The Voice of North Jersey Business

4
The
to your Success…
How to Overcome Them and Get What You Want and Deserve
The Coach’s
Corner
In the last issue we discussed Gremlins.
The second of four blocks is Assumptions.
ASSUMPTIONS
An ASSUMPTION is a belief that is based
on the premise that because something
happened in the past, it is automatically going
to happen again. How many times have you
heard someone say “been there done that”
to avoid something new? As a marketing
consultant, I was often responsible for
analyzing a client’s situation, identifying the
“problem,” and coming up with a solution.
There were at least a few occasions over
the years where I was told “we already
tried that, and it didn’t work.” Can you see
where an expressed assumption could be
extremely limiting?
In the case of a proposed marketing
“solution,” there are so many different variables
(e.g., copy platform, media selection,
creative design, offer, pricing, etc.) that a
client expressing this kind of assumption
could almost guarantee that the problem
NJRCC Calendar
Of Events 2012
April 18 - 6:00 pm until 8:00 pm
Young Business Professionals Event
381 Main, Little Falls
April 24 - Noon
Dine Around Luncheon
Tick Tock Diner, Clifton
May 16 - 6:00 pm until 8:00 pm
Young Business Professionals Event
Cleveland’s, West Caldwell
May 22 - 6:00 pm until 8:30 pm
Spirit Dinner & Networking Cruise
Lincoln Harbor, Weehawken
June 13 - 6:00 pm
Comedy Night Beefsteak
The Barnyard & Carriage House, Totowa
Most Critical Blocks
would remain unsolved because of their
unwillingness to try something they thought
they had seen and tried before, assuming it
would have the same outcome.
When you make choices based on your
assumptions, you are letting the past control
the future. Assumptions hold you back,
because when you already “know” that
something won’t work, you probably won’t
even consider doing it, or not try too hard
since you don’t really believe it can work.
When you hold on to your assumptions, you
miss out on many possibilities.
Here are some typical assumptions:
It won’t work because it didn’t work
in the past - already tried that.
If I don’t do it myself, it won’t be
done right.
No one listens to me when I speak.
I’m no good making calls on
the telephone.
HARVEY FELDMAN, MBA, CEC,
and Certified Sales Trainer, has over
35 years of experience in business and
consulting. After operating his own
successful business and marketing
consulting practice for more than 20
years, Harvey studied to become an
Because assumptions are primarily based
on personal experience, they are internalized
and emotional, and somewhat difficult to let
go of. Delving deep to remove the emotion of
the past experience may be necessary before
moving forward.
The main question to ask yourself when
challenging an assumption is simply “Just
because that happened in the past, why
must it happen again?” The answer, once
you recognize this block, is that it doesn’t
have to. You have the power to make the
necessary changes to affect a different and
more desired outcome.
In the upcoming issues we will discuss
Interpretations and Limiting Beliefs. For
a complete copy of this report, or for
information on requesting a COMPLIMENTARY
Business Breakthrough Coaching Session, go
to www.harveyfeldman.com or call Harvey
at 201-962-8463.
Executive and Life Coach, and received
his CEC from iPEC, an accredited
coaching institution. He recently added
Sales Training to his repertoire, and
is a Certified Training Instructor with
Sales Training Institute. His unique
background and experience have
enabled him to help his clients achieve
amazing breakthroughs and results.
As a result his diverse background,
coupled with his contagious enthusiasm,
Harvey brings aneclectic, dynamic,
and insightful perspective to his roles
as Executive/Business/Life Coach and
Sales Trainer, blending both practical
and personal insight into a resultsoriented,
profit-building presentation
that delivers high value and ROI to his
clients. Harvey is a member of Mensa
and resides in Oakland, New Jersey.
He can be reached at 201-962-8463.
business matters | March 2012 13