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Cultural diplomacy - Demos

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<strong>Cultural</strong> Diplomacy<br />

new scheme for visa applications for people visiting the UK to<br />

conduct work of a cultural nature. The types of work would need to<br />

be carefully defined, and the individuals would need to provide<br />

references from their host cultural institutions in the UK, plus<br />

sufficient supporting information about their planned activities. This<br />

does not eradicate the risk of individuals abusing the system, but is a<br />

risk worth taking.<br />

Even capacity-building is a competitive marketplace<br />

<strong>Cultural</strong> tourism and cultural exports are competitive marketplaces,<br />

but so is the cultural battle for hearts and minds. Even the seemingly<br />

generous act of capacity-building is competitive: the BM’s plan to<br />

assist in the development of an ethnographic open-air museum in<br />

Addis Ababa at the invitation of the Ethiopian government is<br />

marching in parallel with French assistance in refurbishing the<br />

National Museum, and US involvement in constructing a display on<br />

early human remains. Capacity-building is not only about creating<br />

good relationships. It also helps meet some of the UK’s international<br />

obligations. For example, because of the UN Convention on<br />

Biological Diversity, it is essential to build capacities in developing<br />

countries in order to enable the implementation of the Convention in<br />

areas rich in biodiversity but ill-equipped to manage it effectively.<br />

One example of the way that capacity-building works can be seen<br />

in the BM’s relationship with Sudan. Here, the BM does fieldwork<br />

training, hosts Sudanese curators on a course in London, with followup<br />

in the country itself. Local capacity-building also includes learning<br />

through being involved in education work, exhibition design and<br />

display, advertising and marketing. In many countries where museum<br />

services are severely embattled and short of resources, all of this<br />

provides a big boost to morale. Building cultural capacity has<br />

beneficial knock-on effects: a better museum helps boost tourism,<br />

enhances a country’s reputation, and plays a part in building civil<br />

society. But it also rebounds to the benefit of the western institutions.<br />

For example, the Metropolitan Museum in New York provides<br />

training for Chinese museum professionals in a scheme supported by<br />

50 <strong>Demos</strong>

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