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Tap Into an Agent<br />

LDB Report<br />

by Todd Cooper<br />

In BC, there are over 35,000 beverage alcohol<br />

products available and the majority are inventoried<br />

in the Liquor Distribution Branch (LDB) and<br />

Agent’s warehouses. But while the large number<br />

of available products may seem overwhelming,<br />

finding out information about these products is<br />

not as challenging as you may think.<br />

Whether you operate an LRS or pub, you’ll need<br />

a steady stream of information about products<br />

currently on your shelves, for your menu, and new<br />

products entering the market. To find out first-hand<br />

information, we recommend you tap into an Agent.<br />

Agents can help you build your product selection<br />

and keep you up to speed on their BC inventory<br />

availability.<br />

To locate an Agent for a specific product, contact<br />

our LDB Wholesale Customer Centre (WCC) or<br />

research the product online to find out who<br />

represents the brand in BC. In addition, our WCC<br />

provides Agents an opportunity to order the<br />

products they manage on your behalf.<br />

The benefit of ordering from an Agent’s portfolio is<br />

that it allows you to build and retain a relationship<br />

with them, maintain case volume of top sellers and<br />

learn about new and trending products.<br />

In three easy steps, WCC customers can get started<br />

right away and order product from an Agent’s<br />

portfolio.<br />

Step One<br />

• Contact the Agent that represents the product<br />

you are interested in.<br />

• If the Agent has stock of the product in B.C. and<br />

the product is open to all customers to order, the<br />

Agent can complete an order form.<br />

Step Two<br />

• The Agent will send the order form by email<br />

to the WCC and also send a copy via email to the<br />

customer.<br />

Step Three<br />

• The customer must approve the order by email.<br />

• Once that is complete, the WCC will process the<br />

order.<br />

• The products ordered will be shipped according<br />

to the customer’s established order and delivery<br />

schedule.<br />

Should you have any questions about the LDB’s<br />

Agent ordering process, please contact the<br />

Wholesale Customer Centre at 604-775-0681 or<br />

email wholesalehelp@bcldb.com. The Agent order<br />

form is available for download on the Resources<br />

page of www.ldbwholesale.com.<br />

LDB Product<br />

Warehousing Definitions<br />

To simplify your experience and easily<br />

navigate through all the products, it’s<br />

beneficial to review our product warehousing<br />

definitions; they are labelled as Listed, LDBstocked<br />

and Agent-stocked products.<br />

Listed Products<br />

Listed products are available to all retailers<br />

and hospitality establishments in the<br />

province, including BC Liquor Stores, and<br />

are generally stocked in the LDB’s Vancouver<br />

and Kamloops warehouses.<br />

LDB-Stocked Wholesale Products<br />

LDB-stocked wholesale products<br />

are available to all wholesale retailers<br />

and hospitality establishments and are<br />

inventoried in the LDB Vancouver and<br />

Kamloops Distribution Centres. Stocked<br />

wholesale products are ready to ship when<br />

ordered, and represent the top-selling<br />

products in the wholesale portfolio.<br />

Agent-Stocked Wholesale Products<br />

Also available to wholesale retailers and<br />

hospitality establishments, Agent-stocked<br />

wholesale products are stocked in the<br />

Agents’ warehouse and not stocked in the<br />

LDB Vancouver or Kamloops Distribution<br />

Centre. These were previously referred to as<br />

‘back-ordered wholesale products’. Please<br />

keep in mind the extra lead time involved<br />

when ordering Agent-stocked wholesale<br />

products.<br />

18 The <strong>Publican</strong>

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