BIG DATA
VodafoneInstitute-Survey-BigData-Highlights-en
VodafoneInstitute-Survey-BigData-Highlights-en
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<strong>BIG</strong> <strong>DATA</strong> – opportunities AND RISKS<br />
Trust<br />
The basis for any relationship, and thus for interaction and<br />
collaboration with an organisation or institution, is trust. To<br />
gain people’s trust regarding the usage of their personal<br />
data, organisations are expected to act in a responsible<br />
way. The survey shows that the levels of trust regarding<br />
the use of personal data vary significantly between sectors<br />
and the types of institutions. In general, people show little<br />
confidence that their data are handled adequately.<br />
To what extent do you trust […] with<br />
regard to the use of your personal data?<br />
Percentage shown = “very strongly” + “strongly”<br />
Health<br />
Institutions<br />
Ø 43%<br />
My<br />
employer<br />
Ø36%<br />
Banks and credit<br />
card suppliers<br />
Ø33%<br />
CZECH REPUBLIC<br />
58<br />
CZECH REPUBLIC<br />
50<br />
CZECH REPUBLIC<br />
49<br />
GERMANY<br />
47<br />
GERMANY<br />
44<br />
GERMANY<br />
28<br />
SPAIN<br />
42<br />
SPAIN<br />
29<br />
SPAIN<br />
32<br />
FRANCE<br />
34<br />
FRANCE<br />
28<br />
FRANCE<br />
20<br />
IRELAND<br />
36<br />
IRELAND<br />
32<br />
IRELAND<br />
32<br />
ITALY<br />
37<br />
ITALY<br />
28<br />
ITALY<br />
22<br />
NETHERLANDS<br />
52<br />
NETHERLANDS<br />
47<br />
NETHERLANDS<br />
45<br />
UNITED KINGDOM<br />
37<br />
UNITED KINGDOM<br />
33<br />
UNITED KINGDOM<br />
36<br />
Ohne Titel oben 1<br />
Ohne Titel oben 1<br />
Ohne Titel oben 1<br />
0<br />
0<br />
25<br />
50<br />
75<br />
75<br />
100<br />
100<br />
State/<br />
Government<br />
Ø22%<br />
Insurance<br />
companies<br />
Ø 22%<br />
Telekommunication<br />
providers<br />
Ø18%<br />
CZECH REPUBLIC<br />
21<br />
CZECH REPUBLIC<br />
42<br />
CZECH REPUBLIC<br />
26<br />
GERMANY<br />
19<br />
GERMANY<br />
18<br />
GERMANY<br />
15<br />
SPAIN<br />
21<br />
SPAIN<br />
17<br />
SPAIN<br />
17<br />
FRANCE<br />
23<br />
FRANCE<br />
18<br />
FRANCE<br />
18<br />
IRELAND<br />
25<br />
IRELAND<br />
20<br />
IRELAND<br />
20<br />
ITALY<br />
16<br />
ITALY<br />
13<br />
ITALY<br />
10<br />
NETHERLANDS<br />
34<br />
NETHERLANDS<br />
27<br />
NETHERLANDS<br />
20<br />
UNITED KINGDOM<br />
15<br />
UNITED KINGDOM<br />
18<br />
UNITED KINGDOM<br />
17<br />
Ohne Titel oben 1<br />
Ohne Titel oben 1<br />
Ohne Titel oben 1<br />
0<br />
25 25<br />
50 50<br />
75<br />
75<br />
100<br />
100<br />
0<br />
0<br />
25<br />
50<br />
75<br />
100<br />
0<br />
0<br />
25<br />
50<br />
75<br />
0<br />
0<br />
25<br />
50<br />
50<br />
75<br />
75<br />
100<br />
100<br />
0<br />
0<br />
25<br />
25<br />
50<br />
50<br />
75<br />
75<br />
12
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