Documentation

Project: 1D touch
Presenter: 1D Lab
Saint-Étienne, France
Interviewee: Robin Vincent
www.1d-lab.eu
N.I.C.E. AWARD 2015 / SHORTLIST
Photo: Pierre Grasset
The N.I.C.E. Award 2015 is looking for new and stimulating
innovations that are solutions to global problems.
What problem do you address with your project?
Digital disruption of cultural goods’ distribution – including
streaming, legal and illegal downloading – has generated
major drawbacks, particularly regarding the distribution
of revenues and the promotion of independent creation.
Current mainstream solutions and business models critically
favour mass markets and big cultural industries rather than
diversity and fair repartition of revenues. Inventive alternative
approaches must be found to tackle this issue since
the Cultural and Creative Industries are major industries in
Europe.
communities of individual users. This business model allows
a fair distribution of related revenues towards content creators
and free legal access to cultural goods for final users.
The N.I.C.E. Award 2015 focusses on digital innovation
through culture. How do you see the cultural sector
influenced by digitalisation?
Digitalisation is the biggest chance that the EU on one side
and cultural players on the other side have. Digitalisation
will improve the way cultural players work and will create a
stronger connection with the audience. The cultural sector
will have to adapt itself to audience usages and propose
new experiences thanks to digital tools.
What are the creative and business characteristics of
your project? Can both, business and creativity, be
distinguished clearly?
To sustain its innovative approach, 1D Lab has invented a
new business model, the Territorial Creative Contribution,
which relies on a B-to-B-to-C approach: public or private
third parties (e.g. libraries, public transport companies, city
councils, work councils) that are the actual clients of 1D
Lab pay the access to the platform for the benefit of their
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