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12 Innovative Success Stories - Korea.net

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Jo went on to say that a hanok’s yard<br />

is not something that people just look at<br />

and enjoy visually. It is something that<br />

people use, where people feel the seasons<br />

change.<br />

“Getting a yard is like getting a piece<br />

of nature in a huge room,” Jo says.<br />

One of Jo’s most high-profile projects<br />

was the multiple award-winning La<br />

Gung hotel. La Gung opened in 2007<br />

and enjoyed intense media coverage, as<br />

it was the first high-end, luxury hanok<br />

hotel to open in Korea.<br />

“Often La Gung is fully booked over<br />

the weekend,” said Min Dae-sik at the<br />

Shilla Millennium Park, the film setcum-theme<br />

park that houses the hotel.<br />

“Part of the reason is because it only has<br />

16 villas, but we believe it’s also an indication<br />

that people are responding positively<br />

to hanok structures.”<br />

Jo admits he wasn’t certain La Gung<br />

would succeed when he was first given<br />

the job. After all, it was an unprecedented<br />

project.<br />

“My biggest concern when designing<br />

La Gung was how many traditional<br />

elements I would use and how much I<br />

would adopt modern functions.”<br />

In its completed form, La Gung<br />

embodies the qualities that set Jo apart<br />

from other hanok-savvy architects: It<br />

retains its traditional form and atmosphere<br />

with modern functions and facilities.<br />

Each villa at the hotel has two to<br />

three rooms, a private yard, as well as a<br />

private, open-air hot bath.<br />

After La Gung, Jo worked on another<br />

hanok hotel, a hanok library and a<br />

hanok art gallery. But the architect says<br />

he is most inspired by residential hanok,<br />

and names a hanok in Gahoe-dong<br />

called Seoneumjae as one of his most<br />

memorable projects.<br />

Built in 1934, the hanok was on the<br />

verge of being demolished, with the<br />

owner, like so many who came before,<br />

tempted by a large offer from a real<br />

estate developer. But Jo heard about<br />

Seoneumjae and its historical value and<br />

convinced the owner to opt for renovation<br />

instead.<br />

“I thought about what the best renovated<br />

hanok I’ve ever worked on was. It<br />

was, in fact, my house. I have lived in a<br />

La Gung, Korea’s first highend<br />

hanok hotel, was also<br />

the work of Jo. La Gung embodies<br />

the qualities that differentiate<br />

Jo from from other<br />

hanok-savvy architects by<br />

retaining its traditional form<br />

with modern twist.<br />

A model of<br />

one hanok Jo<br />

saved from the<br />

wrecking ball<br />

was chosen<br />

for an exhibit<br />

at the Korean<br />

Embassy to<br />

the U.S.<br />

Korean Artist<br />

hanok since 2003, but I didn’t renovate it too much.<br />

That’s when I realized that when it comes to hanok<br />

renovation, less is more.”<br />

Although Jo focused on keeping the original frame<br />

and ambiance of Seoneumjae, he did add elements to<br />

please the owner and make life there more convenient,<br />

like a listening room in the basement. Still, Jo made<br />

sure the building’s 70-year heritage was kept as intact<br />

as possible.<br />

That is perhaps why, along with a model of the<br />

130-year-old hanok residence of Korea’s former president<br />

Yun Po-sun in Insa-dong, central Seoul, a miniature<br />

of Seoneumjae was chosen to be displayed at an<br />

exhibition in Washington, D.C., hosted by the Korean<br />

Embassy.<br />

A graduate in architecture of the prestigious Seoul<br />

National University, Jo opened his first office, Guga<br />

Architects, in 2000. That was also when he initiated<br />

what he calls the “Wednesday survey.” Every Wednesday<br />

he heads out to examine and document buildings,<br />

alleys and other urban structures and elements in and<br />

around the Seodaemun-gu area.<br />

So far he has done more than 460 such surveys and<br />

completed nine detailed scrapbooks. Looking over<br />

them today, one is struck by Jo’s persistence, even stubbornness.<br />

But along the way, Jo said, he has learned<br />

more about life than about architecture.<br />

The 43-year-old says that through the surveys he<br />

has come to a better understanding of the way people<br />

live, and of Seoul as a historic yet constantly changing<br />

city.<br />

“Different people live differently, according to their<br />

walks of life, financial circumstances and whatnot.<br />

Some of the places may look dark, cramped and old,<br />

but still they are a precious backdrop to someone’s life,<br />

just like any other place. A good city is one where different<br />

people can live in harmony.”<br />

<br />

By Kim Hyung-eun<br />

December 2009 korea 51<br />

[JonngAng Ilbo]

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