PAII Newsletter November 2015

Association Corner
Recommended Reading:
7 Measures of Success: What Remarkable Associations Do That Others Don’t
by ASAE and The Center for Association Leadership
Some organizations perform better than others, despite facing comparable opportunities
and circumstances, says Jim Collins, best-selling author of Good to
Great and Built to Last, in his foreword to 7 Measures of Success. He goes on to
say that, every association can deliver better results to its members. And that
was the intent behind the rigorous multiyear study carried out by the ASAE and
The Center for Association Leadership: to identify the factors that set great associations
apart from the rest. Using the matched-pair research methodology pioneered
by Jim Collins and his partner Jerry Porras, the research group compared
15 years worth of data from nine pairs of associations to uncover seven commitments
consistently honored by the great associations that set them apart from the
merely good:
• A customer service culture
• Alignment of products and services with mission
• Data-driven strategies
• Dialogue and engagement
• CEO as a broker of ideas
• Organizational adaptability
• Alliance building.
With the purpose of providing readers guidance and inspiration to reach new heights, the book presents the research on
these seven factors with stories, data, and analysis. The result is a thorough-going exploration of what it takes to make a
good association into a great one.
Recommended Blogs to Check Out:
Meetings Memo, a Warm Welcome for Conference Attendees
http://associationsnow.com/2015/10/warm-welcome-conference-attendees/
All Aboard the Social Media Bandwagon (page 30)
http://digital.associationnews.com//launch.aspx?eid=b74ab952-632b-4ff5-86c2-83a6f9e2b2c6
Association Surveys that Score
http://associationsnow.com/2015/10/association-surveys-that-score/
4 Reasons Why You Need a Volunteer Onboarding Process
http://www.wildapricot.com/blogs/newsblog/2015/04/23/4-reasons-why-you-need-avolunteer-onboarding-process