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N.I.C.E. AWARD 2015 / SHORTLIST<br />

Project: Smarter Than You Think<br />

Presenter: Savion Ray, Dyslexia International<br />

Brussels, Belgium<br />

Interviewees: Bisera Savoska; Patricia Lopes<br />

www.savionray.com<br />

Photo: Savion Ray, creative agency<br />

The N.I.C.E. Award 2015 is looking for new and stimulating<br />

innovations that are solutions to global problems.<br />

What problem do you address with your project?<br />

Dyslexia is a learning disorder affecting at least one in ten<br />

people worldwide. At the moment, people know very little<br />

about the condition and it is difficult for them to empathise<br />

with people who suffer from it. Innovation in technology<br />

can serve as a great tool to raise awareness and empathy<br />

towards people with dyslexia and therefore prevent self-esteem<br />

issues, depression and education interruptions. In our<br />

project, we use technology to simulate the reading experience<br />

of a dyslexic person in order to change their mindset<br />

about the condition.<br />

What reactions have you received yet? Is the world<br />

ready for your solutions?<br />

of how their reactions may influence others and become<br />

compassionate and supportive.<br />

The N.I.C.E. Award 2015 focusses on digital innovation<br />

through culture. How do you see the cultural sector<br />

influenced by digitalization?<br />

Digital solutions make it much easier for people to solve<br />

problems and open an array of new doors for creative<br />

expression. We are no longer limited by a medium and can<br />

interact with an exhibit in a much more direct manner or<br />

make the interaction more random than before. Moreover,<br />

it can make culture more accessible to people with disabilities<br />

of many sorts, making it easier for them to experience<br />

what they could not experience before.<br />

People that have participated in the experiment experience<br />

what it is like to be in the shoes of a dyslexic person. This<br />

experience creates understanding and support, just by having<br />

the knowledge of what it is like to be on the other side.<br />

In addition, even people who have not participated in the<br />

experiment themselves but have seen the video produced<br />

from the experiment, find themselves more understanding<br />

49

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