PAII Newsletter November 2015
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Marketing Tip: Don’t Sell the Steak—Sell the Sizzle! Continued…...<br />
Of course, this doesn’t mean that you should neglect giving key facts about your property. Wheeler is quoted as saying “The sizzle<br />
has sold more steaks than the cow ever has, although the cow is, of course, mighty important.” In other words, don’t neglect your<br />
hotel’s key competencies in order to devote more energy to sizzle—rather, use sizzle tactics to strengthen the case for your already<br />
solid property.<br />
Three ways to find your sizzle<br />
Look for seasonal or holiday-related themes that could be relevant to your hotel. Do you light up your property during the holiday<br />
season? Hold Easter egg hunts in the springtime? Does your rooftop terrace provide a prime viewing spot for your city’s 4th of July<br />
fireworks display? Let the world know!<br />
So you are a B&B and you serve breakfast…but what’s special about it? Do you make fresh juices? Have a special zucchini bread<br />
recipe that guests keep asking you for? Do you cater to special diets? Source the herbs and veggies used in your kitchen from an onsite<br />
garden? Think about sharing recipes, food photos, and even just write-ups about what the dining experience at your property is<br />
all about.<br />
How do people experience your inn? Are there any special or unusual features of your property that guests are sure to remember?<br />
Write about them! This could be anything from a sleeping porch to a fireplace in the bathroom to a koi pond. Any features of your<br />
hotel or inn that might make a guest do a double take or blurt out a “how cool!” is prime fodder for sizzle-worthy content.<br />
Contributed by: Webdirexion, LLC<br />
4400 NE 77th Ave. – Suite 275<br />
Vancouver, WA<br />
http://webdirexion.com<br />
Are you a member with news,<br />
helpful information,<br />
ideas and recipes to share?<br />
Please send your articles to<br />
marketing@paii.org<br />
Deadline is the 10th of every month.<br />
Photos welcomed!*<br />
*Please make sure photos are yours or you have<br />
permission to use.