BIG DATA
VodafoneInstitute-Survey-BigData-Highlights-en
VodafoneInstitute-Survey-BigData-Highlights-en
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<strong>BIG</strong> <strong>DATA</strong> – opportunities AND RISKS<br />
Only 12<br />
of the people say that they read terms and<br />
conditions as a source of knowledge about the<br />
collection and usage of their personal data.<br />
The elderly and less educated people barely<br />
use the internet as information source<br />
(age 60+: 15 percent; low educational level:<br />
14 percent). Personal knowledge about<br />
the collection of personal data is gathered<br />
by means of own experience (28 percent)<br />
and friends and family (20 percent). Only<br />
12 percent of people read terms and conditions<br />
as a source of knowledge.<br />
If you<br />
want to register on a website<br />
you need to agree to all this stuff,<br />
otherwise you just can’t register.“<br />
participant focus group QUALITATIVE SURVEY<br />
Internet research as a source of<br />
knowledge about the collection of data<br />
39<br />
37<br />
37<br />
30<br />
31<br />
15<br />
14<br />
18-29 30-49<br />
50-59 60+<br />
High Medium Low<br />
Where do you get your knowledge about<br />
corporate data collection? Multiple answers.<br />
Base: Part of the respondents (n= 4,134)<br />
Age<br />
Educational Level<br />
9
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