MYUNG-SOO LEE

ADMINISTRATIVE HIGHLIGHTS
• Associate Dean for Academic Affairs: I am heavily involved in faculty recruiting and
development, AACSB accreditation process, and all aspects of graduate programs. I also deal
with domestic and international executive programs.
• Chair of the Department of Marketing and International Business: In my tenure as chair of the
department from during the academic year of 2006-2007, I worked hard to establish a strategic
direction toward fostering faculty research productivity while serving our undergraduate and
graduate student body at the highest possible instructional quality level. In so doing, I consulted
broadly with our faculty members and students in terms of their assessment of where we were and
where we should be in the context of Baruch College and Zicklin School Strategic Plans. As a
first step toward streamlining departmental operations, I initiated amending bylaws to establish a
Curriculum Committee at the department level. I elevated research expectation from all faculty
members, particularly from junior faculty for their tenure and promotion decisions.
• Program Coordinator of International Programs: I have coordinated the Executive Master of
Science in Marketing (EMSM) International Programs since 2002. As part of our executive MS
programs at Baruch, we have offered executive MS programs in Hong Kong, Singapore, Taiwan,
and Israel. I have coordinated the scheduling of programs and have taught classes for the program.
• Field Mentor of the Lawrence N. Field Center for Entrepreneurship: From its establishment in
1993, I had worked at the entrepreneurship center as a Field faculty mentor. I have worked a
number of research projects with other Field mentors at the entrepreneurship center.
• Active Involvement in Honors Programs at Undergraduate and Graduate Levels: I developed a
number of honors courses at both undergraduate and graduate levels. When the City University of
New York established its Honors College, I was involved in the program development. I was also
a member of Honors MBA faculty when the Zicklin School started its full-time Honors MBA
program.
TEACHING
Course Level Institution
Marketing Strategy Executive MBA Baruch College
Marketing Research Executive MS Baruch College
Marketing Management MBA / Executive MBA Baruch College
Marketing Channels MBA Baruch College
Current Topics in Marketing Executive MS Baruch College
Introduction to Business Undergraduate Baruch College
Marketing Principles Undergraduate Baruch College
Consumer Behavior Undergraduate Baruch College
Advertising and Marketing Communications Undergraduate Baruch College
Advertising Concepts and Practices Undergraduate Buffalo State College
Sales Methods and Selling Techniques Undergraduate Buffalo State College
Seminars and Workshops
• E-Commerce and E-Business Models for Small Business Owners: The Lawrence N. Field Center
for Entrepreneurship at Baruch College
• Low or No Cost Advertising: The Lawrence N. Field Center for Entrepreneurship at Baruch
College
• Low Cost Marketing Research for Small Business Owners: The Lawrence N. Field Center for
Entrepreneurship at Baruch College