Cultural diplomacy - Demos

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Introduction as well as the battle for hearts and minds, is a competitive marketplace. The UK has lost its primacy in manufacturing, sport and politics, but is still among world leaders in terms of culture. The breadth of its cultural contact with the rest of the world is huge, ranging from the big national institutions to small regional and amateur organisations. Within this, the national institutions occupy a special place in terms of their profile, scale, activity and mandate. However, as this pamphlet shows, their position as global leaders is constantly under pressure, and cannot be taken for granted. To be effective, the UK’s cultural status – in terms of material assets and professional capacity – must be vigilantly maintained and kept up to date. Culture is a major determinant of how people perceive each other and negotiate their differences. Opportunities for global contact and exchange are proliferating as never before, and because of those contacts, culture itself is changing. No longer can we think of relatively static cultures presenting themselves to each other for understanding and appraisal. Instead, cultures are meeting, mingling and morphing. This presents governments and cultural organisations with a dual challenge: on the one hand they need to maintain established standards of scholarship, quality and continuity in the face of proliferating content and international competition, and on the other, to enable mass populations to develop the vital skills of cultural literacy – where people are able to understand themselves, and others, and the dynamic relationship between the two. In a world where popular culture can generate instant discord, there is an ever greater need for the formal cultural sector to continue its role of mediation and explanation: cultural chasms are best dealt with by building cultural bridges. This report sets out an ambitious agenda for change with recommendations for the British government, British Council and the major cultural institutions that cover five broad areas: building effective governance systems, developing political leadership, using the Olympics as a focus for partnership working, cultural literacy, and Demos 19
Cultural Diplomacy responding to the challenges and opportunities posed by new technologies. In an increasingly interconnected world, we should no longer think of culture as subordinate to politics. Instead we should think of culture as providing the operating context for politics. 20 Demos
Page 1 and 2: Culture is a central component of i
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Page 8 and 9: Acknowledgements We would like init
Page 10 and 11: Glossary ACE Arts Council England A
Page 12 and 13: Executive summary From the reciproc
Page 14 and 15: Executive summary positions. Highli
Page 16 and 17: Introduction In the long course of
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Page 34 and 35: Maximising the UK’s cultural comp
Page 54 and 55: Building relations through culture
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Page 68 and 69: Next generation cultural diplomacy
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Next generation cultural diplomacy
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5. Conclusions and recommendations
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Conclusions and recommendations and
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Conclusions and recommendations �
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Appendix: Snapshots of cultural dip
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Notes 1 According to J Nye, see www
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Notes 39 DCMS, International Strate
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Bibliography British Library, Briti
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Bibliography M Leonard, Britain TM
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Organisations interviewed China Ai
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Organisations interviewed Cymroza A
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Organisations interviewed The Briti
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Copyright 110 Demos DEMOS - Licence
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