BIG DATA
VodafoneInstitute-Survey-BigData-Highlights-en
VodafoneInstitute-Survey-BigData-Highlights-en
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<strong>BIG</strong> <strong>DATA</strong> – opportunities AND RISKS<br />
Usage of<br />
Devices<br />
Smartphones are the most popular electronic devices<br />
among the European population: almost two out of three<br />
respondents own respectively use one (63 percent). More<br />
than half of the respondents use a laptop (55 percent),<br />
whereas tablets are ranked third with a usage of 37 percent.<br />
One out of ten respondents reads on an E-reader<br />
(11 percent) and only three percent utilize wearables. When<br />
comparing the countries covered in the survey, the Dutch<br />
appear particularly open to using all of those devices, while<br />
Italians use laptops less frequently and Czech people own<br />
fewer tablets and smartphones.<br />
Which of the following mobile electronic devices<br />
do you use for private and/or work purposes?<br />
Percentage shown = “yes”<br />
Laptop<br />
Ø 55%<br />
Tablet<br />
Ø 37% Smartphone Ø 63%<br />
CZECH REPUBLIC<br />
52<br />
CZECH REPUBLIC<br />
21<br />
CZECH REPUBLIC<br />
43<br />
GERMANY<br />
61<br />
GERMANY<br />
38<br />
GERMANY<br />
64<br />
SPAIN<br />
61<br />
SPAIN<br />
41<br />
SPAIN<br />
71<br />
FRANCE<br />
57<br />
FRANCE<br />
34<br />
FRANCE<br />
55<br />
IRELAND<br />
54<br />
IRELAND<br />
38<br />
IRELAND<br />
60<br />
ITALY<br />
34<br />
ITALY<br />
33<br />
ITALY<br />
59<br />
NETHERLANDS<br />
68<br />
NETHERLANDS<br />
53<br />
NETHERLANDS<br />
81<br />
UNITED KINGDOM<br />
52<br />
UNITED KINGDOM<br />
38<br />
UNITED KINGDOM<br />
69<br />
Ohne Titel oben 1<br />
Ohne Titel oben 1<br />
Ohne Titel oben 1<br />
0<br />
0<br />
25<br />
50<br />
75<br />
100<br />
0<br />
0<br />
25<br />
25<br />
50<br />
50<br />
75<br />
75<br />
100<br />
100<br />
0<br />
0<br />
25<br />
25<br />
50<br />
50<br />
75<br />
75<br />
100<br />
100<br />
Music<br />
Player<br />
Ø21%<br />
E-Reader<br />
Ø11%<br />
Wearables<br />
Ø 3%<br />
CZECH REPUBLIC<br />
GERMANY<br />
SPAIN<br />
FRANCE<br />
IRELAND<br />
ITALY<br />
NETHERLANDS<br />
UNITED KINGDOM<br />
Ohne Titel oben 1<br />
0<br />
19<br />
19<br />
24<br />
18<br />
24<br />
18<br />
22<br />
26<br />
25<br />
50<br />
75<br />
CZECH REPUBLIC<br />
GERMANY<br />
SPAIN<br />
FRANCE<br />
IRELAND<br />
ITALY<br />
NETHERLANDS<br />
UNITED KINGDOM<br />
Ohne Titel oben 1<br />
100<br />
0<br />
11<br />
14<br />
11<br />
7<br />
14<br />
6<br />
17<br />
11<br />
25<br />
25<br />
50<br />
50<br />
CZECH REPUBLIC<br />
GERMANY<br />
100<br />
100<br />
SPAIN<br />
FRANCE<br />
IRELAND<br />
ITALY<br />
NETHERLANDS<br />
UNITED KINGDOM<br />
Ohne Titel 1<br />
CZ DE ES FR IE IT NL UK durchschnitt 100<br />
75<br />
75<br />
0<br />
4<br />
2<br />
3<br />
3<br />
3<br />
3<br />
4<br />
3<br />
25<br />
50<br />
comfortable<br />
75<br />
100<br />
Which of the following mobile electronic devices do you use for private and/or work purposes? Base: All respondents (n=8,256)<br />
34
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