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in search of an ideal pool u potrazi - Intelligent Coast Group

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<strong>of</strong> guests. A lot wider spectrum <strong>of</strong> services will be <strong>of</strong>fered<br />

on the isl<strong>an</strong>d <strong>an</strong>d <strong>in</strong> the town, <strong>an</strong>d here I am not<br />

just talk<strong>in</strong>g about “Sunč<strong>an</strong>i Hvar”. The town has a very<br />

import<strong>an</strong>t role <strong>in</strong> this process - it will have to support<br />

these efforts by build<strong>in</strong>g the <strong>in</strong>frastructure because the<br />

guests <strong>in</strong> Hvar are still <strong>search</strong><strong>in</strong>g for <strong>an</strong> <strong>of</strong>fer that would<br />

be more adequate for their needs <strong>an</strong>d expectations.<br />

But <strong>in</strong> fifteen years time Hvar will achieve the fame <strong>an</strong>d<br />

the <strong>in</strong>fluence <strong>of</strong> one worldwide known <strong>an</strong>d fashionable<br />

resort, for example <strong>of</strong> Sa<strong>in</strong>t-Tropez. It is very import<strong>an</strong>t<br />

that along the way we preserve the special features<br />

<strong>of</strong> Hvar, but I see that all the relev<strong>an</strong>t <strong>in</strong>stitutions <strong>in</strong> the<br />

town, the county <strong>an</strong>d the state are extremely aware<br />

<strong>of</strong> this need <strong>an</strong>d I believe that there is no fear when it<br />

comes to devastation <strong>of</strong> space <strong>in</strong> Hvar.<br />

Tourism is a very unstable br<strong>an</strong>ch <strong>of</strong> economy, <strong>in</strong>fluenced<br />

by all k<strong>in</strong>ds <strong>of</strong> impacts. How do you evaluate<br />

the stability <strong>of</strong> your <strong>in</strong>vestment <strong>in</strong> Croatia <strong>an</strong>d what<br />

would you recommend to <strong>in</strong>vestors <strong>in</strong> Croatia?<br />

Investments<br />

Hvar bi za deset do petnaest god<strong>in</strong>a mogao postati<br />

novi Sa<strong>in</strong>t-Tropez/Hvar could <strong>in</strong> ten to fifteen years time<br />

become the new Sa<strong>in</strong>t-Tropez<br />

- Croatia is a current tourist hit <strong>in</strong> the world <strong>an</strong>d it is the<br />

centre <strong>of</strong> <strong>in</strong>terest not just for tourists but also for <strong>in</strong>vestors.<br />

But, this will not last long. We must take adv<strong>an</strong>tage<br />

<strong>of</strong> the follow<strong>in</strong>g few years <strong>in</strong> order to create <strong>in</strong> the<br />

wider public <strong>an</strong> image <strong>of</strong> Croatia that would ma<strong>in</strong>ta<strong>in</strong><br />

itself even when Croatia becomes “out <strong>of</strong> fashion”. The<br />

most import<strong>an</strong>t th<strong>in</strong>g for Croati<strong>an</strong> tourism is exp<strong>an</strong>d<strong>in</strong>g<br />

the season: when a season lasts two, two <strong>an</strong>d a half<br />

months, <strong>of</strong> course the tourism will be <strong>in</strong>fluenced by all<br />

to extreme impacts, from a ra<strong>in</strong>y summer to the World<br />

Championship <strong>in</strong> Football. That is why one needs to<br />

cont<strong>in</strong>ue to work on a more const<strong>an</strong>t level <strong>of</strong> services,<br />

to create <strong>an</strong> <strong>of</strong>fer that would attract people to come<br />

back. Croatia does not lack <strong>in</strong> natural beauties <strong>an</strong>d<br />

environmental preservation <strong>an</strong>d therefore one needs<br />

to know how to keep this, how to develop it <strong>in</strong> a way<br />

not to end<strong>an</strong>ger it. But as I already said, the consciousness<br />

<strong>of</strong> people here is on a very high level <strong>an</strong>d there<br />

is no d<strong>an</strong>ger <strong>of</strong> turn<strong>in</strong>g the Croati<strong>an</strong> coast <strong>in</strong>to someth<strong>in</strong>g<br />

that nobody would like.<br />

53

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