. To mark this auspicious occasion, 

a dedicated symposium focussing 

on “Leadership in the Light of Dynamic 

Markets” will be held on October 13 and 14, 

2011, in Münster. Additional information will 

be provided in due course. 

Manuel Roj 

University choice in focus 

Times are tough for German universities: in 

recent years, the Bologna process and political 

reforms have increased competition for 

students. Demographics are about to worsen 

the situation as the numbers of potential 

students in Germany will decline in the second 

half of the current decade. In this environment, 

actively recruiting high-potential 

students becomes more important, as does 

the academic examination of students’ 

choice behavior. 

In a recent research project, HHL’s Chair of 

Marketing Management interviewed more 

than 350 first-year students at six business 

schools (private and state-run) in the German 

language area about the image they have 

with regard to the institutions in question. 

Furthermore, the students were asked about 

their application intentions and behavior during 

their decision making. The data allows for 

a detailed statistical analysis of the students’ 

university choice process, with a particular 

focus on the relevance of cognitive and emotional 

images of the university and its envi- 

ronment. At the beginning of the process 

(application behavior), teaching and research 

quality is of major importance for potential 

students, as is an emotional connection with 

the university’s location. The first aspect becomes 

less influential in later steps (application 

and choice). Instead, structure and services 

beyond core academic qualities gain 

importance, and the location maintains and 

even extends the significance of its role. 

Other aspects such as affordability or a personal 

visit are additional drivers in certain 

steps, whereas academic freedom was even 

found to have a negative impact in the student 

group examined. 

All in all, the project’s results demonstrate the 

relevance of a process-oriented view of students’ 

university choice. Furthermore, the 

results establish an important link between 

marketing higher education in Germany and 

theories well-proven in traditional buyer behavior 

research. 

Dr. Gunther Greven 


35 

New laboratory for multisensory 

communication research opens 

in Leipzig 

A Laboratory for Multisensory Communication 

Research, which has been set up with the 

support of the Media Foundation of the Spar- 

kasse Leipzig, will open in Leipzig at the 

beginning of 2011. 

The laboratory, which was planned by HHL’s 

Chair of Marketing Management in cooperation 

with the Institute for Applied Journalism Re- 

search (IPJ) and which will be used jointly 

by them in the future, concentrates on the 

effectiveness of research in the field of media 

communication and brand management. The 

integrated use of classical methods, such as 

surveys and observations, and equipment-based 

methods, such as eye tracking, has proven to be 

insightful in this exciting field. 

Equipment-based measuring methods will be 

applied in the new laboratory. For example, an 

eye tracking system including analysis software 

from Tobii will be available for mobile field re- 

search projects. Tobii’s technology is currently 

considered to be the state of the art in the field 

of head-mounted eye trackers. 

Coinciding with the laboratory’s opening, 

a new PhD position supported by the Media 

Foundation of the Sparkasse Leipzig, will be 

created at the Chair of Marketing Management. 

If you have any questions on the laboratory or 

would like further information, please contact 

the Chair of Marketing Management. 

Beatrice Ermer 

Tobii Glasses 

Eye Tracker


Publications 

Backhaus, Klaus / Kirchgeorg, Manfred / 

Meffert, Heribert (ed.) 

Multi-Channel-Management – effizienzfalle 

oder Motor in rezessiven Zeiten 

Dokumentationspapier der Wissenschaftlichen 

Gesellschaft für Marketing und Unternehmensführung, 

Nr. 204, Leipzig, 2010. 

Backhaus, Klaus / Kirchgeorg, Manfred / 

Meffert, Heribert (ed.) 

Wirtschaftskrise und Unternehmensreputation – 

Herausforderungen und Lösungsansätze 

Dokumentationspapier der Wissenschaftlichen 

Gesellschaft für Marketing und Unternehmensführung, 

Nr. 205, Leipzig, 2010. 

Fuchs, Andreas 

Kundenbindung im einzelhandel 

Schriftenreihe der HHL – Leipzig Graduate 

School of Management, Wiesbaden: 

Gabler Verlag, 2010. 

Jung, Kathrin 

Ganzheitliche Markenführung von Messegesellschaften 

Schriftenreihe Innovatives Markenmanagement, 

Burmann, C., Kirchgeorg, M. (ed.), Wiesbaden: 


Chair of Microeconomics 

EABIS Colloquium 

The Academy of Business in Society (EABIS) – 

an alliance of companies, business schools 

and other academic institutions – is committed 

to integrating corporate responsibility 

and sustainability issues into the heart of 

business theory and practice in Europe. The 

annual EABIS Colloquium has now become 

an important stakeholder platform for the exchange 

of scientific and practical knowledge 

on the international stage. 

Organized by St. Petersburg State University 

Graduate School of Management, the 2010 

EABIS Colloquium explored how corporate 

Greven, Gunther 

Die Hochschulwahl aus verhaltenstheoretischer 

Perspektive – eine Analyse unter besonderer 

Berücksichtigung affektiver und kognitiver 

einstellungsdimensionen 

Schriftenreihe Innovatives Markenmanagement, 

Burmann, C., Kirchgeorg, M. (ed.), Wiesbaden: 


Günther, Elmar / Kirchgeorg, Manfred 

Green Marketing 

in: wisu Das Wirtschaftsstudium, Vol. 39. No. 6, 

2010, 819-823. 

Kirchgeorg, Manfred / Müller, Jenny 

Personalmarketing als Schlüssel zur 

Gewinnung, Bindung und Wiedergewinnung 

von Mitarbeitern 

in: Stock-Homburg, R., Wolff, B. (ed.): 

Handbuch Personalmanagement, 

Wiesbaden: Gabler Verlag, 2011. 

Meffert, Heribert / Burmann, Christoph / 

Kirchgeorg, Manfred 

Marketing 

11 th ed., Wiesbaden: Gabler Verlag, 2011. 

responsibility is understood and applied in 

emerging market contexts and cultures. 

Business models applied by multinationals 

were discussed in terms of their viability as a 

framework for tackling the challenges ahead. 

EABIS invited Martina Wuttke, Research Associate 

at the Chair of Microeconomics, to 

share her ideas on an innovative approach to 

systematically framing empirical studies so 

that the impact of CSR strategies on poverty 

alleviation can be scrutinized. 

Martina Wuttke 


Müller, Jenny / Kirchgeorg, Manfred 

Audio Branding in line with brand personality 

in: Bronner, K., Hirt, R., Ringe, C. (ed.): 

Audio Branding Academy Yearbook 2010/2011, 

Baden-Baden, 2011. 


Professor Dr. Manfred Kirchgeorg 

Integrierte Kommunikation in einer 

fragmentierten Medienlandschaft – 

Anspruch und Wirklichkeit? 

Moderation des Workshops der Wissenschaftlichen 

Gesellschaft für Marketing und Unternehmensführung 

Leipzig, Germany, June 29, 2010 

Jenny Müller 

French – Austrian – German 

Workshop on Consumer Behavior 

Saarbrücken, Germany, 

September 29 - October 2, 2010 

Chair Donar 


Martina Wuttke 

“Development of a conceptual framework 

for assessing CSr strategies of transnational 

Corporations in emerging 

markets with regard to poverty alleviation” 

EABIS 9 th Annual Colloquium and 8 th PhD 

Conference: Corporate Responsibility and 

Emerging Markets, St. Petersburg, 

September 20-22, 2010


Dr. Werner Jackstädt Chair of Economic and Business Ethics 


Andreas Suchanek 

Der Wittenberg-Prozess der 

Chemie-Sozialpartner 

Vorstandssitzung der Vereinigung der Arbeitgeberverbände 

Energie- und Versorgungswirtschaftlicher 

Unternehmungen (VAEU) 

Flughafen Frankfurt am Main, Germany, 

July 17, 2010 


CSr and Business ethics 

4 th International Conference on Corporate 

Social Responsibility 

Berlin, Germany, September 23, 2010 


Der Wittenberg-Prozess der 

Chemie-Sozialpartner 

Auftaktworkshop zum BASF-Wittenberg-Dialog 

Ludwigshafen, Germany, October 4, 2010 

New staff 


Kann unser Gesundheitssystem 

(un)moralisch sein? 

Vortrag anlässlich der jährlichen 

KVWL-Dialog-Veranstaltung 

Dortmund, Germany, October 5, 2010 


Alltagstaugliche ethik als Grundlage 

vertrauensvoller Zusammenarbeit 

Symposion der Dr. Werner Jackstädt-Stiftung 

Wuppertal, Germany, October 13, 2010 


Alltagstauglichkeit als Herausforderung 

der Wirtschaftsethik 

10. EWD – Diskurs (Diskurs der Forschungsgruppe 

Ethik und Wirtschaft im Dialog) 

Berlin, Germany, October 28, 2010 


Versprechen sind zu halten 

Symposium zum Thema 

“FAIRantwortungsvolles Wirtschaften” 

Stift Reichersberg, Austria, November 26-27, 2010 


Publications 

Sparkassen-Finanzgruppe Chair of Macroeconomics 

Georg Siegert joined the Sparkassen-Finanzgruppe 

Chair of Macroeconomics as a Research 

Associate in August 2010. He is an alumnus 

of the University of Regensburg, where he 

graduated in Finance, and of KU Leuven, 

where he graduated in Advanced Studies in 

Economics. Beside his focus on financial and 

monetary economics, he is interested in the 

economic transition of central and eastern 

European countries, and has spent several 

semesters at the Center for European 

Economic Research, Charles University 

Prague, and the Eurohypo AG in Prague 

and Warsaw. 

37 

Suchanek, Andreas 

Unternehmensethik und eigeninteresse 

In: E. Kempf, K. Lüderssen, K. Volk (eds.): 

Die Finanzkrise, das Wirtschaftsstrafrecht 

und die Moral, Berlin / New York: de Gruyter 

2010, pp. 47-70 

Suchanek, Andreas 

Die Verantwortung von Unternehmen 

in der Gesellschaft 

In: S. Braun (ed.): Gesellschaftliches Engagement 

von Unternehmen. Der deutsche Weg im 

internationalen Kontext, Wiesbaden: VS-Verlag 

für Sozialwissenschaften 2010, pp. 37-49 

Suchanek, Andreas / Kerscher, Klaus-Jürgen 

Der homo oeconomicus: Positives Analysemodell 

oder normative Anleitung 

In: Arne Manzeschke (ed.): Sei ökonomisch! 

Prägende Menschenbilder zwischen Modellbildung 

und Wirkmächtigkeit, Berlin: LITVerlag 

2010, pp. 81-100 

Chair Donar: 


Dr. Oliver Hoßfeld 

US Money Demand, Monetary Overhang, 

and Inflation 

International Conference on Applied Economics, 

Athens, Greece, August 26-28, 2010, 

and International Network for Economic 

Research (INFER) Annual Conference, Münster, 

Germany, September 3-5, 2010 

Publications 


equilibrium real effective exchange rates and 

real exchange rate Misalignments: 

time Series vs. Panel estimates 

INFER Working Paper No. 3, 2010 


US Money Demand, Monetary Overhang, 

and Inflation Prediction 

INFER Working Paper No. 4, 2010


Chair of Strategic Management and Organization 

Faculty exchange with Universidad de Valencia 

Professor Dr. Torsten Wulf and Philip Meißner 

participated in a 3-day faculty exchange with 

the Department of Strategic Management at 

the University of Valencia in November 2010. 

The exchange was intended to strengthen 

collaboration in teaching and research activities 

and centred on two workshops with students 

and faculty members. One workshop 

focused on the theoretical foundations and 

the application of scenario planning. Participants 

in the second workshop discussed their 

current research topics and jointly developed 

new ideas for research projects in the areas of 

behavioral strategy and strategy as practice. 

A visit by faculty members from Valencia to 

Leipzig is planned for 2011. 

Presentations at 

AOM management 

conference 

The Academy of Management (AOM) is a professional 

society for scholars in the field of man- 

agement. The annual international Conference 

of the Academy of Management is the biggest 

and most important forum for management researchers 

worldwide. After passing a doubleblind 

review process, Professor Dr. Torsten 

Wulf, Philip Meißner, Jutta Miksche and Corinna 

Lindow had the opportunity to present two 

research papers at the conference: “A Scenario-Based 

Approach to Strategic Planning – Integrating 

Planning and Process Perspective of 

Strategy” and “The Concept of Fit in Strategic 

Management: Does it Apply to Family Firms?”. 

Additionally, a paper entitled “The Impact of 

Scenario Planning on Strategic Decision 

Making: A Cognitive Analysis” by Professor Dr. 

Torsten Wulf and Philip Meißner received an 

honorable mention as one of five Most Promising 

Papers in Behavioral Strategy. Our presentations 

and discussions with renowned researchers 

enabled us to underline the Chair’s 

dedication to management research and to 

sharpen our profile in the fields of family business, 

behavioral strategy and corporate governance. 

Among the scholars who attended our 

presentations were Professor Gerard Hodgkinson 

(University of Leeds) and Professor 

Edward Zajac (Kellogg School of Management). 

PAC project with RasenBallsport 

Leipzig e.V. 

On November 5, HHL’s MSc 5 class concluded 

the introductory Problem Solving and Communication 

course (PAC) by presenting their solutions 

to different case studies focussing on Leipzig’s 

soccer club RB Leipzig e.V. The students were 

challenged with four different assignments on 

topics such as the improvement of spectator 

access to Leipzig’s Red Bull Arena, and the 

development of a new merchandizing strategy 

for the club. Having applied the models and 

concepts taught during the course, the students 

presented their solutions to the club’s management 

team. Thanks go to Dr. Dieter Gudel and 

his team from RB Leipzig e.V. for providing the 

case studies and supporting our students as 

they completed them. Given the very short 

time-frame, Dr. Gudel was very impressed 

by the students’ efforts and solutions. 

Guest speakers 

Christian Angele 

CEO imedo GmbH on HR in Start-up 

Companies (Introduction to Entrepreneurship) 

Dirk Graber 

CEO MisterSpex GmbH on Entrepreneurial 

Finance (Introduction to Entrepreneurship) 

Dr. Mirko Casper 

Co-founder and CMO at Metaversum GmbH on 

Customer Development (Introduction to Entrepreneurship) 


Doctoral research colloquium at 

University of Erlangen-Nuremberg 

After receiving an invitation from the Department 

of Management at Friedrich-Alexander University 

in Nuremberg headed by Professor Dr. Harald 

Hungenberg, Professor Dr. Torsten Wulf, 

Dr. Stephan Stubner, Christian Brands, Philip 

Meißner and Kati Roleder participated in a two-day 

doctoral research colloquium September 30- 

October 1, 2010. Over 20 researchers from the 

two chairs came together for a “mini-conference” 

to present the current status of their 

projects and to discuss their approaches and 

findings with each other. This highly interactive 

format enables doctoral students to improve 

their research skills and to network with other 

researchers in adjacent fields. As the format 

received very positive feedback from the 

participants, we will continue the colloquium 

in Leipzig in March. 

Jochen Klüppel 

Partner at Venture Capital firm Grazia Equity on 

Venture Capital (Business Plan Seminar) 

Michael Petersen 

CEO labelfarm GmbH on Opportunity Recognition 

(Introduction to Entrepreneurship) 

Dr. Arno Wilfert 

Partner PwC on Due Diligences in Private Equity 

(Entrepreneurship round table)


Annual conference of the Strategic Management Society 

Last year, the Chair participated in the leading 

academic conference for strategy scholars 

– the 2010 annual meeting of the 

Strategic Management Society – with three 

contributions. In September, Professor Dr. 

Torsten Wulf, Dr. Stephan Stubner and Philip 

Meißner joined over 500 international academics 

in the field of strategy at the meet- 

ing in Rome. They presented two papers, 

one on “A Scenario-based Approach to Stra- 


Professor Dr. Torsten Wuf / Philip Meißner / 


A Scenario-Based Approach to Strategic 

Planning – Integrating Planning and Process 

Perspective of Strategy. 

Annual Conference of the Academy 

of Management 

Montréal, Canada, August 9, 2010 

Corinna Lindow / Jutta Miksche 

the Concept of Fit in Strategic Management – 

Does it apply to Family Firms? 

Annual Conference of the Academy 

of Management 

Montréal, Canada, August 10, 2010 

Publications 

Lindow, Corinna / Stubner, Stephan / Wulf, Torsten 

Strategic fit within family firms: the role of 

family influence and the effect on performance 

in: Journal of Family Business Strategy, Vol. 1, 

Issue 3, 2010, 167-178 

Wulf, Torsten / Meißner, Philip / Stubner, Stephan 

Szenario-basierte strategische Planung – ein 

Ansatz zur Integration der Szenarioplanung 

in die strategische Planung 

in: Gausemeier, J. (Ed.): Vorausschau und Technologieplanung, 

Paderborn: 2010, 443-458 

Frank, Sergey / Wulf, Torsten 

MBA – Drei Buchstaben auf dem 

Weg zur Spitzenkarriere 

in: Frank, S. (Ed.): Weltspitze – Erfolgs-Knowhow 

für internationale Geschäfte, Haufe Freiburg: 

2010, 73-76 

tegic Planning – Integrating Planning and 

Process Perspective of Strategy” and another 

on “Performance over the CEO life cycle – 

The Impact of CEO Power on Tenure and 

Performance”, co-authored with research 

associates Jutta Miksche and Kati Roleder. 

Furthermore, Dr. Stephan Stubner was invit- 

ed to the day-long Junior Faculty Consortium 

of the Competitive Strategy interest groups, 

Professor Dr. Torsten Wulf / Professor Dr. Dodo 

zu Knyphausen-Aufseß / Björn Bloching / 

Andreas Mehlhorn 

Strategic Management of Cities. 

Panel Discussion at the Annual International 

Conference of the Strategic Management Society 


Professor Dr. Torsten Wulf / Dr. Stephan 

Stubner / Kati Roleder / Jutta Miksche 

Performance over the CeO life cycle. 

Annual International Conference of 

the Strategic Management Society 


Wulf, Torsten 

Sprungbrett Master 

in: Frankfurter Allgemeine Zeitung, October 2, 

2010, C19 

Wulf, Torsten / Viellechner, Oliver 

Incumbent inertia upon disruptive change in 

the airline industry: Causal factors for routine 

rigidity and top management moderators 

Working Paper No. 9, Leipzig 2010 

Wulf, Torsten / Stubner, Stephan / 

Landau, Christian / Gietl, Robert 

Private equity in Family Business 

Working Paper No 10, Leipzig 2010 


39 

where he discussed his research agenda 

with respected strategy scholars. 

Finally, Professor Dr. Torsten Wulf participated 

in a panel discussion on “Strategic Management 

of Cities” together with Professor 

Dr. Dodo zu Knyphausen-Aufseß (Technical 

University of Berlin), Professor Dr. Björn Bloch- 

ing (Roland Berger Strategy Consultants) 

and Dr. Andreas Mehlhorn (Siemens AG). 

Professor Dr. Torsten Wulf / Philip Meißner / 


A Scenario-Based Approach to Strategic 

Planning – Integrating Planning And 

Process Perspective Of Strategy. 

Annual International Conference of 

the Strategic Management Society 



Szenario-basierte strategische Planung – 

ein Ansatz zur Integration der Szenarioplanung 

in die strategische Planung, 

Symposium für Vorausschau und 

Technologieplanung 

Berlin, Germany, October 29, 2010 

Wulf, Torsten / Miksche, Jutta / Roleder, Kati / 

Stubner, Stephan 

Performance over the CeO life cycle – an analysis 

of different CeO power creation behaviors 


Wulf, Torsten / Meissner, Philip / 

Brands, Christian / Maul, Björn 

Future Scenarios for the european 

Airline Industry 


Wulf, Torsten / Meißner, Philip / Brands, Christian 

A Scenario-based Approach to Strategic 

Planning: tool Description Scenario Matrix 


Enjoy the short film 

„A minute with … Professor Dr. Torsten Wulf” 

www.hhl.de/faculty-research/ 

faculty/strategic-management


Heinz Nixdorf Chair of IT-based Logistics 

A well-structured production 

system is one secret of 

long-lasting success 

Hagen Brandt (left) and Christian Haag, KSB AG 

On November 2, 2010, as part of the Production 

Management course offered by the 

Heinz Nixdorf Chair of IT-based Logistics, 

HHL MBA students had the opportunity to 

learn more about the influence of a customized 

production system on a company’s 

success. Mr. Haag and Mr. Brandt from the 

KSB Group (one of the leading manufacturers 

of high-efficiency pumps, valves and 

Special mission – World Courier 

(Deutschland) GmbH 

On November 29, 2010, as part of the “Fundamentals 

of Logistics” course at the Heinz 

Nixdorf Chair of IT-based Logistics, chairholder 

Professor Dr. Iris Hausladen, the MSc5 

class and exchange students from HHL 

received some background information about 

the international premium courier service provider 

World Courier (Deutschland) GmbH. 

In his presentation, Mr. Fleischer, Regional 

Quality Manager NCEE at the company, focussed 

on the role of time-critical transports 

for pharmaceutical products and the resulting 

special challenges for the courier service provider. 

He began by explaining the special legal 

regulations affecting the transportation of 

integrated system solutions for 

water and waste water) impressively 

demonstrated the importance 

of a fully integrated (and sitespecific) 

production system to a 

company’s “landscape”. They also 

highlighted the various challenges 

they face during the changeover 

phase itself. A very important point 

was that, in these kinds of cases, 

decisions should be made based 

not just on business calculations 

alone, but cultural aspects should 

also be considered. If not, such 

projects may fail even though the 

financial benefits had previously 

been shown to be excellent. The quintessence 

of the guest lecture is quite simple to 

understand, but to implement it remains one 

of the biggest challenges for almost every 

business: even if your products satisfy the 

customer’s expectations fully, you will lose 

the order if the production time is longer than 

the time the customer is willing to wait. 

pharmaceutical products, then moved on to 

the concept of Good Distribution Practice 

(GDP) before introducing the three pillars supporting 

the successful application of GDP. 

These pillars are first of all a good quality 

system, secondly well-trained and motivated 

people and, thirdly, the sensible and efficient 

application of the technologies available. 

Following his talk, Mr. Fleischer answered 

numerous questions from the students. Special 

thanks go to World Courier (Deutschland) 

GmbH for supporting and enriching the course 

with authentic practical insights into the daily 

business of a premium courier service provider. 


A big thank-you goes to Dr. Horst Nasko 

from the Heinz Nixdorf Foundation. 

We are delighted that the foundation has 

extended its support for the Heinz Nixdorf Chair 

of IT-based Logistics. 

Tools for successful Supply Chain 

Improvement – Introduced by 

Booz & Company 

“Lean Management” and “Six Sigma” are 

well-known tools for process optimization in 

the field of Production Management. During 

the lecture by Professor Dr. Iris Hausladen on 

October 15, 2010, part-time MBA students (P6) 

received practical insights into the use of these 

tools as well as a helpful theoretical framework. 

In a guest presentation by Laura Kronen from 

the internationally renowned consultants Booz & 

Company GmbH, students heard more about the 

application and the role of Lean Management 

and Six Sigma in Booz & Company’s daily 

business. This was followed by a workshop run 

by Anne Dietrich and Dr. Jens Engelmann also 

from Booz & Company GmbH, as well as Laura 

Kronen herself. In the workshop, the students 

had to take on different roles and tasks in a 

production company. Using the “learning by 

doing” principle, the participants had to develop 

ways of improving production processes and 

measuring the effectiveness of these improvements 

by means of output, lead time or pro- 

ductivity. HHL and the Heinz Nixdorf Chair of 

IT-based Logistics would like to thank everybody 

from Booz & Company GmbH very much for their 

efforts and the fruitful cooperation.

On December 3, 2010, the BMW Leipzig 

plant again opened its doors to HHL students. 

The guided tour was organized by 

the Heinz Nixdorf Chair of IT-based Logistics. 

MSc5 and exchange students in the 

“Fundamentals of Logistics” course took 

the opportunity to get practical insights into 

the logistics processes and production 

structures in place at the modern automobile 

manufacturing facility. During the tour 

guided by Mr. Reichel from BMW, the students 

heard fascinating and detailed information 

about the production logistics in 

front of them. For example, our guide highlighted 

concepts such as just in time / just in 

sequence delivery and the sophisticated au- 

Publication 


BMW plant Leipzig – high- 

level logistics solutions 

Buchinformation 

tomated production system. This helped us 

gain a better understanding of the complexity 

of logistics as well as their fundamental 

role in real business life. It quickly became 

clear that logistics control the entire production 

process at BMW in Leipzig. Furthermore, 

Mr. Reichel pointed out that the production 

of electric cars will commence in 

Leipzig in the very near future. 

The company visit is another demonstration 

of the highly practical orientation of the programs 

at HHL. HHL and the Heinz Nixdorf 

Chair of IT-based Logistics would like to 

thank all at the BMW plant in Leipzig for their 

contribution and their assistance. 

Guest lecturers 

Grundlagen der IT-gestützten Logistik 

IT-gestütztes Logistiksystem 


Informations- und Kommunikationstechnologien als Enabler 

Prozesse und Anwendungen der IT-gestützten Logistik: 

41 

Evaluation of the costs and 

benefits of IT logistics applications 

Having taken into account a large number of the- 

oretical concepts, tested their usability in practice 

and analyzed the requirements for a cost-benefit 

evaluation concept, the Center for IT-based 

Logistics Leipzig (CITLOG) was proud to present 

the first concept proposal to the participating 

companies in the working group “Evaluation of the 

costs and benefits of IT logistics applications” on 

November 4, 2010. While most existing concepts 

focus only on specific IT logistics applications 

such as RFID, the proposal developed by CITLOG 

can be used for all kinds of IT logistics applications. 

Due to its modular structure, the concept 

can easily include a variety of applications ranging, 

from a simple qualitative identification of the most 

important costs, benefits and risks all the way to 

a detailed quantitative analysis including of the 

whole palette of effects. The next step for the 

working group is to test the concept in detail in 

terms of its practical usability. Then, it will be 

further developed in the upcoming months by 

applying the concept in practice. After that, the 

finalized version will be presented and published. 

SWOT analysis for the network 

biomedical logistics – bm-log 

www.gabler.de 

HHL’s Center for IT-based Logistics Leipzig 

(CITLOG) is executing a SWOT analysis on behalf 

of the biomedical logistics network – bm-log for 

all the companies in the network. Interviews are 

conducted with the companies, plants are toured, 

internal company functions are analyzed, and the 

www.gabler.de 

balance sheets are assessed. The results of the 

SWOT analysis will allow companies to classify 

themselves within the industry, and enable 

entrepreneurs to investigate underused or even 

untapped potential, as well as weaknesses that 

need to be compensated. 

Hausladen, Iris 

Laura Kronen 

It-gestützte Logistik 

Booz & Company, “Lean Management & 

Systeme – Prozesse – Anwendungen 

Six Sigma – Tools for Successful Supply 

Wiesbaden: Gabler Verlag, 2011. 

Chain Improvement” 

Von Iris Hausladen Laura Kronen, Dr. Jens engelmann, 

IT-gestützte Logistik Anne Dietrich 

Systeme - Prozesse - Anwendungen Booz & Company, Business Game on the topic 

2011. X, 309 Seiten. Mit “Lean 127 Abb. Management u. 1 Tab. & Broschur. Six Sigma” EUR 34,95 ISBN 978-3-8349-2199-4 

Special thanks go to Sparkasse Leipzig for 

Dieses Buch vermittelt die Michael Grundlagen Fleischer und praktischen Anwendungen der IT-gestützten supporting the SWOT analysis by providing 

Logistik. Anhand der logistischen World Courier Prozesskette Deutschland – von GmbH, der Beschaffungs- und 

industry data. 

Produktionslogistik bis zur “Quality Distributionslogistik and GxP in the – Logistics” werden die wichtigsten Konzepte und Tools 

vorgestellt. Zahlreiche anschauliche Fallbeispiele geben einen strukturierten Einblick in das 

Management IT-gestützter Christian Logistik, Haag, die Erfolgsfaktoren Hagen Brandtsowie 

Rahmenbedingungen 

Contact: 

für eine 

effiziente Steuerung logistischer 

KSB Aktiengesellschaft, 

Abläufe durch IT. 

“KSB Production 

Professor Dr. Iris Hausladen 

Inhalt 

System – Location Halle” 

E-mail: iris.hausladen@hhl.de


Chair of Economics and Information Systems 

ITmitte.de “Partner Power for the IT landscape” 

Leading IT companies from Saxony launched 

the ITmitte.de community in February 2010. 

The portal was initiated by 20 partners in 

Central Germany, including T-Systems, 

Unister, Q-Cells, Gisa, and Perdata. All these 

organizations develop and manage complex 

e-business software solutions, thus relying on 

a large number of specialists in the field of 

computer sciences, information systems and 

economics in order to remain competitive in 

their respective industries. As a result, they 

are in constant search of new employees, 

and this represents a substantial cost for the 

firms in terms of arranging interviews and test- 

ing, travel expenses for the interviewers, and 

EU Project: EmPower 

In October 2010, the Chair of Information Systems 

together with 12 international partners 

from four regions (Estonia, Germany, Spain and 

Western Macedonia) and representatives from 

Intelligent Energy Europe (IEE) held the first inter- 

regional meeting for the EmPower project. The 

project aims to disseminate intelligent energy 

(IE) technologies, where potential remains 

largely unexploited due to a lack of experience 

or technical knowledge among installation 

planners. Prime target areas for expansion are 

regions where local supply and demand are 

strong, but the goal is to increase application of 

IE across the EU as a whole. Engineering companies, 

architects, installers and other stakeholders 

will be empowered to exploit IE solutions 

and to transmit the benefits to their clients, 

activating a virtuous circle of economic and 

technological progress already seen in some 

EU regions. Currently, the project is in its initial 

phase, which involves launching the website 

and creating an intelligent database in order to 

offer small and medium-sized companies an 

opportunity to present their renewable energy 

products and energy-saving solutions. This 

phase involves several networking activities, 

and an ongoing international exchange of 

knowledge between different institutions re- 

Enjoy the short film „A minute with … 

Professor Pierfrancesco La Mura” 

www.hhl.de/faculty-research/ 

faculty/information-systems 

opportunity costs during the search period. 

These expenses can limit the pace at which 

large companies develop their business, 

while the consequences for SMEs may be 

even worse. 

The online platform www.ITmitte.de aims to 

optimize HR processes for the companies 

involved. The partners in the community 

publish all their open positions on the 

community’s online portal www.ITmitte.de, 

and also recommend to each other outstanding 

applicants and current employees who 

cannot be employed or retained for whatever 

reason. The Chair of Economics and Informa- 

garding the development of new technologies 

and their application. As a project partner, HHL, 

and the Chair of Economics and Information 

Systems in particular, is striving to ensure the 

sustainability of the project by developing a 

sound financial and marketing plan. Furthermore, 

our contribution to the project extends to 

the networking activities and the development 

of application courses for SMEs to help them 

deal with the issues of funding new technologies 

and developing business plans to ensure 

the success of their endeavors. In line with 

these tasks, the Chair will host a networking 

event in April 2011 in cooperation with the 

German regional partners. The event will include 

workshops for SMEs and secondary users of 

intelligent energy products. 


tion Systems supports the initiative by promot- 

ing ITmitte.de’s community within our network 

of students and entrepreneurial alumni. Moreover, 

research cooperation has been established 

in order to bring together excellent 

Master level students with an interest in the 

research and development of new internetbased 

solutions for human resources and an 

innovative community which can benefit from 

their ideas to improve their own processes. 

Finally, the Chair of Economics and Information 

Systems advises IT.mitte.de on the future 

development of their business. 

>> www.ITmitte.de/mitmachen 

Co-organization of conference 

Together with HHL’s Center for Leading Innovation 

& Cooperation (CLIC) and four other universities, 

the Chair of Economics and Information Systems 

was involved in co-organizing one of the largest 

computer science conferences in Germany, 

Computer Science 2010. The conference took 

place in Leipzig September 27-October 2, 2010, 

focussing on Service Science, and specifically on 

how computer science can contribute to service 

industry research through the deployment of 

production technology and logistics. 


Professor Pierfrancesco La Mura, PhD 

2 nd Brazilian Workshop of the Game Theory 

Society, Sao Paulo, Brazil, July 29-August 4, 2010 

“Game theory without decision-theoretic 

paradoxes” 

ekaterina Demidova 

2 nd Brazilian Workshop of the Game Theory 

Society, Sao Paulo, Brazil, July 29-August 4, 2010 

“Bargaining with Incomplete Information” 

Invited Talks 

Professor Pierfrancesco La Mura, PhD 

City University of New York, November 12, 2010 

“Quantum vs. Classical Memory”

Careers 

Consulting firms continue 

to be the employers 

of choice at HHL 

In summer 2010, the third class of the Master 

Program in Management (MSc3) graduated 

from HHL. Looking at the placement 

pattern of the previous class (MSc2), consultancy 

continues to be the most attractive 

area of employment, with almost 44% of 

gradates going into it. Manufacturing was in 

joint second place with postgraduate stu- 

dies (both around 19%). In 2010, the option 

of starting a career in a service industry, the 

media or telecommunications industries 

was chosen by one in eight graduates. The 

proportion of graduates taking up a position 

in the financial sector fell dramatically from 

18% (2009) to 6% (2010). 

Placement Statistics of the Master Program in Management in 2009 and 2010 

Consulting 

Manufacturing 

Postgraduate 

Studies 

Media/telecommunications/Service 

Banks 

0% 

6% 

2010 2009 

12% 

12% 

13% 

MBA Career Fair 

Following last year’s huge success, the MBA 

Career Fair will take place again on April 4, 

2011, in Berlin. The MBA Career Fair is an excellent 

chance for companies to recruit international 

MBA graduates from GISMA Business 

School and HHL – Leipzig Graduate 

School of Management. Both business 

schools are accredited by AACSB and operate 

under the trademark of this internationally 

respected accrediting agency. The fair offers 

19% 

19% 

18% 

44% 

companies a variety of ways to meet MBA 

graduates through workshops, pre-selected 

personal interviews, company presentations 

and an open forum. 

About 150 MBA students with multicultural 

origins and diverse academic backgrounds, 

including engineering, business studies and 

social sciences, are expected to participate 

in the fair. 


47% 

European 

Career Track 

43 

In September 2010, HHL introduced a European 

Career Track (ECT), giving its full- 

time MBA students the opportunity to undertake 

an internship in France or Italy with the 

goal of gaining a better insight into European 

management. The basis of the European 

Career Track is the JOINUS cooperation, a 

pan-European network set up in early 2009 

by HHL, Audencia Nantes School of Management 

in France and MIP Politecnico di 

Milano School of Management in Italy. 

The MBA students in the ECT program profit 

from access to the local career networks 

of the partner schools and from the support 

and involvement of other, local MBA students. 

HHL’s goal is to improve further its 

graduates’ profile on the European job market 

while raising awareness of the HHL 

brand among European businesses. The 

ECT is growth-oriented and the schools intend 

to expand the network by including 

more partners over the next three years. 

Students have the chance to use their fifth 

semester to participate in the European Career 

Track and do an internship in Italy or 

France and/or selected courses at either MIP 

or Audencia. Similar opportunities are open 

for MBA students from Audencia or MIP. 

Natalie Nürnberg 

To date the following companies have reg- 

istered: 

• Deutsche Post DHL Inhouse Consulting 

• Barilla 

• Bertelsmann 

• Henkel 

• ECE 

• SAP 

Anett Wagner 

HHL’s online recruiting platform 

for students, alumni and recruiting partners 

http://recruiting.hhl.de

44 Careers 

An interesting variety of company presentations at HHL 

In fall 2010 HHL’s Career Service once again 

organized a series of exclusive opportunities 

for students to meet with potential employers 

from different industries, including consulting 

and banking. A total of 16 corporate presentations, 

workshops and recruiting events 

were held by high-ranking company representatives 

including HHL alumni. Most of 

these events were followed by an informal 

get-together which gave the students an additional 

opportunity for networking with the 

HR managers. 

The fall 2010 recruitment season saw a 

number of new companies at HHL. On campus 

for the first time, IBM Global Business 

Services held an interesting bootcamp on 

strategy consulting, whilst A.T. Kearney showed 

itself to be an attractive employer in its interactive 

session. Commerzbank AG’s topic for 

their first HHL presentation was entitled “Two 

years after Lehman – lessons learned from the 

financial crisis”, and Morgan Stanley’s theme 

Interview 

Stefan Merker (K22) 

HHL’s entrepreneurs 

In September 2010, Stefan Merker (K22) 

founded his own company Deutsche 

WetterSchutz GmbH. HHL news talks with 

the 27-year old entrepreneur from Leipzig 

about the inspiration for and idea behind his 

successful business. 

was the “Impact of the financial crisis on the 

financial services industries.” McKinsey & 

Company, Inc. trained HHL’s students for the 

upcoming application process in consulting 

firms, giving them useful advice from firsthand 

experience. Roland Berger Strategy 

Consultants GmbH focused on the global 

market for environmental technologies in their 

presentation “Green Tech – Opportunities, 

Challenges and Future Prospects.” Another 

exciting event was without doubt the Booz & 

Company GmbH presentation which led HHL 

students into Leipzig’s zoo at night - the evening 

was not only unique for those visiting the 

zoo for the first time. A very different aspect of 

the daily challenges in management was 

brought home to HHL students by Siemens 

Management Consulting (SMC), the in-house 

consulting firm of Siemens AG. HHL students 

learned the basics of interpersonal skills as a 

foundation of successful leadership and 

gained interesting insights into the structure of 

their own and other people's personality. 

HHL news: Your business idea seems 

quite unusual. How did everything start? 

In summer 2009, I had a conversation with 

three HHL alumni about weather risks in the 

tourism industry and the potential demand for 

an insurance-like weather coverage. And so 

the idea was born to create a product 

covering tourists against rainfall or cold 

temperatures during their summer holidays in 

central Europe. Based on this idea, we rapidly 

realized that tourism is just one of many 

industries with enormous weather risks. 

Agriculture, leisure, and the energy industry 

are also affected by weather factors. In 

several meetings with potential customers in 

different sectors, we realized that the design 

of the product must be individual, simple 

and parametric without the complex 

proof-of-loss process of “normal” insurance 

solutions. We discovered the financial 

product “weather option” and found that it 

complied excellently with these requirements. 

This insurance-linked security 

emerged back in the late 1990s in the U.S. 

and provides the foundation for our individual 

weather coverage solutions. 


HHL news: How do you plan to expand 

your business in the future? 

For 2011, we will focus on our proof-of-concept 

by settling our first deals. In addition, we 

are planning to develop a unique software 

system automating our main internal processes, 

which are weather risk analysis, 

weather data management and weather option 

pricing. This will push up the quantity of deals 

per month. To enlarge our sales pipeline in 

future, we are currently negotiating with several 

reinsurance companies to build a cooperation 

with mutual benefit for our customer contacts. 

HHL news: With more than 100 successful 

start-ups, HHL has made a name for 

itself as an academy for entrepreneurs. 

How do you personally benefit from the 

focus on entrepreneurship at HHL? 

During my studies at HHL, I not only learned 

how to use the necessary tools for establishing 

a start-up, but also I was able to 

benefit from the large network HHL has 

developed over the years. Without this 

network, Deutsche WetterSchutz would not 

have been set up. Consequently, we not only 

benefit from HHL, but are “a product of HHL”.

Comparing funeral services 

In summer 2010 Fabian Schaaf (M9) and his 

business partners, the venture capitalist and entrepreneur 

duo Daniel Grözinger and Sven 

Schmidt, came up with the idea of a price comparison 

website for funeral services. Just a couple 

of months later, they sold their first funeral. 

Brief news on entrepreneurs 

Start-up Career Fair: One of the key drivers 

of entrepreneurial spirit at HHL is the frequent 

interaction with start-up founders. The Start-up 

Career Fair offers an excellent opportunity for 

networking with entrepreneurs and getting an 

update on internship and career opportunities 

with young growth companies. In the first week 

of classes in September, entrepreneurs from 

four start-up companies came together with 

over 80 HHL students for an evening of presentations, 

a BBQ and discussions. The start-ups 

present were e-learning portal Lecturio with 

HHL alumni Tim Koschella (K21) and Martin 

Schlichte (K21), B-to-B platform kaeuferportal.de 

with HHL alumnus Robert Heesen (MSc2), 

online gaming provider Playnik with HHL 

alumnus Malte Paul (K10) and headhunter 

i-potentials with Constance Buchheim. 

entrepreneurship round-table: In November 

2010, Dr. Arno Wilfert, partner at PricewaterhouseCoopers 

(PwC), came to HHL for an 

Entrepreneurship round table and presented 

an update on the private equity industry and 

the PwC approach to Due Diligence. 

Awards: 

Online optician MisterSpex has received two 

major accolades since the last edition of HHL 

news. The company founded by HHL alumni 

Careers 

With Bestattungen.de customers can 

quickly compare services and prices offered 

by funeral parlors throughout Germany, 

free of cost. Customers visit the 

website to specify their funeral requirements, 

and the experts at Bestattungen.de 

find them the best tailor-made offers. The 

website earns a commission from funeral 

companies. Fabian Schaaf says: “Our 

current focus is on the German market 

and we want to strengthen our leadership 

position here.” 

He adds: “Inspired by my interaction with 

HHL’s alumni entrepreneurs and their success 

stories, I decided to become an entrepreneur 

myself. During the MBA program 

the rigorous case studies and business plan 

development module taught me to think 

Dirk Graber (K15) and Björn Sykora (K17) 

received the Deutscher Unternehmerpreis 

in the start-up category for their innovative 

business model and track record (over 100 

employees, more than EUR 10 million in revenues 

in 2010). The company also secured EUR 

7 million venture capital funding in a financing 

round led by UK-based DN Capital to bankroll 

its continued growth. 

Gollmann Kommissioniersysteme, a provider 

of storage automation systems set up by HHL 

alumnus Daniel Gollmann (M4), was nominated 

for the “Newcomer of the Year” award at the 

Deutscher Unternehmerpreis. 

HHL alumnus Karsten Schröder (K8), founder of 

hedge fund company Amplitude Capital, was 

named among the “4 times 40 under 40” high 

potentials list in the Business category by the 

business magazine Capital. 

The co-founder of travel portal trivago and HHL 

alumnus Malte Siewert (K6) was named one of 

the top 3 online managers in Germany by industry 

magazine Business Travel Manager. 

HHL alumni Stefan Merker (K22) and Alexander 

Schlagenhaufer (K21) were selected as finalists 

in the WirtschaftsWoche-Gründerpreis with their 


start-up company Deutsche Wetterschutz, 

which focusses on providing solutions to 

hedging weather-induced business risks. 

45 

from an entrepreneur’s point of view. Upon 

graduation I started Auskunft.de, my first 

project with Daniel and Sven whom I met 

through the HHL network. We are currently 

working on our next business idea and plan 

to expand our portfolio of websites.” 

>> www.bestattungen.de 

Fabian Schaaf, CEO 

of GBV Gesellschaft 

für Bestattungen 

und Vorsorge mbH 

Social games publisher Plinga started by HHL 

alumni Johannes Kreibohm (K21) and Thorsten 

Lubinski (K6) secured a financing round from 

games producer Spil Games. 

New HHL start-ups: 

· Christoph Behn (K13) has started his second 

company besides the existing baby and chil- 

dren’s clothing company Kariertundzugenäht. 

He has now established a greetings and 

invitation card service at kartenmacherei.com. 

· Kai Thürbach (former doctoral student) co- 

founded a new supplement magazine for the 

newspaper Süddeutsche Zeitung. The serial 

entrepreneur (e.g. sekretaria.de) started the 

specialist magazine Unofolio, which concentrates 

on the cultural scene in Germany. 

· Martin Rosenberger, a graduate from the 

Executive MBA Program run jointly by HHL 

and Technische Universität München, started the 

social entrepreneurship venture treems.com, 

with which he aims to offer an online solution 

for everybody interested in protecting the 

world’s forests. 

Enjoy the short film 

„A minute with … Dr. Stephan Stubner” 

www.hhl.de/faculty-research/faculty/ 

program-for-international-entrepreneurship

46 

My way in… 

Like many others before me, I found myself at a 

crossroads after graduation. Where should I go 

Background 

There is no place like home 

Prospective students of 

HHL’s M.Sc. class 2035 

Nika Wessel (*17.10.2010) 

Parents: Franka Storzer (Student Affairs/ 

Examination Office) and Martin Wessel 

and what should I do? I have been a passionate 

rower for 13 years. The sport had always 

laid out the path before me, but not now. I had 

decided to end my international rowing career, 

because you can’t live on water and sun alone. 

As a student-athlete, I have always risen to 

the challenge not only out on the water, but 

also in the academic sphere. Very quickly, I 

decided that I would like to challenge myself 

once more by seeking a Master’s degree. 

Why did I opt for HHL? I traveled all around 

the world for four years, from Europe to the 

US to China and back, and I had to admit 

Carl Friedrich Petersen 

(*29.10.2010) 

Parents: Melanie Janke (Head 

of Career Service/Corporate 

Relations) and Dr. Nikolaus Petersen 

Paul Dierk Näther 

(*15.11.2010) 

Parents: Jana Näther 

(Managing Director HHL 

Executive) and Dierk Näther 


there is no place like home. In my opinion, 

HHL offered me the best program in Germany 

and, on top of that, it is in my home town. 

Coming from the largest university in the 

U.S., I was easily convinced by the advantages 

of small classes and the excellent networking 

opportunities. The program is demanding, 

but I have been trained to perform 

under pressure, and it is nothing more than 

I would expect from a future job. In the end, 

the toughest challenges are the most reward- 

ing ones. 

Simone Haubner (MSc5) 

24 international 

teams vied for the 

HHL Cooking Spoon 

As an extension of the introduction week, three 

students in the Master of Science class MSc5 

organized “HHL kocht”. The idea behind the 

event was to give new students at HHL the 

opportunity to get to know their fellow students 

in a relaxed atmosphere. Each team had to 

prepare one course of a three-course meal, 

and had the chance to enjoy the other two 

courses at the other teams’ apartments, all in 

one evening. On September 21, 2010, 55 participants 

formed 24 international teams, and 

the cooking and tasting began. Afterwards, 

the participating students awarded the HHL 

Cooking Spoon to the team of Simon Dornscheidt 

and Gerhardt Kalterherberg (M11) for 

their outstanding performance cooking and 

serving their course. Their masterpiece was 

home-made ice cream and a bowl of seasonal 

fruits. All the students agreed that the first edition 

of “HHL kocht” was a lot of fun and are 

looking forward to the second edition.

HHL is grateful to the Kramer Foundation’s donors: 

Dr. Andreas Schmidt, Berlin 

Professor Dr. Kathrin Möslein, Leipzig 

Dr. Judith Marquardt, Halle (Saale) 

Professor Dr. Dr. h. c. Hans Wiesmeth, Leipzig 

Ute and Winfried Pinninghoff, Lüdinghausen 

KODA Stanz- und Biegetechnik GmbH, Dortmund 

roland Berger Strategy Consultants, Munich 

Dr. Hans-Paul Bürkner, Frankfurt/Main 

Festo Corporation, Hauppage (New York), USA 

Professor Dr. Dr. Helmut Sihler, Pörtschach am 

Wörthersee, Austria 

Professor Dr. Dr. h. c. mult. Heribert Meffert, 

Münster 

Beatrice Deutschland GmbH, Paderborn 

Festo AG & Co. KG, Esslingen-Berkheim 

Sparkasse Leipzig 

Dr. Norbert emmerich, Münster 

Kreiskrankenhaus Greiz GmbH, Greiz/Thuringia 

Marco Minnerup, Oberursel 

Harald and Nicola Lehmkühler, Warendorf 

Sachsen Bank (former Sachsen LB), Leipzig 

Deutsche Bundesbank Hauptverwaltung, Leipzig 

e. Breuninger GmbH & Co., Leipzig 

Deutsche Bahn AG, Berlin 

Alte Leipziger Lebensversicherung aG, Oberursel 

Dr. Siegfried Luther, Gütersloh 

Chamber of Commerce and Industry Leipzig 

Professor Dr. Dr. h. c. Karl-Heinz Forster, 

Frankfurt/Main 

Dr. Christian elsner, Leipzig 

Dr. Ing. h. c. F. Porsche AG, Stuttgart 

Deutsche Bank AG, Frankfurt/Main 

Dr. jur. Dr. h. c. Ludwig trippen, Münster 

Hans-Peter Wehner, Cologne 

Professor Dr. Hans Göschel, Leipzig 

Bayerische Hypo- und Vereinsbank AG, Munich 

ernst & Young AG, Berlin 

Deutsche Industriebank AG, Leipzig 

Stadtwerke Leipzig GmbH 

robert Bosch GmbH, Gerlingen-Schillerhöhe 

Martens & Prahl Versicherungskontor GmbH, 


Professor Dr. Gert Assmus, Hanover (New 

Hampshire), USA 

Professor Dr. Christian Milow, Kronberg 

Frank Wilhelmi, Heidelberg 

in memoriam Florian Zinsmeister, Straubing 

the terboven Family, Rheinberg 

the Uhlig Family, Oberursel 

Markus Schmitt, Bad Soden 

Background 

Friedrich von Ploetz, Berlin 

thomas Butzlaff, Berlin 

Dr. Alfred Oetker, Bielefeld 

the Dr. enders Family, Bornheim 

Dr. Michael rau, Frankfurt/Main 

Silvia and Harald Hungenberg, Lich 

Anja Nietzschmann, Taucha 

Bernhard Walter, Frankfurt/Main 

Michael Petersen, Leipzig 

Hubertus Scherer jun., Hannover 

Dr. Hans-Dietrich Winkhaus, Düsseldorf 

Christian Pfingsten, Düsseldorf 

Professor Dr. Dieter J. Pommerening, Hamburg 

Michael Veit, Munich 

PricewaterhouseCoopers AG, Frankfurt/Main 

Kommunale Wasserwerke Leipzig GmbH 

Siemens AG, Leipzig 

Dr. Arend Oetker, Berlin 

Ludwig-Ferdinand Prinz zu Sayn-Wittgenstein-Berleburg, 

Bad Laasphe 

UNIPLAN International GmbH & Co KG, Kerpen 

Henkel KGaA, Düsseldorf 

Dr. Johannes Habbig, Bergisch Gladbach 

Bettina Kudla, Leipzig 

K19 of HHL 

Sebastian Just, Munich 

b&m management, Zurich, Switzerland 

Karl Kolle, Dortmund 

Goldman, Sachs & Co. oHG, Frankfurt/Main 

WIPConceptWinfriedPinninghoff, Leipzig 

K13 of HHL 

Ivy League Organizing team 2006 / K20 of HHL 

Peter Krakow, Leipzig 

Alexander von reden, Leipzig 

Familie Detlev von Plato, Heiligenthal/Lüneburg 

Christian Freiherr von Humboldt-Dachroeden, 

Hamburg 

Stephan Schröter, Leipzig 

Kinowelt GmbH, Leipzig 

Weber rohrleitungsbau GmbH & Co. KG, 

Merseburg 

Deloitte & touche GmbH, Leipzig 

BGH edelstahlwerke GmbH, Freital 

BMW AG, Werk Leipzig 

Ivy League Organizing team 2007 / K21 & 

MSc1 of HHL 

the Steusloff Family, Frankfurt/Main 

P2 of HHL 

Dow Olefinverbund GmbH, Schkopau 

Dr. Burkhart eymer, Lübeck 


47 

Andreas Frisch, Frankfurt/Main 

Dr. Niklas Darijtschuk, Verl 

Dr. Gerd and Nicola robertz, Augsburg 

Ciarán O’Leary, Munich 

CosiFan Computersysteme GmbH, Leipzig 

Dr. Kerstin Faaß and tobias Fehre, Frankfurt/Main 

Daniel theuerkauf, London, UK 

Dr. Alois and Antonella Waldburg-Zeil, Leipzig 

Dr. emilio Matthaei, Oxford, UK 

Dr. Nikolaus Petersen, Leipzig 

Peter Dorsch, Leipzig 

VNG Verbundnetz Gas AG, Leipzig 

Veolia Wasser GmbH, Leipzig 

Daniel Kirchhof, Leipzig 

Irena tomys, Mirkow, Poland 

Professor Dr. Bernhard and Gisela Schwetzler, 


Katharina rosenbohm, Frankfurt/Main 

thorsten Becker, Hamburg 

Büromöbel Müller Sachsen GmbH, Leipzig 

telefonanlagenbau Spanka GmbH, Schkeuditz 

Dr. Christiane Springer, Leipzig 

elfriede & Dr. Horst Saalbach, West Palm 

Beach (Florida), USA 

P4 of HHL 

Professor Dr. Georg Milbradt, Dresden 

Leipziger Stadtbau AG, Leipzig 

LIB-It GmbH, Pleidelsheim 

Heinz Nixdorf Foundation, Essen 

Gelsenwasser AG, Gelsenkirchen 

SAM Sachsen Asset Management GmbH, Leipzig 

Friedhelm Wachs, Leipzig 

MOHNS | tINteLNOt | PrUGGMAYer 

| VeNNeMANN, Leipzig 

We are grateful to BDO Deutsche Warentreuhand 

AG Wirtschaftsprüfungsgesellschaft, 

Leipzig, for their pro bono support. 

Help to shape a great future for HHL! 

the account details are 

Account name: Kramerstiftung der HHL 

Bank: Deutsche Bank AG 

Bank code: 860 700 00 


IBAN: DE90 8607 0000 1719913 00 

BIC (SWIFt CODe): DEUTDE8LXXX 

Purpose of payment: Zustiftung/Endowment 

e-mail: info@kramerstiftung.de 

European Ivy League, Information Day, 

The Negotiation Challenge – Are you interested in 

upcoming events at HHL? 

www.hhl.de/events

48 Background 

Action! – New HHL image film 

Six students from around the world are the 

protagonists in the new HHL image film in 

which they talk about the advantages and 

strengths of HHL. The film produced by 

commlab GmbH | audivisuelle Kommunikation 

is available on the HHL homepage, on 

several web portals and at education fairs. 

Jana Vogel, Head of Marketing at HHL, 

says: “The image film is intended to draw 

attention to the benefits of HHL, which are 

internationality, individual attention, quality 

Impressum 

PUBLISHER: HHL – Leipzig Graduate School of Management 

Jahnallee 59 · 04109 Leipzig · Germany 

Tel.: +49 341 985160 · Fax: +49 341 4773243 

E-mail: info@hhl.de · Internet: www.hhl.de 

PUBLICATION DATE: January 28, 2011 

V.I.S.D.P.: Professor Dr. Arnis Vilks, Dean of HHL 

EDITORS: Executive Management of HHL: Professor Dr. Arnis 

Vilks (Dean), Dr. Judith Marquardt (Chancellor) 

EDITORIAL BOARD: Volker Stößel (MBA), Jana Vogel, 

Carolyn V. Teschner 

of teaching as well as career opportunities, 

and it also to communicates the down-toearth 

atmosphere among our students, 

professors and staff.” 

The filming itself lasted four days and took 

place at characteristic locations in Leipzig. 

>> www.hhl.de/imagefilm 

CONCEPT, ADVERTISEMENTS: WSB Werbeagentur GmbH 

Neumarkt 20 · 04109 Leipzig · Germany 

Tel.: +49 341 141000 · Fax: +49 341 1410014 

PHOTOS: HHL - tobii.com (page 35) - Universidad 

de Valencia (page 38) - commlab (page 48) 

FREQUENCY: twice a year 

CIRCULATION: 5,000 

ISSN 1433 934X | ISSN 1867-8017 

Thank you to all contributors and proofreaders of this edition. 


Upcoming events 2011 

March 11-13: The Negotiation Challenge (TNC) 

April 4: MBA Career Fair Berlin 

April 14-15: 1 st Annual HHL Energy Conference 

April 29: HHL Information Day 

April 30: GMAT Seminar 

May 5: Kick-off of HHL Executive’s 

General Management Program 

June 3-5: XV European Ivy League 

June 17-19: Leadership Seminar 

“Führen mit Taktgefühl” 

July 30: Graduation 

Application deadlines for 

HHL’s study programs 

Full-time M.Sc. Program: June 20 

Full-time MBA Program: June 30, 

Non-EU applicants: May 30 

Part-time M.Sc. Program / 

Part-time MBA Program: November 1

Research & Programs - HHL Leipzig Graduate School of Management

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