Graduate Curriculum Committee - zicklin : school of business - CUNY
Graduate Curriculum Committee - zicklin : school of business - CUNY
Graduate Curriculum Committee - zicklin : school of business - CUNY
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Other<br />
Organizational<br />
Forms<br />
International Business,<br />
Managing Globally,<br />
Chapter 13, Pages 304-<br />
359<br />
8 (9/26) Case Analysis<br />
Competition and<br />
collaboration in<br />
General Electric's<br />
Global Research<br />
Group. Bernie Ferrari.<br />
The McKinsey<br />
Quarterly. New York.<br />
2010, Iss. 3; pg. 105<br />
Looking for<br />
Opportunity in<br />
Adversity: Iqbal<br />
Quadir<br />
and<br />
Grameenphone (A)<br />
Chakravorti, Bhaskar,<br />
and David Lane July<br />
2010 Harvard<br />
Business School Case<br />
Case<br />
Questions<br />
distributed<br />
Analysis<br />
will<br />
9 (9/28) Mid-term Exam Exam<br />
10 (10/5)<br />
Marketing and<br />
Strategy<br />
11 (10/10) Case Analysis<br />
Finding Your Strategy<br />
in the New landscape.<br />
By: Ghemawat, Pankaj.<br />
Harvard Business<br />
Review, Mar2010, Vol.<br />
88 Issue 3, p54-60,<br />
Rethinking Marketing.<br />
By: Rust, Roland T.;<br />
Moorman, Christine;<br />
Bhalla, Gaurav. Harvard<br />
Business Review,<br />
Jan/Feb2010, Vol. 88<br />
Issue 1/2, p94-101<br />
Publicis Groupe<br />
2009: Toward a<br />
Digital<br />
Transformation<br />
(Additional Questions)<br />
Case Analysis questions will<br />
be distributed with each<br />
group being responsible for<br />
several questions. (written
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