LAKELAND COLLEGE Annual Repor t 2008 - 2009

12
ANNUAL REPORT 2008-2009
advisory committee members, adult learning councils in the
region and high schools in Western Canada.
E Report to the Community was distributed via Canada Post
to 29,850 homes within 100 km of Lakeland campuses.
E Website consultation with Noel-Levitz concluded in early
2009.
E Virtual tours, a comprehensive calendar of events, a new
campus life template and customized FAQ service were
added to the website. Embedded video became more
common and a new library website went online in the
spring.
E Ongoing search engine optimization consultation was
started to improve the rankings of Lakeland program pages.
E Forty-four e-mails were sent to 8,145 addresses. These
e-mail campaigns started in November 2008 with weekly
welcomes to prospective students as well as specific
e-mails related to news, admissions information, activities
and events. The open rate average was 27 per cent.
Goal – Engaging our community
Initiatives
1. Cultivate partnerships with government.
Objectives for 2008-2009
• Develop key messages and advocacy protocol guide.
• Create inventory of staff, student, board, and alumni linkages
with elected officials.
• Hold brown bag luncheons with employees to share key
messages and discuss their role in advocacy.
Analysis
E Key priorities document was created and used by the board
of governors.
E A list of people who have connections with elected officials
was compiled.
E Key messages document to be created in 2009-2010.
2. Support our region.
Objectives for 2008-2009
• Provide consistent training for all staff and faculty on the
issue of public relations and dealing with the media.
• Ensure Lakeland presence at local and regional events.
• Clarify policy for external use of College facilities.
• Add newsletter Lakeland Link to Lakeland’s website and
make media, alumni and community members aware that the
Link is available online.
Analysis
E Lakeland Link was added to the website and throughout
the year, the page was accessed 2,057 times. Midway
through the year, The Link was also uploaded to Yudu, a
free e-document site. The 21 issues on Yudu were viewed a
total of 5,346 times. The Link is also emailed to media and
advisory committee members.
E Lakeland was well represented by employees, students and
board members at lots of events throughout the region.
3. Work with industry.
Objectives for 2008-2009
• Revitalize program advisory committee process, objectives
and rationale.
• Maintain list of employer and industry contacts.
Analysis
E A new advisory committee policy was created through a
sub-committee of deans and chairs.
4. Raise the College’s profile.
Objectives for 2008-2009
• Encourage student involvement in community; promote
citizenship
• Strategic recruitment of high profile members for program
advisory committees.
Analysis
E An email was sent to all faculty asking them to talk to
students about community involvement.
E Student newspapers published information about volunteer
opportunities.
Goal – Funding our future
Initiatives
1. Increase financial resources.
• Contract a grant researcher to search, write and prepare
grant applications.
• Continue the alumni annual giving campaign.
• Launch a centennial fundraising campaign.
• Increase contact with people who have attended Lakeland
since 1998 in an effort to foster future donations.
• Initiate an internal campaign.
• Cultivate a culture of philanthropy among current students.
Analysis
E A manager of grants and foundations was hired in
November 2008.