Northland Public Library Strategic Plan: CONNECTING OUR COMMUNITIES 2016-2020 FINAL

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Objectives Responsibility Date Due Northland Library will continue to provide programming in a wide Reference Librarians Ongoing variety of formats within the physical building and in off-site locations within our supporting communities The library will respond to community feedback and adapt to Reference Librarians Ongoing changing community needs with programs or services that reflect short or long-term interests and needs Northland Library will maintain and train adequate programming staff to meet the growing needs and interests of its community members Director of Library Services Executive Director Ongoing Priority 3 – Library Space All of the partnerships outlined above involve significant questions of capacity to hold programs and events on and off the library campus. Library space considerations include any and all venues where Northland carries out its mission. This includes indoors and outdoors on the library campus, remote lending kiosks and material returns, bookmobile service sites, and offsite programming locations. Current The present site of the library limits both the ability to expand the building site in a substantial manner, and to provide adequate parking facilities for the same. Relocation to a new site, creation of one or more satellite locations, and acquisition of offsite property to house back-office functions, have all been considered as one or more ways of relieving the chronic need for more usable space for library functions. Funding the construction of a new facility, purchase of satellite sites or locations for support services, or other steps to acquire library owned premises in addition to the present campus are not viable at the present time due to budgetary constraints, nor are these financial restrictions likely to be ameliorated during the course of this strategic plan. Future Therefore, the Library intends to seek the partnerships outlined above, but with a decided bias toward developing those with the promise of complementarity in space availability, that is, the willingness on the part of our partners to host library sponsored events on the partner’s home ground, at facilities rented by the partner for this purpose or otherwise provided for the library’s programming and event use. The Library will seek and develop partnerships that will focus on the ability to provide space suitable to helping the library to carry out its mission. Strategy 3A To educate the public, our partners and our funders to the critical space requirements. Objectives Responsibility Due Date Invite existing partners to tailored library presentations to demonstrate potential interfaces. Develop new partners and provide comparable opportunities. Executive Director Department Managers Designated staff contacts Ongoing Provide regular updates to municipal officials, ACLA and RAD on the progress of these partnerships and the value of services and outcomes provided in this manner with consequent positive budget impact. Executive Director Authority Board members Director of Marketing & Communications Ongoing 11
Provide regular updates to library patrons, media, ACLA, RAD, cooperating partners and potential partners on the contributions made by partners to library services. Executive Director Authority Board members Director of Marketing & Communications Ongoing Priority 4 – Library Promotion Northland will promote and market its resources, services and programs so that community residents recognize Northland as their library and will have a general understanding of its financial sourcing, staff, and volunteer support. Current Northland Public Library promotes its resources, programs and services through press releases, which result in newspaper, magazine and blog coverage, a newsletter (both print and electronic), a monthly news e-mail, its website, posters, flyers, brochures and through social media channels. Outreach to all five municipalities has been added as a new promotional component. In addition to the Librarie’s own communication channels, the five supporting municipalities include library information in their newsletters/quarterly publications which are distributed to their residents. The Borough of Bradford Woods, Franklin Park Borough, The Town of McCandless, Marshall Township, and Ross Township, directly link to Northland’s website. Northland’s promotion activities are guided by the Director of Marketing & Communications. Future Northland’s promotional communications and marketing will expand to take advantage of emerging technology to keep Northland’s name consistently tied to its core mission of lifelong learning and discovery in the communities it serves. Marketing and promotional communications must become more sophisticated and adapt to the needs of the patrons. Communications must continue to employ multiple media outlets; be strategically designed to resonate with targeted population segments; and seek feedback from patrons as guidance. A real effort will be made in reaching underserved populations (those who have not traditionally/currently taken advantage of library offerings). The Marketing & Communications office will continue to work in collaboration with all library departments and the Northland Library Foundation to distribute Northland’s message through the appropriate channels. In addition, Marketing & Communications will play a key role in the connection of our communities through involvement with community initiatives, meeting with state and local elected officials, businesses, non-profits, educational institutions and other groups aligned with our mission of lifelong learning and discovery. Strategy 4A To communicate awareness and value of library resources, services, and programs to the communities served. Objective Responsibility Due Date Develop and adopt a marketing and public relations plan designed to increase community awareness of library resources, programs and services. Director Marketing & Communications Ongoing Establish and nurture positive relationships with library patrons, media, businesses, local government leaders, agencies, and organizations. Utilize appropriate outcome measures for stakeholder awareness and value. Director Marketing & Communications Executive Director Library Authority Board Members Director Marketing & Communications Ongoing Ongoing 12
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Continuing Education, Outcome • F
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Northland Public Library Strategic Plan: CONNECTING OUR COMMUNITIES 2016-2020 FINAL

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