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^HURS DAY, SEPTEMBER 30,1915. EALAMAZOO TELEORAPH -PRB8S. 15<br />
There is Some Canoeing Near Here<br />
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CLASSY GOODS<br />
surr OR OVERCOAT<br />
Cut to Your Measure<br />
rou pay elsewhere $25 and<br />
Trousers to order $4.75<br />
CLASSY STYLES<br />
' IN FACT ANY CUT YOU WANT<br />
Once you try me, you will boost me and your Friends will Follow You.<br />
107 S. Burdick St. I M<br />
A canoe, a Sunday afternoon and a<br />
sweet young thing. This river scene<br />
near Conistock is not for the country<br />
swain alone. It Is a ten minutes'<br />
paddle from the East Main street<br />
bridge and then—under the hang-<br />
V<br />
III MAKE 116 HSPli!<br />
ing bows, that lisp and say what<br />
man's tongue cannot when the breeze<br />
Is indulgent. It Is just a fragrant of<br />
the picture that the Kalamazoo river tered In the foliage.<br />
presents to the nature burdened eye<br />
when going up the river. At the ves-<br />
pumpkin will be 1 displayed. Already<br />
this firm has advertised for pumpkins,<br />
offering ?3 for the biggest, 52 for»the<br />
second and $1 for tho next largest<br />
In accordance with their usual progressive<br />
methods, the Edward and ing most nearly correct the number of<br />
pumpkin offered. To the person guess-<br />
Chamberlin Hardware company are seeds in the pumpkin will be given<br />
planning to contribute a whole heap ; as a premium a $52 coal and gas<br />
of interesting features for the visitors ! range, or a straight coal range. The<br />
to Kalamazoo during Prosperity week. i seeds will be counted in the window<br />
Not only at their store, but at their j on Saturday evening from 7:30 to 9<br />
two booths, the one at the Armory by a committee to include O. B.<br />
and the other in the Knights of Pyth-<br />
Towne, secretary of the Chamber of<br />
ias hall there will be most genulns<br />
evidence of the alertness of this big<br />
hardware firm-<br />
And beside their displays there will<br />
be a guessing contest. There will be<br />
demonstrations In various departments<br />
of the store and there will be<br />
special values offered for every day,<br />
and no stone will be left unturned to<br />
nve to the Kalamazoo people and<br />
visitors during that week all the welcome,<br />
all the values, all the evidence<br />
of prosperity possible for this big concern.<br />
At the Armory will be shown in the<br />
Edwards and Chamberlin booth an<br />
exhibit of their whole department<br />
stock, including mill supplies, and<br />
similar merchandise.<br />
At the Knights of Pythias temple<br />
•. 1 there will be shown various Interesting<br />
types of retail merchandise -v 1<br />
which<br />
will not fall In their appeal to tho<br />
Women.<br />
At the store there will be special<br />
demonstrations In the house furnishing<br />
department, in the paint department,<br />
and in the kitchen department.<br />
Through the jobbing department invitations<br />
have been sent out throughout<br />
southwestern Michigan to the<br />
customers of the store offering a discount<br />
on every purchase made in the<br />
the railroad fare to the city may<br />
be saved.<br />
The big fun will be furnished by<br />
one of the windows where an immense<br />
Commerce, and a representative of<br />
each of the daily papers.<br />
Representatives from several of the<br />
manufacturing institutions will be in<br />
the city, guests of Edwards and<br />
Chamberlin during Prosperity Week.<br />
The firm has prepared little booklets,<br />
giving a history of the firm and Its<br />
predecessor, one of the oldest In the<br />
city. It tells a story of sterling business<br />
integrity founded on principles<br />
cardinal among which are quality<br />
and service with the slogah "No order<br />
too large for our capacity nor too<br />
small to be appreciated." These booklets<br />
will be presented to the visitors<br />
at the store during Prosperity week.<br />
PORTER SHOIP OFFERS<br />
SHOP T 0VISITORS<br />
The E. A. Porter company's specialty<br />
emporium, which has become<br />
Intimately known to their clientele as<br />
"Your Shop" has prepared to cate^<br />
in a special manner to their out of<br />
town visitors during Prosperity week.<br />
Tendering unreserved to them all the<br />
conveniences of the shop. An Invitation<br />
Is extended to make this shop<br />
down town headquarters, and grips<br />
Cedar Street In 1872<br />
per hour, the setting sun flushes a<br />
patch of gold through the passage<br />
and the reflections aro lost and shat-<br />
Then .s the spot<br />
seen In all 'ts splendor ani allure<br />
ment.<br />
and packages will be checked free of<br />
charge.<br />
A splendid line of exclusive and high<br />
grade feminine apparel has been selected<br />
with prices within the reach of all.<br />
Specializing on these lines, and in<br />
constant touch with the fashion creators<br />
and authorities, they are offering<br />
a combination of metropolitan selection<br />
with moderate pricing and per-<br />
sonal service. Special window decorations<br />
will bo used, and special<br />
values offered for each of the various<br />
days.<br />
TRIVERS SELLS CLOTHES<br />
DIRECT TO CONSUMER<br />
Delivering their goods direct from<br />
the factory to the consumer, and offering<br />
a splendid line of Inexpensive<br />
garments for men ready to wear or<br />
made to order, the Triver System<br />
clothing house on East Main street<br />
is closing its first year of business in<br />
Kalamazoo. .<br />
This house furnishes only clothing<br />
for men. This does not Include furnishings<br />
of any sort, hats, shoes, ties<br />
or anything of the sort. Their line<br />
is devoted exclusively to men's suits<br />
and men's overcoats, and they carry<br />
a most diversified line of these garments.<br />
, , .<br />
With their own factories, they are<br />
able to make garments to tho special<br />
measure of their customers if it<br />
found that their stock does not include<br />
the proper sizes, all of which<br />
adds to their facilities for serving<br />
their clientele.<br />
Their suits and overcoats are<br />
grouped into two classes, selling for<br />
$10 and $15.<br />
Deceit usually has a good start in the<br />
man who boasts of his diplomacy.<br />
CONSUMERS POWER CO.<br />
BOOTH IN THE ARMORY<br />
If the housewife visits the booth of<br />
the Consumers' Power company In<br />
the armory during Prosperity week,<br />
she will find how to do all her housework<br />
by electricity.<br />
For in this booth the experienced<br />
demonstrators will display all sorts of<br />
electric heating devices. There will<br />
be washing machines and vacuum<br />
cleaners, toasters, and percolators,<br />
flat-irons and grills, sewing machine<br />
motors and everything else electrical<br />
that the housewife can use. There<br />
will also be a- display of motors from<br />
one one-hundredth horsepower to two<br />
horsepower, all In operation at the<br />
same time, and there will also be battery<br />
charging rectifiers and battery<br />
charging motor generator sets.<br />
In fact, everything which the latest<br />
inventions of electrical science<br />
have produced for Industrial or domestic<br />
use will be given an exposition<br />
in this spacious booth of the Consumers'<br />
Power company, which will<br />
be placed in the armory.<br />
WITHEY TO FEATURE<br />
FINE WRIST WATCHES<br />
Wrist watches in most elaborate<br />
display will be featured in the windows<br />
of the G. R. Withey shop during<br />
Prosperity Week, and one of the<br />
finest displays of these watches ever<br />
shown in the city will be exhibited.<br />
For Wltchey maites a specialty of<br />
watches, and "Let Witney Fix Your<br />
Watch" is the slogan which has made<br />
his watch department a most popular<br />
place. He also makes a speciality of<br />
Normal and College jewelry and a<br />
most interesting display of this sort<br />
of jewelry will be made during the<br />
coming week. Wonderful Indeed is<br />
the manufacturing department of this<br />
store. Odd bits of old jewelry which<br />
has outworn its usefulness turned<br />
over to Withey comes forth in beautiful<br />
array, entirely transformed from<br />
a worthless bit into some useful,<br />
beautiful bit of adornment the more<br />
greatly prized because it has been<br />
saved.<br />
Each day will find some special<br />
line featured in the Withey store<br />
which is among the most thoroughly<br />
dependable of Kalamazoo's jewelry<br />
stores.<br />
It Is estimated that American husbands<br />
are taking care of seven million<br />
kin by marriage. Still, you seldom<br />
hear a good word for American<br />
husbands.<br />
There is always some place" on a<br />
woman's dress where she keeps a lot<br />
of pins.<br />
LIVINGSTON OPENING<br />
PROSPERITY WEEK<br />
Livingston's will hold their regular<br />
fall opening during Prosperity week,<br />
and a most elaborate ' showing of<br />
styles for fall and winter will the display<br />
include.<br />
The windows will be used for tha<br />
exhibit, of stunning new fall stylos<br />
in handsome evening gowns, of which<br />
the Livingston store is showing an<br />
unusually fine line this season. Handsome<br />
white coats, beautifully fur<br />
trimmed, will also be shown.<br />
Livingston has an unusually flna<br />
line of suits for fall, including both<br />
cloth and velvets, handsomely fur<br />
trimmed. All colors and all the newest<br />
designs are shown, and the stocks<br />
are unusually fine.<br />
In coats many novelties are shown,<br />
aa well as plain and fur trimmed plush<br />
coats. Never was the display of furs<br />
more beautiful at Livingston's than<br />
that which Is being shown this season,<br />
all of which are being shown in<br />
elaborate array.<br />
Special values will be offered each<br />
day during Prosperity week, and it<br />
is probable that the Livingston store<br />
will be a most popular place.<br />
The man who owns the house) never<br />
can agree on what is reasonable with<br />
the man who rents it.<br />
—and the Cadillac "Eight" stands all alone<br />
DO you wish to know how good a car this new Cadillac<br />
is"?<br />
Follow your own thoughts:<br />
You will find that you are thinking what the nation is thinging.<br />
Look back a little bit.<br />
A few years ago the storm raged around the Cadillac.<br />
A dozen or more cars sold at pproximately the same price.<br />
All claimed equality with the Cadillac.<br />
The Cadillac field was the coveted field—because it was a quality<br />
field.<br />
These dozens or more cars struggled to find a place in it, because<br />
they were eager to share in Cadillac success.<br />
And, now ,how do things stand?<br />
A limited market above the Cadillac in price—and a large market<br />
below.<br />
And in the center, as solid as a rock, the great Cadillac clintele<br />
—greater, and stronger, and more solid than ever.<br />
When you search for a car to compare with the Cadillac do you<br />
look downward.<br />
It is not likely.<br />
And yet many a man in past years has thought that he was buy.<br />
ing as good as the Cadillac, because he was paying an approximate<br />
price.<br />
He cannot think that now, because these cars have removed<br />
themselves from the Cadillac field.<br />
Tlie stonn that once raged around the Cadillac still rages,—but<br />
it is in another zone. The Cadillac is out of it, and above it.<br />
In its own great quality class the Cadillac stands alone—all<br />
alone.<br />
The Cadillac owner does not believe that its equal exists.<br />
And if you are looking for its equal—where will you look T<br />
You must first find a car of equally fine construction.<br />
If you search for equality with the Cadillac, where else will<br />
you find such workmanship?<br />
Again—in your search for a car equal to the Cadillac, you must<br />
find a car of equal experience in V-type engitie construction.<br />
The Cadillac has brought the V-type principle to a state of comparative<br />
perfection in the building of 13,000 V-type eight<br />
cylinder cars.<br />
Where will you look for a like experience—for equal certainty<br />
—for such positive insurance?<br />
What is the utmost you desire in a car?<br />
Your friend who owns a Cadillac already has it.<br />
He cannot think of any respect in which its efficiency could be<br />
improved.<br />
Jn freedom from gear shifting, in ease of control, in swift acceleration,<br />
in hill climbing ability, in comfort and luxury,<br />
in all the things which contribute to ideal motorig, the Cadillac<br />
owner will tell you that he has them in superlative degree.<br />
,In his mind—in your mind—in the mind of the nation—is not<br />
the standing of the Cadillac absolutely fixed?<br />
In all the things which constitute quality—the highest known<br />
quality—is it not universally accepted as a standard?<br />
Your choice therefore, is rendered simpler than ever before.<br />
You are freed from the distraction of many claims of equality<br />
which may once have confused you.<br />
You know what the Cadillac offers:<br />
—engineering pre-eminence,<br />
—and social pre-eminence,<br />
—unequalled V-type experience,<br />
—the enthusiastic endorsement of 13,000 owners,<br />
—mechanical construction representing the highest<br />
type of fine manufacturing extant,<br />
*—and an established record of luxury, long life and<br />
endurance.<br />
We repeat—you know that you get these qualities in the Cadillac.<br />
Where else could you get them ?<br />
A<br />
1<br />
Hartford, Conn., has its oak trees,<br />
Cambridge its elms, Sacramento its<br />
redwood, and Grantwood its willows,<br />
but Kalamazoo is richer than them<br />
fcll. Anywhere in the residential district<br />
you may find stately trees of all<br />
Jescrlptlons and in the older .streets<br />
[ou pass down literal vistas of forest.<br />
JSature has been kind to the city,<br />
but nowhere is her indulgence been<br />
more resplendent than is exhibited on<br />
Cedar street. The Majestic train of<br />
cedars that border each side of the<br />
street can be better appreciated in<br />
this picture, which was taken in 1872,<br />
before many of them had fallen before<br />
the advance of the' realty dealers.<br />
Those that remain aro still haughty<br />
in winter and moody in summer*<br />
Cadillac Motor Car Co.,<br />
J. M. VAN LOON, Mgr.<br />
315 South Burdick. Phone 2770<br />
D