Boxoffice - February 2016

EXHIBITION BRIEFS
AS2 system features multiple unique design elements,
most notably that the main screen loudspeakers are
located above a curved, solid screen rather than behind
a perforated screen. This technology improves both
sound and picture quality, providing more image
brightness, ensuring no moiré patterns in the projected
image, and eliminating the degradation that takes
place when sound passes through a perforated screen.
Over the last decade, the AS2 system and Procella
loudspeakers have been exclusively installed in each
of the premium theaters operated by NCG under the
Finnkino (Finland) and Forum (Baltic) theater brands.
In 2016, this will be expanded to include theaters in
Sweden and Norway.
NCM NOW REPRESENTS CANNES LIONS
FESTIVALS IN US
n National CineMedia (NCM) has been appointed
as the official representatives of Lions Festivals in the
United States. The Cannes Lions International Festival
of Creativity is a celebration of creativity in communications
and a global meeting place for advertisers and
advertising and communication professionals. Representatives
act on behalf of the festival in their respective
countries, supporting creative agencies and clients to
participate and succeed at the festival. Founded in 1954,
the festival takes place every June in Cannes, France.
Philip Thomas, CEO, Lions Festivals, said, “We
have a network of representatives in 90 countries, and
as a global festival the role that these representatives
play within their own markets is essential to the whole
creative community. We’re delighted to be able to
welcome NCM to that team.”
NCM will take responsibility for the Young Lions
Competitions, holding regional competitions to find
the winning teams that will compete at Cannes Lions,
and will manage the jury nominations from the U.S.
NCM takes over from USA Today, which has represented
Lions Festivals for more than 10 years. Susan
Lilley, who had served as Cannes festival manager for
USA Today, will be joining NCM as director, Cannes
Partnership, in its New York office.
4DX TO DEBUT IN PORTUGAL AND EXPAND
TO EAST CHINA
n CJ 4DPLEX has signed contracts to bring 4DX to
three more multiplex operators: NOS Lusomundo
Cinemas in Portugal, and Shanghai Film Corporation
(SFC) and Bona Cinemas in China. At the end of
2015, 4DX reached 228 auditoriums in 37 countries
and aims to open 200 additional auditoriums in 2016
alone.
4DX’s partnership with NOS will bring the first
4DX auditorium to southern Europe, with audito-
8 BoxOffice ® FEBRUARY 2016