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121 KALAMAZOO TELEGRAPH-PRESS.<br />
THURSDAY, SEPTEMBER 30, 1915-<br />
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Ml PILOTS IN<br />
SPEED KINGS WUjL RACE OX<br />
NEW CONCRETE TRACK<br />
SATURDAY.<br />
(By United Prets.)<br />
NEW YORK, Sept. 30.—The greatest<br />
galaxy of speed kings ever gathired<br />
about one track will face the<br />
Marter's gun here Saturday in the<br />
first 350-mile race for the Astor Cup<br />
•n the new Sheepshead Bay course.<br />
About thirty cars are ocheduled to<br />
make the start, but it Is probable<br />
there will be some eleventh hour<br />
withdrawals.<br />
Hopes of an American made car<br />
carrying off the honors rested largely<br />
on the Stutz and .Maxwell entries.<br />
There are four Stutz cars, two of<br />
them piloted by Earl Cooper and Gil<br />
Anderson, who finished first and second<br />
respectively in the recent Minneapolis<br />
race, and at Elgin they divided<br />
the two big road races between them.<br />
Eddie Rlckenbacker in his Maxwell<br />
also is expected to make a bid for<br />
honors.<br />
The Peugeot entries are considered<br />
the most dangerous—both the cars<br />
and their drivers. There are five of<br />
them, each with a driver of international<br />
fame—Darlo Resta, Bob Burman,<br />
Howdy Wilcox, Johnny Aitken<br />
and Ralph Mulford.<br />
Barney Oldfield and his well known<br />
cigar will be seen at the wheel of a<br />
Delage, and Ralph Depalma, who won<br />
the five hundred mile race at Indianapolis<br />
last May, will pilot a Mercedes.<br />
Besides the custody of the Astor<br />
Cup, prizes aggregating $50,000 will<br />
go to the winners."<br />
The big oval has been pronounced<br />
by the drivers working in practice<br />
spins as almost perfect. The motordrome<br />
is constructed of wood, steel<br />
and concrete, and will accomodate<br />
nearly 200,000 persons. The course<br />
is two miles, with two straightways<br />
and two banks.<br />
GrILMORE BROS. HAVE<br />
VERITABLE STYLE SHOW<br />
With every department of the big<br />
Gilmore Bros, store vying with every<br />
other department or the store in the<br />
effort to make the Prosperity week<br />
display and Prosperity week values<br />
the best. Prosperity week visitors in<br />
Kalamazoo are to be given a most<br />
excellent opportunity to get the new<br />
fall styles.<br />
In fact Gilmore's is to present a<br />
style showing in every departmnet<br />
very much like a style show, and as<br />
elaborate In every section as a formal<br />
fall opening. There are to be special<br />
values offered for this week as well,<br />
and every effort will be made to<br />
give the visitors in Kalamazoo next<br />
week the very best possible evidence<br />
of Kalamazoo's metropolitan and up<br />
to the minute methods of merchandising.<br />
Gilmore's entire store will be turned<br />
over to the visitors to extend to<br />
them the greatest possible hospitality.<br />
Parcels will be checked at the exchange<br />
desk, every one of the thirty<br />
telephones in the house will be at<br />
the disposal of the visitors. Seats<br />
will be placed in the splendid daylight<br />
dress goods section at the rear of<br />
the store, and on the second floor<br />
the rest rooms and toilet rooms will<br />
be at the disposal of the women visitors<br />
with a maid in attendance.<br />
Mothers may leave their children<br />
In the play room on the fifth floor<br />
during the day, a matron being in<br />
charge to take care of all children<br />
over three years of age. The store<br />
will be elaborately decorated throughout<br />
and in every department special<br />
values will be offered each day.<br />
At their booth in the Pythian<br />
temple will be exhibited a splendid<br />
showing of embroideries and draperies<br />
as well as many other interesting<br />
style features.<br />
MAX THE TAILOR HAS<br />
NEW FALL WOOLENS<br />
The. county jail like many' other<br />
institutions In other cities is a victim<br />
of circumstances. The building<br />
has been termed archaic and about<br />
all the other mean things In the<br />
category of criminal reformers but<br />
the county officials have made the<br />
best of things under the circumstances<br />
The County Jail<br />
lis<br />
The Commonwealth<br />
Company Plant<br />
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and provided as many facilities as<br />
possible under existing conditions<br />
which will not permit a special apappropriation<br />
for a new building.<br />
The appropriation will probably be<br />
given a referendum at next election<br />
when the people will likely decree a<br />
new jail. The present one has been<br />
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standing since 1882. The ground floor<br />
is composed of the "cage" for the<br />
desperate element, and two tiers "of<br />
cells for the less refractory prisoners.<br />
The second floor is given over to<br />
trusties quarters and a woman's ward.<br />
The sheriff's apartments, office, Bertillon<br />
room, and turnkey's room is m<br />
the fore-part of the building.<br />
VELLEMAN TO MAKE<br />
DISPLAY OF BARGAINS<br />
One of the busiest places in the<br />
city during Prosperity Week will be<br />
tljlfe Velleman store (in East Mfain<br />
street. For Velleman has made arrangements<br />
for an unusually big display<br />
of attractive goods for this week<br />
all specially priced for the benefit of<br />
the Prosperity week visitors.<br />
Ever day will bring its special display<br />
of special prices and bargains at<br />
this store, and the windows will be<br />
filled to their capacity with all these<br />
specially priced goods.<br />
The members of the Velleman's<br />
sales force will be taxed-to their limit<br />
to complete arrangements for the big<br />
event, and it is safe to predict that<br />
the store will be crowded during every<br />
day by the Kalamazoo Prosperity<br />
week visitors, who are eager to share<br />
the prosperity which Kalamazoo's<br />
merchants are offering to them.<br />
Velleman has made a spocial<br />
fort to offer to his patrons an un-<br />
•usually fine opportunity in his Prosperity<br />
week showing.<br />
S<br />
low SHOES AOE MADE<br />
Just how shoes and rubbers are<br />
made, all the various processes from<br />
the beginning until the end of tho<br />
process will be demonstrated by the<br />
exhibit in the Appeldoorn Shoe store<br />
during Prosperity week.<br />
Appeldoorns have secured rubber in<br />
the raw state, after its first treatment,<br />
and through all the various stages<br />
until it comes forth in the beautiful<br />
new pure riibber boots, which • this<br />
season are in purest white.<br />
Likewise with shoes they will demonstrate<br />
the various process of the<br />
shoemakers' trade, and will show<br />
how shoes are sewed and turned, and<br />
the lasts on which they are made. All<br />
parts of the shoe will be assembled<br />
In the window.<br />
And of course the Cinderella shoe<br />
will« be displayed, and other interesting<br />
features will be exhibited which<br />
will make the Appeldoorn store a<br />
popular place. Special values for the<br />
week will also be announced.<br />
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HORTON BEIMER PRESS<br />
HAS REAL PROSPERITY<br />
Organized four years ago, beginning<br />
in a very small way the Horton-<br />
Beimer Printing establishment has<br />
grown with leaps and bounds during<br />
its short history and is now recognized<br />
as one of the finest, most reliable,<br />
most efficient printing establishments<br />
in the city.<br />
Located in the basement of the bank<br />
building, they have excellent quarters,<br />
and are thorouRhly equipped for the<br />
splendid business which they are doing.<br />
They print among other things<br />
several publications, among them being<br />
the Michigan Suffragist, the Normal<br />
Record, and the Brown and Gold,<br />
the Normal school annual. In addition<br />
to thia they deal in wedding stationery,<br />
business cards, circulars,<br />
booklets, catalogues, and all sorts of<br />
commercial printing, as well as poster<br />
work. They have a new system of<br />
embossing which has come into quite<br />
notable popularity.<br />
Altogether the Horton-Beimer company<br />
is one of the reliable business<br />
institutions of Kalamazoo and entirely<br />
deserving of the splendid prosperity<br />
which has bee ntheirs.<br />
A man's succes smay depend on the<br />
way he is raised, even in a poker<br />
game.<br />
&<br />
Just because they wanted to have<br />
a pan in Kalamazoo's big prosperity<br />
Wc.Mc celebration I'.'.e i"rb & Erb<br />
flower store in the '.man building<br />
on West Main direct has announced<br />
the date fu- the formal opening<br />
of their store for October 0.<br />
At that time this attractive little<br />
shop will be hamisomely decorated,<br />
and they will make ;i gorgeous display<br />
of chrysanthemums. In addition<br />
all the other seasonable flowers<br />
will be shown in splendid profusion.<br />
Cards aro being sent out<br />
by the firm inyjting Kalamazoo people<br />
to attend this opening, and it is<br />
expected that the store will be crowded<br />
throughout the' day.<br />
Erb & Erb are strictly a retail<br />
flower store, and they will in addition<br />
to selling flowers cater especially<br />
to the special funeral, party<br />
and wedding decorations. They are<br />
young women of experience in this<br />
line of jsork, and they are keenly<br />
alert to the interests of Kalamazoo<br />
and the needs of the Kalamazoo trade^<br />
A good many brickbats are thrown<br />
at society by those who cannot get in.<br />
October 6, 1915<br />
You will enjoy our Fall display of Flowers, a<br />
riot of color and beauty. Our Ghrvsanthemurns<br />
are an interesting sight. We extend you a cordial<br />
invitation to call.<br />
Original Flower effects for the Autumn Bride..<br />
Unique Floral arrangements for all social occasions.<br />
Erb & Erb<br />
FLORISTS,<br />
106 WEST MAIN STREET. TELEPHONE 642.<br />
PROSPERITY I<br />
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Showing an unusually Art® line of<br />
new fall woolens for suits and overcoats.<br />
Max, the tailor, will present<br />
most attractive window displays during<br />
Prosperity week.<br />
The line which Max is showing includes<br />
all the very .newest patterns<br />
and styles In woolens, all the smartest<br />
color combinations, everything<br />
which the well dressed man recognizes<br />
as correct for his suit or overcoat.<br />
Special effort has been made to offer<br />
unusual attractions during Prosperity<br />
week, and It is probable that<br />
this splendid tailor shop will be most<br />
popular during the days of the coming<br />
week.<br />
"Let there be light." That was In<br />
the Moses-cellar episode, and when<br />
Kalamazoo was beginning to clamour<br />
for electricity. Now there is light—<br />
light advertised to rival the rays of<br />
the sun. The homes and business<br />
houses are furnished with their electric<br />
illumination by the Commonwealth<br />
Power company. The "juice"<br />
Is generated !n this plant, which is<br />
situated on the east bank of the Kalamazoo<br />
river, a few hundred yards<br />
north of East Main street.<br />
The plant is said to be the best in<br />
the southwestern part of the state and<br />
has a greater generating capacity. It<br />
supplies the street car system with<br />
electricity ^Iso. The present plant has<br />
been in operation since 1910.<br />
MEN'S CLOTHES?<br />
Our Windows<br />
Answer That Question<br />
Just stop a moment and look these windows over—you'll<br />
see what u the things'' are going to be this Fall.<br />
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105 EAST MAIN STREET. KALAMAZOO, MICH. Local Manager, HALE CLEMONS.<br />
BRANCH STORES: Battle Creek, Jackson, Lansing and Other Cities.<br />
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