TechNation200 Almanac 2015/16

See the full profile interviews at www.techcityinsider.net
Nuno Almeida
Founder and chief executive
Nourish Care
David Ford
Chief executive, Bright Blue Day
Chair, Silicon South
“A brand needs to be useful,
entertaining or interesting. A brand is
really a series of experiences, much
more than bricks and mortar or a logo.
That applies in the social media space as
well as physical environments. Our job is
to stitch together a story that works across
those touchpoints and brings a brand
to life. We make lots of things and try to
build in that concept of experience. It’s
important to emphasise that experience
as a way of unifying the technology, the
product and bringing that to life for people.
Technology is absolutely key. Historically
you were either a tech agency or a creative
agency. Today it is much more of a blend,
with tech and creative people working
together. We do a lot of work around apps,
content aggregation and mapping the data
that we pick up.”
Bright Blue Day builds “go-to” brands for
clients including Emirates, Visa and Vue,
putting technology at the heart of its offering.
Silicon South works to promote and grow the
Bournemouth and Poole tech cluster.
@BrightBlueDay
“When an element of your startup is to do with
intellectually complex problems, you often find yourself
thinking that you want to
give your team a bit more
space. That’s when being away from a big city can be
advantageous. Sometimes when we have to crack a really
complex problem, we find ourselves talking about it in
the morning and then going for a walk. Of course you can
do that in London, but then it’s not as much fun. And of
course there’s a financial element, too. The cost of living
in Bournemouth is a fraction of what it is in London. Doing
business down here doesn’t preclude you from doing business
in London, but you have the nice aspects of life as well.”
Bournemouth-based social and
healthcare technology startup
Nourish is looking to revolutionise the way that social care
is given, managed and received, through its cloud
and mobile apps. It is serial entrepreneur
Almeida’s third business.
@nourishcare
Andrew
Henning
Founder and chief
executive
Redweb
“Our background is design
and build. So we very
much come at what we
do from an equal creative-totechnology
perspective. Most
of the work we do involves
building, designing and
maintaining the core web
offerings for large blue-chip
clients. We have to combine
a lot of different things, from
new technologies through to
creative innovation, as well
as all the way down to things
like security management.
Our peripheral services are
a big growth area, and these
cover search, content, UX
services and more.”
Celebrating its 18th birthday
in 2015, Redweb’s digital
agency work covers web design,
creativity and strategy. It has
built its reputation on harnessing
technology for best results,
across a client base that includes
corporates and charities alike.
@Redweb
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