Cultural diplomacy - Demos
Cultural diplomacy - Demos
Cultural diplomacy - Demos
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
<strong>Cultural</strong> Diplomacy<br />
new scheme for visa applications for people visiting the UK to<br />
conduct work of a cultural nature. The types of work would need to<br />
be carefully defined, and the individuals would need to provide<br />
references from their host cultural institutions in the UK, plus<br />
sufficient supporting information about their planned activities. This<br />
does not eradicate the risk of individuals abusing the system, but is a<br />
risk worth taking.<br />
Even capacity-building is a competitive marketplace<br />
<strong>Cultural</strong> tourism and cultural exports are competitive marketplaces,<br />
but so is the cultural battle for hearts and minds. Even the seemingly<br />
generous act of capacity-building is competitive: the BM’s plan to<br />
assist in the development of an ethnographic open-air museum in<br />
Addis Ababa at the invitation of the Ethiopian government is<br />
marching in parallel with French assistance in refurbishing the<br />
National Museum, and US involvement in constructing a display on<br />
early human remains. Capacity-building is not only about creating<br />
good relationships. It also helps meet some of the UK’s international<br />
obligations. For example, because of the UN Convention on<br />
Biological Diversity, it is essential to build capacities in developing<br />
countries in order to enable the implementation of the Convention in<br />
areas rich in biodiversity but ill-equipped to manage it effectively.<br />
One example of the way that capacity-building works can be seen<br />
in the BM’s relationship with Sudan. Here, the BM does fieldwork<br />
training, hosts Sudanese curators on a course in London, with followup<br />
in the country itself. Local capacity-building also includes learning<br />
through being involved in education work, exhibition design and<br />
display, advertising and marketing. In many countries where museum<br />
services are severely embattled and short of resources, all of this<br />
provides a big boost to morale. Building cultural capacity has<br />
beneficial knock-on effects: a better museum helps boost tourism,<br />
enhances a country’s reputation, and plays a part in building civil<br />
society. But it also rebounds to the benefit of the western institutions.<br />
For example, the Metropolitan Museum in New York provides<br />
training for Chinese museum professionals in a scheme supported by<br />
50 <strong>Demos</strong>