FARMF.RS OF SOUTHWESTERN SECTIOX liOOR TO THIS TITY FOH MEHCHAXDISE. City Sets Apart Spare for Ruralists and Vssista Them in Marketing Their rroduce. Kalamazoo Is the trading center for the farmers of southwestern Michigan. Indeed she has always been. From the time the pioneer farmers of Kalamazoo county drove In to the village of Bronson bringing on their carts their potatoes, their wheat, their corn, ihelr butter and their eggs, to trade them for sugar ami for calico, and the like, until this present day and ihe like, mull this present say when they motor in bring their products on ihe trailers on the back of. •their machines, Kalamazoo has always been the trading center for the farmers of southwestern Michigan. One of the earliest evidences of this was the organization of the Farmers sheds in Farmers avenue, •where farmers and their wives from all over tin's section brought ihelr butter and their eggs and their vegetables to exchange them for the groceries which the store had to ofter. There they stabled their horses, protecting them from the heat of FIIminer and the cold of winter, while they and their wives took the revenue from their products and spent it for shoes and clothing and furniture ' in the stores of Kalamazoo. With an ever increasing number of automobiles and still more interurbans, even greater has Kalamazoo 3oomed up to the residents of the rural districts, and the importance of 1 this city as the logical trading ceni ter has been given evidence. It offers alike an output for their prod- "ucts and the best shopping center in the section. As an outgrowth of the immense trade which comes to Kalamazoo from the farming sections around the town are the large number of Jm- plement retail stores. Kalamazoo does a considerable business in seeds, and in feed also while Kalamazoo shops in general make a special effort to cater especially to the demands of the rural population. Farmers from all over this section of the country come to Kalamazoo to do their banking. They come to Kalamazoo for their amusement, they come here for their shopping, and they come here because Kalamazoo Is and always has been the trading center for the farmers of southwestern Michigan. GLOIIE STORES OF PIOIICOIM CUSS! Larfcn ami Attractive Sliopn of Groat Assistance to Dresners Who l>emaiul the Uest. When people of southwestern Michigan think of clothes, they think of Kalamazoo. And why shouldn't they? For Kalamazoo has the finest line of clothing stores for both men and women of any city in southwestern Michigan. Indeed, some of the bigger cities of the state which boast a larger number of stores, fall far, far short of casting anything but the most favorable reflection upon Kalamazoo when it comes to the matter of style, of authoritative display, of variety, or of prices. So why shouldn't the people of southwestern Michigan think of Kalamazoo when they think of clothes? And if you don't believe all this, just take a trip to some of the bigger Michigan cities, then come back to ! your own shops and see if you can't ' ilnd clothing every bit as modish, sounding every single style note, and i at just as reasonable prices as any you'll find there. Once upon a time there were those in the prehistoric days of Kalamazoo who sometimes thought that they needs must, make regular shopping trips to cities If they were to secure the very smartest things. And so the.\ did it. One fine day, one of these shoppers came back, after a three days' shopping expedition, to find exactly the same things she had traveled three Kalamazoo in 1S60 was a little more than the proverbial lane, as'this picture will testify to, but the picture hundred miles to get shown in the shops of her own city, at even a little bit lower price. And she had failed In her effort at exclusivenesy and beside had lost her railroad fare and three days' hotel bill. One by one. these out-of-town shoppers gradually awoke with a dull thud to the same truth which has now become so well known, that these erstwhile popular three days' shopping trips to other cities have become a thing of the past. KALAMAZOO TELEGRAPH-PRESS. THURSDAY, SEPTEMBER 30, 1915. When the City Began For Kalamazoo's clothing stores have the clothes to offer for both men and women. No city can possibly offer better facilities than do Kalamazoo stores. Every one of the big stores have buying representatives continually in New York. Their ears to the ground, they immediately get the first low rumble of a style change, and no sooner do they get it than Kalamazoo has the thing to offer. Tn addition to this, buyers for some of the Kalamazoo ft- - .J.jr • £ of Main street In ante-bellum days does not contrast with any flattery to a reproduction of the same thoroughfare taken In 1915. From this sprinkling array of general stores, town "hutel" and other accessory establishments. has sprung the thriving city which leaps into national fame as the stores make monthly trips to the New York markets, so that there Is a constant stream of the smart new things from America's style center constantly pouring Into the Kalamazoo stores ready for their selection. Beside all this, with the regular monthly trips of buyers to the eastern markets, there is an opportunity for special purchases made for customers who desire some particular thing, and a splendid special order business has been built up by the i fosterer and founder of a creation in communal concentration. "Prosperity Week," that is destined to return national fame. Kalamazoo stores. Not to be outdone by the women's clothing stores, the- men's clothing houses offer exactly the same splendid opportunities for the well-dressed man. Men's clothing stores in Kalamazoo have for the selection of their patrons every one of the well known nationally advertised lines of ready-to-wear clothes, and nowhere Is a new style note heard before Kalamazoo gets it. Kalamazoo has an unusually -large MIL! IPPOECITEO liocal Merchants Enjoy Confidence of Those Desiring Honesty in Salesmanship. Every business calls for confidence. But there are some lines of merchandise, the very nature of which demands that the customer unless h« be a connoisseur, must have a certain amount of confidence in the dependableitess of his dealer. Such a line is the jewelers. And Kalamazoo is to bo especially congratulated that she has such splendid, dependable, absolutely reliable jewelry stores as those which are doing business in this city. Extensive Indeed is the line which they carry, and the very newest creations of the jewelers design are to bo found In the shops of this crty. Jewelry that is reliable, gems ^that are real, stones that are priceless,, able ware that Is genuine, ail these are to be found in Kalamazoo's jewelry shops. A number of the stores make a specialty of diamonds, while others feature clocks, and one well known jeweler Is likewise a manufacturer and from his workshop comes the most beautiful and original of designs. He takes the gems you may have had for years and works them Into any design you may select, or he msiy devise. And all of Kalamazoo's jewelers have built up for themselves the reputation of absoulte dependableness, which adds a splendid feature to fhe long list of virtues which Kalamazoo claims for her retailers. number of fine stores for men, ha.berdashers' shops, and men's specialty houses. And in addition to this Uiere are in Kalamazoo some of the Pnest tailors in the country, w.ho take care of the man who is devoted to the made-to-order suit. When all this is considered it is indeed small wonder that when people of southwestern Michigan think of clothes they think of Kalamazoo. For Kalamazoo's tho style center of southwestern Michigan. * ii i • n: m • i 0/ or fe>'' 1/ it to We Have a Credit Service You'll Like— Ask Us We \ Have a Credit Service Ycoll Like— Ask Us XI I % $ V, J FINE FURNITURE lll\ V ti T This is Ostermoor^s latest creation. A roll edge, 50 lb. mattress; best satin finish ticking; built to sell for $18.00. To introduce this mattress we offer it nt $15.00 MAIL ORDERS. Order an Ostermoor mattress and Perfection spring by mail. Satisfaction guaranteed or we pay the freight both ways. in seemingly endless variety, carefully chosen to combine maximum quality and minimum cost, make home furnishing at this store a delightful task Everywhere in America today people are thinking of home beautification as they never have before. No longer is nondescript furniture satisfying.. Homes are being furnished with furniture of real character-furniture not highly artistic, but designed for general comfort. t At Yaple' '% such furniture ii the only kind you will find, and at prices lower than is charged for inferior merchandise. elsewhere E L YAPLE FURNITURE Gilmore Bret. 4th Floor Noiseless Bed Springs Theto itroBa •t«ul bands which toip port th» •oiralt are attached to heavy •nd epriagt ^MfhoWH, Thoy afford a yielding support which nerer •ilowt the •plrali to olote together aad make A noiM. ^[OOTIHGS^I 1 TUWUSIKNCS-WCIAnUliaOWMW Absolutely guaranteed to be the most comfortable spring for either heavy or light people. An Ostermoor mattress and a Perfection spring is the last word in comfort. Price of springs $10.50 MAIL ORDERS. Order an Ostermoor mattress and a Perfection spring by mail. Satisfaction guaranteed or we pay the freight both ways.
U I*.-. k THURSDAY, SEPTEMBER 30, 1915. KALAMAZOO TELEaRAPH-PRESS. THIS FALL AND WINTER YOU'LL SAVE MONEY BURNING GENUINE GAS COKE
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