announcement

SI
ft
i
NATIONAL STORAGE COMPANY
HAS MODERN PLACE TO STORE
ALL GOODS.
Autos, Pianos and Rugs Are Among
Specialties of This
Concern.
Where fire cannot reach, nor moth
nor rust corrupt Is the sanitary, fire
proof structure of the National Storage
company located in East Water
street.
Absolutely fireproof is the term
which Is justly applied to this building.
not aa Is so frequently applied
.to buildings, but In its truest sense.
Fire might start In the building. But
It would not get very far, for there
Is nothing about the building which
can burn except a few wooden fixtures
In the office.
No Wood on Building.
Wood has been tabooed to every
possible extewt In the building of this
storage plant, reinforced concrete and
steel have been used exclusively with
the exception of the doors and windows.
Tho doors are of sheet iron
and the windows of wire glass In steel,
frames. The glass Is a wire net In-1
terwoven, so that should an adjolnilng
building burn the windows could
'not break, and thus admit the possibility
of fire.
Especially sanitary Is the rug room,
where expensive rugs are stored with
absolute security against moths. The
isecond floor has three hundred steel
ilockers, each of which will contain
one van load. All goods we thoroughly
clean before they are put
away, thus Insuring them against becoming
contaminated In any way during
the time they are in storage.
Splendid facilities are provided for
tho storing of pianos. A thermometer
is kept in the room, and an even temperature
maintained which assures
that the pianos will be kept In good
condition. Special piano covers offer
still further protection to the pianos
'stored In this house.
Autos Are Stored.
The third floor is given over to automobiles.
The machines are rested
on jacks and are well cared for and
all oil and gasoline are taken out of
them. The room is kept locked so as
to prevent any intrusion from outsiders.
The plant has one-quarter of a million
cubic feet of storage space.
There are six floors with 25.000 square
feet of space on each floor. The
men who are engaged by the storage
company are all experienced men in
their various lines of work and handle
all goods with care.
A big elevator 10 by 17 feet In size
with a capacity of 10,000 pounds, Is
used in carrying the goods to their
various floors. The company, which
Is capitalized at $50,000, has the following
officers: President, G. Van
Eck; vice president, H. L. Vander
Horst; secretary. T. William Hastings;
treasurer, Edgar Kaseman.
Ill
mmi
ST Hill
EXiiis
Latest Creations in Painty Garments
to Be Shown by Fashionable
Local Shop.
Kalamazoo people, and Prosperity
week visitors to Kalamazoo will be
given an opportunity to share the
prosperity of the LaMode shop during
the big Prosperity week celebration.
For the LaMode shop has made
plans to feature some of the finest
bargains which shoppers In Kalamazoo
have ever known. Both at
their shop in South Burdick street
and at the booth which they have
leased in the Kaiights of Pythias hall
E
this firm, bargains specially arranged
for this big event
At that booth will he shown all the
newest and smartest of the lines. ln
blouses, petticoats, kimono aprons
and dress accessories. And they will
be shown at prices that will surprise
the visitors to this splendid exposition
place.
At the store especial bargains will
also be offered, among them being
a suit special which it is promised
will be a revelation.
Tht» LaMode shop carries splendid
lines of ready-to-wear goods, embracing
all the style qualities of the season,
everything being stamped by absolute
newness.
Theso are, however,
secufed In the practical grades which
make It possible to combine the newest
bf styles with the best of values,
a combination which appeals to the
big mass of shoppers.
RESIDENTS OF CLLF
BEFIECT mm
OF ITS HOME MLKERS
Kalamazoo is a city of homes.
That may be the reason why the
city boasts some of the finest and
most complete furniture stores to be
found In any city of its size.
Whatever may be the reason, the
fact remains, that no city of its size
In the state of Michigan offers to Its
residents such splendid opportunities
to buy beautiful furniture for their
homes than does Kalamazoo. For
Kalamazoo's furniture shops offer the
newest and best, the most commendable
furniture to be found anywhere
in the state.
Kalamazoo's home-makers are discriminating
house-furnishers. And
they have been aided In cultivating
this discrimination by the splendid
co-operation of the furniture houses
of this city.
There is not a line of period furniture
which cannot be furnished by
the furniture houses of Kalamazoo.
It is exemplified In Its proper setting.
In all the various kinds of wood, and
nowhere Is to be found more complete
stocks of high grade furniture
than those which the Kalamazoo
shops have to offer.
Kalamazoo's furniture men are educated
In furniture lines. And by the
way. it is doubtful if there is any
single line of merchandising which
requires more careful study than that
of the furniture business. To be a
really capable furniture dealer, one
must have not only an accurate
knowledge of woods and their various
treatment, but a still more accurate
knowledge o^ history. One must know
the different surroundings in which
the great rulers of other ages and
other countries lived, and the Influences
which the various regimes had
upon tho mode of life, and styles of
furnishing. All this is necessary to
the man who would select with authority
for his clientele the right types
of furniture. Added to all this there
must be the element of adaptability
In his training which enables hlnv to
select style of furniture which shall
embody correctness of line and dependableness
of construction with
utility suited to the demands of his
clientele.
And that's the sort of furniture
dealers Kalamazoo has. They're specialists
in house furnishing. They're
not mere retailers of the output of
furniture factories. Their stores give
evidence of all this. And that's the
reason shoppers come from far and
wide to Kalamazoo to select the furniture
with which to outfit their
homes.
In many of the shops model flats
are fitted out, showing the proper
combinations of furniture, while In
still other shops furniture will be assembled
upon notice to give the prospective
customer the idea of the appearance
of the room arranged with
the furniture which may have been
selected.
It Is doubtful if anywhere furniture
dealers give to their customers, more
thoughtful, and courteous attention,
ore more thoroughly reliable advince
relative to house furnishing than, is to
be secured In the shops of Kalamazoo.
Indeed some of the house-furnlsh-
Ing houses of Kalamazoo will take a
contract for completely furnishing
your house. Given a certain allowance.
they will equalize it, in such a
manner that when the house Is completed
it shall be evenly and proportionately
furnished In a manner
which will give tho idea of completeness
and balance.
The Largest,
Best and Only
The
Central police station, which is located
on East Water street on the
old site of the farmers market, was
erected In 1913, after untiring efforts
had been made by champions of
a modern police force for the city to
secure appropriation from the council.
vmm
KALAMAZOO TELEGRAPH-PRESH THURSDAY, SEPTEMBER 30,1915. ^
Central Police Station
: -
rnmmmm
mm ^
The quarters at present rival any j ward, billiard locker ana recreation
in the state. The ground floor is 1 rooms for officers besides shower
turned over entirely for criminal j
quarters. The seebnd floor, which 1
baths.
8 , ^
The
, ,
top
.
floor Is not used as
approached by steps directly from the j but Chief Struble's plans call for
sidewalk, is comprised of executive a Bertillon gallery. The council have
offices, assembly room and the municipal
court room.
for the gallery but as soon as the
not yet authorized an appropriation
On the third floor are tho juvenile revenues of tho city readjust themselves
the project will probably become
a reality.
It is the most recent of municipal
buildings to be erected.
The Public Library
Kalamazoo has held her head high
whenever discussion of libraries came
up during educational conventions In
the state. The reason Is the neat
little sandstone building you see in
the picture. The structure with Its
simple but artistic architectural trimmings
is the gift of the ?ate Dr. and
Mrs. E. H. Van Dusen, whose philanthropies
and civic zeal will form part
of th© history of the city.
From 124 books whlcn comprised
the nucleus of the public library in
1S72, the Institution has gradually
swollen until today there are on the
shelves of the Rose street building
more than 50.000 volumes. The
stages of the evolution of the library
are marked by years of establishment
In back rooms in down town office
buildings until 1892 when the library
at the corner of Rose and South
streets became a reality.
The main floor Is devoted to the
library proper and reading and referi
ence rooms. . The juvenile reading
ttJVil ST0»U
room and museum are located on the
ground floor. An efficient corps of
librarians are in charge and tho Institution
Is closely allied with the
city's educational organizations.
That is Absolutely Fire Proof
PACKING AND MOVING
We
l\
1 FOOT
Dealer Says Local Dressers Arc Particularly
Insistent in Getting
tho Niftiest.
"Kalamazoo has some of the best
style pickers when It comes to shoes
of any city this side of Chicago."
That's what a shoe expert said
about Kalamazoo's shoe buyers not
long ago. And that gives just a bit
of an Inkling of the type of shoe stores
of which Kalamazoo boasts.
Nor does that mean that when one
buys shoes in Kalamazoo one Is required
to pay exorbitant prices because
the shoes have the authoritative
mark of the last style note. Not at
all. For Kalamazoo's shoe stores offer
shoes from every price, and every
quality, two prime requisites being
made for every shoe that Kalamazoo
shoe dealers offer their customers,
they are that the shoes shall be
worthy, and that .they shall sound the
proper styltf note.
However, much Kalamazoo shoe
shops may cater to the novelties in
shoe styles (and there's no new style
note which is not given a hearing in
this city) the main effort Is to provide
shoes which shall be reliable,- shoes
which shall be worthy, and shoes
which shall at the same time, be
modish though practical in ntyle.
However, there Is no depmnd that
loom P I T
HIVE HEPOTITL FDR
EXPERT POOTOIIITORX
Attractive Photograph Offered hi
Many of Kalannmio's Camera
Studios.
If you do not hand down to posterity
a wonderful likeness of yourself,
It's not tho fault or the photographers
of, Kalamazoo.
For Kalamazoo has photographers
whose work has taken prizes at tho
national conventions of the Photographers'
association. And Kalamazoo's
photographers have photographed
some of the most notable
personages in the country from theatrical,
political and various other
walks of life. So it's not the fault of.
Kalamazoo's photographers if your
features have not been properly recorded
on the Jllm, and your likeness
perpetuated for posterity.
Neither can you offer on excuso
that you have not been able to afford
the necessary expenditure of
money, for some photographers there
are in town who will picture you
while you wait and send you forth
with your beaming countenance registered
on on post card. So when it
comes to the matter of photographing,
Kalamazoo Is well taken care of.
indeed there are displayed today
some of the linest examples of artistic
photography which the most
advanced methods of modern photography
make possible, and Kalamazoo
milady may make upon the shoe shops is'p'roudTf^ theTpiendld Vo7k"of her
2. , ( ? y which may not be ftl«cd. lin(j tj le unusually lino
Be It slippers for the boudofr. warm advertising which they give to this
city ^en they meet In national con-
fur lined shoes for the motor, sho^s
fer street, shoes for house, shoes for i vont( or
formal wear, slippers for dancing or
vite out-of- THE BEST ROAD TO PROSPERITY IS THE
town visitors YOU TAKE WHEN YOU WEAR HARRY
SPECIALTY SHOES FOR MEN AND
MEN, BECAUSE THEY STAND FOR
store their headquarters
BETTER VALUES AT A LESS
PRICE.
dunng
Prosperity Week.
Call for No. 309—
a new English cut
walking shoe in
Many men wait until they are velour calf, blind
broke before they start to mend their eyelet effect and
ways.
stitched tip.
2.50
ftfa*!©#.;' VSUW '
imt
Call for No. SOO—the
new round-toe button
shoe, well liked
by many. Comes
In patent or tan
and plain.
2.50
Call for No. 101
—a patent Eng-
1 i s h stitched
tip boot for
dress wear,
2.50
Call for No. 373-
a calf cloth top
English Goodyear
welt
stitched tip.
2.50
A new tan English
boot in mahogany
shade.
This shoe costs
ore elsehero
We show many styles In goodshape
walking and dress shoes
not listed here which will please
you.
$2.50
Are thoroughly reliable.
You who have bought
KNOW that we DO save you
money on GOOD SHOES
BECAUSE we sell them on
the second floor of an office
building. What we save in'
rent you save in shoes. We
do not charge or deliver. We
buy them in large quantities
and take all cash discounts.
REMEMBER, we save
you a dollar or more on every
pair.
$2.50
HARRY'S
Specialty Shoe Shop
Take the Elevator
Second Floor
Hanselman Bldg
any of the novelties which Dame
Fashion turns out with every wave ol
her hand. They may be found :n the
shops of Kalamazoo.
A splendid system has been adopted
In some of Kalamazoo's shoe shop?
of a card Index or foot measurements
of regular customers. A customer enters
the shop, reference to the card
index give an immediate idea fo the
size and width and the fitting Is accomplished
with no waste of time f or
either the customer or the salesman.
These also used in special orders for
customers.
Special attention is given In Kalamazoo
shops to the fitting of children,
and all the most approved styles
of shoes for children which emphasize
the importance of giving the child's
foot an opportunity to develop along
natural line:-), are shown In the Kalamazoo
shops.
For men's choosing there Is quite
as much attention given In the selection
of the stocks as In the styles for
wojnen, and there Is not a single new
feature of shoe styles for men that
may not be found in the Kalamazoo
shops. A number of shops cater exclusively
to men's trade.
^ door.
delivered
Call for No. 144-
a. patent button
cravanet top with
full Louis heel
and long vamp
Equal In style and
quality to any
$4 or $5 shoe.
$2.50
Call for No. 147
— patent vamp,
cloth top. Military
boot, second
to none In style
and quality.
$2.50
Call for No. 446
—a glazed kid
cloth top button
boot with full
Louis heel. This
shoe has excep
tlonally good
style and fitting
qualities.
by
Pay
Postage, and
Call for No. 404—
all mat kid shoe,
good for practical
or dress wear; an
easy shoe for sensitive
feet.
$2.50
Call for No. 146
—a patent button
cloth top shoe
with medium
weight sole; good
for dress or street
wear.
$2.50
National Storage Co.
Telephone 3546
109-111 E. Water St
Call for No. 447—
a new glazed kid
lace boot with cloth
top, Louis heel and
pointed toe.
$2.50
Call for No. 145—Patent lace,
cloth top, full Louis heel. Military
boot; the biggest shoe value In the
city.
$2.50
Call for No. 124—
the new Military
low heel lace boot.
We carry this In
patent or plain
leather, with cloth
tops. In button or
lace. An excep.
tlonal value at
$2.50