TechNation200 Almanac 2015/16

TechNation200 Almanac 2015/16 | London
Belinda Parmar
Chief executive
Lady Geek/Little Miss Geek
“Lady Geek is a
consultancy that helps
companies engage
women as customers and
employees. Our whole
platform is around measuring
empathy. We look at empathy
levels within an organisation
and then come up with ideas
and innovations around how
they can speak more to
women. When you start to
talk to girls about how you
can use technology to solve
world problems then they
get excited. I want everyone,
young men and young women,
to be conversant in code. That
is the language of the future
and is the equivalent of learning a foreign language.”
Lady Geek helps some of the world’s biggest companies to become
more appealing to women as customers and employees, to help drive
their growth. Parmar is also founder of Little Miss Geek, set up to inspire
young women to be tech pioneers.
@ladygeek
Rahul Parekh
Co-founder and co-chief executive
Eat First
“We combine great tasting, healthy meals and convenience.
We have a simple app. You see the menu with your two
food options, you see the drink, you can order within a
few clicks and you can track your driver. When they arrive,
you collect your delivery kerbside. We want customers to see
this as a guilt-free experience. For us it’s important that we’re
sustainable in many areas, so we’re trying to move our delivery
fleet to bicycles and make our packaging as eco-friendly as
we can. My ex-colleague knew I was entrepreneurial and made
the introduction to Rocket Internet. I talked to them about the
business idea and they really liked it.”
Healthy food delivery startup Eat First offers London customers lunches
for less than £10, arriving at the side of the road within 15 minutes of
placing their order. Parekh, backed by German startup factory Rocket
Internet, has extended the offering and now Eat First Home provides
dinner delivery. @EatFirstUK
Samiya Parvez
Co-founder and chief operations officer
Andiamo
“An orthosis is any body bracing that you wear on top of
your limbs to keep it in good posture. With a new orthosis,
a child has to wear it and then tell you if it is working or
not. And then you have to create another one as they grow
and compare that one to the one before. My husband Naveed
attended the Monki Gras tech conference, where somebody
was talking about 3D scanning and 3D printing – and
something clicked. People have contacted us online wanting
to be part of the trials as well,
because we’re still in the R&D
phase. We’re starting off with
a one-week turnaround and
ideally 48 hours.”
Husband-and-wife team Naveed and
Samiya Parvez set up healthtech
startup Andiamo after their son
Diamo needed an orthosis. Their
technology harnesses the power of
3D scanning and printing to make
measuring and producing orthoses
faster, more accurately and even
themed to match the interests of the
patient.
@AndiamoHQ
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