announcement

FARMF.RS OF SOUTHWESTERN
SECTIOX liOOR TO THIS TITY
FOH MEHCHAXDISE.
City Sets Apart Spare for Ruralists
and Vssista Them in Marketing
Their rroduce.
Kalamazoo Is the trading center for
the farmers of southwestern Michigan.
Indeed she has always been.
From the time the pioneer farmers
of Kalamazoo county drove In to the
village of Bronson bringing on their
carts their potatoes, their wheat, their
corn, ihelr butter and their eggs, to
trade them for sugar ami for calico,
and the like, until this present day
and ihe like, mull this present say
when they motor in bring their products
on ihe trailers on the back of.
•their machines, Kalamazoo has always
been the trading center for the
farmers of southwestern Michigan.
One of the earliest evidences of
this was the organization of the
Farmers sheds in Farmers avenue,
•where farmers and their wives from
all over tin's section brought ihelr
butter and their eggs and their vegetables
to exchange them for the groceries
which the store had to ofter.
There they stabled their horses,
protecting them from the heat of
FIIminer and the cold of winter, while
they and their wives took the revenue
from their products and spent it
for shoes and clothing and furniture
' in the stores of Kalamazoo.
With an ever increasing number of
automobiles and still more interurbans,
even greater has Kalamazoo
3oomed up to the residents of the
rural districts, and the importance of
1 this city as the logical trading ceni
ter has been given evidence. It offers
alike an output for their prod-
"ucts and the best shopping center in
the section.
As an outgrowth of the immense
trade which comes to Kalamazoo
from the farming sections around the
town are the large number of Jm-
plement retail stores. Kalamazoo
does a considerable business in seeds,
and in feed also while Kalamazoo
shops in general make a special effort
to cater especially to the demands
of the rural population.
Farmers from all over this section
of the country come to Kalamazoo to
do their banking. They come to
Kalamazoo for their amusement, they
come here for their shopping, and
they come here because Kalamazoo Is
and always has been the trading center
for the farmers of southwestern
Michigan.
GLOIIE STORES OF
PIOIICOIM CUSS!
Larfcn ami Attractive Sliopn of Groat
Assistance to Dresners Who l>emaiul
the Uest.
When people of southwestern Michigan
think of clothes, they think of
Kalamazoo.
And why shouldn't they?
For Kalamazoo has the finest line
of clothing stores for both men and
women of any city in southwestern
Michigan. Indeed, some of the bigger
cities of the state which boast a
larger number of stores, fall far, far
short of casting anything but the most
favorable reflection upon Kalamazoo
when it comes to the matter of style,
of authoritative display, of variety, or
of prices.
So why shouldn't the people of
southwestern Michigan think of Kalamazoo
when they think of clothes?
And if you don't believe all this, just
take a trip to some of the bigger
Michigan cities, then come back to
! your own shops and see if you can't
' ilnd clothing every bit as modish,
sounding every single style note, and
i at just as reasonable prices as any
you'll find there.
Once upon a time there were those
in the prehistoric days of Kalamazoo
who sometimes thought that they
needs must, make regular shopping
trips to cities If they were to secure
the very smartest things. And so the.\
did it.
One fine day, one of these shoppers
came back, after a three days' shopping
expedition, to find exactly the
same things she had traveled three
Kalamazoo in 1S60 was a little
more than the proverbial lane, as'this
picture will testify to, but the picture
hundred miles to get shown in the
shops of her own city, at even a little
bit lower price. And she had failed
In her effort at exclusivenesy and beside
had lost her railroad fare and
three days' hotel bill.
One by one. these out-of-town shoppers
gradually awoke with a dull
thud to the same truth which has now
become so well known, that these
erstwhile popular three days' shopping
trips to other cities have become
a thing of the past.
KALAMAZOO TELEGRAPH-PRESS. THURSDAY, SEPTEMBER 30, 1915.
When the City Began
For Kalamazoo's clothing stores
have the clothes to offer for both men
and women.
No city can possibly offer better
facilities than do Kalamazoo stores.
Every one of the big stores have buying
representatives continually in New
York. Their ears to the ground, they
immediately get the first low rumble
of a style change, and no sooner do
they get it than Kalamazoo has the
thing to offer. Tn addition to this,
buyers for some of the Kalamazoo
ft- - .J.jr • £
of Main street In ante-bellum days
does not contrast with any flattery to
a reproduction of the same thoroughfare
taken In 1915. From this sprinkling
array of general stores, town
"hutel" and other accessory establishments.
has sprung the thriving city
which leaps into national fame as the
stores make monthly trips to the New
York markets, so that there Is a constant
stream of the smart new things
from America's style center constantly
pouring Into the Kalamazoo stores
ready for their selection.
Beside all this, with the regular
monthly trips of buyers to the eastern
markets, there is an opportunity
for special purchases made for customers
who desire some particular
thing, and a splendid special order
business has been built up by the
i
fosterer and founder of a creation in
communal concentration. "Prosperity
Week," that is destined to return national
fame.
Kalamazoo stores.
Not to be outdone by the women's
clothing stores, the- men's clothing
houses offer exactly the same splendid
opportunities for the well-dressed
man.
Men's clothing stores in Kalamazoo
have for the selection of their patrons
every one of the well known nationally
advertised lines of ready-to-wear
clothes, and nowhere Is a new style
note heard before Kalamazoo gets it.
Kalamazoo has an unusually -large
MIL! IPPOECITEO
liocal Merchants Enjoy Confidence of
Those Desiring Honesty in
Salesmanship.
Every business calls for confidence.
But there are some lines of merchandise,
the very nature of which
demands that the customer unless h«
be a connoisseur, must have a certain
amount of confidence in the dependableitess
of his dealer.
Such a line is the jewelers. And
Kalamazoo is to bo especially congratulated
that she has such splendid,
dependable, absolutely reliable
jewelry stores as those which are
doing business in this city.
Extensive Indeed is the line which
they carry, and the very newest creations
of the jewelers design are to bo
found In the shops of this crty.
Jewelry that is reliable, gems ^that
are real, stones that are priceless,,
able ware that Is genuine, ail these
are to be found in Kalamazoo's
jewelry shops. A number of the
stores make a specialty of diamonds,
while others feature clocks, and one
well known jeweler Is likewise a manufacturer
and from his workshop
comes the most beautiful and original
of designs. He takes the gems you
may have had for years and works
them Into any design you may select,
or he msiy devise.
And all of Kalamazoo's jewelers
have built up for themselves the
reputation of absoulte dependableness,
which adds a splendid feature to
fhe long list of virtues which Kalamazoo
claims for her retailers.
number of fine stores for men, ha.berdashers'
shops, and men's specialty
houses. And in addition to this Uiere
are in Kalamazoo some of the Pnest
tailors in the country, w.ho take care
of the man who is devoted to the
made-to-order suit.
When all this is considered it is indeed
small wonder that when people
of southwestern Michigan think of
clothes they think of Kalamazoo.
For Kalamazoo's tho style center
of southwestern Michigan.
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