BIG DATA
VodafoneInstitute-Survey-BigData-Highlights-en
VodafoneInstitute-Survey-BigData-Highlights-en
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0 25 50 75 100<br />
0 25 50 75 100<br />
<strong>BIG</strong> <strong>DATA</strong> – opportunities AND RISKS<br />
Views and<br />
opinions<br />
Dealing with terms and conditions<br />
I read the terms and conditions<br />
before downloading apps or<br />
programmes.<br />
Ø 44%<br />
Ø 31%<br />
0 25 50 75 100<br />
44 49<br />
43 45 47 44<br />
48<br />
31<br />
Agree<br />
CZ DE ES FR IE IT NL UK oben<br />
CZ DE ES FR IE IT NL UK oben<br />
27 25<br />
35<br />
30 29 29<br />
43<br />
29<br />
Disagree<br />
Even though I normally do not read all<br />
the terms and conditions, I often tick<br />
the box and use an online service<br />
without knowing exactly what the<br />
privacy protections are in place.<br />
0 25 50 75 100<br />
Ø 40%<br />
Ø 34%<br />
CZ DE ES FR IE IT NL UK<br />
61<br />
46<br />
53<br />
38 44<br />
28 23<br />
29<br />
Agree<br />
CZ DE ES FR IE IT NL UK oben<br />
34<br />
19 23<br />
36 37 35<br />
43<br />
45<br />
CZ DE ES FR IE IT NL UK<br />
Disagree<br />
To what extent do you agree with the following statements? Please use the scale from 1 „completely agree“ to 5 „completely<br />
disagree“. You can use the numbers in between to grade your answer. Base: split sample (n= 4.514-8.256)<br />
Generally, the terms and conditions inform users about<br />
what personal information is collected and used. 44 percent<br />
of respondents stated that they read these before<br />
downloading programmes or apps from providers. Here<br />
the Dutch stand out in particular, at 13 percentage points<br />
below the overall average. But people over 60 also differ<br />
significantly from the average, as only 28 percent of them<br />
say that they read the terms and conditions. The behaviour<br />
of people with a lower level of education is similar in<br />
that respect, with only one third of them stating that they<br />
read the terms and conditions. When we take a closer<br />
look at how people deal with the terms and conditions, it<br />
is evident that many people agree to them without having<br />
read them in detail beforehand. Thus four out of ten users<br />
(40 percent) use an online service without having checked<br />
precisely what will happen to their data.<br />
„I read the terms and conditions before<br />
downloading apps or programmes“<br />
Percentage shown = “agree”<br />
52<br />
51<br />
51<br />
47<br />
43<br />
28<br />
33<br />
18-29 30-49 50-59 60+<br />
High Medium Low<br />
To what extent do you agree with<br />
the following statements? Please<br />
use the scale from 1 „completely<br />
agree“ to 5 „completely disagree“.<br />
You can use the numbers in between<br />
to grade your answer. Base:<br />
split sample (n=4.514-8.256)<br />
Age<br />
Educational Level<br />
18