MYUNG-SOO LEE

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REFEREED CONFERENCE PROCEEDINGS (continued) Lee, Myung-Soo, Edward G. Rogoff, and Alvin N. Puryear (1995), "Entrepreneurship Education for Minorities through a Small Business Lab," The Art & Science of Entrepreneurship Education, Vol.3, pp.101-110. Mittal, Banwari and Myung-Soo Lee (1991), "Extended Consumer Involvement Profiles: The Concept and its Illustration," Developments in Marketing Science, 1991 Academy of Marketing Science Proceedings, Vol. XIV, pp.46-SO. Lee, Myung-Soo (1988), "Two-part Pricing in a Competitive Market; An Empirical Investigation of the Video Movie Rental Case," Proceedings of the 1988 Summer AMA Educators' Conference, pp.195-199. Mittal, Banwari and Myung-Soo Lee (1988), "Separating Brand-Choice Involvement from Product Involvement Via Consumer Involvement Profiles," in Michael J. Houston (ed.), Advances in Consumer Research, Provo, UT: Association for Consumer Research, XV, pp.43-49. CHAPTERS IN BOOKS Ratchford, Brian T., Myung-Soo Lee, and Debabrata Talukdar (2005), “Consumer Use of the Internet in Search for Automobiles: Literature Review, a Conceptual Framework, and an Empirical Investigation,” Review of Marketing Research, Vol. 2, ed. Naresh K. Malhotra, pp. 81- 107. New York: M.E. Sharpe. Lee, Myung-Soo (2002), “Global Marketing,” Principles of Marketing, Dong-Sung Kwak (ed.), Dong-Sung Publishing House, Seoul, Korea (written in Korean), pp. 483-513. BOOK REVIEWS Review of Marketing and Entrepreneurship: Research Ideas and Opportunities by Gerald E. Hills, Journal of Business-to-Business Marketing, Vol. 3, No. 3, 1996, pp.85-87. Review of Customer Centered Selling: Eight Steps to Success from the World’s Best Sales Force by Robert L. Jolles, Global Focus, Vol. 11, No. 4, 1999, pp. 179-180. PRESENTED PAPERS AND LECTURES Lee, Myung-Soo, Alvin N. Puryear, Edward G. Rogoff, Joseph Onochie, and George Haynes (2007), “Gender Differences in Family Business Management: An Empirical Investigation of Mexican-American and Korean-American Businesses in the United States,” United States Association of Small Business and Entrepreneurship (USASBE) Annual National Conference, Minority and Women Workshop Session, Orlando, Florida Lee, Myung-Soo (2005), “The Impact of the Internet on Product Information Search: A Synthesis of a Research Project,” School of Management Seminar Series, SUNY at Buffalo, Buffalo, New York
PRESENTED PAPERS AND LECTURES (continued) Talukdar, Debabrata, Lee, Myung-Soo and Brian T. Ratchford (2003), “The Impact of the Internet on Consumers’ Product Information Search Behavior,” School of Management Seminar Series, SUNY at Buffalo, Buffalo, New York Myung-Soo Lee, Brian T. Ratchford, and Debabrata Talukdar (2003), “Evolving Role of the Internet on Consumers’ Product Information Search: Insights from the Automobile Market,” INFORMS Marketing Science Conference, University of Maryland, College Park, Maryland Ratchford, Brian T., Myung-Soo Lee, Debabrata Talukdar (2003), "Consumer Use of the Internet in Search for Automobiles,” Association for Consumer Research Annual Conference, Toronto, Canada Heck, Ramona K.Z., Edward G. Rogoff, Myung-Soo Lee, and Kathryn Stafford (2002), “The Economic Contributions of Family Business and Their Effects on Communities,” United States Association of Small Business and Entrepreneurship (USASBE) Annual National Conference, Family Business Invited Session, Reno, Nevada Liu, Ben, Myung-Soo Lee, and Brian T. Ratchford (2001), "The Role of Royalty and Satisfaction in a Channel Relationship: An Empirical Investigation in Auto Dealership," INFORMS Marketing Science Conference, Wiesbaden, Germany. Ratchford, Brian T., Myung-Soo Lee, Debabrata Talukdar (2000), "The Impact of the Internet on the Search for Automobiles," INFORMS Annual Conference, San Antonio, TX. Sandler, Dennis, David Shani, Myung-Soo Lee (1997), "How Consumers Learn about Sponsors: The Impact of Information Sources on Sponsorship," Presented at the Three American Marketing Association Special Conferences, Dublin, Ireland. Shani, David, Myung-Soo Lee, Dennis Sandler (1996), "Sports Marketing: Problems and Opportunities of Product Endorsement by Sport Celebrities," Presented at the Academy of Business Administration Conference, Acapulco, Mexico. Lee, Myung-Soo and Peter Popkowski-Leszczyc (1994), "The Dealer's Role in New Automobile Purchases," Presented at the Recent Advances in Retailing and Services Science Conference, Lake Louise, Alberta, Canada Ratchford, Brian T., Myung-Soo Lee, and Rajan Sambandam (1993), "Satisfaction, Preference, Search and Choice," Presented at the Marketing Science Conference at the Washington University in St. Louis, Missouri. Kalita, Jukti and Myung-Soo Lee (1992), "An Industry Equilibrium Analysis of Downstream Vertical Integration with Demand Uncertainty," Presented at the Joint National Meeting of TIMSIORSA Conference in Orlando, FL. Sauer, Paul, Myung-Soo Lee, and Murray Young (1990), "A Model of the Impact of Electronic Catalog Shopping," Presented at the Marketing Science Conference at the University of Illinois. Sauer, Paul, Paul Prabhaker, and Myung-Soo Lee (1987) "Hierarchical Quality Structure Inferences from Brand Attribute Cues," Presented at the Annual ORSAITIMS Conference in St. Louis, Ml.
Page 1 and 2: CURRICULUM VITAE MYUNG-SOO LEE Asso
Page 3 and 4: ACADEMIC HONORS AND AWARDS • 6th
Page 5: OTHER JOURNAL PUBLICATION Rogoff, E
Page 9 and 10: ACADEMIC EXPERIENCE Teaching 2004 -
Page 11 and 12: NON-ACADEMIC EXPERIENCE (continued)
Page 13 and 14: Service to the Field Reviewer, Acad

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