announcement

k THURSDAY, SEPTEMBER SO, 191B. A KALAMAZOO TELEORAPB-PRESS. 11
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Announce Ready, for the Greatest Fall Business
flWe have gathered the most beautiful fashions, and the most interesting collection of
dependable merchandise ever assembled under one roof in Westem Michigan.
tfWe have spared no time, trouble or expense, and have given our very capable
corps of bsyen i free hand, in order to accompliih this remit And the stocki MUST BE ALL WE
CLAIM FOR THEM for never in all our experience, have we teen such enthusiasm, such pleasure in
selection and readiness to buy, as has been displayed bjr our patrons during the last three or four days' selling.
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The Ready-to-Wear Section
Of Women's Suits, Gowns, Dresses, Coats and Wraps
All exclusive designs and of distinct originality while
many are exact copies of imported models.
The weaves and colorings have character and the styles,
typify what is known as good form. Tastes and ideaa differ
but the Gilmoro Gown, Coat or Suit, set a standard in thia
oommnnity; as they have for many years past
Tailored suite in distinctive fabrics and rich colorings
with the new very high collars and wide borders of fnr. Daytime
and evening dresses with the full pannier draperies, dresses
that are different—the new features are too many to enumerate
here^
Our trained saleswomen will be gla? to stow and explain
them to yon. And the thing that makes this showing different
from any other presentation of the new fasMona here about li
the broad and liberal merohandistng policy which brings to
you the new, the fine, the (fiftinotftre, in appanl in variation
greater thin other stores oaa present, and at prioes mon reassUe
than they can afford to ohaxge. This great Department
of Ready-to-Wear is one of the many housed under this roof*
and we do not depend upon its profits to carry the store along
as do stores Jwhen the one Une alone u oaniedi
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Presenting the New Suits
Scores of models that reflect the genius of the leading
Frenoh couturies and emphasize the expertness of the best
American tailoring organizations.
A collection notable for its variety and its matchless values
Broad Cloths, Velours, Gaberdines, Poplins, etc. at
$15.00, $18.00 and tip to $55.00,
Fur trimmed Suits at all prices.
Velvet Suits, $25.00 to $69.00 . .
The New Fall Waists
in Silks, Nets, Chiffons, Georgette Crepes, etc., hundreds of
them. Serviceable waists and waists for dress occasions, selected
with rare taste and judgment and more up to the high
Gilmore standard.
Priced from $2.50 to $15.00. -
New Coats in Great Variety
The coats owe their distinction quite as much to tHeir
grace of line as to their fabrics and fur trimmings.
The fabrics are mixtures, Gaberdines, Plushes, Channelcloths,
Corduroys, Pur fabrics and fancy velvets.
. Most reasonably priced.
from $12.50 to $55.00-^
The New Dresses
Daytime an3 Evening Frocks in models of sncE 9fv5rs3 &n5
delightful charms that only a hint can be given of the scope of
the display;
Featured are many smart Street Dresses for early Antumn
wear, in serge and broadcloth, silk and fur trimmed. Unusual
values at from $12.50 to $55.00.,
Afternoon Gowns in the Instixms charmeuse and taffeta
silks are strikingly effective with their flaring skirts and modish
bodices; many fur trimmed models are shown at •..;
$25.00 and up to $75.00.
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A dazzling display of Dancing Frocks and Party Gowns la
filmy nets, delicate laces and chiffons, taffetas and satins*
$16.00 to $89.50* i
Short Velvet Sport Coats
lined In leather shades to match the large plaid golf sKrta,. J
The Skirts
Sport Skirts of large wool plaids, Corduroy SHrfg for bnttng,
motoring and rough wear; other skirts embodying every good
style in splendid variety .
. feOO to $15.00. r
For the Information of Visitors and Strangers, We beg Leave to Call Attention to the Location
of the Several Stocks
ON THE GREAT MAIN FLOOR WILL BE POUND
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1. Dress Goods, Silks and Velvets.
2. Neckwear, Jewelry and Leather Goods.
3. Embroideries, Laces and Trimmings.
4. Hosiery, Gloves and Knit Underwear.
5. Domestics, Linens and Bedding.
6. Women's, Misses' and Children's Shoe*.
7. Men's and Boys' Furnishings.
8. Notions, Dress Finding! and Pattern*.
9. Ribbons, Flowers and Art Novelties.
10 The Perfumes and Toilet articles.
11. The Exchange Desk and Complaint Office.
1 2. The Public (Main Floor) Rest Rooms.
ON THE BEAUTIFUL AND SPACIOUS SECOND FLOOR
Ready-to-Wear Garments I
1. Coats, Suits, Gowns and Dreue*.
2. Rich Furs, Separate Pieces sod Set*.
3. The Exclusive and Artistio Millinery.
4. Muslin Underwear, Corset* and Braacien.
5. Misses and Children's Wearable*.
6. The Infants Deportment, Many hand mad*
things.
7. The Boy's Clothing, Suits and OverootU.
8. The General and Executive Office*.
9. The Dressmaking Department No. 1 (Mia*
Baldwin).
10. The Govenuneot Postal Station.
11. The Mail Order Department.
12. The Second Floor Rest Rooms,
ON THE INTERESTING THIRD FLOOR.
1. Carpets, Rngs and Draperies.
2. Curtain*, Net* and Window. Shades.
3. Linoleum*, Oil Cloths, and Uphobtery.
4. Oriental Rugs—The Only Stock in Town.
S .The Hardwick and Mogue Famous Rug*.
6. The Dependable Whittal Rugs (new design*)
7. The Fancy Basket* and De*k Set*.
8. Vacuum Cleaner* and Carpet Sweeper*.
9. Art Needlework and Fancy Qood*.
10. Favors, Place Cards and Table Decorations.
11. Books, Stationery and Pictures.
12. The Renowned Fischer Music Shop,
Suggestions for Our Prosperity Week
Visitors
Meet your friends in the day light show room of the dress
goods section at the rear of the main floor, or in the rest room.
Check your parcels at the checking counter, main floor,
near elevator.
Use our rest rooms on the second floor. Maid in attendance.
Make free use of any one of the thirty telephones in the
building.
Use the long distance telephone booths (usual tolls).
Write your letters in our rest room on the second floor*
Leave your children, if they're over three years old in the
play room on the fifth floor where a matron will be in attendr
ance.
Use the very convenient branch post office on the second floor.
Fountains of pure cold drinking water on each floor near
the-levators.
Make yourself at home in every department of this Interesting
establishment.
All and.eveiything^gladl^ at^rour servio*
ON THE ATTRACTIVE FOURTH FLOOB
1. Bedroom Furniture in Period, Colonial aril
Modem Designs.
2. Dining Boom Furniture In Jaoobean, Colonial
and Designs.
3. Library Furniture in Colonial and Mission De.
Bigs*.
4. Macey Book Cabinet*—Sectional,
6. Brass, Steel and Iron Beds.
6. "0»termoor" and "Aero" Bilk Flow Mattre*—.
7. Box Springs, "Perfection" and "Hercule*"
Spring*.
8. Bed Davenports, Coverstuffed Davenports and
Couches
9. Leather, Reed and Wood Rockers, "Royal"
Easy Chairs.
10. Children'* Reed Carriages, Go-Cart*, Sulkies
and Iron cribs.
11. Kitchen Cabinet*, Table* and Chairs.
12. Screens, Hall docks, Blecjric Lamps, Novelties.
OK THE SPLENDID DAYLIGHT FIFTH FLOOR
1. China, Crockery and Glassware.
2. Out Glas* and Hand Painted Pieces.
3. House Furnishings and Household Conveniences
1 Toys, Gams* tad Children's Plsjy Things.
5. Dolls of every sort and kind
6. Toy Furniture and Doll Cart* and Cab*.
7. The Home of the Free Sewing Machine.
8. Our Special Sewing Machine 110.78 and up,
9. Trunks, Bsf* and Suit. Cases.
10. The Indeatruoto Trunk—Sole Agency Her*.
11. The Children'* Play Ground
12. Dress Making Department No. 2 .(Miss Schram)
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