WHAT IS THE INDIE BIBLE?

SECTION SIX: PROMOTION AND MARKETING
SERVICES
Marketing is about getting your target market to know who you are, what you have to offer, why you are
offering it, and why what you are offering is something they want. Marketing is about getting your target
market to know, like, and trust you.
Promotion is about behavior modification. It’s about influencing and persuading others to act. If you
have done a successful job in your marketing, your market will say: “I know who musician X is, I like
his/her music, I think the album will be amazing.” But promotion is about getting them to take the next
step, getting your market to say “I am going to buy the album now.” If you are marketing a live show, you
want them to say “I want to buy tickets now”.
N o r t h A m e r i c a
United States
- Angela Carter, Music Success Coach
@followers
PO Box 180902, Utica, MI 48318
PH: 586-480-3000
T.D. Schemansky go@3000records.com
http://www.atfollowers.com
Attract followers and new fans on Twitter targeted for your music genre, and for anywhere in the world.
360 Media
PO Box 725188, Atlanta, GA 31139
PH: 404-577-8686 FX: 404-577-8644
info@360media.net
http://www.360media.net
Award winning public relations, special event planning, creative marketing firm.
401K Music
Veronica veronica.gretton@gmail.com
http://www.401kmusicinc.com
An independent, full service music publishing company with a heavy and continued emphasis on artist,
writer and personal career development. It not only creates and collects publishing revenues for our
writers but guides and counsels artists and creates worldwide career building opportunities and
introductions.
A man A plan A canal
1336 El Paso Dr. Los Angeles, CA 90065
PH: 323-255-3190
Graham MacRae graham@amanaplanacanal.com
http://www.amanaplanacanal.com
Music marketing company focusing on a select group of clients to gain exposure at college, non-comm,
and specialty radio.
Please e-mail any changes to david@indiebible.com 840 and qualify to win a Shure SM58 Microphone in our monthly draw!