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On behalf of Chairman Terrence Martell, Associate Dean Myung-Soo Lee presented the following recommendations of the Graduate Curriculum Committee for approval: (1) Department of Marketing and International Business (a) Change in Title and Description • FROM: MKT 9780: Interactive Internet Marketing • TO: MKT 9780: Digital Marketing (2) Department of Management (a) Changes required and elective courses degree program • MBA in Management/Entrepreneurship The above recommendations were approved unanimously. Details of these recommendations are on file in the Dean's office. (c) Graduate Assurance of Learning Committee Professor Matthew A. Edwards, Co-Chair of the Graduate Assurance of Learning Committee, made the following presentation (see Excel file posted with these minutes): (1) According to the AACSB, the outcomes assessment process should include the following: (a) Definition of student learning goals and objectives; (b) Alignment of curricula with the adopted goals; (c) Identification of instruments and measures to assess learning; (d) Collection, analysis, and dissemination of assessment information; and -12-
(e) Using assessment information for continuous improvement, including documentation that the assessment process is being carried out on a systematic, ongoing basis. (2) The AACSB assessment standards can be translated into plain language as follows: (a) What will our students learn in our program? What are our expectations? (b) How will they learn it? (c) How will we know whether they have learned it? (d) What will we do if they have not learned it? (3) Key points of the Zicklin assessment process are as follows: (a) We are assessing programs, not courses, students or professors. (b) Assessment must be a faculty-driven process. (c) The objective is to set up a system that enables continuous curricular and programmatic improvement, not torment faculty. (4) The Zicklin School has adopted eight common educational aims for its MBA programs as part of the reaccreditation process, as follows: (a) Communication (Written and Oral) (b) Information and Technology Literacy (c) Ethical Awareness (d) Global Awareness (e) Quantitative Analysis (f) Teamwork and Leadership (g) Knowledge Integration -13-
Page 1 and 2: Zicklin School of Business Minutes
Page 3 and 4: (8) Professor Seth Lipner expressed
Page 5 and 6: (a) Dean John Elliott made the foll
Page 7 and 8: smaller, more flexible core. He tal
Page 9 and 10: (d) Associate Dean Myung-Soo Lee, c
Page 11: (a) New Courses • MKT 4520: Green
Page 15 and 16: (c) The objective is to set up a sy

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