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Project: Waves of Energy/Ardora Presenter: European Capital of Culture Donostia/ San Sebastián 2016, Donostia/San Sebastián, Spain Interviewees: Mikel Goni; Enara Garcia www.dss2016.eu Photo: Lau Arin Festibala The N.I.C.E. Award 2015 is looking for new and stimulating innovations that are solutions to global problems. What problem do you address with your project? For a long time, citizens have been apart from the decision-making areas and, furthermore, from the public cultural policies management field. They have been seen by policy makers as passive subjects and solely as receptors. Waves of Energy/Ardora is trying to tackle this breach and it aspires to contribute to the European general effort to put in place new ways for institutions and citizens to work together. Our project is a humble attempt to promote the openness of cultural management policies. What reactions have you received yet? Is the world ready for your solutions? Waves of Energy/Ardora is an ongoing project and it hasn‘t reached to the evaluation of the impact yet; nonetheless, we have collected opinions from the main players involved. We have been working with several officers from the local administration, and they have valued this program. The citizens who conform Ardora have also been evaluating every single working session – and their opinion has been great. Even the people applying for the grant of this scheme have given a very positive opinion when they heard about its working model. Therefore, the involved players made a very good reading of the experience, but there are still some edges to be softened as the agility of the system or the mistrust that sometimes participatory policies arise. What are the creative and business characteristics of your project? Can both, business and creativity, be distinguished clearly? Waves of Energy/Ardora is not directly a business related experience, but rather a working method for participatory policies that can be applied in a very broad range of fields. Creativity is not just tied to the arts. Cultural management can profit from this kind of creative participatory policies. At the end of the day, creativity is not just to be applied to the final products of companies. Processes can also take advantage of these innovative approaches, in any kind of human activity, especially in the case of the public sectors‘ endeavours. Due to the players meeting in this experience there is a great chance for transferability to the private sector, development of the method and adaptation to different environments. 50
N.I.C.E. AWARD 2015 / SPECIAL GUEST: DIGITAL INNOVATION IN CULTURE Project: Deaf Magazine Presenter: Morphoria Design Collective GbR Düsseldorf, Germany Interviewees: Andreas Ruhe; Alexandros Michalakopoulos www.deafmagazine.de Photos: Alexandros Michalakopoulos, Andreas Ruhe The N.I.C.E. Award 2015 is looking for new and stimulating innovations that are solutions to global problems. What problem do you address with your project? With our project Deaf Magazine we use the connection between digital and analogue technology in a publishing product to make it more accessible for deaf and hearing impaired people. We are also trying to bridge the gap between the world of the hearing and the deaf community. There are many trends and key innovations in digital delivery for the cultural sector like social media, audio/visual content, IPTV and internet TV, 3D Printing, mobile apps, games, online archives and resources and user-generated content, which are still unknown territory for a big part of the cultural sector. It is time to rethink the possibilities in the way we produce, share and sustain cultural activity. What are the creative and business characteristics of your project? Can both, business and creativity, be distinguished clearly? The Deaf Magazine perfectly bridges the gap between business and creativity, in addition to digital and analogue. This mixture allows us to act in many different sectors and that is what makes it more interesting for our audience and investors. We are printing digital content. The N.I.C.E. Award 2015 focusses on digital innovation through culture. How do you see the cultural sector being influenced by digitalisation? 51
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