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VALUE–GENERATING BUSINESS DEVELOPMENT
Drivers for
market presence
The long-term global trends
are challenging, but at the same
time they create business
opportunities.
New business opportunities. By analyzing
our business environment and trends,
and maintaining a close dialog with
customers, Trelleborg can leverage the
drivers that exist in the medium to long
term. There is also good potential to
identify new business opportunities
that could generate long-term and
sustainable growth.
Global megatrends. Trelleborg evaluates
aspects and relevant outcomes of global
megatrends, such as the changed
dynamic of the global economy, the
interdependence between countries
and markets, the increasing scarcity
of natural resources and demographic
changes. These and other factors
influence how Trelleborg positions itself
in the market.
For example, high population growth
in primarily developing markets is
contributing to a healthy trend for
different printing blanket solutions, and
future major investment requirements
in energy and infrastructure – in both
mature and emerging economies – will
drive growth in the majority of Trelleborg’s
market segments.
Leading positions. Trelleborg has chosen
to concentrate on high-growth segments
where the Group has the best conditions
for achieving favorable profitability. In
these segments, Trelleborg is continuously
striving for leading positions in
global, regional and local markets. The
strategy is to be among the top three
players in terms of market share.
The basis for Trelleborg’s positioning
is partly the innovative and high-tech
features of its products that provide
value-added solutions for customers,
but also Trelleborg’s level of service and
customer knowledge that provides a
sense of security in the choice of
supplier. The Group works actively on
being ahead of customers in terms of
Trends in Trelleborg’s market segments
General industry, 38%*
General industry
High-growth geographic markets demand
an increasing number of products and
more advanced solutions to satisfy their
industrial expansion and development.
Capital-intensive industry, 51%*
Oil & gas, 13%
Greater energy needs lead to major investments in new, more
complex exploration projects in deep-sea environments (Brazil
and Western Africa) as well as more stringent maintenance
(Mexican Gulf and the North Sea), which requires more
advanced solutions and investments in LNG transportation.
Transportation equipment, 13%
Increasing flows of people and goods require more efficient
transportation by rail, air, bus and truck as well as improved
inventory management and transportation equipment
combined with ever stricter environmental requirements.
Agriculture, 10%
Large-scale farming requires increased investments in large
tractors and tires, in parallel with higher demand that is
catalyzed by a rapid mechanization of agriculture in highgrowth
countries. The trend toward biofuels and more
sustainable agriculture is driving demand for more advanced
products and solutions.
Light vehicles, 11%*
Light vehicles
Globalization and consolidation at the
customer level calls for increased geographic
presence by sub-suppliers which,
in combination with more rigorous
environmental stipulations, drives the
development of alternative fuels and
lighter/cheaper materials.
Infrastructure construction, 9%
Under-investment, a strong urbanization trend and the
economic development of high-growth countries are driving
requirements for new and improved infrastructure for such
transport systems as road, rail and air travel as well as ports,
tunnels, etc.
Aerospace, 6%
The upgrade of, and purchase of new, civil and commercial
aircraft fleets due to increased traffic, particularly in highgrowth
countries, as well as more fuel-efficient technology
and more stringent environmental requirements are leading
to lighter aircraft with a greater technological content.
*) Share of the Trelleborg Group’s sales in 2015.
32 Annual Report 2015 Trelleborg AB
GRI: G4-8