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0 25 50 75 100<br />

0 25 50 75 100<br />

<strong>BIG</strong> <strong>DATA</strong> – opportunities AND RISKS<br />

Views and<br />

opinions<br />

Dealing with terms and conditions<br />

I read the terms and conditions<br />

before downloading apps or<br />

programmes.<br />

Ø 44%<br />

Ø 31%<br />

0 25 50 75 100<br />

44 49<br />

43 45 47 44<br />

48<br />

31<br />

Agree<br />

CZ DE ES FR IE IT NL UK oben<br />

CZ DE ES FR IE IT NL UK oben<br />

27 25<br />

35<br />

30 29 29<br />

43<br />

29<br />

Disagree<br />

Even though I normally do not read all<br />

the terms and conditions, I often tick<br />

the box and use an online service<br />

without knowing exactly what the<br />

privacy protections are in place.<br />

0 25 50 75 100<br />

Ø 40%<br />

Ø 34%<br />

CZ DE ES FR IE IT NL UK<br />

61<br />

46<br />

53<br />

38 44<br />

28 23<br />

29<br />

Agree<br />

CZ DE ES FR IE IT NL UK oben<br />

34<br />

19 23<br />

36 37 35<br />

43<br />

45<br />

CZ DE ES FR IE IT NL UK<br />

Disagree<br />

To what extent do you agree with the following statements? Please use the scale from 1 „completely agree“ to 5 „completely<br />

disagree“. You can use the numbers in between to grade your answer. Base: split sample (n= 4.514-8.256)<br />

Generally, the terms and conditions inform users about<br />

what personal information is collected and used. 44 percent<br />

of respondents stated that they read these before<br />

downloading programmes or apps from providers. Here<br />

the Dutch stand out in particular, at 13 percentage points<br />

below the overall average. But people over 60 also differ<br />

significantly from the average, as only 28 percent of them<br />

say that they read the terms and conditions. The behaviour<br />

of people with a lower level of education is similar in<br />

that respect, with only one third of them stating that they<br />

read the terms and conditions. When we take a closer<br />

look at how people deal with the terms and conditions, it<br />

is evident that many people agree to them without having<br />

read them in detail beforehand. Thus four out of ten users<br />

(40 percent) use an online service without having checked<br />

precisely what will happen to their data.<br />

„I read the terms and conditions before<br />

downloading apps or programmes“<br />

Percentage shown = “agree”<br />

52<br />

51<br />

51<br />

47<br />

43<br />

28<br />

33<br />

18-29 30-49 50-59 60+<br />

High Medium Low<br />

To what extent do you agree with<br />

the following statements? Please<br />

use the scale from 1 „completely<br />

agree“ to 5 „completely disagree“.<br />

You can use the numbers in between<br />

to grade your answer. Base:<br />

split sample (n=4.514-8.256)<br />

Age<br />

Educational Level<br />

18

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