30.09.2015 Views

announcement

1L3d7ZI

1L3d7ZI

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

^HURS DAY, SEPTEMBER 30,1915. EALAMAZOO TELEORAPH -PRB8S. 15<br />

There is Some Canoeing Near Here<br />

A' ' >7<br />

|S6 v" '•<br />

IM<br />

^ >•• ••.. ^ •• v \<br />

s .<br />

^ , l /.' w t i<br />

iWsfiSW «<br />

;-v<br />

CLASSY GOODS<br />

surr OR OVERCOAT<br />

Cut to Your Measure<br />

rou pay elsewhere $25 and<br />

Trousers to order $4.75<br />

CLASSY STYLES<br />

' IN FACT ANY CUT YOU WANT<br />

Once you try me, you will boost me and your Friends will Follow You.<br />

107 S. Burdick St. I M<br />

A canoe, a Sunday afternoon and a<br />

sweet young thing. This river scene<br />

near Conistock is not for the country<br />

swain alone. It Is a ten minutes'<br />

paddle from the East Main street<br />

bridge and then—under the hang-<br />

V<br />

III MAKE 116 HSPli!<br />

ing bows, that lisp and say what<br />

man's tongue cannot when the breeze<br />

Is indulgent. It Is just a fragrant of<br />

the picture that the Kalamazoo river tered In the foliage.<br />

presents to the nature burdened eye<br />

when going up the river. At the ves-<br />

pumpkin will be 1 displayed. Already<br />

this firm has advertised for pumpkins,<br />

offering ?3 for the biggest, 52 for»the<br />

second and $1 for tho next largest<br />

In accordance with their usual progressive<br />

methods, the Edward and ing most nearly correct the number of<br />

pumpkin offered. To the person guess-<br />

Chamberlin Hardware company are seeds in the pumpkin will be given<br />

planning to contribute a whole heap ; as a premium a $52 coal and gas<br />

of interesting features for the visitors ! range, or a straight coal range. The<br />

to Kalamazoo during Prosperity week. i seeds will be counted in the window<br />

Not only at their store, but at their j on Saturday evening from 7:30 to 9<br />

two booths, the one at the Armory by a committee to include O. B.<br />

and the other in the Knights of Pyth-<br />

Towne, secretary of the Chamber of<br />

ias hall there will be most genulns<br />

evidence of the alertness of this big<br />

hardware firm-<br />

And beside their displays there will<br />

be a guessing contest. There will be<br />

demonstrations In various departments<br />

of the store and there will be<br />

special values offered for every day,<br />

and no stone will be left unturned to<br />

nve to the Kalamazoo people and<br />

visitors during that week all the welcome,<br />

all the values, all the evidence<br />

of prosperity possible for this big concern.<br />

At the Armory will be shown in the<br />

Edwards and Chamberlin booth an<br />

exhibit of their whole department<br />

stock, including mill supplies, and<br />

similar merchandise.<br />

At the Knights of Pythias temple<br />

•. 1 there will be shown various Interesting<br />

types of retail merchandise -v 1<br />

which<br />

will not fall In their appeal to tho<br />

Women.<br />

At the store there will be special<br />

demonstrations In the house furnishing<br />

department, in the paint department,<br />

and in the kitchen department.<br />

Through the jobbing department invitations<br />

have been sent out throughout<br />

southwestern Michigan to the<br />

customers of the store offering a discount<br />

on every purchase made in the<br />

the railroad fare to the city may<br />

be saved.<br />

The big fun will be furnished by<br />

one of the windows where an immense<br />

Commerce, and a representative of<br />

each of the daily papers.<br />

Representatives from several of the<br />

manufacturing institutions will be in<br />

the city, guests of Edwards and<br />

Chamberlin during Prosperity Week.<br />

The firm has prepared little booklets,<br />

giving a history of the firm and Its<br />

predecessor, one of the oldest In the<br />

city. It tells a story of sterling business<br />

integrity founded on principles<br />

cardinal among which are quality<br />

and service with the slogah "No order<br />

too large for our capacity nor too<br />

small to be appreciated." These booklets<br />

will be presented to the visitors<br />

at the store during Prosperity week.<br />

PORTER SHOIP OFFERS<br />

SHOP T 0VISITORS<br />

The E. A. Porter company's specialty<br />

emporium, which has become<br />

Intimately known to their clientele as<br />

"Your Shop" has prepared to cate^<br />

in a special manner to their out of<br />

town visitors during Prosperity week.<br />

Tendering unreserved to them all the<br />

conveniences of the shop. An Invitation<br />

Is extended to make this shop<br />

down town headquarters, and grips<br />

Cedar Street In 1872<br />

per hour, the setting sun flushes a<br />

patch of gold through the passage<br />

and the reflections aro lost and shat-<br />

Then .s the spot<br />

seen In all 'ts splendor ani allure<br />

ment.<br />

and packages will be checked free of<br />

charge.<br />

A splendid line of exclusive and high<br />

grade feminine apparel has been selected<br />

with prices within the reach of all.<br />

Specializing on these lines, and in<br />

constant touch with the fashion creators<br />

and authorities, they are offering<br />

a combination of metropolitan selection<br />

with moderate pricing and per-<br />

sonal service. Special window decorations<br />

will bo used, and special<br />

values offered for each of the various<br />

days.<br />

TRIVERS SELLS CLOTHES<br />

DIRECT TO CONSUMER<br />

Delivering their goods direct from<br />

the factory to the consumer, and offering<br />

a splendid line of Inexpensive<br />

garments for men ready to wear or<br />

made to order, the Triver System<br />

clothing house on East Main street<br />

is closing its first year of business in<br />

Kalamazoo. .<br />

This house furnishes only clothing<br />

for men. This does not Include furnishings<br />

of any sort, hats, shoes, ties<br />

or anything of the sort. Their line<br />

is devoted exclusively to men's suits<br />

and men's overcoats, and they carry<br />

a most diversified line of these garments.<br />

, , .<br />

With their own factories, they are<br />

able to make garments to tho special<br />

measure of their customers if it<br />

found that their stock does not include<br />

the proper sizes, all of which<br />

adds to their facilities for serving<br />

their clientele.<br />

Their suits and overcoats are<br />

grouped into two classes, selling for<br />

$10 and $15.<br />

Deceit usually has a good start in the<br />

man who boasts of his diplomacy.<br />

CONSUMERS POWER CO.<br />

BOOTH IN THE ARMORY<br />

If the housewife visits the booth of<br />

the Consumers' Power company In<br />

the armory during Prosperity week,<br />

she will find how to do all her housework<br />

by electricity.<br />

For in this booth the experienced<br />

demonstrators will display all sorts of<br />

electric heating devices. There will<br />

be washing machines and vacuum<br />

cleaners, toasters, and percolators,<br />

flat-irons and grills, sewing machine<br />

motors and everything else electrical<br />

that the housewife can use. There<br />

will also be a- display of motors from<br />

one one-hundredth horsepower to two<br />

horsepower, all In operation at the<br />

same time, and there will also be battery<br />

charging rectifiers and battery<br />

charging motor generator sets.<br />

In fact, everything which the latest<br />

inventions of electrical science<br />

have produced for Industrial or domestic<br />

use will be given an exposition<br />

in this spacious booth of the Consumers'<br />

Power company, which will<br />

be placed in the armory.<br />

WITHEY TO FEATURE<br />

FINE WRIST WATCHES<br />

Wrist watches in most elaborate<br />

display will be featured in the windows<br />

of the G. R. Withey shop during<br />

Prosperity Week, and one of the<br />

finest displays of these watches ever<br />

shown in the city will be exhibited.<br />

For Wltchey maites a specialty of<br />

watches, and "Let Witney Fix Your<br />

Watch" is the slogan which has made<br />

his watch department a most popular<br />

place. He also makes a speciality of<br />

Normal and College jewelry and a<br />

most interesting display of this sort<br />

of jewelry will be made during the<br />

coming week. Wonderful Indeed is<br />

the manufacturing department of this<br />

store. Odd bits of old jewelry which<br />

has outworn its usefulness turned<br />

over to Withey comes forth in beautiful<br />

array, entirely transformed from<br />

a worthless bit into some useful,<br />

beautiful bit of adornment the more<br />

greatly prized because it has been<br />

saved.<br />

Each day will find some special<br />

line featured in the Withey store<br />

which is among the most thoroughly<br />

dependable of Kalamazoo's jewelry<br />

stores.<br />

It Is estimated that American husbands<br />

are taking care of seven million<br />

kin by marriage. Still, you seldom<br />

hear a good word for American<br />

husbands.<br />

There is always some place" on a<br />

woman's dress where she keeps a lot<br />

of pins.<br />

LIVINGSTON OPENING<br />

PROSPERITY WEEK<br />

Livingston's will hold their regular<br />

fall opening during Prosperity week,<br />

and a most elaborate ' showing of<br />

styles for fall and winter will the display<br />

include.<br />

The windows will be used for tha<br />

exhibit, of stunning new fall stylos<br />

in handsome evening gowns, of which<br />

the Livingston store is showing an<br />

unusually fine line this season. Handsome<br />

white coats, beautifully fur<br />

trimmed, will also be shown.<br />

Livingston has an unusually flna<br />

line of suits for fall, including both<br />

cloth and velvets, handsomely fur<br />

trimmed. All colors and all the newest<br />

designs are shown, and the stocks<br />

are unusually fine.<br />

In coats many novelties are shown,<br />

aa well as plain and fur trimmed plush<br />

coats. Never was the display of furs<br />

more beautiful at Livingston's than<br />

that which Is being shown this season,<br />

all of which are being shown in<br />

elaborate array.<br />

Special values will be offered each<br />

day during Prosperity week, and it<br />

is probable that the Livingston store<br />

will be a most popular place.<br />

The man who owns the house) never<br />

can agree on what is reasonable with<br />

the man who rents it.<br />

—and the Cadillac "Eight" stands all alone<br />

DO you wish to know how good a car this new Cadillac<br />

is"?<br />

Follow your own thoughts:<br />

You will find that you are thinking what the nation is thinging.<br />

Look back a little bit.<br />

A few years ago the storm raged around the Cadillac.<br />

A dozen or more cars sold at pproximately the same price.<br />

All claimed equality with the Cadillac.<br />

The Cadillac field was the coveted field—because it was a quality<br />

field.<br />

These dozens or more cars struggled to find a place in it, because<br />

they were eager to share in Cadillac success.<br />

And, now ,how do things stand?<br />

A limited market above the Cadillac in price—and a large market<br />

below.<br />

And in the center, as solid as a rock, the great Cadillac clintele<br />

—greater, and stronger, and more solid than ever.<br />

When you search for a car to compare with the Cadillac do you<br />

look downward.<br />

It is not likely.<br />

And yet many a man in past years has thought that he was buy.<br />

ing as good as the Cadillac, because he was paying an approximate<br />

price.<br />

He cannot think that now, because these cars have removed<br />

themselves from the Cadillac field.<br />

Tlie stonn that once raged around the Cadillac still rages,—but<br />

it is in another zone. The Cadillac is out of it, and above it.<br />

In its own great quality class the Cadillac stands alone—all<br />

alone.<br />

The Cadillac owner does not believe that its equal exists.<br />

And if you are looking for its equal—where will you look T<br />

You must first find a car of equally fine construction.<br />

If you search for equality with the Cadillac, where else will<br />

you find such workmanship?<br />

Again—in your search for a car equal to the Cadillac, you must<br />

find a car of equal experience in V-type engitie construction.<br />

The Cadillac has brought the V-type principle to a state of comparative<br />

perfection in the building of 13,000 V-type eight<br />

cylinder cars.<br />

Where will you look for a like experience—for equal certainty<br />

—for such positive insurance?<br />

What is the utmost you desire in a car?<br />

Your friend who owns a Cadillac already has it.<br />

He cannot think of any respect in which its efficiency could be<br />

improved.<br />

Jn freedom from gear shifting, in ease of control, in swift acceleration,<br />

in hill climbing ability, in comfort and luxury,<br />

in all the things which contribute to ideal motorig, the Cadillac<br />

owner will tell you that he has them in superlative degree.<br />

,In his mind—in your mind—in the mind of the nation—is not<br />

the standing of the Cadillac absolutely fixed?<br />

In all the things which constitute quality—the highest known<br />

quality—is it not universally accepted as a standard?<br />

Your choice therefore, is rendered simpler than ever before.<br />

You are freed from the distraction of many claims of equality<br />

which may once have confused you.<br />

You know what the Cadillac offers:<br />

—engineering pre-eminence,<br />

—and social pre-eminence,<br />

—unequalled V-type experience,<br />

—the enthusiastic endorsement of 13,000 owners,<br />

—mechanical construction representing the highest<br />

type of fine manufacturing extant,<br />

*—and an established record of luxury, long life and<br />

endurance.<br />

We repeat—you know that you get these qualities in the Cadillac.<br />

Where else could you get them ?<br />

A<br />

1<br />

Hartford, Conn., has its oak trees,<br />

Cambridge its elms, Sacramento its<br />

redwood, and Grantwood its willows,<br />

but Kalamazoo is richer than them<br />

fcll. Anywhere in the residential district<br />

you may find stately trees of all<br />

Jescrlptlons and in the older .streets<br />

[ou pass down literal vistas of forest.<br />

JSature has been kind to the city,<br />

but nowhere is her indulgence been<br />

more resplendent than is exhibited on<br />

Cedar street. The Majestic train of<br />

cedars that border each side of the<br />

street can be better appreciated in<br />

this picture, which was taken in 1872,<br />

before many of them had fallen before<br />

the advance of the' realty dealers.<br />

Those that remain aro still haughty<br />

in winter and moody in summer*<br />

Cadillac Motor Car Co.,<br />

J. M. VAN LOON, Mgr.<br />

315 South Burdick. Phone 2770<br />

D

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!