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The N.I.C.E. Award’s<br />

theme in 2015:<br />

“Solving the World’s Major<br />

Challenges — A Call for<br />

Innovations“<br />

The 2015 award challenged the cultural and<br />

creative sectors to propose surprising and<br />

experimental innovations that are solutions to difficult<br />

global problems – with special, but not exclusive, attention<br />

given to digital innovations.<br />

The following examples and questions give an idea of the<br />

breadth of the theme and were suggested to potential<br />

applicants as part of the call – other suggestions and<br />

proposals from within different fields and topics with<br />

effects across sectors were of course also more than<br />

welcomed:<br />

Cities are both growing exceptionally and also shrinking.<br />

Many are in danger of becoming dysfunctional and less<br />

liveable and sustainable. Which innovations coming from<br />

within the culture and creativity domain can help stop<br />

or turn around these trends? What is the role of digital<br />

innovations, such as creating seamless connectivity,<br />

re-designing mobility, enhancing information systems,<br />

improving way finding, monitoring health. What is the<br />

role, if any, of 3-D printing?<br />

Migration – either by choice or forced by wars and poverty<br />

– is a growing phenomenon in the melting pot of<br />

European cities. It increases cultural and ethnic diversity.<br />

This is a double edged sword as it both enriches our lives,<br />

but also creates misunderstandings, fears and violence:<br />

How can the cultural creative sectors contribute to<br />

resolving these challenges and foster mutual understanding?<br />

Is there a special potential for digital innovations<br />

from ebooks for children in native and foreign languages<br />

to new kinds of performances or events in traditional or<br />

unusual settings?<br />

schedules become more dominant. What does this mean<br />

for cultural consumption? It shifts our sense of self and<br />

how and where we consume culture from going to the cinema<br />

to attending concerts to experiencing urban art. In<br />

a digitalised world without dedicated spare time – what<br />

is the new shape of culture? Is it visiting cinemas or using<br />

Amazon Prime? Do you visit museums or access them via<br />

the Google Art Project? How could or must cultural and<br />

creative institutions (re-)act?<br />

Can the digital world enrich our experience of culture<br />

and if so how? Can it help increase our understanding of<br />

diversity of culture or of the potential of a more open society?<br />

Can it help make the world of the arts and culture<br />

more inclusive?<br />

In what other sectors can the cultural and creative sectors<br />

have a positive impact – for instance in supporting<br />

new models of intergenerational understanding or for<br />

the challenges of health and especially for the elderly?<br />

When the N.I.C.E. Call 2015 was designed and then published,<br />

Europe was in the pre-phase of mass migration<br />

and awakening of Big Data. Now – only six months later<br />

– Europe is changing rapidly by migration and as well by<br />

the digital shift – on a daily base we are reading about<br />

changes and challenges the European society thought<br />

to be years ahead. Not only the need for more solutions,<br />

but also the urgency for quicker innovations are at hand<br />

today.<br />

The N.I.C.E. Award must be seen today as part of a new<br />

growing movement in society to re-invent the social<br />

effectiveness of innovations: new and now!<br />

The digital revolution is radically changing work and the<br />

divide between work and play is breaking down as 24/7<br />

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