MYUNG-SOO LEE

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CV-Myung-Soo Lee.pdf - zicklin : school of business - CUNY

CURRICULUM VITAE

MYUNG-SOO LEE

Associate Dean for Academic Affairs

Professor of Marketing

Zicklin School of Business

Baruch College of The City University of New York

Office:

Residence:

Office of the Dean

44 Higgins Place

Zicklin School of Business Harrington Park, NJ 07640

Baruch College of The City University of New York (201) 784-7491

One Bernard Baruch Way

Box B13-260 CP: 646-552-6892

New York, NY 10010

(646) 312-3048 Fax: (646) 312-3031

E-mail: myung-soo_lee@baruch.cuny.edu

EDUCATIONAL BACKGROUND

Degree University Date

Ph.D. State University of New York at Buffalo 1992

Major: Marketing

Minor: Statistics and Evaluation

MBA State University of New York at Albany 1985

Major: Marketing

BBA Chung-Ang University, Seoul, Korea 1983

Major: Business Administration

EMPLOYMENT RECORD

Rank/Title Institution Date

Associate Dean for Academic Affairs Baruch College 2007 – Present

Chair, Department of Marketing and

International Business Baruch College 2006 – 2007

Field Mentor, Lawrence N. Field

Center for Entrepreneurship Baruch College 1997 – 2006

Faculty Mentor, Small Business Lab Baruch College 1993 – 1994

Professor of Marketing Baruch College 2004 – Present

Associate Professor of Marketing Baruch College 1998 - 2004

Assistant Professor of Marketing Baruch College 1992 – 1998

Instructor of Marketing Baruch College 1990 – 1992

Instructor of Marketing Buffalo State College 1987 - 1989


ADMINISTRATIVE HIGHLIGHTS

• Associate Dean for Academic Affairs: I am heavily involved in faculty recruiting and

development, AACSB accreditation process, and all aspects of graduate programs. I also deal

with domestic and international executive programs.

• Chair of the Department of Marketing and International Business: In my tenure as chair of the

department from during the academic year of 2006-2007, I worked hard to establish a strategic

direction toward fostering faculty research productivity while serving our undergraduate and

graduate student body at the highest possible instructional quality level. In so doing, I consulted

broadly with our faculty members and students in terms of their assessment of where we were and

where we should be in the context of Baruch College and Zicklin School Strategic Plans. As a

first step toward streamlining departmental operations, I initiated amending bylaws to establish a

Curriculum Committee at the department level. I elevated research expectation from all faculty

members, particularly from junior faculty for their tenure and promotion decisions.

• Program Coordinator of International Programs: I have coordinated the Executive Master of

Science in Marketing (EMSM) International Programs since 2002. As part of our executive MS

programs at Baruch, we have offered executive MS programs in Hong Kong, Singapore, Taiwan,

and Israel. I have coordinated the scheduling of programs and have taught classes for the program.

• Field Mentor of the Lawrence N. Field Center for Entrepreneurship: From its establishment in

1993, I had worked at the entrepreneurship center as a Field faculty mentor. I have worked a

number of research projects with other Field mentors at the entrepreneurship center.

• Active Involvement in Honors Programs at Undergraduate and Graduate Levels: I developed a

number of honors courses at both undergraduate and graduate levels. When the City University of

New York established its Honors College, I was involved in the program development. I was also

a member of Honors MBA faculty when the Zicklin School started its full-time Honors MBA

program.

TEACHING

Course Level Institution

Marketing Strategy Executive MBA Baruch College

Marketing Research Executive MS Baruch College

Marketing Management MBA / Executive MBA Baruch College

Marketing Channels MBA Baruch College

Current Topics in Marketing Executive MS Baruch College

Introduction to Business Undergraduate Baruch College

Marketing Principles Undergraduate Baruch College

Consumer Behavior Undergraduate Baruch College

Advertising and Marketing Communications Undergraduate Baruch College

Advertising Concepts and Practices Undergraduate Buffalo State College

Sales Methods and Selling Techniques Undergraduate Buffalo State College

Seminars and Workshops

• E-Commerce and E-Business Models for Small Business Owners: The Lawrence N. Field Center

for Entrepreneurship at Baruch College

• Low or No Cost Advertising: The Lawrence N. Field Center for Entrepreneurship at Baruch

College

• Low Cost Marketing Research for Small Business Owners: The Lawrence N. Field Center for

Entrepreneurship at Baruch College


ACADEMIC HONORS AND AWARDS

• 6th Annual Faculty Scholarship and Creative Award, Baruch College, 2008

• 4th Annual Faculty Scholarship and Creative Award, Baruch College, 2006

• Employee Service Award: 15 Years of Service, Baruch College, 2005

• 3 rd Annual Faculty Scholarship and Creative Award, Baruch College, 2005

• 2 nd Annual Faculty Scholarship and Creative Award, Baruch College, 2004

• Certificate of Recognition, “Salute to Scholars,” CUNY, 2003

• Fellow, Coleman Foundation Scholarship, 1999, 2000, 2001

• Recognition Award, Board of Education of the City of New York, 1999

• Nomination, The Distinguished Teaching Award, Baruch College, 1994

• Award for Continued Teaching Excellence, School of Business, Baruch College, 1993

• Nomination, The Distinguished Teaching Award, Baruch College, 1993

• Nomination, The Doctoral Student Achievement Award, SUNY Buffalo, 1993

• Honorable Mention, Excellence in Teaching Award, SUNY Buffalo, 1990

• Fellow, American Marketing Association Doctoral Consortium, 1989

ACADEMIC GRANTS

• PSC-CUNY Research Award Program Grant (PSC-CUNY-37) for 2006-2007

• The Marion Ewing Kauffman Foundation Research Grant ($150,000) for 2003-2005

• Summer Research Grant, Zicklin School of Business, Baruch College, 2004, 2005, 2006

• Zicklin Fellow, Zicklin School of Business, Baruch College, 2000

• PSC-CUNY Research Award Program Grant (PSC-CUNY-24) for 1993-1995

REFEREED JOURNAL PUBLICATIONS

Puryear, Alvin N., Eward G. Rogoff, Myung-Soo Lee, Ramona K.Z. Heck, George W. Haynes,

Joseph I. Onochie, and Elissa B. Grossman (2008), “Sampling Minority Business Owners and

Their Families: The Understudied Entrepreneurial Experience,” Journal of Small Business

Management, Vol. 46, No. 3, pp. 422-455.

Ratchford, Brian T., Debabrata Talukdar, and Myung-Soo Lee (2007), “The Impact of the

Internet on Consumers’ Use of Information Sources for Automobiles: A Re-Inquiry,” Journal of

Consumer Research, Vol. 34, No. 1 (June), pp. 111-119.

Rogoff, Edward G., Myung-Soo Lee, and Dong-Churl Suh (2004), “Who Done It? Attributions

by Entrepreneurs and Experts of the Factors that Cause and Impede Small Business Success,”

Journal of Small Business Management, Vol. 42, No. 4, pp. 364-376.

Ratchford, Brian T., Myung-Soo Lee, and Debabrata Talukdar (2003), "The Impact of the

Internet on Information Search for Automobiles," Journal of Marketing Research, Vol. 40, No. 2

(May), pp. 193-209.

Ratchford, Brian T., Debabrata Talukdar, and Myung-Soo Lee (2001), "A Model of Consumer

Choice of the Internet as an Information Source," International Journal of Electronic Commerce,

Vol. 5, No. 3 (Spring), pp. 7-21.


REFEREED JOURNAL PUBLICATIONS (continued)

Rogoff, Edward G., Myung-Soo Lee, and Alvin N. Puryear (1999), "Combining the Resources of

Government, Academic, and Financial Institutions: A Model of Entrepreneurship Development,"

Global Focus, Vol. 11, No. 3, pp.105-118.

Lee, Myung-Soo, B. Elango, and Steven P. Schnaars (1997), "The Accuracy of the Conference

Board's Buying Plans Index: A Comparison of Judgmental vs. Extrapolation Forecasting

Methods," International Journal of Forecasting, Vol. 13, pp. 127-135.

Lee, Myung-Soo, Dennis M. Sandler, and David Shani (1997), "Attitudinal Constructs Towards

Sponsorship: Scale Development Using Three Global Sporting Events," International Marketing

Review, Vol. 14, No. 3, pp. 159-169.

Lee, Myung-Soo and Edward G. Rogoff (1997), "A Dual Path Model of Education Effects on

Entrepreneurship: An Empirical Analysis," Journal of Business and Entrepreneurship, Vol. 9, No.

1 (March), pp. 99-115.

Lee, Myung-Soo and Edward G. Rogoff (1996), "Do Women Entrepreneurs Require Special

Training? An Empirical Comparison of Men and Women Entrepreneurs in the United States,"

Journal of Small Business and Entrepreneurship, Vol. 14, No. 1 (September), pp. 4-30.

Lee, Myung-Soo and Edward G. Rogoff (1996), "Comparison of Family Owned and Non-Family

Owned Businesses: An Investigation of Differences in Goals, Attitudes, and Family/Business

Conflict," Family Business Review, Vol. 9, No. 4 (Winter), 423-437.

Lee, Myung-Soo, Edward G. Rogoff, and Alvin N. Puryear (1996), "Black Entrepreneurship: It

Has a Past and It Can Have a Future," Entrepreneurial Executive, Vol. 1, No. 2 (Fall), pp. 1-9.

Rogoff, Edward G. and Myung-Soo Lee (1996), "Does Firm Origin Matter? An Empirical

Examination of Types of Small Business Owners and Entrepreneurs," Academy of

Entrepreneurship Journal, Vol. 1, No. 2 (Fall), pp. 1-17.

Rogoff, Edward G. and Myung-Soo Lee (1996), "Putting Government’s Role in Perspective: The

Impact of Government Programs on Entrepreneurs and Small Business Owners," Journal of

Developmental Entrepreneurship, Vol. 1, No. 1 (Spring), pp. 57-73.

Lord, Kenneth R., Myung-Soo Lee, and Paul L. Sauer (1995), "The Combined Influence

Hypothesis: Central and Peripheral Antecedents of Attitude Toward the Ad," Journal of

Advertising, Vol. 24, No. 1 (Spring), pp. 73-85.

Lord, Kenneth R., Myung-Soo Lee, and Paul L. Sauer (1994), "Program Context Antecedents of

Attitude Toward Radio Commercials," Journal of the Academy of Marketing Science, Vol. 22,

No. 1 (Winter), pp. 3-15.

Mittal, Banwari and Myung-Soo Lee (1989), "A Causal Model of Consumer Involvement,"

Journal of Economic Psychology, Vol. 10, No. 3 (November), pp. 363-389.


OTHER JOURNAL PUBLICATION

Rogoff, Edward G., Hany S. Guirguis, Richard A. Lipton, Donna M. DiMichele, Stephanie V.

Seremetis, George M. Agnew, Margaret Karpatkin, Robert J. Barish, Robert L. Jones, Celso

Bianco, Barbara D. Knothe, and Myung-Soo Lee (2003), “The Upward Spiral Drug Costs: A

Longitudinal Study of Drugs Used in the Treatment of Hemophilia,” Thrombosis and

Haemostasis, Vol. 88, pp. 545-553.

ON-LINE JOURNAL PUBLICATION

Ratchford, Brian T., Myung-Soo Lee, and Debabrata Talukdar (2001), "The Impact of the

Internet on Information Search for Automobiles," Research of Marketing Science (ROM), Vol. 2,

(URL: http://roms.utdallas.edu).

REFEREED CONFERENCE PROCEEDINGS

Lee, Myung-Soo, Alvin N. Puryear, Edward G. Rogoff, Joseph I. Onochie, and George W.

Haynes (2006), “Gender Differences in Family Business Management: An Empirical

Investigation of Mexican-American and Korean-American Businesses in the United States,”

Proceedings of 51 st International Council for Small Business Conference, Melbourne, Australia.

Edward G. Rogoff, Myung-Soo Lee, and Dong-Churl Suh (2002), “Who Done It? Attributions

by Entrepreneurs and Experts of the Causes of Small Business Success and Impeding Factors,”

Proceedings of the United States Association for Small Business and Entrepreneurship

(USASBE) Annual National Conference, Reno, Nevada. (CD-ROM format)

Kenneth R. Lord, Myung-Soo Lee, and Peggy Choong (2001), “Differences in Normative and

Informational Social Influence,” in Mary C. Gilly and Joan Meyers-Levy (eds.), Advances in

Consumer Research, Vol. XXVIII. pp. 280-285.

Rogoff, Edward G., Myung-Soo Lee, and Ramona K.Z. Heck (2001), "The Effect of Education

Within The Family Business Context," Proceedings of the Second United States Association for

Small Business and Entrepreneurship (USASBE) / Small Business Institute Director's

Association (SBIDA) Joint National Conference, Orlando, Florida. (CD-ROM format)

Rogoff, Edward G., Myung-Soo Lee, and Cheryl Fenton (1998), "An Analysis of Services

Offered to SBDC Clients: Implications for Process Management," 1998 National Small Business

Development Center (SBDC) Conference Proceedings, Savannah, Georgia, pp.218-222.

Lee, Myung-Soo, Edward G. Rogoff, and Alvin N. Puryear (1998), “Differences between

Aspiring Minority and Established, Non-Minority Business Owners: Is There a Goal Gap?”

Proceedings of the United States Association for Small Business and Entrepreneurship

(USASBE) 12th Annual Conference, Lynn Neeley (Ed.), pp. 1-11.

SandIer, Dennis, David Shani, and Myung-Soo Lee (1996),"Special Event Sponsorship:

Developing a Structural Equation Model," Northeast Decision Science Institute 1996 Conference

Proceeding, pp.354-355.


REFEREED CONFERENCE PROCEEDINGS (continued)

Lee, Myung-Soo, Edward G. Rogoff, and Alvin N. Puryear (1995), "Entrepreneurship Education

for Minorities through a Small Business Lab," The Art & Science of Entrepreneurship Education,

Vol.3, pp.101-110.

Mittal, Banwari and Myung-Soo Lee (1991), "Extended Consumer Involvement Profiles: The

Concept and its Illustration," Developments in Marketing Science, 1991 Academy of Marketing

Science Proceedings, Vol. XIV, pp.46-SO.

Lee, Myung-Soo (1988), "Two-part Pricing in a Competitive Market; An Empirical Investigation

of the Video Movie Rental Case," Proceedings of the 1988 Summer AMA Educators'

Conference, pp.195-199.

Mittal, Banwari and Myung-Soo Lee (1988), "Separating Brand-Choice Involvement from

Product Involvement Via Consumer Involvement Profiles," in Michael J. Houston (ed.),

Advances in Consumer Research, Provo, UT: Association for Consumer Research, XV, pp.43-49.

CHAPTERS IN BOOKS

Ratchford, Brian T., Myung-Soo Lee, and Debabrata Talukdar (2005), “Consumer Use of the

Internet in Search for Automobiles: Literature Review, a Conceptual Framework, and an

Empirical Investigation,” Review of Marketing Research, Vol. 2, ed. Naresh K. Malhotra, pp. 81-

107. New York: M.E. Sharpe.

Lee, Myung-Soo (2002), “Global Marketing,” Principles of Marketing, Dong-Sung Kwak (ed.),

Dong-Sung Publishing House, Seoul, Korea (written in Korean), pp. 483-513.

BOOK REVIEWS

Review of Marketing and Entrepreneurship: Research Ideas and Opportunities by Gerald E.

Hills, Journal of Business-to-Business Marketing, Vol. 3, No. 3, 1996, pp.85-87.

Review of Customer Centered Selling: Eight Steps to Success from the World’s Best Sales Force

by Robert L. Jolles, Global Focus, Vol. 11, No. 4, 1999, pp. 179-180.

PRESENTED PAPERS AND LECTURES

Lee, Myung-Soo, Alvin N. Puryear, Edward G. Rogoff, Joseph Onochie, and George Haynes

(2007), “Gender Differences in Family Business Management: An Empirical Investigation of

Mexican-American and Korean-American Businesses in the United States,” United States

Association of Small Business and Entrepreneurship (USASBE) Annual National Conference,

Minority and Women Workshop Session, Orlando, Florida

Lee, Myung-Soo (2005), “The Impact of the Internet on Product Information Search: A

Synthesis of a Research Project,” School of Management Seminar Series, SUNY at Buffalo,

Buffalo, New York


PRESENTED PAPERS AND LECTURES (continued)

Talukdar, Debabrata, Lee, Myung-Soo and Brian T. Ratchford (2003), “The Impact of the

Internet on Consumers’ Product Information Search Behavior,” School of Management Seminar

Series, SUNY at Buffalo, Buffalo, New York

Myung-Soo Lee, Brian T. Ratchford, and Debabrata Talukdar (2003), “Evolving Role of the

Internet on Consumers’ Product Information Search: Insights from the Automobile Market,”

INFORMS Marketing Science Conference, University of Maryland, College Park, Maryland

Ratchford, Brian T., Myung-Soo Lee, Debabrata Talukdar (2003), "Consumer Use of the Internet

in Search for Automobiles,” Association for Consumer Research Annual Conference, Toronto,

Canada

Heck, Ramona K.Z., Edward G. Rogoff, Myung-Soo Lee, and Kathryn Stafford (2002), “The

Economic Contributions of Family Business and Their Effects on Communities,” United States

Association of Small Business and Entrepreneurship (USASBE) Annual National Conference,

Family Business Invited Session, Reno, Nevada

Liu, Ben, Myung-Soo Lee, and Brian T. Ratchford (2001), "The Role of Royalty and Satisfaction

in a Channel Relationship: An Empirical Investigation in Auto Dealership," INFORMS

Marketing Science Conference, Wiesbaden, Germany.

Ratchford, Brian T., Myung-Soo Lee, Debabrata Talukdar (2000), "The Impact of the Internet on

the Search for Automobiles," INFORMS Annual Conference, San Antonio, TX.

Sandler, Dennis, David Shani, Myung-Soo Lee (1997), "How Consumers Learn about Sponsors:

The Impact of Information Sources on Sponsorship," Presented at the Three American Marketing

Association Special Conferences, Dublin, Ireland.

Shani, David, Myung-Soo Lee, Dennis Sandler (1996), "Sports Marketing: Problems and

Opportunities of Product Endorsement by Sport Celebrities," Presented at the Academy of

Business Administration Conference, Acapulco, Mexico.

Lee, Myung-Soo and Peter Popkowski-Leszczyc (1994), "The Dealer's Role in New Automobile

Purchases," Presented at the Recent Advances in Retailing and Services Science Conference,

Lake Louise, Alberta, Canada

Ratchford, Brian T., Myung-Soo Lee, and Rajan Sambandam (1993), "Satisfaction, Preference,

Search and Choice," Presented at the Marketing Science Conference at the Washington

University in St. Louis, Missouri.

Kalita, Jukti and Myung-Soo Lee (1992), "An Industry Equilibrium Analysis of Downstream

Vertical Integration with Demand Uncertainty," Presented at the Joint National Meeting of

TIMSIORSA Conference in Orlando, FL.

Sauer, Paul, Myung-Soo Lee, and Murray Young (1990), "A Model of the Impact of Electronic

Catalog Shopping," Presented at the Marketing Science Conference at the University of Illinois.

Sauer, Paul, Paul Prabhaker, and Myung-Soo Lee (1987) "Hierarchical Quality Structure

Inferences from Brand Attribute Cues," Presented at the Annual ORSAITIMS Conference in St.

Louis, Ml.


WORK IN PROGRESS

Papers Submitted to Journals for Consideration:

Haynes, George W., Joseph I. Onochie, Myung-Soo Lee, Alvin N. Puryear, Edward G. Rogoff,

and Ramona K.Z. Heck, “Financial Intermingling in Korean-American and Mexican-American

Small Businesses,” Under review in Journal of Developmental Entrepreneurship.

Completed Papers for Journal Submission:

Lee, Myung-Soo, Alvin N. Puryear, Edward G. Rogoff, Joseph Onochie, and George Haynes,

“Gender Differences in Family Business Management: An Empirical Investigation of Mexican-

American and Korean-American Businesses in the United States,” To be submitted to Small

Business Economics Journal.

Ratchford, Brian T., Myung-Soo Lee, and Rajan Sambandam, "Satisfaction, Preference, Search

and Choice," Working Paper, Under revision process for a resubmission to Journal of Marketing

Research.

Gould, Stephen J., Myung-Soo Lee, and Jose Casal, "Consumers' Car Careers: A

Phenomenological Study of Their Lifetime Experiences with Automobiles," Under revision

process for resubmission to Journal of Consumer Research.

Lord, Kenneth R., Myung-Soo Lee, and Peggy Choong, "Normative and Informational Social

Influence Decision and Relationship Characteristics," Under revision for Journal of Academy of

Marketing Science.

Research in Progress:

Lee, Myung-Soo, "Information Source Utilization and Choice Patterns: In the Case of

Automobile Purchase," Analysis completed.

Ratchford, Brian T. and Debabrata Talukdar, Myung-Soo Lee, “Return to Internet Search: A

Longitudinal Analysis of New Automobile Purchases,” Data collected and being analyzed.

Talukdar, Debabrata, Myung-Soo Lee, and Brian T. Ratchford, “Evolving Role of the Internet on

Consumers’ Product Information Search: Insights from the Automobile Market,” Data collected

and being analyzed.

Lord, Kenneth R. and Myung-Soo Lee, "A Central/Peripheral Perspective on Repetition," Draft

completed and being revised.

Heck, Ramona K.Z., Kathryn Stafford, Edward G. Rogoff, and Myung-Soo Lee, “The Economic

Impact and Contribution of Family Businesses,” Data analyses completed and manuscript now

being drafted.

Rogoff, Edward G., Myung-Soo Lee, and Alvin N. Puryear, “Determinants of Success in Start-

Up Business Counseling, “ Concept paper completed. Data collected and now being analyzed.


ACADEMIC EXPERIENCE

Teaching

2004 -Present Professor of Marketing

Baruch College of The City University of New York

Zicklin School of Business, Department of Marketing and International Business

Teaching Marketing Foundations, Marketing Management and Channel

Management, Marketing Research, Promotional Strategy, Introduction to Business at the

undergraduate, graduate, and executive MBA and MS level.

1997-2006 Lawrence N. Field Mentor

The Lawrence N. Field Center for Entrepreneurship and Small Business,

Zicklin School of Business, Baruch College of The City University of New York

Helping entrepreneurs establish and manage their small businesses in the New York

Metropolitan area. Offering Marketing, Promotion, and Internet Marketing Seminars for

small business owners.

1998 -2003 Associate Professor of Marketing

Baruch College of The City University of New York

Zicklin School of Business, Department of Marketing

Teaching Marketing Foundations, Marketing Management and Channel

Management, Consumer Behavior, Promotional Strategy, Introduction to Business at the

undergraduate and graduate level.

1992 - 1997 Assistant Professor of Marketing

Baruch College of The City University of New York

Zicklin School of Business, Department of Marketing

Taught Marketing Foundations, Marketing Management and Channel

Management, Introduction to Business at the undergraduate and graduate level.

1993-1994 Faculty Coordinator

Small Business Lab

School of Business and Public Administration, Baruch College

Helping entrepreneurs establish and manage their small businesses in the New York

Metropolitan target area. Offering Marketing Research and Promotion Seminars for small

business owners.

1990 - 1992 Instructor of Marketing

Baruch College of The City University of New York

School of Business and Public Administration, Department of Marketing

Taught Marketing Foundations and Channel Management at the undergraduate and

graduate level.

1986 - 1990 Instructor of Marketing

University at Buffalo - State University of New York

School of Management, Marketing Department

Taught Principles of Marketing and Buyer Behavior at the undergraduate level.


ACADEMIC EXPERIENCE

Teaching (continued)

1987 - 1989 Instructor of Marketing

State University College at Buffalo:

Business Department

Taught Principles of Marketing, Advertising Concepts and Practices, and

Sales Methods and Techniques at the undergraduate level.

Research

1986 - 1987 University at Buffalo - State University of New York, School of Management

Graduate/Research Assistant, Worked as a computer consultant for the faculty and

students.

1984 - 1985 University at Albany - State University of New York, School of Business

Graduate Assistant, Worked for Dr. W. Christian Buss.

Applied Marketing Research Projects

Spring 2002

Spring 1998

Spring 1997

Fall 1986

Spring 1985

Fall 1984

CAS-USA Corporation, Inc.

Rutherford, New Jersey

Conducted marketing research for commercial and industrial scale products and wrote a

strategic marketing plan for company management.

Bergen County, Division of Cultural and Historic Affairs

Hackensack, New Jersey

Conducted a cultural needs survey of Korean-American residents in the county.

Bergen County, Division of Cultural and Historic Affairs

Hackensack, New Jersey

Conducted a cultural needs survey of Bergen County residents.

Millard Fillmore College, Buffalo, New York

Designed an Advertising Campaign for expanding school enrollment among

non-traditional student populations and developed a positioning strategy.

Veterans Administration Medical Center, Albany, New York

Conducted a health care consumption survey and set up a model for demand

forecasting.

Stuyvesant Shopping Center, Albany, New York:

Conducted a survey and developed an advertising campaign.

NON-ACADEMIC EXPERIENCE

2005 – 2006 Outside Board Member, CAS Corporation, Seoul, Korea

1998 – 2005 Board Member, The Korean School of New Jersey, Teaneck, New Jersey


NON-ACADEMIC EXPERIENCE (continued)

1999 - 2002 Advisory Board Member, Occupational Educational Commission,

New York City Board of Education

1997 - 2002 Advisory Board Member, Virtual Enterprise International, Inc.

New York City Board of Education

1990-1994 Board Member, Brooklyn Local Development Corporation

Brooklyn, New York

1979 - 1981 Army Sergeant, Military Logistics Specialist and Military Accountant

Korean Army, 33 Division, Seoul, Korea

PROFESSIONAL SERVICE

Service to Department of Marketing and International Business, Baruch College

Department Chair, 2006 - 2007

Member, Faculty Compensation Review Committee, 2003 – 2007

Coordinator, Executive Master of Science International Programs, 2003 - Present

Chair, External Review Committee for Tenure and Promotion Cases, 1998 – 2006

Member, Executive Committee, 2000 - 2006

Chair, Recruiting Committee, 1998-1999

Member, Position Paper Committee for Swee Chia, Sungmin Ryu

Member, Doctoral Dissertation Committee for Swee Chia

Coordinator, Computer Resources Lab, 1990-1993

Service to Zicklin School of Business, Baruch College

Member, School Personnel and Budget Committee, 2006 - 2007

Faculty, Executive MBA Program, 1995 – 2006

Speaker, Banking Bazaar, Field Center, Baruch College, 2005

Presenter, Zicklin School of Business Major Day, 2004

Special Session Moderator, 2000 Entrepreneurship Summit, 2000

Organizing Committee, Family Business Conference, 1999


Service to Baruch College

Member, International Programs Associate Director Search Committee, 2006

Mentor, Baruch College Entrepreneurship Competition, 2003 - 2006

Member, Baruch Faculty Senate Committee on Academic Freedom and Responsibility,

2004 – Present

Board Member, Bernard M. Baruch College Association, Inc., 2001- 2006

Mentor, Baruch College and Merrill Lynch IPO Challenge, 2005

Presenter, College For a Day, Baruch College, 2003

Member, Freshmen Text Selection Committee, 2002

Member, Middle State Accreditation Committee, 1999 - 2000

Member, Freshman Year Initiative Committee, 1997

Member, Financial Aid Committee, 1995-1996

Member, Faculty-Student Disciplinary Committee, 1992

Member, Ceremonial Occasions Committee, 1993-1994

Member, Social Activities Committee, 1993-1994

Faculty Participant, Multicultural Workshop, 1993

Faculty Participant, Workshop on Writing and the ESL Sequence, 1993

Service to the Graduate Center

Presenter, Doctoral Proseminar, 2004, 2005, 2006, 2007

Member, Position Paper Committee for Swee Chia, Sungmin Ryu

Member, Doctoral Dissertation Committee for Swee Chia

Service to The City University of New York (CUNY)

Coordinator, PSC-CUNY Research Grant Evaluation, CUNY, 2002

Reviewer, PSC-CUNY Research Grant Evaluation, CUNY, 2000

Organizing Committee, Asian-American Higher Education Council Conference, 1995

Panel Member and Reviewer, PSC-CUNY Research Grant Evaluation, CUNY, 1994


Service to the Field

Reviewer, Academy of Marketing Science Annual Conference, 2007

External Reviewer, Mary Long, Ph.D., Pace University for her promotion to full, 2006

External Reviewer, Pola Gupta, Ph.D., Wright State University for promotion to full, 2006

Outside Reviewer, Department of Marketing, Kean University, 2006

Reviewer, Journal of Marketing, 2006

External Reviewer, Dawn Lerman, Ph.D., Fordham University for her tenure, 2005

Reviewer, Journal of Small Business Management, 2005, 2006, 2007

Reviewer, Valerie Vaccaro, Ph.D., SUNY at Old Westbury for her reappoint evaluation, 2005

Reviewer, Electronic Markets, 2004, 2005

Reviewer, Marketing Science, 2003

External Reviewer, Peggy Choong, Ph.D., Niagara University for her tenure, 2003

External Reviewer, Pola Gupta, Ph.D., Wright State University for his tenure, 2003

Outside Reader, Yooncheong Cho’s Ph.D. Dissertation, Rutgers University, 2002

Ad Hoc Reviewer, International Journal of Electronic Commerce, 2002, 2003

Ad Hoc Reviewer, Journal of Business Venturing, 2002

Reviewer, Research Grant Program Evaluation, Social Sciences and Humanities

Research Council of Canada, 1994,1995,1996

Outside Reviewer, Uday Kumar's Ph.D. Dissertation, SUNY Buffalo, 1994

Reviewer, Academy of Marketing Science QOL Conference, 1992

Reviewer, AMA Summer Educators' Conference, 1992

Ad Hoc Reviewer, International Journal of Forecasting, 1990-91

Service to the Community

Guest Speaker, y-KAN (Korean American Network), 1999

Speaker, Korean Geographical Seminar, Naval Reserve Comuskorea Det 102, 1992


PROFESSIONAL AFFILIATIONS

PERSONAL

American Marketing Association (AMA)

Association for Consumer Research (ACR)

The Institute for Operation Research and the Management Sciences (INFORMS)

International Council for Small Business/United States Association for Small Business and

Entrepreneurship (USASBE)

Citizen of the United States of America

Married, Two Children

REFERENCES

John A. Elliott, Ph.D.

Vice President and Dean

Zicklin School of Business

Baruch College of The City University of New York

One Bernard Baruch Way

New York, NY 10010

(646) 312-3034

John_Elliott@baruch.cuny.edu

Brian T. Ratchford, Ph.D.

Professor of Marketing

The University of Texas at Dallas

SOM Building, Office 3.707

P.O. Box 830688, SM32

Richardson, TX 75083-0688

(972) 883-5975

Brian.Ratchford@utdallas.edu

Debabrata (Debu) Talukdar, Ph.D.

215E, Jacobs Management Center

School of Management

State University of New York at Buffalo

Buffalo, New York 14260

(716) 645-3243

dtalukda@buffalo.edu

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