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121 KALAMAZOO TELEGRAPH-PRESS.<br />

THURSDAY, SEPTEMBER 30, 1915-<br />

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Ml PILOTS IN<br />

SPEED KINGS WUjL RACE OX<br />

NEW CONCRETE TRACK<br />

SATURDAY.<br />

(By United Prets.)<br />

NEW YORK, Sept. 30.—The greatest<br />

galaxy of speed kings ever gathired<br />

about one track will face the<br />

Marter's gun here Saturday in the<br />

first 350-mile race for the Astor Cup<br />

•n the new Sheepshead Bay course.<br />

About thirty cars are ocheduled to<br />

make the start, but it Is probable<br />

there will be some eleventh hour<br />

withdrawals.<br />

Hopes of an American made car<br />

carrying off the honors rested largely<br />

on the Stutz and .Maxwell entries.<br />

There are four Stutz cars, two of<br />

them piloted by Earl Cooper and Gil<br />

Anderson, who finished first and second<br />

respectively in the recent Minneapolis<br />

race, and at Elgin they divided<br />

the two big road races between them.<br />

Eddie Rlckenbacker in his Maxwell<br />

also is expected to make a bid for<br />

honors.<br />

The Peugeot entries are considered<br />

the most dangerous—both the cars<br />

and their drivers. There are five of<br />

them, each with a driver of international<br />

fame—Darlo Resta, Bob Burman,<br />

Howdy Wilcox, Johnny Aitken<br />

and Ralph Mulford.<br />

Barney Oldfield and his well known<br />

cigar will be seen at the wheel of a<br />

Delage, and Ralph Depalma, who won<br />

the five hundred mile race at Indianapolis<br />

last May, will pilot a Mercedes.<br />

Besides the custody of the Astor<br />

Cup, prizes aggregating $50,000 will<br />

go to the winners."<br />

The big oval has been pronounced<br />

by the drivers working in practice<br />

spins as almost perfect. The motordrome<br />

is constructed of wood, steel<br />

and concrete, and will accomodate<br />

nearly 200,000 persons. The course<br />

is two miles, with two straightways<br />

and two banks.<br />

GrILMORE BROS. HAVE<br />

VERITABLE STYLE SHOW<br />

With every department of the big<br />

Gilmore Bros, store vying with every<br />

other department or the store in the<br />

effort to make the Prosperity week<br />

display and Prosperity week values<br />

the best. Prosperity week visitors in<br />

Kalamazoo are to be given a most<br />

excellent opportunity to get the new<br />

fall styles.<br />

In fact Gilmore's is to present a<br />

style showing in every departmnet<br />

very much like a style show, and as<br />

elaborate In every section as a formal<br />

fall opening. There are to be special<br />

values offered for this week as well,<br />

and every effort will be made to<br />

give the visitors in Kalamazoo next<br />

week the very best possible evidence<br />

of Kalamazoo's metropolitan and up<br />

to the minute methods of merchandising.<br />

Gilmore's entire store will be turned<br />

over to the visitors to extend to<br />

them the greatest possible hospitality.<br />

Parcels will be checked at the exchange<br />

desk, every one of the thirty<br />

telephones in the house will be at<br />

the disposal of the visitors. Seats<br />

will be placed in the splendid daylight<br />

dress goods section at the rear of<br />

the store, and on the second floor<br />

the rest rooms and toilet rooms will<br />

be at the disposal of the women visitors<br />

with a maid in attendance.<br />

Mothers may leave their children<br />

In the play room on the fifth floor<br />

during the day, a matron being in<br />

charge to take care of all children<br />

over three years of age. The store<br />

will be elaborately decorated throughout<br />

and in every department special<br />

values will be offered each day.<br />

At their booth in the Pythian<br />

temple will be exhibited a splendid<br />

showing of embroideries and draperies<br />

as well as many other interesting<br />

style features.<br />

MAX THE TAILOR HAS<br />

NEW FALL WOOLENS<br />

The. county jail like many' other<br />

institutions In other cities is a victim<br />

of circumstances. The building<br />

has been termed archaic and about<br />

all the other mean things In the<br />

category of criminal reformers but<br />

the county officials have made the<br />

best of things under the circumstances<br />

The County Jail<br />

lis<br />

The Commonwealth<br />

Company Plant<br />

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and provided as many facilities as<br />

possible under existing conditions<br />

which will not permit a special apappropriation<br />

for a new building.<br />

The appropriation will probably be<br />

given a referendum at next election<br />

when the people will likely decree a<br />

new jail. The present one has been<br />

Power<br />

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standing since 1882. The ground floor<br />

is composed of the "cage" for the<br />

desperate element, and two tiers "of<br />

cells for the less refractory prisoners.<br />

The second floor is given over to<br />

trusties quarters and a woman's ward.<br />

The sheriff's apartments, office, Bertillon<br />

room, and turnkey's room is m<br />

the fore-part of the building.<br />

VELLEMAN TO MAKE<br />

DISPLAY OF BARGAINS<br />

One of the busiest places in the<br />

city during Prosperity Week will be<br />

tljlfe Velleman store (in East Mfain<br />

street. For Velleman has made arrangements<br />

for an unusually big display<br />

of attractive goods for this week<br />

all specially priced for the benefit of<br />

the Prosperity week visitors.<br />

Ever day will bring its special display<br />

of special prices and bargains at<br />

this store, and the windows will be<br />

filled to their capacity with all these<br />

specially priced goods.<br />

The members of the Velleman's<br />

sales force will be taxed-to their limit<br />

to complete arrangements for the big<br />

event, and it is safe to predict that<br />

the store will be crowded during every<br />

day by the Kalamazoo Prosperity<br />

week visitors, who are eager to share<br />

the prosperity which Kalamazoo's<br />

merchants are offering to them.<br />

Velleman has made a spocial<br />

fort to offer to his patrons an un-<br />

•usually fine opportunity in his Prosperity<br />

week showing.<br />

S<br />

low SHOES AOE MADE<br />

Just how shoes and rubbers are<br />

made, all the various processes from<br />

the beginning until the end of tho<br />

process will be demonstrated by the<br />

exhibit in the Appeldoorn Shoe store<br />

during Prosperity week.<br />

Appeldoorns have secured rubber in<br />

the raw state, after its first treatment,<br />

and through all the various stages<br />

until it comes forth in the beautiful<br />

new pure riibber boots, which • this<br />

season are in purest white.<br />

Likewise with shoes they will demonstrate<br />

the various process of the<br />

shoemakers' trade, and will show<br />

how shoes are sewed and turned, and<br />

the lasts on which they are made. All<br />

parts of the shoe will be assembled<br />

In the window.<br />

And of course the Cinderella shoe<br />

will« be displayed, and other interesting<br />

features will be exhibited which<br />

will make the Appeldoorn store a<br />

popular place. Special values for the<br />

week will also be announced.<br />

K<br />

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HORTON BEIMER PRESS<br />

HAS REAL PROSPERITY<br />

Organized four years ago, beginning<br />

in a very small way the Horton-<br />

Beimer Printing establishment has<br />

grown with leaps and bounds during<br />

its short history and is now recognized<br />

as one of the finest, most reliable,<br />

most efficient printing establishments<br />

in the city.<br />

Located in the basement of the bank<br />

building, they have excellent quarters,<br />

and are thorouRhly equipped for the<br />

splendid business which they are doing.<br />

They print among other things<br />

several publications, among them being<br />

the Michigan Suffragist, the Normal<br />

Record, and the Brown and Gold,<br />

the Normal school annual. In addition<br />

to thia they deal in wedding stationery,<br />

business cards, circulars,<br />

booklets, catalogues, and all sorts of<br />

commercial printing, as well as poster<br />

work. They have a new system of<br />

embossing which has come into quite<br />

notable popularity.<br />

Altogether the Horton-Beimer company<br />

is one of the reliable business<br />

institutions of Kalamazoo and entirely<br />

deserving of the splendid prosperity<br />

which has bee ntheirs.<br />

A man's succes smay depend on the<br />

way he is raised, even in a poker<br />

game.<br />

&<br />

Just because they wanted to have<br />

a pan in Kalamazoo's big prosperity<br />

Wc.Mc celebration I'.'.e i"rb & Erb<br />

flower store in the '.man building<br />

on West Main direct has announced<br />

the date fu- the formal opening<br />

of their store for October 0.<br />

At that time this attractive little<br />

shop will be hamisomely decorated,<br />

and they will make ;i gorgeous display<br />

of chrysanthemums. In addition<br />

all the other seasonable flowers<br />

will be shown in splendid profusion.<br />

Cards aro being sent out<br />

by the firm inyjting Kalamazoo people<br />

to attend this opening, and it is<br />

expected that the store will be crowded<br />

throughout the' day.<br />

Erb & Erb are strictly a retail<br />

flower store, and they will in addition<br />

to selling flowers cater especially<br />

to the special funeral, party<br />

and wedding decorations. They are<br />

young women of experience in this<br />

line of jsork, and they are keenly<br />

alert to the interests of Kalamazoo<br />

and the needs of the Kalamazoo trade^<br />

A good many brickbats are thrown<br />

at society by those who cannot get in.<br />

October 6, 1915<br />

You will enjoy our Fall display of Flowers, a<br />

riot of color and beauty. Our Ghrvsanthemurns<br />

are an interesting sight. We extend you a cordial<br />

invitation to call.<br />

Original Flower effects for the Autumn Bride..<br />

Unique Floral arrangements for all social occasions.<br />

Erb & Erb<br />

FLORISTS,<br />

106 WEST MAIN STREET. TELEPHONE 642.<br />

PROSPERITY I<br />

W h a f s N e w<br />

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Showing an unusually Art® line of<br />

new fall woolens for suits and overcoats.<br />

Max, the tailor, will present<br />

most attractive window displays during<br />

Prosperity week.<br />

The line which Max is showing includes<br />

all the very .newest patterns<br />

and styles In woolens, all the smartest<br />

color combinations, everything<br />

which the well dressed man recognizes<br />

as correct for his suit or overcoat.<br />

Special effort has been made to offer<br />

unusual attractions during Prosperity<br />

week, and It is probable that<br />

this splendid tailor shop will be most<br />

popular during the days of the coming<br />

week.<br />

"Let there be light." That was In<br />

the Moses-cellar episode, and when<br />

Kalamazoo was beginning to clamour<br />

for electricity. Now there is light—<br />

light advertised to rival the rays of<br />

the sun. The homes and business<br />

houses are furnished with their electric<br />

illumination by the Commonwealth<br />

Power company. The "juice"<br />

Is generated !n this plant, which is<br />

situated on the east bank of the Kalamazoo<br />

river, a few hundred yards<br />

north of East Main street.<br />

The plant is said to be the best in<br />

the southwestern part of the state and<br />

has a greater generating capacity. It<br />

supplies the street car system with<br />

electricity ^Iso. The present plant has<br />

been in operation since 1910.<br />

MEN'S CLOTHES?<br />

Our Windows<br />

Answer That Question<br />

Just stop a moment and look these windows over—you'll<br />

see what u the things'' are going to be this Fall.<br />

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105 EAST MAIN STREET. KALAMAZOO, MICH. Local Manager, HALE CLEMONS.<br />

BRANCH STORES: Battle Creek, Jackson, Lansing and Other Cities.<br />

I •

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