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Tap Into an Agent<br />
LDB Report<br />
by Todd Cooper<br />
In BC, there are over 35,000 beverage alcohol<br />
products available and the majority are inventoried<br />
in the Liquor Distribution Branch (LDB) and<br />
Agent’s warehouses. But while the large number<br />
of available products may seem overwhelming,<br />
finding out information about these products is<br />
not as challenging as you may think.<br />
Whether you operate an LRS or pub, you’ll need<br />
a steady stream of information about products<br />
currently on your shelves, for your menu, and new<br />
products entering the market. To find out first-hand<br />
information, we recommend you tap into an Agent.<br />
Agents can help you build your product selection<br />
and keep you up to speed on their BC inventory<br />
availability.<br />
To locate an Agent for a specific product, contact<br />
our LDB Wholesale Customer Centre (WCC) or<br />
research the product online to find out who<br />
represents the brand in BC. In addition, our WCC<br />
provides Agents an opportunity to order the<br />
products they manage on your behalf.<br />
The benefit of ordering from an Agent’s portfolio is<br />
that it allows you to build and retain a relationship<br />
with them, maintain case volume of top sellers and<br />
learn about new and trending products.<br />
In three easy steps, WCC customers can get started<br />
right away and order product from an Agent’s<br />
portfolio.<br />
Step One<br />
• Contact the Agent that represents the product<br />
you are interested in.<br />
• If the Agent has stock of the product in B.C. and<br />
the product is open to all customers to order, the<br />
Agent can complete an order form.<br />
Step Two<br />
• The Agent will send the order form by email<br />
to the WCC and also send a copy via email to the<br />
customer.<br />
Step Three<br />
• The customer must approve the order by email.<br />
• Once that is complete, the WCC will process the<br />
order.<br />
• The products ordered will be shipped according<br />
to the customer’s established order and delivery<br />
schedule.<br />
Should you have any questions about the LDB’s<br />
Agent ordering process, please contact the<br />
Wholesale Customer Centre at 604-775-0681 or<br />
email wholesalehelp@bcldb.com. The Agent order<br />
form is available for download on the Resources<br />
page of www.ldbwholesale.com.<br />
LDB Product<br />
Warehousing Definitions<br />
To simplify your experience and easily<br />
navigate through all the products, it’s<br />
beneficial to review our product warehousing<br />
definitions; they are labelled as Listed, LDBstocked<br />
and Agent-stocked products.<br />
Listed Products<br />
Listed products are available to all retailers<br />
and hospitality establishments in the<br />
province, including BC Liquor Stores, and<br />
are generally stocked in the LDB’s Vancouver<br />
and Kamloops warehouses.<br />
LDB-Stocked Wholesale Products<br />
LDB-stocked wholesale products<br />
are available to all wholesale retailers<br />
and hospitality establishments and are<br />
inventoried in the LDB Vancouver and<br />
Kamloops Distribution Centres. Stocked<br />
wholesale products are ready to ship when<br />
ordered, and represent the top-selling<br />
products in the wholesale portfolio.<br />
Agent-Stocked Wholesale Products<br />
Also available to wholesale retailers and<br />
hospitality establishments, Agent-stocked<br />
wholesale products are stocked in the<br />
Agents’ warehouse and not stocked in the<br />
LDB Vancouver or Kamloops Distribution<br />
Centre. These were previously referred to as<br />
‘back-ordered wholesale products’. Please<br />
keep in mind the extra lead time involved<br />
when ordering Agent-stocked wholesale<br />
products.<br />
18 The <strong>Publican</strong>