THE KIRCHHOFF GROUP MAGAZINE
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46 // <strong>KIRCHHOFF</strong> Automotive<br />
Impressing Road Show<br />
at Great Wall<br />
After the successful participation in Auto Shanghai in April, <strong>KIRCHHOFF</strong> Automotive<br />
pesented its innovative lightweight components to the Chinese vehicle manufacturer Great<br />
Wall in summer 2015. With success—Great Wall showed great interest in our product portfolio,<br />
especially in the application of aluminum.<br />
44<br />
Also the Chinese automotive manufacturer<br />
Great Wall starts to focus on lightweight<br />
body-in-white for his vehicles.<br />
The reason for this is the government’s<br />
call for environment-friendly and sustainable<br />
development of the country‘s<br />
mobility. Thereby, especially energy has<br />
to be conserved and vehicle emissions<br />
have to be reduced. As an experienced<br />
development supplier for lightweight<br />
products <strong>KIRCHHOFF</strong> Automotive took<br />
the opportunity to present its portfolio<br />
in the area of lightweight construction<br />
during a road show, which took place<br />
in the Technology Center of Great Wall<br />
in Baoding. The presented lightweight<br />
products included aluminum cross car<br />
beams, steel/aluminum hybrid cross car<br />
beams, aluminum bumpers and steel/<br />
aluminum hybrid parts. Great Wall‘s<br />
employees from the departments Material<br />
Development, Body-in-white as<br />
well as Interior and Exterior came to visit<br />
the booth and gathered information<br />
about the latest lightweight innovation<br />
products from <strong>KIRCHHOFF</strong> Automotive<br />
employees from the departments Sales<br />
and Process and Product Development.<br />
Especially great was the interest in the<br />
application and advantages of aluminum<br />
in lightweight construction and<br />
the future prospects for hybrid design<br />
in product development.<br />
<strong>KIRCHHOFF</strong> Automotive underlined<br />
its longtime experience in the area of<br />
development and production of aluminum<br />
parts and presented a concept<br />
for an aluminum cross car beam, which<br />
can substitute the steel-aluminum cross<br />
car beam of a new SUV. Great Wall‘s<br />
Technology Director Wang Guangdong<br />
acknowledged the quality of the proposal<br />
and as well as the competence<br />
of <strong>KIRCHHOFF</strong> Automotive a lot. Based<br />
on the data of the bumper for the new<br />
sedan model <strong>KIRCHHOFF</strong> Automotive is<br />
going to test the feasibility of an aluminum<br />
application.<br />
Veronica Gao
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