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The N.I.C.E. Award’s theme in 2015: “Solving the World’s Major Challenges — A Call for Innovations“ The 2015 award challenged the cultural and creative sectors to propose surprising and experimental innovations that are solutions to difficult global problems – with special, but not exclusive, attention given to digital innovations. The following examples and questions give an idea of the breadth of the theme and were suggested to potential applicants as part of the call – other suggestions and proposals from within different fields and topics with effects across sectors were of course also more than welcomed: Cities are both growing exceptionally and also shrinking. Many are in danger of becoming dysfunctional and less liveable and sustainable. Which innovations coming from within the culture and creativity domain can help stop or turn around these trends? What is the role of digital innovations, such as creating seamless connectivity, re-designing mobility, enhancing information systems, improving way finding, monitoring health. What is the role, if any, of 3-D printing? Migration – either by choice or forced by wars and poverty – is a growing phenomenon in the melting pot of European cities. It increases cultural and ethnic diversity. This is a double edged sword as it both enriches our lives, but also creates misunderstandings, fears and violence: How can the cultural creative sectors contribute to resolving these challenges and foster mutual understanding? Is there a special potential for digital innovations from ebooks for children in native and foreign languages to new kinds of performances or events in traditional or unusual settings? schedules become more dominant. What does this mean for cultural consumption? It shifts our sense of self and how and where we consume culture from going to the cinema to attending concerts to experiencing urban art. In a digitalised world without dedicated spare time – what is the new shape of culture? Is it visiting cinemas or using Amazon Prime? Do you visit museums or access them via the Google Art Project? How could or must cultural and creative institutions (re-)act? Can the digital world enrich our experience of culture and if so how? Can it help increase our understanding of diversity of culture or of the potential of a more open society? Can it help make the world of the arts and culture more inclusive? In what other sectors can the cultural and creative sectors have a positive impact – for instance in supporting new models of intergenerational understanding or for the challenges of health and especially for the elderly? When the N.I.C.E. Call 2015 was designed and then published, Europe was in the pre-phase of mass migration and awakening of Big Data. Now – only six months later – Europe is changing rapidly by migration and as well by the digital shift – on a daily base we are reading about changes and challenges the European society thought to be years ahead. Not only the need for more solutions, but also the urgency for quicker innovations are at hand today. The N.I.C.E. Award must be seen today as part of a new growing movement in society to re-invent the social effectiveness of innovations: new and now! The digital revolution is radically changing work and the divide between work and play is breaking down as 24/7 38
N.I.C.E. AWARD 2015 The N.I.C.E. Award must be seen today as part of a new growing movement in society to reinvent the social effectiveness of innovations: new and now! 2015: Winner project of the N.I.C.E. Award THE MACHINE TO BE ANOTHER. 39
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