Sustainability Performance: At a glance (31 March 2012) - Safaricom

Executive summary
The start of an exciting journey
It is with great pleasure that I present to you our first sustainability report.
It is an exciting milestone for us as a Kenyan company, as it reflects
our very real commitment to our ‘triple bottom line’ and to responsibly
managing the economic, social and environmental impact we have on the
communities and landscapes that surround and support us.
Being our inaugural report, it also represents the start of the exciting
journey we have embarked upon as a company and as individuals.
Sustainability and sustainability reporting is much more than the set of
procedures, policies and business practices that constitute its parts, it is
a philosophy and set of values that guides and defines decision making
throughout the company, and shapes our future positioning.
Message from
Our Chairman
Mr Nicholas Nganga
We are also proud of
the contribution the
Safaricom Foundation
continues to make
towards improving the
lives of Kenyans
It is in this spirit that we offer this report as
a transparent and holistic account of our
current performance and future targets. The
first of many such reports, it represents a
benchmarking of where we are now and the
start of an ongoing conversation about the
exhilarating journey ahead.
Trends and concerns
Our future is being shaped by international
and regional trends. Worthy of particular
mention is the impact of global economic
trends, fast moving technology trends and
rapidly shrinking borders.
Among other immediate concerns, diesel
price hikes and exchange rate fluctuations
have impacted our operating environment,
but we have continued to produce good
results and our sustained profitability has
been used to fund further investment in our
infrastructure, with over KShs 25billion of
capital expenditure being invested in financial
year 2012/13.
Obviously, regulatory commitments also have
a significant impact on our sustainability and
we continue to take a lead role in negotiating
with government and various regulators,
protecting and supporting the industry as a
whole through robust, constructive dialogue
and positive initiatives.
Innovation remains a
key driver
Innovation continues to be a key growth
driver and we remain focused on providing
products and services that add value to the
lives of Kenyans. One example of this is our
M-PESA mobile money transfer service. With
over 15 million customers and over 39, 000
agent outlets, M-PESA continues to grow in
significance and to dramatically improve the
way Kenyans carry out their daily activities.
Delivering on our CSI
mandate
We are also proud of the contribution the
Safaricom Foundation continues to make
towards improving the lives of Kenyans.
Registered in 2003, the Safaricom
Foundation is an independent charitable
trust that delivers on our Corporate Social
Investment mandate and addresses a
wide range of issues, such as health,
education, economic empowerment and
the environment. Particularly noteworthy,
was the Kenyans for Kenya initiative where
the Foundation and the company played
a key role in galvanising Kenyans towards
fundraising for famine relief initiatives.
Future outlook
Our business priorities for the year are
dependent on our focus on quality of
services, product differentiation, value
addition and unmatched customer
experience. We will deliver this with the
utmost regards towards our impact on
our ecosystem, the industry and the
Kenyan economy as a whole, in line with
our commitment to being an outstanding
corporate citizen.
14 Safaricom Sustainability Report 2012 Safaricom Sustainability Report 2012 15
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Executive summary