Research & Programs - HHL Leipzig Graduate School of Management
Research & Programs - HHL Leipzig Graduate School of Management
Research & Programs - HHL Leipzig Graduate School of Management
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6<br />
Partners<br />
April 1-3, 2009, the Center for Leading Innovation<br />
& Cooperation (CLIC) presented the<br />
English edition <strong>of</strong> the publication “Services<br />
Made in Germany – A Travel Guide” at the<br />
Technology Services Europe Conference<br />
(TSE) held in Barcelona.<br />
The Conference was co-presented by<br />
AFSMI, SSPA, and TPSA – the three leading<br />
pr<strong>of</strong>essional associations in the services<br />
and support industry. Focusing on the attributes<br />
that make the European technology<br />
services marketplace unique, the participants<br />
explored how European-based and<br />
multinational companies successfully meet<br />
its service needs.<br />
Kick-<strong>of</strong>f for META project “ServPr<strong>of</strong>”<br />
Service quality through pr<strong>of</strong>essional work<br />
Following the successful completion <strong>of</strong> the<br />
Travel Guide project, which illustrated<br />
Germany’s highly innovative and future-<br />
oriented service industry, CLIC at <strong>HHL</strong> and<br />
Friedrich-Alexander University <strong>of</strong> Erlangen-<br />
Nürnberg (FAU) have taken on the leadership<br />
<strong>of</strong> the META project “ServPr<strong>of</strong> – Learning and<br />
Living Service Pr<strong>of</strong>essionalism.”<br />
The project is part <strong>of</strong> the overall program “Innovation<br />
through Services” which has been<br />
set up and supported by the BMBF (Federal<br />
Ministry <strong>of</strong> Education and <strong>Research</strong>). The<br />
main goal <strong>of</strong> the META project will be to promote<br />
the communication and exchange <strong>of</strong><br />
research results among and around the focus<br />
groups and their sub-projects. Therefore,<br />
there are also plans to establish a communication<br />
platform, which will be accessible on<br />
the website www.servpr<strong>of</strong>.de before the end<br />
<strong>of</strong> 2009.<br />
A total <strong>of</strong> 58 sub-projects will concentrate on<br />
a variety <strong>of</strong> service types or industries such<br />
as care for the elderly, education, energy<br />
consulting, retail sales or wellness. The main<br />
research issue will be to identify drivers and<br />
International book presentation:<br />
Services Made in Germany –<br />
A Travel Guide<br />
constraints which enhance or hinder pr<strong>of</strong>essionalism<br />
and expertise in services. At the<br />
end <strong>of</strong> April, CLIC’s Executive Director Dr.<br />
Marcus Kölling and new CLIC staff members<br />
Angelika Pößl and Stefan Thallmaier met Pr<strong>of</strong>essor<br />
Dr. Ingeborg Bootz from DLR, the proj-<br />
ect executing organization, and the members<br />
from AOC Group, a subcontracting<br />
company, in Berlin for the project kick-<strong>of</strong>f.<br />
Major topics <strong>of</strong> discussion were the design <strong>of</strong><br />
the interactive communication platform and<br />
the coordination <strong>of</strong> project tasks between<br />
CLIC and AOC Group.<br />
While AOC Group will conduct a qualitative<br />
analysis <strong>of</strong> all sub-projects internally, it is<br />
CLIC’s responsibility to provide a sound overview<br />
<strong>of</strong> current research on service pr<strong>of</strong>essionalism<br />
on a national and an international<br />
scale, develop specific policy recommendations<br />
and identify outstanding research questions<br />
that require investigation.<br />
<strong>HHL</strong> NEWS – SUMMER 2009<br />
The Travel Guide gives insights into the German<br />
service industry, showing remarkable<br />
examples <strong>of</strong> innovation. For example, you<br />
can read about fascinating services <strong>of</strong>fered<br />
by Flowline, a German company providing<br />
service engineering in Hollywood, what<br />
bookkeeping will look like in the future, or<br />
how a “carefree system” for machines<br />
works.<br />
The Guide is a product <strong>of</strong> the project “Innovative<br />
services on the way to world class”,<br />
which was supported by the BMBF (Federal<br />
Ministry <strong>of</strong> Education and <strong>Research</strong>).<br />
Innovation research at CLIC<br />
During the course <strong>of</strong> the 2 nd research forum<br />
hosted by the BMBF (Federal Ministry <strong>of</strong> Educa-<br />
tion and <strong>Research</strong>) entitled “Working – Learning –<br />
Developing Skills. Potential for Innovation in a<br />
Modern Working Environment” and held April 2-3,<br />
2009, CLIC presented current research results<br />
from its projects “GENIE” and “OPEN-I”. In these<br />
projects, CLIC focuses on the management <strong>of</strong><br />
open innovation communities in companies and<br />
on the management <strong>of</strong> innovation networks in<br />
the s<strong>of</strong>tware industry. In the project “OPEN-I,” CLIC<br />
examines the role <strong>of</strong> governance and controlling<br />
in open innovation communities. Communities<br />
<strong>of</strong>fer companies an alternative innovation mecha-<br />
nism to classical research and development de-<br />
partments. By allowing transparency <strong>of</strong> input and<br />
output, controlling concepts based on social s<strong>of</strong>t-<br />
ware platforms are a central lever in encouraging<br />
acceptance <strong>of</strong> open innovation approaches<br />
in companies. CLIC’s “GENIE” project focuses on<br />
the stabilization <strong>of</strong> the German s<strong>of</strong>tware indus-<br />
try. In an industry that consists mainly <strong>of</strong> SMEs,<br />
innovations are <strong>of</strong>ten the result <strong>of</strong> a combination<br />
<strong>of</strong> ideas supplied by several parties. Therefore,<br />
success depends particularly on the ability to<br />
transform joint ideas into new standards. Starting<br />
from the recognition that creating cooperations<br />
is an essential factor in this process, “GENIE” aims<br />
to develop an integrated innovation and compe-<br />
tence management system to promote the growth<br />
<strong>of</strong> innovation processes in German s<strong>of</strong>tware<br />
companies.