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BIG DATA

VodafoneInstitute-Survey-BigData-Highlights-en

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<strong>BIG</strong> <strong>DATA</strong> – opportunities AND RISKS<br />

Scenarios<br />

Health, Clinical<br />

Diagnostics<br />

Many experts say that the collection and analysis of patients’ data will<br />

fundamentally change and improve medical research leading to the development<br />

of new andimproved treatments, and thus help thousands of<br />

patients, while others see risks and potential disadvantages for individuals.<br />

How comfortable are you with the following scenarios? Imagine your<br />

health data is to be shared with other companies, such as insurance<br />

companies, gyms and other health and lifestyle institutions.<br />

To what extent are you comfortable<br />

with the following scenarios?<br />

very comfortable comfortable neutral uncomfortable it should not be allowed<br />

Large amounts of people’s health data should be collected and analysed on an anonymous basis<br />

by health institutions, […], to enable improvements in the detection and treatment of diseases.<br />

19<br />

46<br />

17<br />

10<br />

7<br />

You would give these institutions access to your health data as long as it<br />

is amalgamated, anonymised and only used for statistical/research purposes.<br />

16<br />

46<br />

18<br />

14<br />

6<br />

You would give these institutions access to your health data and<br />

trust that they would store and use it appropriately.<br />

11<br />

41<br />

19<br />

21 8<br />

You would give these institutions permission to store and analyse your data as personal<br />

and identifiable data as this could help to cure a disease you or others might have.<br />

13<br />

40 16<br />

22<br />

10<br />

30

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