Cultural diplomacy - Demos

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Executive summary positions. Highlighting a variety of national approaches to cultural diplomacy, this report exposes the universal challenge of finding an effective balance in the relationship between culture and politics. The UK finds itself at an important crossroads. As we wrestle with the difficulties of relating to countries and communities in new ways, we must abandon old assumptions about the distinction between ‘hard’ and ‘soft’ power. Many of the challenges we face, such as climate change, terrorism and managing migration, cannot be solved by military might or unilateral policy innovations. Cultural diplomacy has a critical role to play. The ability to mobilise cultural diplomacy is a precious resource in international relations, and not one that rests only in the hands of our diplomats: we all need and have a duty to realise its potential. In the twenty-first century, it will be the countries that manage to make hard and soft power work together, hand-inhand, that will succeed in achieving their goals. Cultural Diplomacy sets out an ambitious programme for change, with recommendations for the UK government, the British Council and cultural institutions, which are outlined below and at greater length in the main body of the text. The report’s recommendations are divided into five broad areas: � Effective governance systems: recommendations include the formation of a broad stakeholder Cultural Diplomacy Working Group run by the Public Diplomacy Group at the Foreign and Commonwealth Office. � Political leadership: recommendations are built around the critical need to invest in maintenance of the UK’s global cultural standing and the need to capitalise on the expertise of cultural professionals in policy-making. � The Olympic offering: recommendations include the creation of a group of cultural ambassadors for the Olympic Games and making cultural diplomacy a central theme of a cross-government public diplomacy strategy for 2012. � Cultural literacy: we make a number of recommendations Demos 13
Cultural Diplomacy designed to ensure that the next generation of Britons will be equipped with the skills of cultural literacy needed to deal with challenges faced in a new era of global relations. The report also suggests ways in which diaspora communities can play a greater role in foreign policy. � New technological challenges: the report recommends that new technologies be the basis for innovative new working strategies rather than tacked on to old ones. Online strategies should reflect the full range of possible contributions to cultural diplomacy. 14 Demos
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Building relations through culture
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4. Next generation cultural diploma
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Next generation cultural diplomacy
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5. Conclusions and recommendations
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Conclusions and recommendations and
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Conclusions and recommendations �
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Appendix: Snapshots of cultural dip
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Notes 1 According to J Nye, see www
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Bibliography British Library, Briti
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Bibliography M Leonard, Britain TM
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Organisations interviewed China Ai
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