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Research & Programs - HHL Leipzig Graduate School of Management

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6<br />

Partners<br />

April 1-3, 2009, the Center for Leading Innovation<br />

& Cooperation (CLIC) presented the<br />

English edition <strong>of</strong> the publication “Services<br />

Made in Germany – A Travel Guide” at the<br />

Technology Services Europe Conference<br />

(TSE) held in Barcelona.<br />

The Conference was co-presented by<br />

AFSMI, SSPA, and TPSA – the three leading<br />

pr<strong>of</strong>essional associations in the services<br />

and support industry. Focusing on the attributes<br />

that make the European technology<br />

services marketplace unique, the participants<br />

explored how European-based and<br />

multinational companies successfully meet<br />

its service needs.<br />

Kick-<strong>of</strong>f for META project “ServPr<strong>of</strong>”<br />

Service quality through pr<strong>of</strong>essional work<br />

Following the successful completion <strong>of</strong> the<br />

Travel Guide project, which illustrated<br />

Germany’s highly innovative and future-<br />

oriented service industry, CLIC at <strong>HHL</strong> and<br />

Friedrich-Alexander University <strong>of</strong> Erlangen-<br />

Nürnberg (FAU) have taken on the leadership<br />

<strong>of</strong> the META project “ServPr<strong>of</strong> – Learning and<br />

Living Service Pr<strong>of</strong>essionalism.”<br />

The project is part <strong>of</strong> the overall program “Innovation<br />

through Services” which has been<br />

set up and supported by the BMBF (Federal<br />

Ministry <strong>of</strong> Education and <strong>Research</strong>). The<br />

main goal <strong>of</strong> the META project will be to promote<br />

the communication and exchange <strong>of</strong><br />

research results among and around the focus<br />

groups and their sub-projects. Therefore,<br />

there are also plans to establish a communication<br />

platform, which will be accessible on<br />

the website www.servpr<strong>of</strong>.de before the end<br />

<strong>of</strong> 2009.<br />

A total <strong>of</strong> 58 sub-projects will concentrate on<br />

a variety <strong>of</strong> service types or industries such<br />

as care for the elderly, education, energy<br />

consulting, retail sales or wellness. The main<br />

research issue will be to identify drivers and<br />

International book presentation:<br />

Services Made in Germany –<br />

A Travel Guide<br />

constraints which enhance or hinder pr<strong>of</strong>essionalism<br />

and expertise in services. At the<br />

end <strong>of</strong> April, CLIC’s Executive Director Dr.<br />

Marcus Kölling and new CLIC staff members<br />

Angelika Pößl and Stefan Thallmaier met Pr<strong>of</strong>essor<br />

Dr. Ingeborg Bootz from DLR, the proj-<br />

ect executing organization, and the members<br />

from AOC Group, a subcontracting<br />

company, in Berlin for the project kick-<strong>of</strong>f.<br />

Major topics <strong>of</strong> discussion were the design <strong>of</strong><br />

the interactive communication platform and<br />

the coordination <strong>of</strong> project tasks between<br />

CLIC and AOC Group.<br />

While AOC Group will conduct a qualitative<br />

analysis <strong>of</strong> all sub-projects internally, it is<br />

CLIC’s responsibility to provide a sound overview<br />

<strong>of</strong> current research on service pr<strong>of</strong>essionalism<br />

on a national and an international<br />

scale, develop specific policy recommendations<br />

and identify outstanding research questions<br />

that require investigation.<br />

<strong>HHL</strong> NEWS – SUMMER 2009<br />

The Travel Guide gives insights into the German<br />

service industry, showing remarkable<br />

examples <strong>of</strong> innovation. For example, you<br />

can read about fascinating services <strong>of</strong>fered<br />

by Flowline, a German company providing<br />

service engineering in Hollywood, what<br />

bookkeeping will look like in the future, or<br />

how a “carefree system” for machines<br />

works.<br />

The Guide is a product <strong>of</strong> the project “Innovative<br />

services on the way to world class”,<br />

which was supported by the BMBF (Federal<br />

Ministry <strong>of</strong> Education and <strong>Research</strong>).<br />

Innovation research at CLIC<br />

During the course <strong>of</strong> the 2 nd research forum<br />

hosted by the BMBF (Federal Ministry <strong>of</strong> Educa-<br />

tion and <strong>Research</strong>) entitled “Working – Learning –<br />

Developing Skills. Potential for Innovation in a<br />

Modern Working Environment” and held April 2-3,<br />

2009, CLIC presented current research results<br />

from its projects “GENIE” and “OPEN-I”. In these<br />

projects, CLIC focuses on the management <strong>of</strong><br />

open innovation communities in companies and<br />

on the management <strong>of</strong> innovation networks in<br />

the s<strong>of</strong>tware industry. In the project “OPEN-I,” CLIC<br />

examines the role <strong>of</strong> governance and controlling<br />

in open innovation communities. Communities<br />

<strong>of</strong>fer companies an alternative innovation mecha-<br />

nism to classical research and development de-<br />

partments. By allowing transparency <strong>of</strong> input and<br />

output, controlling concepts based on social s<strong>of</strong>t-<br />

ware platforms are a central lever in encouraging<br />

acceptance <strong>of</strong> open innovation approaches<br />

in companies. CLIC’s “GENIE” project focuses on<br />

the stabilization <strong>of</strong> the German s<strong>of</strong>tware indus-<br />

try. In an industry that consists mainly <strong>of</strong> SMEs,<br />

innovations are <strong>of</strong>ten the result <strong>of</strong> a combination<br />

<strong>of</strong> ideas supplied by several parties. Therefore,<br />

success depends particularly on the ability to<br />

transform joint ideas into new standards. Starting<br />

from the recognition that creating cooperations<br />

is an essential factor in this process, “GENIE” aims<br />

to develop an integrated innovation and compe-<br />

tence management system to promote the growth<br />

<strong>of</strong> innovation processes in German s<strong>of</strong>tware<br />

companies.

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