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Boxoffice - February 2016

The Official Magazine of the National Association of Theatre Owners

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FEBRUARY <strong>2016</strong><br />

Penélope Cruz, Will<br />

Ferrell, Ben Stiller,<br />

Kristen Wiig, and<br />

Owen Wilson star in<br />

Zoolander 2, opening<br />

<strong>February</strong> 12<br />

FILMMAKER<br />

INTERVIEW<br />

DIRECTOR JOHN HILLCOAT<br />

BRINGS YOU THE GRITTY<br />

CRIME DRAMA TRIPLE 9<br />

GIANTS OF<br />

EXHIBITION<br />

SEE WHO MADE BIG<br />

MOVES IN 2015<br />

CHARITY<br />

SPOTLIGHT<br />

LOOKING FORWARD TO<br />

A <strong>2016</strong> FULL OF GIVING<br />

RESPECTING<br />

THE AUDIENCE<br />

NEW MOVIE-RATING SURVEY<br />

REVEALS WHAT PARENTS<br />

REALLY THINK<br />

ART HOUSE<br />

CORNER<br />

TWO GREAT MOVIE HOUSES<br />

SHARE THEIR STORIES<br />

The Official Magazine of the National Association of Theatre Owners


Complete the experience<br />

“ Christie Vive Audio provides an<br />

improved sound experience for every<br />

guest in every seat in the house.”<br />

Southern Theatres<br />

Ron Krueger II, President and COO<br />

The first to deliver Class D<br />

amplification to theaters<br />

Nobody does immersive audio like Christie®. Planar ribbon driver technology<br />

delivers enhanced clarity and ultra-fast transient response. Line array<br />

cabinet design places rich sound exactly where it’s needed. All of this<br />

from the company that was first to bring Class D amplification to theaters.<br />

Immerse your audience in every scene with Christie Vive Audio. <br />

viveaudio.com<br />

© <strong>2016</strong> Christie Digital Systems USA, Inc. All rights reserved.


MIT 1


Julien Marcel<br />

CEO<br />

BoxOffice Media<br />

It is once again my pleasure and privilege to welcome you to our<br />

<strong>February</strong> issue, which includes our anticipated <strong>2016</strong> Giants of<br />

Exhibition.<br />

Over the years this ranking has become an important component<br />

of our publication’s identity, often regarded not only as a guide<br />

but a point of reference for those who use it and expect its arrival<br />

every year. It is also a fantastic opportunity for our magazine to<br />

recognize the many circuits who open their doors to eager audiences<br />

across the country.<br />

This issue also provides a chance to salute the drive-in theaters as they gather for their<br />

annual convention in Kissimmee, Florida. “Giants” in this case not only refers to<br />

screen or location count, but to the iconic role that drive-ins play in American exhibition.<br />

Working together, the drive-ins have proved that their future is significantly<br />

brighter than the nostalgia associated with them.<br />

Finally, it has been brought to my attention that, besides our Giants of Exhibition issue,<br />

there is another much-anticipated cinema event on the horizon. I won’t make any<br />

bullish predictions about potential winners, but I do expect a positive outcome for our<br />

business: a surge in the general public’s attention to our work—which is always good<br />

for the industry.<br />

Julien Marcel<br />

Julien@boxoffice.com<br />

FEBRUARY <strong>2016</strong> BoxOffice ® 3


FEBRUARY <strong>2016</strong> VOL. 152 NO. 2<br />

GIANTS OF EXHIBITION<br />

OUR ANNUAL LISTING OF THE TOP 50 CIRCUITS<br />

NOTES FROM THE UNDERWORLD<br />

John Hillcoat’s latest film, Triple 9, is a gritty crime<br />

drama that has more in common with the New<br />

Hollywood of the 1970s than today’s glossy productions<br />

Interview by Daniel Loria<br />

Hello by Julien Marcel 3<br />

Exhibition Briefs Edited by Laura Silver 6<br />

Communiqué Respecting the audience: New movie-rating survey<br />

reveals what parents really think about sex, violence, and language<br />

in movies by Patrick Corcoran<br />

Number Crunch I’m Back! Or How I Learned to Love the Data Side<br />

of the Movie Business by Phil Contrino<br />

Concessions Stand Movie Tavern’s Vice President of Marketing<br />

Danny DiGiacomo dishes on Southern Theatres’ foray into the<br />

cinema dining experience Interview by Daniel Loria<br />

Drive-Ins John Vincent, Presidnet of the United Drive-In Theatre<br />

Owners Association Interview by Daniel Loria<br />

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In the Lobby Tickets, Popcorn, Death Star: Dimensional<br />

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experience by Daniel Loria<br />

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Charity Spotlight Looking forward to a <strong>2016</strong> full of giving 28<br />

Cinema Showcase<br />

Amherst Cinema, Amherst, Mass.<br />

Submitted by Carol M. Johnson<br />

The Grand Cinema, Tacoma, Wash.<br />

Submitted by Philip Cowan<br />

Box Office Breakouts Six to watch in <strong>2016</strong> 40<br />

Timecode At the drive-in with “untamed women in nature in the<br />

raw” by Kenneth James Bacon<br />

Alternative Content Release Calendar 44<br />

3D Release Calendar Sponsored by RealD 46<br />

On Screen Capsule previews by Jonathan Papish 50<br />

Booking Guide Compiled by Daniel Garris 58<br />

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FEBRUARY <strong>2016</strong> BoxOffice ® 5


EXHIBITION BRIEFS<br />

WANDA ACQUIRES LEGENDARY ENTERTAINMENT<br />

n Dalian Wanda Group Co. Ltd. has acquired Legendary Entertainment<br />

for nearly $3.5 billion (around RMB 23 billion) in cash, marking<br />

China’s largest cross-border cultural acquisition to date. Thomas<br />

Tull (pictured) will remain as chairman and CEO of Legendary and<br />

will continue to be responsible for its day-to-day operations.<br />

Legendary is a film-production company that owns film, television,<br />

digital, and comics divisions, and has delivered many of the<br />

world’s blockbusters, including the Batman trilogy, Inception, The<br />

Hangover, Jurassic World, 300: Rise of an Empire, Pacific Rim, and<br />

Man of Steel. Legendary’s film productions have grossed more than<br />

$12 billion worldwide at the box office. Upcoming releases include<br />

Warcraft (shown), based on Blizzard Entertainment’s award-winning<br />

universe, and The Great Wall, which is set to be the largest film for<br />

global distribution shot entirely in China.<br />

Tull said in a statement, “I am honored to be a part of the Wanda<br />

family. Together, Wanda and Legendary will create a completely<br />

new international entertainment company. There is an ever-growing<br />

demand for quality entertainment content worldwide, particularly in<br />

China, and we will combine our respective strengths to bring an even<br />

better entertainment experience to the world’s audiences.”<br />

6 BoxOffice ® FEBRUARY <strong>2016</strong>


READING INTERNATIONAL HAS NEW CEO<br />

n Reading International Inc. has appointed Ellen<br />

Cotter as president and chief executive officer. Cotter<br />

has served as interim chief executive officer since June<br />

2015 and has worked at Reading in various capacities<br />

since 1998; for the past 15 years she has served as the<br />

senior operating officer of the company’s U.S. cinema<br />

operations.<br />

William Gould, lead independent director of<br />

Reading International’s board of directors, said, “After<br />

conducting a thorough search process, it is clear that<br />

Ellen is best suited to lead Reading moving forward.<br />

We have worked closely with Ellen in her role as chairman<br />

and interim CEO and have been impressed by<br />

her leadership, passion, and commitment to Reading.<br />

Ellen’s experience with Reading and sizable equity<br />

interest in the company is a great combination as we<br />

enter the next chapter of our history.”<br />

Cotter said, “I am excited and honored to be<br />

appointed president and CEO of Reading. We made<br />

great strides in executing on our strategic plan this<br />

past year, and I remain incredibly optimistic about our<br />

prospects for continued growth and success.”<br />

PROCELLA LOUDSPEAKERS COME TO<br />

ESTONIA<br />

n Procella Audio has installed Procella Cinema<br />

loudspeakers at the Scape theater in Tallinn, Estonia,<br />

a 465-seat room with a 20.4 x 8.6-meter wall-to-wall<br />

screen. The cinema features a full complement of 68<br />

Procella Audio Cinema loudspeakers in a 31.5.20<br />

channel Dolby Atmos configuration. The fully immersive<br />

cinema has a Barco 4K laser projection system,<br />

luxury seating, and additional premium extras.<br />

Procella Cinema loudspeakers are used exclusively<br />

for the AS2 presentation technology used in the<br />

Tallinn theater. Developed by Ari “Jaska” Saarinen and<br />

Ari Salenius of the Nordic Cinema Group (NCG), the<br />

465-seat Scape theater<br />

auditorium in Tallinn, Estonia<br />

FEBRUARY <strong>2016</strong> BoxOffice ® 7


EXHIBITION BRIEFS<br />

AS2 system features multiple unique design elements,<br />

most notably that the main screen loudspeakers are<br />

located above a curved, solid screen rather than behind<br />

a perforated screen. This technology improves both<br />

sound and picture quality, providing more image<br />

brightness, ensuring no moiré patterns in the projected<br />

image, and eliminating the degradation that takes<br />

place when sound passes through a perforated screen.<br />

Over the last decade, the AS2 system and Procella<br />

loudspeakers have been exclusively installed in each<br />

of the premium theaters operated by NCG under the<br />

Finnkino (Finland) and Forum (Baltic) theater brands.<br />

In <strong>2016</strong>, this will be expanded to include theaters in<br />

Sweden and Norway.<br />

NCM NOW REPRESENTS CANNES LIONS<br />

FESTIVALS IN US<br />

n National CineMedia (NCM) has been appointed<br />

as the official representatives of Lions Festivals in the<br />

United States. The Cannes Lions International Festival<br />

of Creativity is a celebration of creativity in communications<br />

and a global meeting place for advertisers and<br />

advertising and communication professionals. Representatives<br />

act on behalf of the festival in their respective<br />

countries, supporting creative agencies and clients to<br />

participate and succeed at the festival. Founded in 1954,<br />

the festival takes place every June in Cannes, France.<br />

Philip Thomas, CEO, Lions Festivals, said, “We<br />

have a network of representatives in 90 countries, and<br />

as a global festival the role that these representatives<br />

play within their own markets is essential to the whole<br />

creative community. We’re delighted to be able to<br />

welcome NCM to that team.”<br />

NCM will take responsibility for the Young Lions<br />

Competitions, holding regional competitions to find<br />

the winning teams that will compete at Cannes Lions,<br />

and will manage the jury nominations from the U.S.<br />

NCM takes over from USA Today, which has represented<br />

Lions Festivals for more than 10 years. Susan<br />

Lilley, who had served as Cannes festival manager for<br />

USA Today, will be joining NCM as director, Cannes<br />

Partnership, in its New York office.<br />

4DX TO DEBUT IN PORTUGAL AND EXPAND<br />

TO EAST CHINA<br />

n CJ 4DPLEX has signed contracts to bring 4DX to<br />

three more multiplex operators: NOS Lusomundo<br />

Cinemas in Portugal, and Shanghai Film Corporation<br />

(SFC) and Bona Cinemas in China. At the end of<br />

2015, 4DX reached 228 auditoriums in 37 countries<br />

and aims to open 200 additional auditoriums in <strong>2016</strong><br />

alone.<br />

4DX’s partnership with NOS will bring the first<br />

4DX auditorium to southern Europe, with audito-<br />

8 BoxOffice ® FEBRUARY <strong>2016</strong>


EXHIBITION BRIEFS<br />

ANDREW ESSEX<br />

riums in Porto and Lisbon. Both 4DX theaters are<br />

scheduled to open in the first half of this year. NOS<br />

operates 215 screens at 30 locations in the country and<br />

is backed by NOS Group, a Portuguese communications<br />

and entertainment holding company whose businesses<br />

include satellite and cable operations, mobile<br />

and fixed phone services, broadband, and distribution<br />

of contents.<br />

SFC is China’s ninth-largest cinema company,<br />

operating 252 screens at 39 locations in the East<br />

China region, and Bona Cinemas is the eleventh,<br />

operating 247 screens at 30 locations in China’s big<br />

cities including Beijing, Shanghai, and Xiamen, where<br />

the company’s first 4DX will launch. With these<br />

agreements, 4DX has formed partnerships with 7 out<br />

of China’s top 11 cinema companies.<br />

ANDREW ESSEX NAMED CEO OF TRIBECA<br />

ENTERPRISES<br />

n Andrew Essex has been named CEO of Tribeca<br />

Enterprises. In his new role, the founding CEO of creative<br />

agency Droga5 will oversee Tribeca’s businesses,<br />

reporting to co-founder Jane Rosenthal, who will serve<br />

as executive chair.<br />

Tribeca Enterprises is a diversified global media<br />

company based in New York. Established in 2003 by<br />

Robert De Niro, Rosenthal, and Craig Hatkoff, the<br />

company currently operates a network of branded<br />

entertainment businesses including the Tribeca Film<br />

Festival, Tribeca Film Festival International, Tribeca<br />

Digital Studios, and Tribeca Cinemas. Tribeca recently<br />

partnered with Lionsgate to launch the Tribeca Shortlist<br />

premium subscription video on demand (SVOD)<br />

service, and the two companies will continue to<br />

acquire titles for that platform.<br />

Prior to his role overseeing Droga5, which the<br />

Guardian called “the most exciting agency on the<br />

planet,” Essex was an award-winning journalist He sits<br />

on several boards and is a frequent public speaker on<br />

media, marketing, and monetization strategies. Essex<br />

is also an adviser to the White House Office of Digital<br />

Strategy and the Global Board of Wharton’s Future of<br />

Advertising Program.<br />

DEALFLICKS SELLS ITS MILLIONTH TICKET<br />

AND CONCESSIONS<br />

n Startup Dealflicks has now sold over one million<br />

tickets and concessions since its launch in summer<br />

2012. Dealflicks offers movie ticket and concessions<br />

combo deals for up to 60 percent off, with no convenience<br />

fees, in hopes of eliminating the approximately<br />

88 percent of empty movie theater seats.<br />

“Reaching one million deals sold really has been<br />

a hard-won battle,” said Ryan Fitzgerald, director of<br />

business development for DealFlicks. “We’ve been<br />

able to achieve this growth by consistently iterating<br />

10 BoxOffice ® FEBRUARY <strong>2016</strong>


D-BOX SELLS TICKETS!<br />

The immersive motion experience<br />

chosen by millions of moviegoers worldwide.<br />

• Generates new recurring<br />

revenues<br />

• Fast, easy and flexible installation<br />

• Scalable to your needs<br />

• Could be integrated in your<br />

current reclining chairs<br />

• 95% of D-BOX fans recommend it<br />

• 79% of first-time users rate D-BOX<br />

as excellent<br />

• 50% of D-BOX fans spend more<br />

than $15.00 at concession stands<br />

• Promotes customer loyalty<br />

• Reserved seating<br />

www.d-box.com<br />

© <strong>2016</strong> D-BOX Technologies. All Rights Reserved. D-BOX and D-BOX Move the World is a registered trademark.


EXHIBITION BRIEFS<br />

ANDREW J. ENGLAND<br />

on existing ideas and challenging ourselves to always<br />

stay fresh and relevant in the eyes of all our amazing<br />

theater partners. With this hurdle overcome, our eyes<br />

are collectively on the future.”<br />

Selling unsold inventory at a discount has proven<br />

to be a successful model for Dealflicks. They now<br />

work with over 600 theater locations representing over<br />

3,000 screens. Dealflicks deals are available for movies<br />

only—both blockbusters and independent films are<br />

available at all participating theaters<br />

for almost all show times—allowing<br />

theaters to fill their empty seats and<br />

customers to save money.<br />

Dealflicks offices are located in<br />

Los Angeles and San Francisco. The<br />

Dealflicks iPhone and Android apps<br />

are available on the Apple App Store<br />

and the Google Play Store.<br />

NATIONAL CINEMEDIA NAMES<br />

ANDREW ENGLAND CEO;<br />

SCOTT SCHNEIDER NAMED<br />

CHAIRMAN<br />

n National CineMedia Inc. has<br />

appointed Andrew J. England, former<br />

executive vice president and chief<br />

marketing officer of MillerCoors,<br />

LLC, as chief executive officer and director.<br />

Scott N. Schneider, the company’s lead director,<br />

has been appointed chairman of the board; current<br />

chairman, CEO, and president Kurt C. Hall will retire<br />

and serve as an adviser to the board and CEO in a<br />

24-month consulting role.<br />

England has more than 25 years of experience in<br />

consumer-facing businesses. During his nearly 10-year<br />

tenure at MillerCoors, a $7.5 billion net revenue<br />

U.S. joint venture of Molson Coors Brewing Company<br />

and SAB Miller PLC, England built new brand<br />

architecture, led a 200-person marketing department,<br />

revamped the go-to-market strategy for classic brands<br />

such as Coors Light and Miller Lite, broadened the<br />

company’s reach in social and digital media, and created<br />

sponsorship deals with major sports franchises that<br />

allowed MillerCoors to compete effectively in a rapidly<br />

fragmenting media marketplace. His strategies led<br />

Coors Light to number two share brand in its category,<br />

overtaking Budweiser.<br />

YMAGIS GROUP NAMES GEORGES GARIC<br />

DEPUTY CEO<br />

n Ymagis Group has appointed Georges Garic as its<br />

new deputy chief executive officer. For the past three<br />

years, Garic has been executive vice president and<br />

president, EMEA (Europe, Middle East and Africa),<br />

of international electronic manufacturing services<br />

company Asteelflash.<br />

12 BoxOffice ® FEBRUARY <strong>2016</strong>


EXHIBITION BRIEFS<br />

GEORGES GARIC<br />

Garic received his degree<br />

from France’s EISTI Graduate<br />

School in Computer<br />

Science and Mathematics<br />

Engineering. He began his<br />

professional career in 1990<br />

at Cartier Industries and ten<br />

years later joined Valeo, a<br />

multinational automotive<br />

supplier, where he successively<br />

managed several business<br />

divisions. He relocated to<br />

the U.S. in 2004 to head up<br />

Valeo’s motors and actuators<br />

subsidiary. Shortly after, he<br />

joined Asteelflash—6,000<br />

employees and $900 million<br />

in revenue—where he was<br />

head of business development<br />

(2005) and executive VP, USA and China (2008)<br />

before becoming executive VP of the group and president,<br />

EMEA, in 2012.<br />

Garic is currently based in Paris and reports directly<br />

to Jean Mizrahi, president and chief executive officer<br />

of Ymagis Group. He is also a member of the group’s<br />

executive committee.<br />

Garic replaces Jean-Marie Dura, who joined the<br />

board of directors in 2015.<br />

CHRISTIE PROJECTOR BREAKS SALES<br />

RECORDS IN CHINA<br />

n Christie’s CP2208 digital cinema projector has<br />

generated record-breaking sales in China since it<br />

started shipping in October, according to a company<br />

statement.<br />

To date, Christie’s partner Beijing Donview Technology<br />

Development Co. has purchased over 500 units<br />

of this projector, making it the best-selling cinema<br />

projector of its class in China. This is four times the<br />

amount of cinema projectors of the same class sold by<br />

a competitor in the Chinese market between October<br />

and December 2015. Aimed at theaters whose screen<br />

sizes are less than 10.6 meters (35 feet) wide that<br />

require an affordable solution in a compact footprint,<br />

the CP2208 is the latest from Christie’s Xenon lamp–<br />

based Solaria projector line. The CP2208 is capable<br />

of delivering images at 9,000 lumens within the DCI<br />

color space and up to 10,000 lumens when presenting<br />

alternative content.<br />

The Christie CP2208 can be ordered with a variety<br />

of lamp sizes and lenses, and allows feature film<br />

content to be displayed using the optional Christie<br />

integrated media block (IMB-S2) or another popular<br />

Series-2 integrated media block (IMB) system using<br />

the open IMB slot. The Christie CP2208 also offers<br />

HFR upgrade capabilities and support for advertising<br />

and alternative content.<br />

14 BoxOffice ® FEBRUARY <strong>2016</strong>


LSS-100P<br />

Light and Sound Sensor<br />

US Patent<br />

Number 8,836,910<br />

Digital cinema technology is far more complex than 35mm film.<br />

Cinema owners need a simple automated solution to ensure presentation<br />

quality of every show. The LSS-100P is designed to do exactly this.<br />

• Monitors screen light levels and chromaticity<br />

• Monitors levels of all audio channels<br />

• Monitors IR performance of ADA equipment<br />

• Email alerts automatically sent to technicians*<br />

• Database software available to monitor numerous cinema auditoriums<br />

• Simple installation with Power over Ethernet (POE) capability<br />

• Patented Technology<br />

* Requires external<br />

database server<br />

181 Bonetti Drive<br />

San Luis Obispo, CA 93401-7397 USA<br />

(Ph) +1 805.549.0161 (Fax) +1 805.549.0163<br />

uslinc@uslinc.com www.uslinc.com


EXHIBITION BRIEFS<br />

CINEMARK ACCELERATES D-BOX<br />

ROLL-OUT IN THE US<br />

n Cinemark Holdings Inc. is to install<br />

D-BOX motion systems in at least 80 new<br />

screens in 40 theaters over the next 24<br />

months. The majority of these screens will<br />

be installed in the United States, and some<br />

will be deployed in Latin America. Cinemark<br />

currently has 112 D-BOX screens<br />

installed or in backlog in the United States<br />

and Latin America.<br />

Terms of the agreement include a fee<br />

based on the use of the systems as well as a<br />

stock purchase option. D-BOX is issuing two<br />

million common share purchase warrants to<br />

Cinemark, with each warrant entitling Cinemark<br />

to acquire one share of D-BOX.<br />

“Based on the strong moviegoer<br />

reaction and ticket sales generated, we are<br />

pleased to further expand our D-BOX<br />

footprint,” said Robert Copple, Cinemark’s<br />

president and chief operating officer. “We<br />

are proud to be the largest exhibitor in<br />

the world in terms of D-BOX equipped<br />

venues and look forward to our continued<br />

partnership with D-BOX as they continue<br />

to expand globally.” n<br />

16 BoxOffice ® FEBRUARY <strong>2016</strong>


COMMUNIQUÉ<br />

n The movie-rating system has long been a fairly<br />

reliable proxy for whatever particular groups or individuals<br />

think is wrong with American movies and—by<br />

extension—America. The ratings are too lenient regarding<br />

violence and too strict regarding sex, and what<br />

is the MPAA’s problem with “the F-word”? Or, liberal<br />

Hollywood sanctions every possible sexual perversion<br />

and blasphemy while<br />

RESPECTING<br />

THE AUDIENCE<br />

New movie-rating survey reveals<br />

what parents really think about<br />

sex, violence, and language in<br />

movies<br />

by Patrick Corcoran,<br />

Vice President & Chief Communications Officer,<br />

NATO<br />

89% of parents surveyed<br />

are extremely or very<br />

familiar with the ratings<br />

and 77% are extremely<br />

or very familiar with the<br />

ratings descriptors and<br />

93% agree that both the<br />

ratings and descriptors<br />

are helpful; 79% agree<br />

the ratings are accurate<br />

and 84% agree the descriptors<br />

are accurate.<br />

Parents Ratings<br />

Advisory Study<br />

2015<br />

bit.ly/1RyPLzi<br />

demonstrating their<br />

hatred for America<br />

and its values. Either<br />

way, these un-American<br />

values are being<br />

“shoved down our<br />

throats.”<br />

In other words, in<br />

a funhouse reflection<br />

of its critics’ complaints,<br />

the rating<br />

system has an agenda,<br />

and it’s not yours.<br />

But what if, just maybe, the rating system is<br />

earnestly trying to do just what it says it is trying to<br />

do: reflect the concerns that a majority of American<br />

parents have about movie content and inform them of<br />

what their children might see in a particular movie?<br />

To test that proposition and determine whether the<br />

rating system accurately reflects parents’ concerns, the<br />

Classification and Ratings Administration (CARA) of<br />

the MPAA commissioned a survey through Nielsen to<br />

see if parents found the rating system useful and accurate,<br />

what kinds of content they were most concerned<br />

about, and how they would classify certain content if<br />

given the opportunity.<br />

The survey (available via the link at left) is fascinating.<br />

Alongside the findings from previous CARA<br />

surveys that measure general familiarity with the<br />

rating system and its usefulness, there is an interesting<br />

variance, by region, in the percentage of parents who<br />

find the ratings accurate. While much of the country<br />

is within a few percentage points of the average, the<br />

New England and Middle Atlantic regions outstrip the<br />

rest of the country with 90 percent and 86 percent of<br />

parents, respectively, finding the ratings accurate. On<br />

the low end, 73 percent and 74 percent of parents in<br />

the Mountain and North Central regions, respectively,<br />

find the ratings accurate. Region also accounts for<br />

differences in whether parents find certain content<br />

appropriate within various rating categories, as we shall<br />

see.<br />

Less comforting, 69 percent of parents said they<br />

had never seen a trailer inappropriately paired with a<br />

movie. This suggests a stricter eye could be applied to<br />

trailer placements at CARA and at theaters.<br />

Much of the controversy over ratings in the press<br />

revolves around the ratings given for sexual content.<br />

An R or the rare NC-17 for sexuality frequently<br />

prompts disapproving clucks, with commentators<br />

typically noting that children can see thousands of<br />

murders at the movies, but heaven forbid they see two<br />

adults express their love for one another, or variations<br />

on the same. This is pointed to as a sign of hypocrisy<br />

or prudery—the MPAA doesn’t want you to see<br />

certain things. Never mind that with the exception of<br />

the NC-17 rating, children can see any movie their<br />

parents wish them to, and no rating prohibits adults<br />

from seeing any movie they choose. In the minds of<br />

critics, the rating system is censorship. It may be more<br />

accurate to say that to most critics, the rating system is<br />

censoring the wrong things.<br />

So, according to parents, what content concerns<br />

them, and is the rating system getting it right? Unsurprisingly<br />

to anyone who doesn’t live in Los Angeles<br />

or New York, sexual content rates highest among<br />

parental concerns, with 80 percent citing graphic sexual<br />

content as the top concern, followed by full male<br />

nudity at 71 percent, and full female nudity and use<br />

of hard drugs both coming in third with 70 percent.<br />

Graphic violence and use of the F-word are next at 64<br />

percent and 62 percent, respectively. Action/fantasy<br />

violence comes in at just 37 percent, so concerns about<br />

decapitated orcs and the wholesale slaughter of Loki’s<br />

alien army and similar depictions in PG-13 titles don’t<br />

prompt the same level of concern among parents as<br />

more realistic depictions.<br />

Indeed, in PG-13 rated movies, use of the F-word<br />

is cited by more parents as appearing too frequently,<br />

despite the fact that it is quite rare and when used<br />

more than once prompts an automatic R rating.<br />

Fifty-three percent of parents are concerned that<br />

it appears too frequently in PG-13 movies. This is<br />

something to keep in mind the next time a controversy<br />

erupts over an appeal of an R rating due to language.<br />

When given the opportunity to apply the appropriate<br />

rating themselves, only 26 percent of parents believed<br />

18 BoxOffice ® FEBRUARY <strong>2016</strong>


a PG-13 rating was appropriate for one use of the F-word. Regional<br />

differences appear here as well, with flinty New Englanders, laid-back<br />

residents of the Pacific region, and parents in urban areas more likely<br />

to find its use appropriate in a PG-13 title.<br />

In exercises where the parents would apply ratings for<br />

content, parents, on average, begin assigning an R rating<br />

when two to three uses of the F-word appeared,<br />

much as the current rating system does. The<br />

film’s genre and the context of the usage were<br />

less important than the number of uses.<br />

In contrast, parents judged violent content<br />

less on its frequency than on its kind.<br />

Sexual violence was judged most harshly,<br />

reaching an NC-17 rating in parental<br />

assignment regardless of frequency.<br />

The rating system is most often criticized<br />

for applying restrictive ratings to sexual content<br />

(as opposed to violent content, for which<br />

it is often criticized as too lenient), yet parents<br />

would apply the R rating to almost all sexual<br />

content, with the exception of brief nudity, for which<br />

they would apply a PG-13. Interestingly, even though the<br />

majority of movies released with an NC-17 have received it for sexual<br />

content, most parents would not apply the NC-17 rating for “explicit<br />

scenes of sexual intercourse.”<br />

As noted above, parental concerns over content in PG-13 movies,<br />

which do not restrict attendance by children, are highest for the<br />

F-word at 53 percent, closely followed by graphic sex scenes at 51<br />

percent. No other type of content is cited by more than half of parents<br />

as appearing too frequently in PG-13 movies. The next six types<br />

of content that parents feel appear too frequently in PG-13 movies<br />

are suggestive sexual innuendo, full female nudity, partial nudity,<br />

brief nudity, underage partying, and hard drug use. Graphic violence<br />

is the ninth most cited type of content that appears too frequently,<br />

with 44 percent of parents mentioning it.<br />

Why is this survey important? Because the various camps who<br />

battle over the rating system believe that ratings should mirror their<br />

own moral view of the universe. Those who are comfortable with<br />

the depiction of sexuality, or for whom language is merely language<br />

and can do no harm, or those who find depictions of violence to<br />

be as harmful as the real thing, or those for whom any depiction of<br />

nudity or sexuality outside of wedlock or the privacy of the bedroom<br />

is as sinful as the real thing, or for whom the F-word and other rude<br />

or blasphemous language is an assault on the ears—all would like<br />

to configure the rating system to fit their conception of right and<br />

wrong.<br />

The irony is that each of these views is utterly subjective, and that,<br />

frankly, is the core difficulty in applying any rating system. People are<br />

subjective. The strength of the rating system is that it acknowledges<br />

that subjectivity but places it where it belongs. The sole purpose of<br />

the rating system, since it advises parents on content and, in some<br />

circumstances, restricts children’s attendance based on that content,<br />

is to reflect the concerns of parents. This study shows that the rating<br />

system, with raters selected from parents, is doing a good job reflecting<br />

those concerns. Returning regularly to sample parents’ views and<br />

concerns can only strengthen the system’s accuracy, and regular publication<br />

of the results will strengthen parents’ confidence in the rating<br />

system. That openness will force critics of the rating system to weigh<br />

Parental<br />

concerns over<br />

content in PG-13<br />

movies, which do not<br />

restrict attendance by<br />

children, are highest for<br />

the F-word at 53 percent,<br />

closely followed by<br />

graphic sex scenes<br />

at 51 percent.<br />

their criticisms on the scale with what parents really care about.<br />

In a recent Washington Post column by movie critic Ann Hornaday,<br />

in which she lamented the grueling, graphic violence in<br />

The Hateful Eight and The Revenant, she felt compelled to note the<br />

CARA parent survey, if only to sigh that “parents evinced<br />

far more concern about sexual content and nudity in<br />

movies as opposed to violence.” As more evidence<br />

of parents’ real concerns seep into public<br />

consciousness, perhaps critics will begin to<br />

consider why they have those concerns. My<br />

guess is that parents are most concerned<br />

with what their children will confront in<br />

real life. Although violence is a big concern<br />

in our society, the majority of us will<br />

never confront it in real life. But parents<br />

know their children will at some point deal<br />

with sexuality; they will at some point hear<br />

and use language their parents would rather<br />

they not. Parents want some control over when<br />

and where those things happen. As a parent, my<br />

concerns may not align precisely with the majority of<br />

parents in this survey. Indeed, they do not. Yours may not<br />

align with mine. The movie industry—the movie theater industry—though,<br />

has promised to determine those concerns, and honor<br />

them. And we do that through the rating system. n<br />

FEBRUARY <strong>2016</strong> BoxOffice ® 19


NUMBER CRUNCH<br />

STANLEY KUBRICK<br />

n I first became<br />

interested in movie<br />

business data because<br />

of Stanley<br />

Kubrick.<br />

I realize<br />

that most<br />

people<br />

say they<br />

wanted to become a director because<br />

of Stanley Kubrick, but that wasn’t<br />

the case with me. After being<br />

blown away by Kubrick’s films, I<br />

quickly devoured every piece<br />

of writing I could find about<br />

him. During my research,<br />

I discovered how seriously<br />

Kubrick took the business<br />

side of the movie industry. It<br />

was surprising to me that this<br />

creative genius also obsessed over<br />

the commercial success of his films;<br />

I thought those interests never aligned.<br />

I imagined Kubrick to be an uncompromising<br />

artist who wouldn’t spend a second<br />

dealing with anything related to the bottom<br />

line, but that couldn’t have been further from<br />

the truth. Right up until the end of his life and<br />

career—which, unfortunately for all of us, came<br />

at the same time—he was concerned about how<br />

his latest project would perform. The story goes that<br />

Kubrick analyzed box office data in order to find the<br />

best release date for Eyes Wide Shut. It worked. The<br />

Tom Cruise–Nicole Kidman vehicle was the only<br />

film of the legendary director’s career to open in first<br />

place.<br />

The lesson I took away from this is that data is<br />

important to us all. Nobody is above it. If a director<br />

who is considered by most to be one of the great—if<br />

not the greatest—film artists of all time understood its<br />

value, then what possible excuse could anybody else<br />

have for not valuing it?<br />

My new role at NATO will be focused on the<br />

many ways data impacts our industry. It will allow me<br />

to take on projects that intersect with the work I did<br />

during my nearly eight years at <strong>Boxoffice</strong>.<br />

One of my first priorities will be to analyze data<br />

related to the release window. As I write this, NATO<br />

is in the process of identifying a research firm and an<br />

Or How I Learned to<br />

Love the Data Side of<br />

the Movie Business<br />

by Phil Contrino<br />

Data and Research Manager, NATO<br />

economic analysis firm<br />

to help us get a better<br />

understanding of where<br />

the public stands on this<br />

important topic. How are<br />

consumer habits changing<br />

as the release window<br />

gets shorter? What kind<br />

of financial impact is it<br />

having on theatrical revenue? These are just two of<br />

the many questions we’ll dive into. Better data will<br />

help us make better decisions both in distribution and<br />

exhibition. It’s important for both sides to understand<br />

this topic as thoroughly as possible, and I’m excited to<br />

study it.<br />

I’m also pleased to announce that beginning<br />

in <strong>February</strong>, NATO members will start to receive<br />

domestic box office predictions from <strong>Boxoffice</strong> as a<br />

new member service. These predictions will go slightly<br />

beyond what’s currently available for free on pro.<br />

boxoffice.com. During my time with <strong>Boxoffice</strong>, I often<br />

received notes from people in the exhibition community<br />

telling me how valuable those predictions were to<br />

their business. It’s exciting to help usher in a new level<br />

of access.<br />

I also look forward to talking to more exhibition<br />

professionals who deal with data to see how many different<br />

approaches there are out there. There’ll be time<br />

for that at CinemaCon in just a couple of months.<br />

The work with data that’s happening in the movie<br />

business is very inspiring, and it’s bound to only get<br />

better. Just look at how much things have changed<br />

in the last 10 years. The impact of social media, the<br />

analysis of loyalty-program data, detailed research into<br />

what kind of content consumers respond to most,<br />

and many other factors have changed this business in<br />

substantial ways.<br />

In addition to obsessing over grosses every week, I<br />

also make a point to read about how other industries<br />

are using data, and it’s fascinating. Keeping tabs on<br />

data practices outside our field often allows me to see<br />

the movie industry through fresh eyes, which then<br />

results in new approaches to information. I highly<br />

recommend checking in on the Predictive Analytic<br />

Times (www.predictiveanalyticsworld.com/patimes)<br />

from time to time to see how professionals in other<br />

industries use data to better understand their worlds.<br />

I look forward to keeping you all updated in these<br />

pages. n<br />

20 BoxOffice ® FEBRUARY <strong>2016</strong>


CLOSER TO THE STARS


CONCESSIONS STAND<br />

Movie Tavern’s Danny<br />

DiGiacomo with Fort<br />

Worth ABC affliate’s<br />

Susie McAuley and<br />

Linda Cooper of “Live<br />

Love Laugh Today”<br />

SOUTHERN<br />

THEATRES<br />

HEADQUARTERS:<br />

NEW ORLEANS<br />

SITES: 42<br />

SCREENS: 463<br />

GIANTS OF<br />

EXHIBITION<br />

RANKING: 7<br />

MOVIE<br />

TAVERN<br />

STATES: 10<br />

SITES: 26<br />

n Movie Tavern’s Vice President of Marketing<br />

Danny DiGiacomo dishes on Southern Theatres’<br />

foray into the cinema dining experience<br />

Interview by Daniel Loria<br />

How has the competitive landscape changed<br />

since you first launched Movie Tavern?<br />

When the first Movie Tavern opened in 2001, we<br />

were one of the few who<br />

dared to launch such a<br />

concept. Now that it has<br />

gained such popularity,<br />

it is interesting to see all<br />

the great variety of dinein<br />

theaters and offerings<br />

available to moviegoers.<br />

How does<br />

programming<br />

help bring an element of variety into Movie<br />

Tavern’s offerings?<br />

Our Breakfast and a Flick program is our most<br />

popular program. Every Saturday and Sunday for 9:00<br />

a.m. shows we serve from a special breakfast menu that<br />

offers quite a variety of options, including mimosas<br />

and Bloody Marys.<br />

What tends to work better for you, themed<br />

menus that are curated along with a specific<br />

film, or a consistent menu that returning<br />

customers can expect?<br />

Our guests love fun themed menu options, but<br />

really what they want is good quality food and good<br />

service. That makes them come back and bring<br />

friends.<br />

How do you tackle the ordering concept?<br />

We always recommend that our guests get there<br />

30 minutes early or so, but all seats are equipped<br />

with call buttons so service is available anytime<br />

throughout the show. We do a last call at a certain<br />

point before the movie ends so our guests can finish<br />

up and be on their way with no hassle when the movie<br />

is over. We have years of experience to pull from in<br />

terms of service logistics. Both our internal team and<br />

outside vendors are part<br />

of the process.<br />

How does staff<br />

training differ in<br />

your cinema dining<br />

concept as opposed<br />

to the rest of the<br />

Southern Theatres<br />

circuit? Do you look<br />

for staff that come in<br />

with restaurant experience, or does it require<br />

a separate or additional training process?<br />

We have a great training program that is well suited<br />

for those who have a restaurant, hospitality, or cinema<br />

background. We love having a team with a variety of<br />

experience because it gives us that edge and variety we<br />

need to provide great service.<br />

What role do more traditional concessions,<br />

like popcorn and candy, play in your<br />

operations?<br />

Popcorn is always a popular part of the moviegoing<br />

experience, but we have seen first-hand that our<br />

guests truly love the fact that they can have dinner<br />

and a drink delivered to their seat while they take in<br />

a movie. n<br />

22 BoxOffice ® FEBRUARY <strong>2016</strong>


The outdoor sector of exhibition gathers in<br />

Kissimmee, Florida, for the 16th annual United<br />

Drive-In Theatre Owners Association Convention<br />

24 BoxOffice ® FEBRUARY <strong>2016</strong>


JOHN VINCENT<br />

PRESIDENT<br />

UNITED DRIVE-IN THEATRE<br />

OWNERS ASSOCIATION<br />

Interview by Danial Loria<br />

We had a record year at the box office in<br />

2015; how was business for drive-ins across<br />

the country?<br />

I daresay even better, percentage-wise. When<br />

you have family movies that really hit, like Minions,<br />

Inside Out, and Jurassic World, it really does send<br />

many drive-ins over the top.<br />

What are you going to be covering at this<br />

year’s convention?<br />

We’ll be focusing on marketing, especially social<br />

media and in-theater marketing. For years we had<br />

to center on digital cinema because that was the<br />

main thing: getting the deals done. Now that we’re<br />

on the other side of that, we’ve chosen to try to<br />

take the convention and focus on something different<br />

every year. Last year we covered concessions<br />

and had Larry Etter from Malco Theatres and the<br />

National Association of Concessionaires.<br />

The concessions stand is quickly changing<br />

in theaters around the world; is that change<br />

also reflected at the drive-in?<br />

Just like McDonald’s will always have burgers<br />

and fries, drive-ins will always do well with<br />

comfort foods. Many of us over the years have experimented<br />

with salads and the like, but it’s kind<br />

of fallen flat. We do recognize, however, that in<br />

today’s society there is a more heightened awareness<br />

of things like gluten-free. There are some<br />

drive-ins that are leading the charge in trying out<br />

some new menu items, but at the end of the day<br />

the brass tacks of money is always going to come<br />

from comfort food.<br />

What are some of the biggest trends you’re<br />

seeing in the drive-in business?<br />

We’re seeing more dabbling in alternative<br />

content. A couple of drive-ins did the [Grateful<br />

Dead’s] Fare Thee Well concerts. A couple of<br />

drive-ins are experimenting with sports events<br />

when they can get the licensing. We’re definitely<br />

going to see a lot more in that direction. We’re<br />

seeing success in that area, and it will probably<br />

continue to grow—maybe we’ll even see studios<br />

come up with some of their own alternative-content<br />

events in the coming years. Now that we<br />

have the digital projectors, it opens up a lot more<br />

possibilities. Some drive-ins are even experimenting<br />

with gaming nights during the off-season.<br />

We do have to emphasize, however, that most of<br />

our revenue does continue to come from first-run<br />

Hollywood movies. Like our indoor counterparts,<br />

we absolutely don’t want to see the release window<br />

collapse.<br />

Now that the digital conversion is mostly<br />

realized, what are some of the biggest<br />

concerns on your agenda?<br />

The window is such a big concern for us.<br />

There needs to be that incentive for people to<br />

come out. Most of us are a little more sensitive<br />

on the summer season, with some big summer<br />

films opening as early as May when not all drivein<br />

locations are open. Other than that, it looks<br />

really good for drive-ins. We had a very successful<br />

summer. There’s this negative connotation out<br />

there that drive-ins don’t work and that’s simply<br />

not true. It is tough to make it work in a smaller<br />

market with a $50,000 projector, and we’ll probably<br />

lose a few in rural areas to that, and it’s sad<br />

and I hope this is only temporary. It remains to be<br />

a great concept, when people talk about the resurgence<br />

of drive-ins, I always say that it bottomed<br />

out in 1987—that was the worst year—and it’s<br />

been a fairly solid business since the early ’90s,<br />

the resurgence actually started back then. Driveins<br />

are a great way to watch a movie, it’s a great<br />

option for families, and we also think it fits with<br />

Generation Z. There’s been some talk about what<br />

this latest generation wants, about being looser on<br />

restrictions on cell phones, and that’s exactly what<br />

drive-ins can offer.<br />

Are there any specific regions where you’re<br />

seeing a surge of interest in drive-ins?<br />

We’re seeing some growth in the South in<br />

places like Texas. The fair-weather states will<br />

probably be preferable for new builds. Let’s face<br />

it, the land is expensive these days, so many<br />

people will try to make the most out of it on a<br />

year-round basis. I think that’s where most of the<br />

growth will continue to happen, but there’s still<br />

good news in other areas: one just reopened in<br />

Bangor, Maine. If there’s one area of the country<br />

where we’ll see a lot more growth, I would say<br />

the southern parts of the country where you can<br />

really make the numbers work.<br />

What’s the current state of the drive-in?<br />

We work hand in hand with NATO and appreciate<br />

the help we get from them and our distributor<br />

partners. We’re all happy to be in this business. We<br />

do this with a passion. Most locations are locally<br />

owned and operated, but there are also some drivein<br />

chains out there. We’re also seeing some midsize<br />

circuits pick up some drive-ins, and I’m happy to<br />

see that as well. It’s nice to see some of these medium-sized<br />

players getting into the space.<br />

FEBRUARY <strong>2016</strong> BoxOffice ® 25


IN THE LOBBY<br />

TICKETS,<br />

POPCORN,<br />

DEATH STAR<br />

Dimensional Innovations turns a<br />

cinema lobby in Omaha into an<br />

immersive experience<br />

by Daniel Loria<br />

n Star Wars mania became a<br />

full-blown global phenomenon<br />

(once again) in late 2015.<br />

You might have heard about<br />

it: the latest entry in the series,<br />

The Force Awakens,<br />

launched in mid-December<br />

to a record-breaking run that<br />

culminated by toppling Avatar<br />

as the highest-grossing film of<br />

all time in North America after<br />

only 20 days of release. Theater lobbies across the<br />

world were abuzz with anticipation from first-time<br />

fans to repeat visitors. At the recently opened Alamo<br />

Drafthouse in Omaha, Nebraska, however, The Force<br />

Awakens dominated much more than the conversation.<br />

Guests were treated to a fully immersive Star<br />

Wars–themed lobby as soon as they stepped into the<br />

new cinema: flashing lights, sound effects, and largescale<br />

replicas of some of the franchise’s iconic sets<br />

helped create the illusion of a galaxy far, far away for<br />

local moviegoers.<br />

26 BoxOffice ® FEBRUARY <strong>2016</strong>


“The theater owner, Tyler Calabrese, for Alamo Drafthouse,<br />

and the architect, Kip Coleman from Elevation<br />

Architects, came up with the original idea and then<br />

contacted us through Alamo corporate to see if this was<br />

a feasible project and how we could design and build it,”<br />

recounts Brad Woods, practice director at Dimensional<br />

Innovations, a Kansas-based design firm that has crafted<br />

custom-themed environments for high-profile clients<br />

from a number of industries. From the locker room of<br />

the NBA’s Charlotte Hornets to Sprint’s ad campaign in<br />

Times Square, Dimensional Innovations has specialized<br />

in creating an engaging public experience with their<br />

designs. Now you can add the Star Wars–themed lobby at<br />

the Alamo Drafthouse’s Omaha location.<br />

Details like lighting and paneling come into play,<br />

and there’s even an Emperor’s Throne, where visitors can<br />

take photos while doing their best impression of the evil<br />

emperor Palpatine. The true centerpiece of the project,<br />

however, is a 10-foot replica of the Death Star towering<br />

over the lobby. A push of a button triggers an LED<br />

system that recreates the laser blast from the original film,<br />

complete with sound effects that give the whole experience<br />

a truly immersive feel. Woods admits the laser touch<br />

proved to be the project’s most difficult challenge. “Using<br />

DI’s Innovations Lab, we were able to design and install<br />

a proprietary LED system that was programmable and<br />

resembled the laser from the Death Star in the movies.<br />

It all had to be synced with the sound system, as well as<br />

being serviceable from the manager’s office. We also built<br />

mock-ups for the Death Star and illuminated interior<br />

wall panels.”<br />

The project was supposed to be under wraps—until<br />

an Internet spoiler foiled those plans. A picture of the 10-<br />

foot Death Star traveling down the highway hitched onto<br />

the back of a trailer was leaked online by an unsuspecting<br />

motorist—and honestly, who wouldn’t post a picture of<br />

that sight after their morning commute?—drawing scores<br />

of views and comments as the image quickly went viral.<br />

“At first, we were worried that some Star Wars fanatics<br />

would follow the Death Star as it was being shipped<br />

to Omaha from our factory in Kansas City in hopes of<br />

finding its destination,” remembers Woods.<br />

Dimensional Innovations isn’t new to the exhibition<br />

industry. The company has worked on projects for<br />

leading exhibitors AMC and Cinemark over the last 15 to<br />

20 years, specializing in theater-concept design, interior<br />

design, fabrication, and installation. Their experience in<br />

exhibition includes tackling a range of projects, from setting<br />

up exterior and interior signage to creating immersive<br />

themed environments like the one in Omaha.<br />

“It is all about creating a memorable experience for<br />

moviegoers, and we feel that this begins in the lobby,”<br />

says Woods. “Our designs help keep patrons engaged and<br />

keep them coming back to see movies and thoroughly<br />

enjoy their experience. Nowadays, theater owners have to<br />

go above and beyond ‘Let’s go see a movie’ and create that<br />

experience to get them off the couch and away from their<br />

70-inch TVs. We collaborate with owners and their architects<br />

to help their theaters set themselves apart, which, in<br />

turn, adds to the owners’ bottom line.” n<br />

FEBRUARY <strong>2016</strong> BoxOffice ® 27


CHARITY SPOTLIGHT<br />

LOOKING FORWARD TO A <strong>2016</strong> FULL OF GIVING<br />

Compiled by Erica Lopez, Executive Director, Variety–the Children’s Charity of the United States<br />

Variety of Southern California Annual Charity Luncheon<br />

Variety of Southern California presented John Lundin, Vice President of Film,<br />

Carmike Cinemas, with the 2015 Heart of Show Business Award at the Annual<br />

Charity Luncheon in Los Angeles. A sold-out crowd of more than 350 of John’s<br />

friends and colleagues attended to celebrate his career and upcoming retirement.<br />

Variety of Detroit Bikes for Kids Annual Bike<br />

Party<br />

Variety of Detroit provided 150 new bicycles,<br />

locks, and helmets, including prescriptively modified<br />

bikes for children with special needs, to deserving<br />

Paul Silk, Jack Foley, Scott Forman, David Passman, John Lundin, Rory Bruer, Gigi Lestak,<br />

Rusty Gautier, Bill Robinson<br />

children through partnerships with social service<br />

agencies and organizations. Children and their families<br />

were invited to the party and enjoyed music, dancing,<br />

carnival games, food, face painting, and a visit from<br />

Santa Claus and Paws from the Detroit Tigers.<br />

Variety of Detroit’s Adopt-a-Family & Santa’s<br />

Workshop<br />

Variety of Detroit adopted 500 children though the<br />

annual holiday Adopt-a-Family Program. Through the<br />

generosity of Variety supporters, these special children<br />

Branden Miller, Scott Forman, Paul Silk, David Passman, Jack Foley, Rory Bruer, John Lundin,<br />

Gigi Lestak, Rusty Gautier, Bill Robinson<br />

Scott Forman, David Passman, John Lundin, Branden Miller<br />

received holiday presents including coats, clothing,<br />

toys, games, and more. Donors and their families were<br />

invited to the annual Santa’s Workshop Party to wrap<br />

the gifts in preparation for delivery to the families<br />

through partnerships with children’s agencies and<br />

organizations.<br />

28 BoxOffice ® FEBRUARY <strong>2016</strong>


Variety of Ontario World’s Greatest Christmas<br />

Party<br />

Games, food, photos with Santa, loot bags, crafts,<br />

inflatables and a shoppers’ bazaar were all part of the<br />

18th Annual World’s Greatest Christmas Party. Variety<br />

Variety of St. Louis Winter Camp<br />

Kids ages 4 to 16 had a lot of fun at Variety of St.<br />

Louis’s annual Winter Adventure Camp, enjoying<br />

swimming, dancing, gym time, ice skating, a trip to<br />

the local science museum, and indoor rock climbing.<br />

Village raised almost $40,000 with tickets sales and<br />

thanks to the generosity of the Toronto Professional<br />

Fire Fighters Association, who made a gift of $25,000<br />

to the charity. This annual event is an affordable and<br />

inclusive way for families to enjoy the holiday spirit<br />

together.<br />

Mark Randisi’s “A Century of Sinatra: 100th<br />

Birthday Celebration” Benefits Variety of Detroit<br />

Mark Randisi performed a spectacular tribute to<br />

Frank Sinatra at Andiamo Celebrity Showroom to benefit<br />

Variety of Detroit. Nearly 100 Variety supporters joined<br />

the crowd for this wonderful trip down memory lane.<br />

FEBRUARY <strong>2016</strong> BoxOffice ® 29


CHARITY SPOTLIGHT<br />

Variety of Manitoba’s 2015 Volunteer of the Year,<br />

Lucy Drury, sells raffle tickets to help raise funds<br />

for Variety’s kids.<br />

Santa and Jayden Floyd<br />

Variety of<br />

Manitoba at<br />

the Winnipeg<br />

Renovation Show<br />

Variety of<br />

Manitoba was once<br />

again chosen as the<br />

charity of choice<br />

for this annual<br />

event and sold raffle<br />

tickets for its Grand<br />

Prize Draw of a<br />

$10,000 kitchen<br />

from Springfield<br />

Woodworking.<br />

Variety of Texas<br />

Annual Holiday<br />

Party<br />

Children with<br />

sensory needs<br />

enjoyed the holidays<br />

just as every child<br />

should! The kids visited<br />

with Sensitive<br />

Santa, picked out a<br />

present under the<br />

tree, had their faces<br />

painted and enjoyed<br />

a sensory-friendly<br />

movie screening<br />

in a fun and safe<br />

environment, built<br />

exactly for their<br />

needs.<br />

Variety of Illinois<br />

Hat Trick Benefit<br />

Screenings<br />

Variety of Illinois<br />

Executive Director<br />

Angelique Barthel<br />

and Board Member<br />

Mark Mazrimas<br />

(Classic Cinemas)<br />

selling Gold Heart<br />

Pins (left) at one<br />

of three sold-out<br />

screenings of Hat<br />

Trick, a documentary<br />

featuring the third<br />

Stanley Cup victory<br />

in six years by the<br />

2015 Chicago Blackhawks.<br />

Admissions<br />

to the screenings<br />

benefitted Variety<br />

of Illinois and<br />

Chicago Blackhawks<br />

Charities.<br />

Variety of Illinois Sam & Santa Toy Drive<br />

For this annual event, Variety of Illinois partners with Studio<br />

Movie Grill Chatham and Wheaton. More than 1,000 toys were<br />

collected by Sam Love, an 11-year-old Chicago resident who takes a<br />

special interest in helping children less fortunate than himself.<br />

Variety Gold Heart Campaign<br />

Employees at Classic Cinemas Elk Grove in Illinois showing the<br />

heart of Variety (above) and proud of making their location the number<br />

one Mockingjay Gold Heart Pin seller of all Classic Cinema locations.<br />

Variety of Iowa Black Tie Gala<br />

“A Night in New Orleans” kicked off with two specialized bike<br />

presentations. During dinner, special guest Jamie Pollard, Iowa State<br />

University athletic director, spoke, and a very special surprise guest,<br />

his 13-year-old son, James, also spoke about his fight against cancer.<br />

Guests paraded New Orleans style to the dessert buffet featuring<br />

beignets and bananas Foster. Dancing to band Final Mix rounded<br />

out the evening. n<br />

30 BoxOffice ® FEBRUARY <strong>2016</strong>


U P C O M I N G E V E N T S<br />

VARIETY OF MANITOBA’S CAMP<br />

BRERETON SUMMER IN WINTER<br />

FESTIVAL<br />

Tuesday, <strong>February</strong> 16, <strong>2016</strong><br />

Sturgeon Heights Community Centre<br />

at 210 Rita St., Winnipeg, MB R3J 2Y2,<br />

Canada<br />

Friends and volunteers are hosting<br />

Variety’s Camp Brereton’s Summer in<br />

Winter Festival to raise funds for our<br />

summer camp’s new bouldering wall.<br />

This adds an additional activity for kids<br />

of all abilities so they can experience<br />

more outdoor fun all by the water’s<br />

edge. Please contact Ashley Irwin<br />

at admin@varietymanitoba.com for<br />

tickets or visit www.varietymanitoba.<br />

com for more information. Adults are<br />

$20 each, kids under 12 are $10, and<br />

we are also selling support tickets for<br />

only $10 each!<br />

VARIETY OF NEW YORK’S CASINO<br />

NIGHT, “BET WITH HEART”<br />

Tuesday, <strong>February</strong> 23, <strong>2016</strong><br />

The Edison Ballroom at 240 W. 47th<br />

St., New York, N.Y. 10036<br />

www.varietyny.org<br />

Variety of New York will host its inaugural<br />

Bet with HeART, a casino-night<br />

fund-raiser transforming the Edison<br />

Ballroom into a mini Las Vegas with<br />

showgirls and a casino vibe. Playing<br />

guests will trade in their poker chip<br />

winnings for prizes such as flat-screen<br />

TVs, vacation stays, entertainment<br />

tickets, and more!<br />

VARIETY OF IOWA SPIRITS OF<br />

SPRING<br />

Saturday, <strong>February</strong> 27, <strong>2016</strong><br />

Cedar Rapids Marriott at 1200 Collins<br />

Rd. N.E., Cedar Rapids, Ia. 52402<br />

www.varietyiowa.com<br />

Spirits of Spring is an evening featuring<br />

fine wines, beers, liquors, and<br />

heavy hors d’oeuvres to complement<br />

available selections. The evening also<br />

includes a raffle and silent and live<br />

auctions.<br />

Illinois board member Sarah Adamson<br />

of Hollywood 360 and Sarah’s Backstage<br />

Pass. Tickets include champagne,<br />

red carpet photos, passed<br />

appetizers, entrée, and dessert!<br />

VARIETY OF IOWA TELETHON<br />

Saturday and Sunday,<br />

March 5 and 6, <strong>2016</strong><br />

Community Choice Credit Union<br />

Convention Center at 833 5th Ave.<br />

Des Moines, IA. 50309<br />

www.varietyiowa.com/variety-telethon<br />

Since 1975, Iowans have joined<br />

together to contribute their time,<br />

talent, and hearts to the annual<br />

telethon, an entertainment showcase<br />

that serves as Variety of Iowa’s<br />

largest fund-raiser and has raised<br />

more than $100 million to date. Each<br />

year, a lineup of local, national, and<br />

international personalities perform<br />

to support the children of Iowa.<br />

Working alongside the telethon<br />

cast, thousands of volunteers and<br />

Very Interested Persons (VIPs) take<br />

pledges over the phones and solicit<br />

donations from family and friends.<br />

Telethon also provides Variety of<br />

Iowa the opportunity to highlight<br />

the children and organizations that<br />

benefit from Variety’s support. In addition<br />

to cast performances, Variety<br />

hosts specialized bike presentations<br />

and interviews organizations that receive<br />

Variety grants. Free to attend,<br />

or tune in to ABC5 from 7 p.m. to<br />

midnight on Saturday and 6 a.m. to 6<br />

p.m. on Sunday to watch.<br />

VARIETY OF MANITOBA’S DONOVAN<br />

ALEXANDER HEART BOWL<br />

Saturday, March 12, <strong>2016</strong><br />

Laverendrye Bowling Lanes at 614 Des<br />

Meurons St., Winnipeg, MB R2H 2P9,<br />

Canada<br />

Donovan Alexander is a Variety Heart<br />

Centre alum and former Winnipeg<br />

Blue Bomber who believes he owes<br />

his life to Variety. Each year he hosts<br />

a bowling day for teams and families<br />

to come together for a great cause—<br />

our kids! This year’s event will be<br />

better than ever with amazing prizes<br />

and sponsors. Donovan himself<br />

invites Variety kids to join him on<br />

his team for the day! Please contact<br />

Ashley Irwin at admin@varietymanitoba.com<br />

for tickets, or visit our<br />

website at www.varietymanitoba.<br />

com for more information.<br />

SAVE THE DATE: <strong>2016</strong> PIONEER OF<br />

THE YEAR DINNER<br />

April 13, <strong>2016</strong><br />

www.wrpioneers.org/<strong>2016</strong>dinner<br />

The Will Rogers Motion Picture<br />

Pioneers Foundation invites you to<br />

join us in honoring Donna Langley,<br />

Chairman of Universal Pictures, at<br />

the Pioneer of the Year Dinner. The<br />

event will take place on Wednesday<br />

April 13, <strong>2016</strong>, at CinemaCon in Las<br />

Vegas. n<br />

VARIETY OF ILLINOIS 11TH ANNUAL<br />

ACADEMY AWARDS VIEWING GALA<br />

Sunday, <strong>February</strong> 28, <strong>2016</strong><br />

Hollywood Blvd Cinema at 1001 W.<br />

75th St., Woodridge, Ill. 60517<br />

The awards will be broadcast on the<br />

big screen and hosted by Variety of<br />

FEBRUARY <strong>2016</strong> BoxOffice ® 31


1<br />

REGAL ENTERTAINMENT GROUP<br />

Knoxville, TN / regmovies.com<br />

Regal Cinemas once again leads exhibitors in the U.S. and Canada in both screen count and sites. The circuit plans<br />

to install luxury recliner seating in an additional 1,000 screens in <strong>2016</strong> and 2017, effectively furnishing around a<br />

quarter of all its screens with premium seating. The process was already in full swing through 2015, with around<br />

850 screens furnished with recliners by year end. Regal is also betting on enhanced food and beverage offerings,<br />

expanding their menu in 185 locations by the end of 2015 and offering alcohol at 135 sites in the same period.<br />

SCREENS<br />

7,324<br />

SITES<br />

569<br />

2<br />

AMC ENTERTAINMENT<br />

Leawood, KS / amctheatres.com<br />

Adam M. Aron, the former CEO of Starwood Hotels and previous co-owner of the NBA’s Philadelphia 76ers, began<br />

his tenure as the chief executive officer of AMC on January 4. Aron will lead the company in a period of growth<br />

and investment into its existing theaters. The circuit is coming off a marquee year, surpassing 5,000 screens in 2015<br />

following its acquisition of Starplex Cinemas. The Starplex deal added 346 screens in 33 locations across 12 states to<br />

AMC’s circuit, further strengthening its presence in the United States.<br />

SCREENS<br />

5,260<br />

SITES<br />

379<br />

3<br />

CINEMARK USA<br />

Plano, TX / cinemark.com<br />

Tim Warner’s retirement as CEO of Cinemark USA wasn’t a permanent goodbye from the company. The 18-year<br />

veteran of the company, who helped establish Cinemark as a global leader during his tenure as president of Cinemark<br />

International from 1996 to 2006, stepped down as CEO in 2015. Warner transitioned to his new role as vicechairman<br />

of the Texas-based circuit in August of last year. His successor, Mark Zoradi, is the former chief operating<br />

officer of Dreamworks Animation and a 30-year veteran of Disney, where he held multiple executive roles.<br />

SCREENS<br />

4,612<br />

SITES<br />

343<br />

4<br />

CARMIKE CINEMAS<br />

Columbus, GA / carmike.com<br />

Carmike finished 2015 on the verge of reaching 3,000 screens. 2015 saw Carmike reaffirm its faith in alternative<br />

content following the 2014 acquisition of Digiplex; a partnership agreement with Fathom Events paved the way to<br />

expand its alternative-content offerings to 150 locations across 31 states by the end of the year. The Georgia-based<br />

circuit also managed to add 37 screens to its growing ranks through its acquisition of Sundance Cinemas. The<br />

company’s executive roster welcomes a new face in <strong>2016</strong> with Rob Collins, former vice president of brand activation<br />

for Turner Entertainment Networks, stepping in as senior vice president and chief marketing officer.<br />

SCREENS<br />

2,958<br />

SITES<br />

277<br />

5<br />

CINEPLEX ENTERTAINMENT<br />

Toronto, ON, Canada / cineplex.com<br />

Cineplex has pioneered multiple innovations over the last number of years. The company adopted a more interactive<br />

approach to its pre-show platform by bringing TimePlay into its circuit in late 2014. In 2015 Cineplex decided<br />

to take gaming at the movies a step further with its incursion into the rapidly growing field of eSports. The circuit<br />

acquired online gaming platform WorldGaming in September, giving them access to the tournaments, leagues,<br />

and gaming ladders organized by the eSports company. More recently, Cineplex and WorldGaming signed a<br />

comprehensive deal with Sony Computer Entertainment to launch a series of video-gaming tournaments in the<br />

Great White North.<br />

SCREENS<br />

670<br />

SITES<br />

53<br />

32 BoxOffice ® FEBRUARY <strong>2016</strong>


6<br />

MARCUS THEATRES<br />

Milwaukee, WI / marcustheatres.com<br />

Marcus started 2015 celebrating the success of one of its new initiatives. The circuit’s loyalty program, Magical<br />

Movie Rewards, reached one million subscribers by mid-March—less than a year into its launch. The company also<br />

continued its investment in installing its own Premium Large-Format screens and DreamLounger branded luxury<br />

seating across the circuit. Marcus now features its own PLF screens in more than 61 percent of its company-owned<br />

first-run locations. The circuit promoted three leaders to vice president positions in August: Clint Wisialowski (VP of<br />

Sales), Rob Novak (VP of Concessions), and Matt Lee (VP of Operations).<br />

7<br />

SOUTHERN THEATRES<br />

New Orleans, LA / thegrandtheatre.com<br />

Southern’s 2013 acquisition of Movie Tavern signaled a bold move to expand in the cinema dining space. The bet<br />

certainly seems to have paid off as we enter <strong>2016</strong>, with cinema dining quickly becoming one of the hottest concepts<br />

in exhibition. Southern’s multiple brands give it the flexibility to approach growth on a national level. It enters the<br />

year just shy of a major milestone, with 463 screens currently in operation.<br />

SCREENS<br />

670<br />

SITES<br />

53<br />

SCREENS<br />

463<br />

SITES<br />

42<br />

8<br />

HARKINS THEATRES<br />

Scotssdale, AZ / harkinstheatres.com<br />

Harkins is looking forward to a busy year. The circuit already has expansion plans in place for <strong>2016</strong>, with four new<br />

builds, state-of-the-art 16-screen sites already scheduled for the calendar year. The first pair are set to open in the<br />

spring in Redlands and Cerritos, California. The circuit’s home state of Arizona will be welcoming two new sites as<br />

well, in Goodyear and Flagstaff, scheduled to open in the fall.<br />

SCREENS<br />

446<br />

SITES<br />

31<br />

9<br />

+1<br />

TIE<br />

B&B THEATRES<br />

Kansas City, MO / bbtheatres.com<br />

B&B joined the top 10 in last year’s ranking following their acquisition of Dickinson Theatres. 2015<br />

marked a stable year for the circuit, which continued its investment in innovations and improvement.<br />

The company opened a state-of-the-art 12-screen theater in Wentzville, Missouri, in November that<br />

features recliner seating and a Marquee Bar and Grille for patrons wanting to enjoy food and cocktails<br />

during their trip to the movies. The Wentzville location is also the first in the circuit to feature two<br />

B&B Grand Screen auditoriums, wall-to-wall curved screens that stand over six stories wide and three<br />

stories tall.<br />

SCREENS<br />

409<br />

SITES<br />

50<br />

9<br />

TIE<br />

NATIONAL AMUSEMENTS<br />

Norwood, MA / nationalamusements.com<br />

George Levitt (SVP Film) and John Bilsborough (SVP Operations) announced their retirement after over 40<br />

years working for National Amusements. The company promoted Mark Walukevich and Duncan Short to fill the<br />

respective roles. Walukevich, a 36-year veteran at National Amusements, oversees key tasks like international booking<br />

and event cinema as well as negotiations for U.S. theaters. Short, who has served 26 years at the company, is now<br />

fully in charge of operational leadership for National Amusements in the U.S. and abroad.<br />

SCREENS<br />

409<br />

SITES<br />

32<br />

SEE THE NEXT 40 ><br />

FEBRUARY <strong>2016</strong> BoxOffice ® 33


11 BOW TIE CINEMAS<br />

Ridgefield, CT / bowtiecinemas.com<br />

SCREENS SITES<br />

351 54<br />

31 CINEMA ENTERTAINMENT<br />

-2 Waite Park, MN / cectheatres.com<br />

SCREENS SITES<br />

151 19<br />

12 MALCO THEATRES<br />

Memphis, TB / malco.com<br />

SCREENS SITES<br />

349 44<br />

32 COMING ATTRACTIONS THEATRES<br />

-2 Ashland, OR / catheatres.com<br />

SCREENS SITES<br />

149 18<br />

13 GEORGIA THEATRE COMPANY<br />

+1 St. Simons Island,GA / georgiacinemacompany.com<br />

14 LANDMARK CINEMAS OF CANADA<br />

-1 Calgary, AB, Canada / landmarkcinemas.com<br />

SCREENS SITES<br />

326 32<br />

SCREENS SITES<br />

312 51<br />

TIE<br />

33 ALAMO DRAFTHOUSE CINEMAS<br />

+1 Austin, TX / drafthouse.com<br />

33 CINÉMAS GUZZO<br />

+1 Terrebonne, QC / Canada<br />

SCREENS SITES<br />

142 18<br />

SCREENS SITES<br />

142 10<br />

15 FRANK THEATRES<br />

Jupiter, FL / franktheatres.com<br />

SCREENS SITES<br />

282 25<br />

35 SANTIKOS THEATRES<br />

+1 San Antonio, TX / santikos.com<br />

SCREENS SITES<br />

129 9<br />

16 PREMIERE CINEMA<br />

+3 Big Spring, TX / pccmovies.com<br />

SCREENS SITES<br />

276 25<br />

36 GALAXY THEATRES<br />

+1 Sherman Oaks, CA / galaxytheatres.com<br />

SCREENS SITES<br />

115 11<br />

17 GOODRICH QUALITY THEATERS<br />

-1 Grand Rapids, MI / gqti.com<br />

SCREENS SITES<br />

273 30<br />

37 ALLEN THEATRES<br />

+1 Las Cruces, NM / allentheatres.com<br />

SCREENS SITES<br />

112 16<br />

18 LANDMARK THEATRES<br />

-1 Los Angeles, CA / landmarktheatres.com<br />

SCREENS SITES<br />

267 57<br />

38 CINÉPOLIS LUXURY THEATRES<br />

+17 Los Angeles, CA / cinepolisusa.com<br />

SCREENS SITES<br />

110 11<br />

19 READING CINEMAS USA<br />

-1 Los Angeles, CA / readingrdi.com<br />

SCREENS SITES<br />

252 27<br />

39 PARAGON THEATERS<br />

Jupiter, FL / paragontheaters.com<br />

new<br />

SCREENS SITES<br />

108 8<br />

20 STUDIO MOVIE GRILL<br />

+4 Dallas, TX / studiomoviegrill.com<br />

SCREENS SITES<br />

243 25<br />

40 WESTATES THEATRES<br />

-1 Salt Lake City, UT / westatestheatres.com<br />

SCREENS SITES<br />

107 22<br />

21 COBB THEATRES III<br />

-1 Birmingham, AL / cobbtheatres.com<br />

SCREENS SITES<br />

231 19<br />

41 YOUR NEIGHBORHOOD THEATRE<br />

-1 Cambridge, MA / yourneighborhoodtheatre.com<br />

SCREENS SITES<br />

105 14<br />

22 WEHRENBERG THEATRES<br />

St. Louis, MO / wehrenber.com<br />

23 PACIFIC THEATRES/ARCLIGHT CINEMAS<br />

+4 Los Angeles, CA / pacifictheatres.com<br />

SCREENS SITES<br />

213 15<br />

SCREENS SITES<br />

201 15<br />

TIE<br />

42 CLASSIC CINEMAS<br />

-1 Downers Grove, IL / classiccinemas.com<br />

42 MULLER FAMILY THEATRES<br />

-1 Lakeville, MN / mullerfamilytheatres.com<br />

SCREENS SITES<br />

104 13<br />

SCREENS SITES<br />

104 8<br />

24 REGENCY THEATRES<br />

-1 Agoura Hills, CA / regencymovies.com<br />

SCREENS SITES<br />

195 28<br />

44 MANN THEATRES<br />

-1 Bloomimgton, MN / manntheatres.com<br />

SCREENS SITES<br />

103 15<br />

25 LARRY H. MILLER THEATRES<br />

Sandy, UT / megaplextheatres.com<br />

SCREENS SITES<br />

193 19<br />

45 MITCHELL THEATRES<br />

-1 Elkhart, KS / mitchelltheatres.com<br />

SCREENS SITES<br />

100 13<br />

26 MARQUEE CINEMAS<br />

Beckley, WV / marqueecinemas.com<br />

SCREENS SITES<br />

175 17<br />

46 PHOENIX THEATRES ENTERTAINMENT<br />

-1 Knoxville, TN / phoenixtheatres.com<br />

SCREENS SITES<br />

97 10<br />

27 NCG (NEIGHBORHOOD CINEMAS GROUP)<br />

+5 Owosso, MI / ncgmovies.com<br />

SCREENS SITES<br />

160 17<br />

47 IPIC ENTERTAINMENT<br />

+13 Voca Raton, FL / ipic.com<br />

SCREENS SITES<br />

96 13<br />

28 CELEBRATION! CINEMA<br />

Grand Rapids, MI / celebrationcinema.com<br />

29 UNITED ENTERTAINMENT<br />

+4 Saint Cloud, MN / uecmovies.com<br />

SCREENS SITES<br />

156 12<br />

SCREENS SITES<br />

154 16<br />

TIE<br />

48 R.L. FRIDLEY THEATRES<br />

-2 Des Moines, IA / fridleytheatres.com<br />

48 ZYACORP ENTERTAINMENT<br />

-2 Bedford, NH / cinemagicmovies.com<br />

SCREENS SITES<br />

91 24<br />

SCREENS SITES<br />

91 8<br />

30 MJR THEATRES<br />

+1 Bloomfield Hills, MI / mjrtheatres.com<br />

SCREENS SITES<br />

153 10<br />

50 SOUTHEAST CINEMA ENTERTAINMENT<br />

+15 Charlotte, NC / southeastcinemas.com<br />

SCREENS SITES<br />

88 9<br />

34 BoxOffice ® FEBRUARY <strong>2016</strong>


CINEMA SHOWCASE<br />

Amherst Cinema<br />

A M H E R S T , M A S S .<br />

Submitted by Carol M. Johnson, Executive Director<br />

SCREENS 4<br />

CAPACITY<br />

CONSTRUCTION &<br />

INSTALLATION<br />

DIGITAL CONVERSION<br />

GUIDANCE ON<br />

DIGITAL CONVERSION<br />

PROJECTION SERVICE<br />

TOP TITLES:<br />

ALL TIME<br />

TOP PERFORMING<br />

CONCESSIONS<br />

Total of 300 seats, venues<br />

range from 25 to 182 seats<br />

Bright Star Systems<br />

Ballantyne Strong<br />

Boston Light & Sound<br />

Strong Technical Services<br />

Slumdog Millionaire<br />

(Fox Searchlight)<br />

Juno (Fox Searchlight)<br />

The King’s Speech<br />

(The Weinstein Company)<br />

Moonrise Kingdom<br />

(Focus Features)<br />

Midnight in Paris<br />

(Sony Pictures Classics)<br />

Craft beer, soda, popcorn<br />

History<br />

Amherst Cinema operated as a single-screen 600-<br />

seat commercial theater from the 1920s to 1999, when<br />

it closed. The derelict structure was rescued in 2001 by<br />

a group of visionary community leaders who worked<br />

on a purely volunteer basis for several years, raising<br />

millions to renovate the theater and open it as a nonprofit<br />

art-house cinema. Our theater opened in 2006<br />

with three screens and added a fourth in 2013.<br />

Audience<br />

Our audiences are intellectually curious, discriminating,<br />

and adventuresome. We are a premier arts<br />

destination and the sole venue for art-house cinema<br />

in western Massachusetts. Patrons come from a 25-<br />

mile radius and tell us that our theater is a very welcoming<br />

destination and offers compelling programs.<br />

We love to hear that—our goals are to be a crossroads<br />

for our big, wide community, to open new doors for<br />

audiences, and to provide a thoroughly enjoyable theatergoing<br />

experience.<br />

Amherst Cinema Exterior Walkway<br />

Photo by Lynne Graves Photography<br />

Courtesy of Visit Hampshire County<br />

Programming<br />

Our programming is clearly different from the<br />

commercial cinemas in our region; it is distinguished<br />

by our first-run art-house film, curated film series<br />

and special events, and educational program for<br />

school children. We often hear from our audiences<br />

that no one type of program draws them and that<br />

they deeply appreciate our offering so many different<br />

programs. Patrons tell us they trust our film selection<br />

and curatorship.<br />

36 BoxOffice ® FEBRUARY <strong>2016</strong>


Amherst Cinema Theater 1<br />

Photo by Gabriel Chicoine. Courtesy of Amherst Cinema.<br />

Showmanship<br />

We had a lot of fun recently with the Internet Cat Video Festival<br />

from the Walker Art Center. We promoted this program through<br />

social media, inviting patrons to send us images of their cats, which we<br />

showed onscreen before the program. (Audiences loved that!) We also<br />

partnered with a local animal shelter. Our late-night screening sold out<br />

to the college-age crowd, and our matinee drew families with children.<br />

What’s not to love about a full house of festively costumed cat lovers?<br />

We know that onscreen messaging in the theaters is crucially<br />

important to converting audiences to members and to promoting<br />

the film series and special events unique to our theater. We’re now<br />

creating our own trailers to speak directly with our audiences.<br />

Overall, our priority is curating diverse, top-flight programs.<br />

Once we set the program, then we figure out promotion. We use the<br />

traditional channels for all programming: website, weekly e-newsletter,<br />

social media, media releases, and e-mail. We also target groups<br />

and individuals we believe will be interested in a particular film or<br />

series. Hard copy works for us. Our quarterly newsletter is mailed to<br />

8,000 mailboxes. The newsletter also seems to evaporate out of our<br />

lobby. So do the lobby flyers we create.<br />

We have relationships with other nonprofits and with academic<br />

institutions, and host curated film series with these partners, who<br />

promote the programs among their own constituencies. Examples:<br />

art museums, environmental groups, food banks, language-study<br />

organizations, and women’s studies centers. We also advertise with a<br />

local radio station and provide content for their programs and radio<br />

hosts.<br />

Membership<br />

As with most arts organizations, ticket sales cover only a portion<br />

of our costs, so memberships are critical to our financial stability and<br />

make all our programming possible. Members get reduced admission<br />

to most programs, so there are economic benefits. We believe,<br />

though, that most people become members because they support<br />

what we do. Our members understand that independent cinema<br />

builds a strong and vibrant society and they want us to thrive. We<br />

have 5,000 members who are widely distributed over a 25-mile<br />

radius. We’re so pleased that membership keeps growing at 7 to 10<br />

percent a year.<br />

The Power of Cinema<br />

One of the great joys of our work is bringing rising and established<br />

filmmakers to our theater and connecting them on a deeper<br />

level with our inquisitive and appreciative audiences. We believe<br />

in the transformative power of cinema and the value of seeing the<br />

work with others as a shared experience. The deep conversations that<br />

follow feed our souls. n<br />

FEBRUARY <strong>2016</strong> BoxOffice ® 37


CINEMA SHOWCASE<br />

Submitted by Philip Cowan, Executive Director<br />

SCREENS 4<br />

CAPACITY<br />

INSTALLATION<br />

PROJECTORS<br />

GUIDANCE ON<br />

DIGITAL CONVERSION<br />

PROJECTION SERVICE<br />

TOP TITLES:<br />

2015<br />

TOP TITLES:<br />

HISTORICAL<br />

73 to 110 seats per screen<br />

Boston Light and Sound<br />

Christie Solaria<br />

Boston Light & Sound<br />

Strong Technical Services<br />

The Imitation Game<br />

(The Weinstein Company)<br />

Mr. Holmes (Roadside Attractions)<br />

Woman in Gold (The Weinstein Company)<br />

Spotlight (Open Road)<br />

Brooklyn (Fox Searchlight)<br />

It isn’t in our top 50 grossing films, but one of our<br />

favorite films at The Grand was the Australian comedy<br />

Kenny. Not many theaters in the U.S. played it (I believe<br />

we had about 20 percent of the entire U.S. gross from<br />

our cinema!), but our community really latched on to<br />

that a few years back. Discovering a film that no one else<br />

was playing was fun.<br />

TheGrandCinema<br />

T A C O M A , W A S H .<br />

History<br />

Our cinema is in a converted space from a 1920s Odd Fellows<br />

building (an older fraternal organization). Part of the building was<br />

remodeled into a three-screen (now four) cinema in 1995. Originally<br />

it was a for-profit enterprise, but that didn’t work and was about to<br />

go out of business. Local cinephiles stepped up to rescue the cinema,<br />

converting it to a nonprofit in 1997. The executive director, Philip<br />

Cowan, has been in the top position since 2006. Philip worked for a<br />

decade in minor league baseball before joining The Grand, keeping<br />

his self-made pledge to only take jobs that were fun. As The Grand<br />

does more things in the community, the staff continues to expand,<br />

adding one newly created position most years.<br />

Community<br />

The Grand has what is probably a standard art-house audience:<br />

slightly older, middle class or above, with more women than men.<br />

38 BoxOffice ® FEBRUARY <strong>2016</strong>


We do partnerships with local<br />

colleges such as University<br />

of Washington–Tacoma and<br />

Tacoma Community, but<br />

ultimately younger audiences<br />

compose a very small part of<br />

our audience.<br />

Programming<br />

Particularly during awards<br />

season, many of our films stay<br />

at The Grand for a couple of<br />

months. Because of this, we often<br />

heard “We want to see something<br />

new” from our frequent<br />

patrons, so we started a Tuesday<br />

film series. Every Tuesday we bring in a film that plays a matinee and<br />

an evening screening. This gives audiences a chance to see a new film<br />

every week. We play a lot of documentaries and foreign films on those<br />

days that we otherwise wouldn’t have room to play. Tuesdays are now<br />

our highest attended weekday because of this. Another event we created<br />

that is unique to The Grand is a festival for the filmmakers named by<br />

Filmmaker magazine as their 25 New Faces of Independent Film. For<br />

the last six years we have played the films of those filmmakers and flown<br />

them to Tacoma to present their work. Filmmakers who’ve attended<br />

consistently say it is their best festival experience ever, largely because it<br />

is like a mini film camp for them where the focus is on them.<br />

Cross Promotion<br />

We do well with environmental<br />

or progressive films and<br />

make efforts to get speakers<br />

for post-film discussions after<br />

as many as we can. Getting<br />

an interested organization to<br />

cross promote a screening is<br />

the absolute best way to draw<br />

an audience, so we try to<br />

find films that fit community<br />

interests. Recent examples<br />

include Bikes vs. Cars and The<br />

Messenger, a birding movie that<br />

easily sold out.<br />

Membership<br />

Members are a huge part of what we do at The Grand. We have<br />

about 7,000 members, and that continues to grow. We give two big<br />

perks that are important to our members: free small popcorn and access<br />

to a member’s only parking lot. We gave away over 30,000 orders<br />

of popcorn to our members last year, and everyone says it is the best<br />

popcorn anywhere. As for the parking, our cinema is on the border<br />

of downtown Tacoma and parking is scarce, especially during the day.<br />

We worked out a rental agreement with a neighborhood parking lot<br />

that was underutilized, and it has turned into a true win-win partnership<br />

for all involved. n<br />

ace<br />

ace EQUIPMENT<br />

FEBRUARY <strong>2016</strong> BoxOffice ® 39


BOXOFFICE BREAKOUTS<br />

Six to Watch in <strong>2016</strong><br />

With the New Year comes a clean box office slate.<br />

It’s a foregone conclusion that most established<br />

franchise flicks like Batman v Superman: Dawn<br />

of Justice, Captain America: Civil War, X-Men:<br />

Apocalypse, Finding Dory, Ghostbusters,<br />

Star Trek Beyond, and Rogue One: A Star<br />

Wars Story (among others) will find plenty<br />

of success thanks to built-in fan bases<br />

and pre-existing histories on the big<br />

screen. What about everything else,<br />

though?<br />

ZOOTOPIA March 3<br />

Disney’s in-house animation team is on a roll: Frozen, Big Hero<br />

6, and Tangled warmed many hearts over the past half decade,<br />

and this latest offering looks to corner family audiences during<br />

the spring box office season. The film’s teaser trailer featuring<br />

a sloth-run DMV office has played like gangbusters over the<br />

holidays in front of Star Wars: The Force Awakens, so there’s little<br />

doubt parents already have this on their radar. DISNEY<br />

<strong>2016</strong> looks to have many potential<br />

winners in store, making it difficult to<br />

narrow down this list. Without further<br />

ado, here are six films we think could<br />

have audiences talking enough to turn<br />

them into strong box office performers.<br />

CENTRAL INTELLIGENCE June 17<br />

After May’s Neighbors 2, this summer looks fairly light on adult-friendly<br />

comedies with big box office potential. That’s where Central Intelligence<br />

comes in with a mid-June opening, often a great launching pad for comedy<br />

hits during the pivotal season. What makes this one a sleeper contender?<br />

Five words: Dwayne Johnson and Kevin Hart. Individually they bring enough<br />

appeal to casual moviegoers to sell most movies with their names alone.<br />

Putting them together may prove to be a stroke of marketing genius.<br />

WARNER BROS.<br />

THE SECRET LIFE OF PETS July 8<br />

This summer will begin with Disney/Pixar’s Finding Dory as the presumed animation<br />

champion of the year, but don’t count out the newest original idea from Illumination<br />

Entertainment. Featuring an all-star cast of comedic voice talent such as Louis C.K.,<br />

Kevin Hart, Eric Stonestreet (among many more), and a widely appealing concept that<br />

asks what pets do all day when their owners are gone, The Secret Life of Pets will give<br />

parents just as much reason to check it out as their kids. The first trailer has received<br />

nearly unanimous praise since debuting in mid-2015, bringing to mind the kind of prerelease<br />

buzz enjoyed by the animation studio’s Despicable Me six years ago. This could<br />

prove to be one of the biggest hits of the summer. UNIVERSAL/ILLUMINATION<br />

40 BoxOffice ® FEBRUARY <strong>2016</strong>


SUICIDE SQUAD August 5<br />

If <strong>2016</strong> has a list of wild cards, this one is near the top. After Batman v<br />

Superman, the DC Cinematic Universe will veer into a decidedly non-Marvel<br />

direction with David Ayer’s (presumably) R-rated adaptation of a lesserknown<br />

comic property featuring a team of villains assembled to counter<br />

an unstoppable threat. Will Smith stars as one of the lead characters, and<br />

Jared Leto’s take on the Joker (the first in a live-action film since Heath<br />

Ledger in The Dark Knight) is highly anticipated—but we’re betting Margot<br />

Robbie’s Harley Quinn will be the talk of the town (and the inspiration for next<br />

Halloween’s most popular costume). WARNER BROS. / DC<br />

THE MAGNIFICENT SEVEN September 23<br />

Director Antoine Fuqua (The Equalizer, Olympus Has Fallen) and his team<br />

have assembled an all-star cast for this modern update of John Sturges’s<br />

original western—not the least of which includes Denzel Washington and Chris<br />

Pratt. Westerns are still hard sells for today’s audiences, but the potent mix<br />

of veteran star power and proven young blood could produce a solid postsummer/pre-holiday<br />

hit. SONY<br />

DOCTOR STRANGE November 4<br />

Although part of the Marvel Cinematic Universe, this film represents a<br />

venture into the mystical worlds we haven’t yet seen in the eight years and<br />

many chapters since the first Iron Man. Disney and Marvel have cast the<br />

film brilliantly with Benedict Cumberbatch in the lead as Stephen Strange, a<br />

surgeon who learns to harness the powers of magic after a life-altering car<br />

accident. It’s hard to question their ability to experiment with obscure and<br />

unknown (to the general public) characters after the successes of Guardians<br />

of the Galaxy and Ant-Man, and Cumberbatch’s legion of global fans will surely<br />

be eager to see him don a superhero persona. DISNEY/MARVEL<br />

FEBRUARY <strong>2016</strong> BoxOffice ® 41


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n We’ll get to that title in a minute.<br />

I have been to a drive-in theater exactly<br />

once. It was so close to my home that I<br />

could sometimes receive the FM audio of<br />

whatever movie they were showing in my car<br />

as I rolled up my street. Puget Park Drive-<br />

In opened in 1971 in Snohomish County,<br />

Wash., and closed a few years ago to make<br />

way for a hospital—I’ve been there once<br />

too. But some years ago, having driven by<br />

the place hundreds of times (you could see<br />

the screen from the freeway), I decided to check it out. I remember the movie<br />

was Runaway Bride (because I’m easily talked into things) and the Friday night<br />

crowd was quite large. As they say in the parlance of an eldercare newsletter—a<br />

good time was had by all. Puget Park was okay (the bathrooms were clean), but<br />

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42 BoxOffice ® FEBRUARY <strong>2016</strong>


I would have really preferred to take a DeLorean back to 1955,<br />

when Chicago-area operator Stanford S. Kohlberg was a drive-in<br />

showman of the first order.<br />

Kohlberg owned the Starlite Drive-In, and movies weren’t the<br />

only thing on his mind. Profiled in the June 4, 1955, issue of <strong>Boxoffice</strong>,<br />

Kohlberg’s outdoor theater boasted a driving range, batting<br />

cage, outdoor ping-pong (in the<br />

Windy City?), ice skating rink,<br />

miniature golf, horseback riding<br />

(free hay!), an arcade, a motorcycle<br />

track, and an amusement<br />

park dubbed Kiddieland (all<br />

rides five cents). When he wasn’t<br />

hosting jitterbug contests he was<br />

projecting Lady and the Tramp<br />

and The Robe onto his 125-foot<br />

CinemasScope screen. Kohlberg<br />

eventually managed to expand his<br />

holdings to 50 drive-ins across<br />

four states.<br />

Now, about that title.<br />

A few years after Kohlberg<br />

appeared in the pages of <strong>Boxoffice</strong>,<br />

he hooked up with Chicago advertising executive Herschell Gordon<br />

Lewis, who had moved on from making commercials to making<br />

exploitation features. Kohlberg produced a few of them, including<br />

2,000 Maniacs, Blood Feast, and Color Me Blood Red. Perfect<br />

drive-in fodder to feed his theaters. Many films in the Lewis catalog<br />

were “nudie cuties,” a popular exploitation genre at the time. An<br />

hour or so in length, these featured the barest of plot and the barest<br />

of young woman. An early example was the Kohlberg-Lewis epic<br />

Boin-n-g shot in gloriously faded Eastmancolor. It was occasionally<br />

exhibited as Untamed Women in Nature in the Raw. The film stars<br />

veteran character actor William Kerwin (who was dating June 1963<br />

Playmate of the Month Connie<br />

Watson at the time) and Peter<br />

Falk–eyed Bill Johnson as two<br />

middle-aged men who decide<br />

to make a “nudie cutie” and<br />

hire four young women to frolic<br />

and cavort in various stages of<br />

undress. It’s all played as harmless<br />

comedy as the bumbling producers<br />

and their cameraman forget<br />

to put film in the camera, forget<br />

about removing the lens cap, and<br />

fall out of boats in their attempts<br />

to photograph the breasts and<br />

buttocks of their young charges.<br />

The bizarre musical score features<br />

a skating-rink organ and a bleating<br />

clarinet. The four pretty, but unnamed, women—Don Draper<br />

would quite like them—go to great lengths to expose all but the<br />

most private of parts while they undress, sit, prance, preen, and<br />

row a boat. They aren’t totally successful. I know this because I just<br />

watched all 70 naked minutes of it. You know—for science. n<br />

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FEBRUARY <strong>2016</strong> BoxOffice ® 43


ALTERNATIVE CONTENT CALENDAR<br />

FATHOM EVENTS fathomevents.com • 855-473-4612<br />

THE MET: LIVE IN HD - TURANDOT ENCORE Wed, 2/3/16 Opera<br />

JOSH GROBAN: STAGES LIVE Thu, 2/4/16 Concert<br />

PRETTY IN PINK 30TH ANNIVERSARY Sun, 2/14/16 & Wed, 2/17/16 Drama-Comedy<br />

TED<strong>2016</strong>: DREAM “OPENING NIGHT” LIVE IN CINEMAS Mon, 2/15/16 Conference<br />

WOMEN OF FAITH: AN AMAZING JOYFUL JOURNEY Thu, 2/18/16 & Sat, 2/20/16 Conference<br />

TCM BIG SCREEN CLASSICS: THE MALTESE FALCON Sun, 2/21/16 & Wed, 2/24/16 Film Noir<br />

JONAS KAUFMANN: AN EVENING WITH PUCCINI Tue, 2/23/16 Concert<br />

AN EVENING WITH NEIL YOUNG Mon, 2/29/16 Concert<br />

IMAGINE DRAGONS IN CONCERT: SMOKE + MIRRORS Wed, 3/2/16 Concert<br />

THE MET: LIVE IN HD - MANON LESCAUT Sat, 3/5/16 & Wed, 3/9/16 Opera<br />

BOLSHOI BALLET: SPARTACUS Sun, 3/13/16 Ballet<br />

NATALIE GRANT & CHARLOTTE GAMBILL PRESENT: DARE TO BE Wed, 3/16/16 Faith-Conference<br />

TCM BIG SCREEN CLASSICS: THE TEN COMMANDMENTS Sun, 3/20/16 & Wed, 3/23/16 Drama<br />

THE MET: LIVE IN HD - MADAMA BUTTERFLY Sat, 4/2/16 & Wed, 4/6/16 Opera<br />

BOLSHOI BALLET: DON QUIXOTE Sun, 4/10/16 Ballet<br />

THE MET: LIVE IN HD - ROBERTO DEVEREUX Sat, 4/16/16 & Wed, 4/20/16 Opera<br />

THIS IS WINTER JAM Tues, 4/19/16 Concert<br />

TCM BIG SCREEN CLASSICS: ON THE WATERFRONT Sun, 4/24/16 & Wed, 4/27/16 Drama<br />

THE MET: LIVE IN HD - ELEKTRA Sat, 4/30/16 & Wed, 5/4/16 Opera<br />

TCM BIG SCREEN CLASSICS: FERRIS BUELLER'S DAY OFF Sun, 5/15/16 & Wed, 5/18/16 Comedy<br />

TCM BIG SCREEN CLASSICS: WILLY WONKA & THE CHOCOLATE FACTORY Sun, 6/26/16 & Wed, 6/29/16 Family<br />

TCM BIG SCREEN CLASSICS: PLANET OF THE APES Sun, 7/24/16 & Wed, 7/27/16 Sci-Fi<br />

TCM BIG SCREEN CLASSICS: THE KING AND I Sun, 8/28/16 & Wed, 8/31/16 Musical<br />

TCM BIG SCREEN CLASSICS: DR. STRANGELOVE Sun, 9/18/16 & Wed, 9/21/16 Comedy<br />

NATIONAL THEATRE LIVE ntlive.nationaltheatre.org.uk • info@byexperience.net<br />

AS YOU LIKE IT Thu, 2/25/16 Theatre<br />

HANGMEN Thu, 3/3/16 Theatre<br />

ROYAL OPERA HOUSE roh.org.uk/cinemas • cinema@roh.org.uk<br />

LA TRAVIATA Thu, 2/4/16 Opera<br />

BORIS GODUNOV Mon, 3/21/16 Opera<br />

GISELLE Wed, 4/6/16 Ballet<br />

LUCIA DI LAMMERMOOR Mon, 4/25/16 Opera<br />

FRANKENSTEIN Wed, 5/18/16 Ballet<br />

SPECTICAST specticast.com • 866-996-2842<br />

GOYA: VISIONS OF FLESH AND BLOOD Thu, 2/11/16 Art Exhibition<br />

LEONARDO DA VINCI: THE GENIUS IN MILAN Thu, 3/31/16 Art Exhibition<br />

RENOIR: REVILED AND REVERED Thu, 4/21/16 Art Exhibition<br />

PAINTING THE MODERN GARDEN: MONET TO MATISSE Thu, 5/12/16 Art Exhibition<br />

TEATRO ALLA SCALA: THE TEMPLE OF WONDERS Thu, 6/16/16 Documentary<br />

THE PAPAL BASILICAS OF ROME Thu, 7/14/16 Documentary<br />

44 BoxOffice ® FEBRUARY <strong>2016</strong>


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nationwide in Trade Services (IATSE members), Exhibition, and Distribution who are<br />

experiencing hardship due to illness, accident, or underemployment. The Pioneers<br />

Assistance Fund’s team of social workers is knowledgeable about agencies and services<br />

nationwide and is here to provide information and referrals, regardless of eligibility.<br />

For more information visit us online or give us a call at 888-994-3863 Ext. 4 today.


COMING SOON IN 3D<br />

GODS OF EGYPT<br />

FEB. 26 · LIONSGATE<br />

CAST Gerard Butler, Nikolaj Coster-Waldau<br />

DIR Alex Proyas<br />

GENRE Act/Adv/Fan<br />

SPECS 3D<br />

ZOOTOPIA<br />

MAR. 4 · DISNEY<br />

CAST Jason Bateman, Ginnifer Goodwin<br />

DIR Byron Howard, Rich Moore<br />

GENRE Ani/Adv/Fam<br />

SPECS 3D/Dolby Dig<br />

THE LITTLE PRINCE<br />

MAR. 18 · PARAMOUNT<br />

CAST Jeff Bridges, Mackenzie Foy<br />

DIR Mark Osborne<br />

GENRE Ani/Fan/Fam<br />

SPECS 3D/Dolby Dig<br />

BATMAN V SUPERMAN: DAWN OF JUSTICE<br />

MAR. 25 · WARNER BROS.<br />

CAST Henry Cavill, Ben Affleck<br />

DIR Zack Snyder<br />

GENRE Act/Adv<br />

SPECS 3D/IMAX/Dolby Atmos<br />

THE JUNGLE BOOK<br />

APR. 15 · DISNEY<br />

CAST Neel Sethi, Bill Murray<br />

DIR Jon Favreau<br />

GENRE Adv/Fan/Ani<br />

SPECS 3D/IMAX/Dolby Atmos<br />

A BEAUTIFUL PLANET<br />

APR. 29 · DISNEY/IMAX<br />

DIR Toni Myers<br />

GENRE Doc<br />

SPECS 3D/IMAX<br />

CAPTAIN AMERICA: CIVIL WAR<br />

MAY 6 · DISNEY<br />

CAST Chris Evans, Robert Downey Jr.<br />

DIR Anthony Russo, Joe Russo<br />

GENRE Act/Adv<br />

SPECS 3D/IMAX/Dolby Atmos<br />

THE ANGRY BIRDS MOVIE<br />

MAY 20 · SONY/COLUMBIA<br />

CAST Jason Sudeikis, Josh Gad<br />

DIR Clay Kaytis, Fergal Reilly<br />

GENRE Ani/Com/Fam<br />

SPECS 3D/Dolby Dig<br />

ALICE THROUGH THE LOOKING GLASS<br />

MAY 27 · DISNEY<br />

CAST Johnny Depp, Mia Wasikowska<br />

DIR James Bobin<br />

GENRE Adv/Fan<br />

SPECS 3D/IMAX/Dolby Dig<br />

46 BoxOffice ® FEBRUARY <strong>2016</strong>


ALSO UPCOMING IN 3D<br />

<strong>2016</strong><br />

MAY 27 FOX X-MEN: APOCALYPSE<br />

JUN 3<br />

PARAMOUNT<br />

TEENAGE MUTANT NINJA TURTLES:<br />

OUT OF THE SHADOWS<br />

JUN 10 UNIVERSAL WARCRAFT<br />

JUN 17 DISNEY FINDING DORY<br />

JUN 24 FOX INDEPENDENCE DAY RESURGENCE<br />

JUL 1 DISNEY/DREAMWORKS THE BFG<br />

JUL 1 WARNER BROS. THE LEGEND OF TARZAN<br />

JUL 8 UNIVERSAL THE SECRET LIFE OF PETS<br />

JUL 15 SONY/COLUMBIA GHOSTBUSTERS<br />

JUL 22 FOX ICE AGE: COLLISION COURSE<br />

JUL 22 PARAMOUNT STAR TREK BEYOND<br />

AUG 5 WARNER BROS. SUICIDE SQUAD<br />

AUG 12 DISNEY PETE’S DRAGON<br />

AUG 12 UNIVERSAL SPECTRAL<br />

AUG 19 FOCUS FEATURES KUBO AND THE TWO STRINGS<br />

SEP 23 WARNER BROS. STORKS<br />

NOV 4 DISNEY DOCTOR STRANGE<br />

NOV 4 FOX/DREAMWORKS ANIMATION TROLLS<br />

NOV 11 SONY/TRISTAR BILLY LYNN’S LONG HALFTIME WALK<br />

NOV 18 WARNER BROS. FANTASTIC BEASTS AND WHERE TO FIND THEM<br />

NOV 23 DISNEY MOANA<br />

NOV 23 UNIVERSAL THE GREAT WALL<br />

DEC 16 DISNEY ROGUE ONE: A STAR WARS STORY<br />

2017<br />

JAN 13 WARNER BROS. GEOSTORM<br />

JAN 13 PARAMOUNT MONSTER TRUCKS<br />

JAN 27 SONY/SCREEN GEMS RESIDENT EVIL: THE FINAL CHAPTER<br />

FEB 10 WARNER BROS. THE LEGO BATMAN MOVIE<br />

FEB 17 WARNER BROS. KING ARTHUR<br />

MAR 10 FOX/DREAMWORKS ANIMATION THE BOSS BABY<br />

MAR 10 WARNER BROS. KONG: SKULL ISLAND<br />

MAR 17 DISNEY BEAUTY AND THE BEAST<br />

MAR 31 DISNEY/DREAMWORKS GHOST IN THE SHELL<br />

MAR 31 SONY/COLUMBIA GET SMURFY<br />

APR 7 FOX FERDINAND<br />

MAY 5 DISNEY GUARDIANS OF THE GALAXY 2<br />

MAY 26<br />

DISNEY<br />

PIRATES OF THE CARIBBEAN:<br />

DEAD MEN TELL NO TALES<br />

JUN 16 DISNEY CARS 3<br />

JUL 28 SONY/COLUMBIA UNTITLED SPIDER-MAN FILM<br />

SEP 22 WARNER BROS. THE LEGO NINJAGO MOVIE<br />

OCT 6 WARNER BROS. THE JUNGLE BOOK: ORIGINS<br />

NOV. 3 DISNEY THOR: RAGNAROK<br />

NOV 22 DISNEY COCO<br />

DEC 8 SONY/COLUMBIA THE LAMB<br />

DEC 15 DISNEY STAR WARS: EPISODE VIII<br />

DEC 22 FOX/DREAMWORKS ANIMATION THE CROODS 2<br />

2018<br />

FEB 9 WARNER BROS. UNTITLED WARNER ANIMATION PROJECT<br />

FEB 16 DISNEY BLACK PANTHER<br />

FEB 16 FOX/DREAMWORKS ANIMATION LARRIKINS<br />

MAR 9 DISNEY GIGANTIC<br />

MAR 23 FOX ANUBIS<br />

MAY 4 DISNEY AVENGERS: INFINITY WAR PART I<br />

MAY 18 WARNER BROS. THE LEGO MOVIE SEQUEL<br />

MAY 25 DISNEY UNTITLED HAN SOLO PROJECT<br />

JUN 15 DISNEY TOY STORY 4<br />

JUN 29 FOX/DREAMWORKS ANIMATION HOW TO TRAIN YOUR DRAGON 3<br />

JUL 6 DISNEY ANT-MAN AND THE WASP<br />

JUL 7 SONY/COLUMBIA SPIDER-MAN<br />

SEP 21 SONY/COLUMBIA HOTEL TRANSYLVANIA 3<br />

NOV 21 DISNEY UNTITLED DISNEY ANIMATION FILM 1<br />

2019<br />

MAR 8 DISNEY CAPTAIN MARVEL<br />

MAY 3 DISNEY AVENGERS: INFINITY WAR PART II<br />

JUN 21 DISNEY THE INCREDIBLES 2<br />

JUL 12 DISNEY INHUMANS<br />

NOV 27 DISNEY UNTITLED DISNEY ANIMATION FILM 2<br />

2020<br />

MAR 13 DISNEY UNTITLED PIXAR ANIMATION FILM 1<br />

JUN 19 DISNEY UNTITLED PIXAR ANIMATION FILM 2<br />

NOV 25 DISNEY UNTITLED DISNEY ANIMATION FILM 3<br />

FEBRUARY <strong>2016</strong> BoxOffice ® 47


FILMMAKER INTERVIEW<br />

NOTES FROM<br />

THE UNDERWORLD<br />

JOHN HILLCOAT’S LATEST<br />

FILM, TRIPLE 9, BRINGS US A<br />

GRITTY CRIME DRAMA THAT<br />

HAS MORE IN COMMON WITH<br />

THE NEW HOLLYWOOD OF THE<br />

1970S THAN TODAY’S GLOSSY<br />

PRODUCTIONS<br />

by Daniel Loria<br />

A<br />

stark, uncompromising crime drama with an ensemble<br />

cast of morally ambiguous characters, Triple 9 very much<br />

feels like a film from a different era. The film’s screenplay<br />

first drew attention after its inclusion on the popular<br />

Black List, a ranking of the best unproduced screenplays, back in<br />

2010. It wouldn’t be until Australian director John Hillcoat (The<br />

Road) became attached, however, that the project began to build<br />

momentum. It was clear from the beginning that the production<br />

needed a cast as strong as its screenplay, thus beginning a multiyear<br />

pre-production saga to pull together an ensemble of actors that<br />

could commit to the film’s shooting schedule. After multiple false<br />

starts, Triple 9 finally entered production anchored by strong performances<br />

from Casey Affleck, Chiwetel Ejiofor, Anthony Mackie, Aaron<br />

Paul, Norman Reedus, Woody Harrelson, and Kate Winslet. The film<br />

draws its title from the police code that indicates “officer down,” a<br />

last-resort tactic that a renegade group of dirty cops and ex–special<br />

ops agents employ in order to create a distraction to pull off one<br />

last heist. <strong>Boxoffice</strong> spoke with director John Hillcoat on the making<br />

of the film and its heart-thumping action set pieces.<br />

Bank robberies are one of those unforgettable vicarious<br />

thrills that the cinema affords us. If executed well, they’re<br />

impossible to forget. Classics like Gun Crazy, The Friends<br />

of Eddie Coyle, and Heat are just a couple that come to<br />

mind. How did you want to approach the way you shot<br />

your own heists in the film?<br />

I find action very interesting when you try to ground it. That’s<br />

when you get unpredictability. If you ever talk with guys that have<br />

been around those sorts of situations, they’ll tell you it’s always<br />

messy, chaotic, and unpredictable. I spoke with several advisers,<br />

people who advised Michael Mann in Heat and contributed to the<br />

Bourne Identity series, and I went to YouTube to research live-action<br />

actual robberies, police shootings, all that kind of stuff that is now<br />

accessible. I also looked at DVDs that I love, like the big shootout<br />

in The Getaway—I think Peckinpah was one of the masters of<br />

action. [His work] has something that has always stood out for<br />

me: focusing on the reactions of everyday people. That’s the sort of<br />

detail I was going after: bank tellers wetting themselves with fear,<br />

that kind of messy realism. We researched as much as we could and<br />

48 BoxOffice ® FEBRUARY <strong>2016</strong>


time of shooting I made sure we had enough coverage for<br />

when it came time to edit; that was very important.<br />

You put together a great ensemble cast in this<br />

film. What was the biggest challenge of bringing<br />

such a talented group together?<br />

I’ve worked with ensembles quite a bit in my time,<br />

but this was the biggest and most stressful. It was because<br />

of the schedule juggling and less to do with the different<br />

personalities. Everyone on board were serious actors<br />

genuinely excited about the project, and they fired off one<br />

another like in a play where everyone is reacting to each<br />

other onstage. There was a communal aspect to it, like a<br />

family; everyone raised their game because of that interaction.<br />

That’s when you know they’re not just interested<br />

in the spotlight—it doesn’t have to be on them the whole<br />

time. It was a nightmare when dealing with their schedules,<br />

though. These are working actors who are very busy.<br />

were very specific about details like what happens when a body is<br />

Tasered. It all had to do with research in both the real world and<br />

the cinematic world. I find that’s the aesthetic that best keeps you<br />

on edge, when it’s rooted in reality, as opposed to some recent<br />

crime thrillers that are becoming more and more divorced from<br />

that reality. It’s become overly stylized and cartoonish. I wanted to<br />

return to those great films and worlds that I find more interesting,<br />

those that have one foot in reality.<br />

Getting those scenes right is crucial for the film to work;<br />

were you pressured by that?<br />

I’m never relaxed, and when you’re juggling so many characters<br />

there’s an additional challenge to it. I did have the benefit of research,<br />

as I mentioned, and a lot of the gang unit officers who appear alongside<br />

Anthony Mackie in the film are the actual guys from the unit.<br />

A lot of the extras that appear as the Latino gang members are actual<br />

ex–gang members. We used a lot of SWAT-trained police advisers on<br />

set and on camera. Actors like Chiwetel Ejiofor were trained by Navy<br />

SEAL guys. We used different advisers for different situations. At the<br />

The theme of good versus evil is present<br />

throughout the film, and it’s never depicted in a<br />

black or white manner, especially where religion is<br />

concerned.<br />

I tried to find a matter-of-fact authenticity wherever<br />

I could, and shooting the film in the South, in Atlanta, I<br />

noticed in the gang unit that most of the guys were very<br />

religious. When facing such extreme situations, sometimes<br />

people lean on certain beliefs that help rationalize that chaos.<br />

I was intrigued by that and how there are two sides of the<br />

fence; doing things in the name of religion can sometimes<br />

be very dangerous. I find that morality, when it comes to<br />

extreme action and violence, is never black and white, but<br />

religious dogma sometimes does tend to make things black<br />

and white. That’s why I tried to present, on one level, how<br />

these high ethical codes are leaned on to help justify actions,<br />

and in the end you can see how damaging and compromised<br />

those actions really are. I really wanted to get those layers<br />

across. I don’t believe that life is black and white, especially<br />

when it comes to high stakes and serious moral dilemmas,<br />

and when it comes to violence there is no true victor—everyone<br />

is tainted by that experience. I wasn’t trying to single<br />

out anyone in particular—when depicting law enforcement, a lot of<br />

them turned to Christianity, and the pecking order of the world’s top<br />

organized crime association used to be the Italian Mafia, who were<br />

Catholic, and today it is the Jewish Russian mob. It’s all very well documented,<br />

and I didn’t want to cast an aspersion on any religion. It’s just<br />

trying to be truthful to those specific characters.<br />

What sort of films have inspired your career as a filmmaker<br />

the most?<br />

I’ve been very influenced by world cinema, but the reason I’m<br />

comfortable working in America is my love of genre films. I love<br />

the type of films that test characters and the great American genres<br />

like westerns and crime films—to me they reached a high point in<br />

the ’70s when they mixed the skill set of the studio system with the<br />

maverick film school students that were influenced by world cinema.<br />

It was a hotbed of creativity that has now been going on in TV over<br />

the past 10 years or so. For me the ’70s were like the renaissance following<br />

the golden years of Hollywood that spanned from the 1940s<br />

to the ’60s. It was definitely the high-water mark. n<br />

FEBRUARY <strong>2016</strong> BoxOffice ® 49


FILM CAPSULES BY JONATHAN PAPISH<br />

HAIL, CAESAR!<br />

<strong>February</strong> 5<br />

n The Coen Brothers return<br />

after 2013’s Inside Llewyn Davis<br />

($33M) with the comedy Hail,<br />

Caesar! in which Hollywood “fixer”<br />

Eddie Mannix (Josh Brolin)<br />

is tasked with retrieving star<br />

Baird Whitlock (George Clooney)<br />

after he is kidnapped during<br />

the production of his upcoming<br />

film entitled Hail, Caesar. The<br />

film will open the Berlin Film<br />

Festival on <strong>February</strong> 11.<br />

DISTRIBUTOR UNIVERSAL<br />

CAST JOSH BROLIN, GEORGE<br />

CLOONEY, SCARLETT<br />

JOHANSSON, ALDEN<br />

EHRENREICH, RALPH FIENNES,<br />

JONAH HILL, FRANCES<br />

MCDORMAND, TILDA SWINTON,<br />

CHANNING TATUM DIRECTORS<br />

JOEL COEN, ETHAN COEN<br />

GENRE COMEDY / DRAMA /<br />

MUSICAL RATING PG-13 FOR<br />

SOME SUGGESTIVE CONTENT<br />

AND SMOKING RUNNING TIME<br />

TBD<br />

THE CHOICE<br />

<strong>February</strong> 5<br />

n Yet another film adaptation from<br />

American romantic-drama novelist<br />

Nicholas Sparks, The Choice is about<br />

two neighbors in a small coastal town<br />

who fall in love at first sight. Starting<br />

with Message in a Bottle in 2009, this<br />

is the 11th big-screen adaptation of a<br />

Sparks novel, and while each film has<br />

been critically maligned, as a group<br />

they have gone on to gross $866 million<br />

worldwide.<br />

DISTRIBUTOR LIONSGATE CAST<br />

BENJAMIN WALKER, TERESA PALMER,<br />

MAGGIE GRACE, ALEXANDRA<br />

DADDARIO, TOM WELLING, TOM<br />

WILKINSON DIRECTOR ROSS KATZ<br />

GENRE DRAMA / ROMANCE RATING<br />

PG-13 FOR SEXUAL CONTENT AND<br />

SOME THEMATIC ISSUES RUNNING TIME<br />

111 MIN.<br />

50 BoxOffice ® FEBRUARY <strong>2016</strong>


PRIDE AND PREJUDICE<br />

AND ZOMBIES<br />

<strong>February</strong> 5<br />

n A mashup of Jane Austen’s classic<br />

1813 novel and the modern zombie<br />

genre, Pride and Prejudice and Zombies<br />

is adapted from the popular 2009 novel<br />

of the same name, which climbed as<br />

high as No. 3 on the New York Times<br />

bestseller list. Several directors were<br />

signed on since the film’s inception six<br />

years ago including David O. Russell<br />

(Joy), Mike White (HBO’s Enlightenment),<br />

and Craig Gillespie (Lars and<br />

the Real Girl) before Burr Steers (Igby<br />

Goes Down) took over and rewrote the<br />

script to his liking.<br />

DISTRIBUTOR SONY PICTURES /<br />

SCREEN GEMS CAST LILY JAMES,<br />

SAM RILEY, JACK HUSTON, BELLA<br />

HEATHCOTE, DOUGLAS BOOTH,<br />

MATT SMITH, CHARLES DANCE, LENA<br />

HEADEY DIRECTOR BURR STEERS<br />

GENRE ACTION / HORROR / ROMANCE<br />

RATING PG-13 FOR ZOMBIE VIOLENCE<br />

AND ACTION AND BRIEF SUGGESTIVE<br />

MATERIAL RUNNING TIME TBD<br />

HOW TO BE SINGLE<br />

<strong>February</strong> 12<br />

n How to Be Single follows a group of<br />

young unmarrieds in New York City as<br />

they sleep around in the city that never<br />

sleeps. Christian Ditter (Love, Rosie)<br />

directs the comedy from a screenplay<br />

by Abby Kohn and Marc Silverstein<br />

(The Vow, He’s Just Not That Into You)<br />

and Dana Fox (Couples Retreat, What<br />

Happens in Vegas) adapted from the<br />

debut novel by Liz Tuccillo.<br />

DISTRIBUTOR WARNER BROS. / NEW<br />

LINE CINEMA CAST DAKOTA JOHNSON,<br />

REBEL WILSON, ALISON BRIE, LESLIE<br />

MANN, DAMON WAYANS JR., ABBY<br />

KOHN, MARC SILVERSTEIN, DANA FOX<br />

DIRECTOR CHRISTIAN DITTER GENRE<br />

COMEDY / ROMANCE RATING R FOR<br />

SEXUAL CONTENT AND STRONG<br />

LANGUAGE THROUGHOUT RUNNING<br />

TIME TBD<br />

FEBRUARY <strong>2016</strong> BoxOffice ® 51


ON SCREEN > WIDE RELEASES<br />

DEADPOOL<br />

<strong>February</strong> 12 (IMAX)<br />

n After being subjected to a rogue experiment that leaves him with special<br />

abilities, former special ops agent Wade Wilson (Ryan Reynolds) adopts<br />

the alter ego Deadpool and hunts down the man who nearly destroyed his<br />

life. The film, part of the X-Men cinematic universe, was in development<br />

for more than a decade when 20th Century Fox picked up the rights from<br />

New Line Cinema. A sequel is already in development.<br />

DISTRIBUTOR 20TH CENTURY FOX CAST RYAN REYNOLDS, MORENA<br />

BACCARIN, ED SKREIN, T.J. MILLER, GINA CARANO, BRIANNA HILDEBRAND<br />

DIRECTOR TIM MILLER GENRE ACTION / ADVENTURE / SCI-FI RATING<br />

R FOR STRONG VIOLENCE AND LANGUAGE THROUGHOUT, SEXUAL<br />

CONTENT, AND GRAPHIC NUDITY RUNNING TIME 106 MIN.<br />

ZOOLANDER 2<br />

<strong>February</strong> 12<br />

n Blue Steel returns<br />

in this sequel to the<br />

hit 2001 comedy. This<br />

time Zoolander (Ben<br />

Stiller) and Hansel<br />

(Owen Wilson), irrelevant<br />

models in <strong>2016</strong>,<br />

are pitted against a new<br />

and different world<br />

order of high fashion.<br />

Meanwhile, Zoolander’s<br />

rival, Mugatu<br />

(Will Ferrell), has been set free and seeks revenge. Stiller and Wilson crashed Paris<br />

Fashion Week last year in character as part of the film’s viral marketing.<br />

DISTRIBUTOR PARAMOUNT PICTURES CAST BEN STILLER, OWEN WILSON,<br />

WILL FERRELL, PENÉLOPE CRUZ, KRISTEN WIIG, FRED ARMISEN DIRECTOR BEN<br />

STILLER GENRE COMEDY RATING TBD RUNNING TIME 100 MIN.<br />

RACE<br />

<strong>February</strong> 19<br />

n The first feature biopic<br />

of famed African<br />

American athlete Jesse<br />

Owens, Race depicts<br />

the track and field<br />

star’s triumph at the<br />

1936 Olympics where<br />

he faces off against<br />

Adolf Hitler’s vision of<br />

Aryan supremacy. The<br />

film is being backed<br />

by Owens’s family, as<br />

well as the Luminary Group, an intellectual property management company that<br />

represents the estate of Jesse Owens. Canadian actor Stephan James (Selma) plays<br />

Owens, replacing John Boyega because of his commitment to The Force Awakens.<br />

DISTRIBUTOR FOCUS FEATURES CAST STEPHAN JAMES, JASON SUDEIKIS,<br />

JEREMY IRONS, WILLIAM HURT DIRECTOR STEPHEN HOPKINS GENRE<br />

BIOGRAPHY / DRAMA / SPORTS RATING PG-13 FOR THEMATIC ELEMENTS AND<br />

LANGUAGE RUNNING TIME TBD<br />

52 BoxOffice ® FEBRUARY <strong>2016</strong>


RISEN<br />

<strong>February</strong> 19<br />

n Clavius (Joseph Fiennes), a powerful Roman military tribune,<br />

and his aide Lucius (Peter Firth) must solve the mystery of what<br />

happened to Jesus in the weeks following the crucifixion, in<br />

order to disprove the rumors of the risen Messiah and prevent an<br />

uprising in Jerusalem. Risen follows War Room, also produced by<br />

Sony’s subsidiary Affirm Films, as the studio<br />

moves into the realm of faith-based evangelical films.<br />

DISTRIBUTOR COLUMBIA PICTURES CAST JOSEPH FIENNES, TOM<br />

FELTON DIRECTOR KEVIN REYNOLDS GENRE ACTION / ADVEN-<br />

TURE / DRAMA RATING PG-13 FOR BIBLICAL VIOLENCE INCLUD-<br />

ING SOME DISTURBING IMAGES RUNNING TIME 107 MIN.<br />

EDDIE THE EAGLE<br />

<strong>February</strong> 26<br />

n This sports dramedy stars Taron Egerton (Kingsman: The Secret<br />

Service) as real-life skier Eddie “The Eagle” Edwards, who<br />

became the first representative of Great Britain to compete in<br />

Olympic ski jumping during the 1988 Winter Olympics held in<br />

Calgary. Egerton is flanked by a strong supporting cast that<br />

features Hugh Jackman and Christopher Walken.<br />

DISTRIBUTOR FOX CAST TARON EGERTON, HUGH JACKMAN,<br />

CHRISTOPHER WALKEN DIRECTOR DEXTER FLETCHER GENRE<br />

DRAMA / COMEDY RATING TBD RUNNING TIME 115 MIN.<br />

FEBRUARY <strong>2016</strong> BoxOffice ® 53


ON SCREEN > WIDE RELEASES<br />

GODS OF EGYPT<br />

<strong>February</strong> 26 (3D)<br />

n A young thief in ancient Egypt seeks to dethrone and defeat the<br />

all-powerful God of Darkness in this fantasy film from Australian<br />

director Alex Proyas (I, Robot). The film came under fire<br />

for whitewashing its Egyptian characters after it released a set of<br />

posters featuring the predominantly white cast, and both Proyas<br />

and Lionsgate publicly apologized for not considering diversity<br />

when casting the film.<br />

DISTRIBUTOR LIONSGATE CAST NIKOLAJ COSTER-WALDAU,<br />

BRENTON THWAITES, GERARD BUTLER, GEOFFREY RUSH<br />

DIRECTOR ALEX PROYAS GENRE ADVENTURE / FANTASY RATING<br />

RATED PG-13 FOR FANTASY VIOLENCE AND ACTION, AND SOME<br />

SEXUALITY RUNNING TIME 110 MIN.<br />

TRIPLE 9<br />

<strong>February</strong> 26<br />

n A gang of criminals and corrupt cops plan an<br />

elaborate heist involving the murder of a young rookie<br />

cop in order to pay off the Russian mafia. The project<br />

was first announced in August 2010 after director John<br />

Hillcoat (Lawless) read first-timer Matt Cook’s script,<br />

which was included on the Black List that year. Triple<br />

9 went through many casting changes, including at<br />

one time Shia LaBeouf, Christoph Waltz, and Cate<br />

Blanchett, since arranging schedules for eight main<br />

characters proved to be challenging.<br />

DISTRIBUTOR OPEN ROAD FILMS CAST CASEY<br />

AFFLECK, CHIWETEL EJIOFOR, ANTHONY MACKIE,<br />

AARON PAUL, NORMAN REEDUS, WOODY HARRELSON,<br />

KATE WINSLET DIRECTOR JOHN HILLCOAT GENRE<br />

CRIME / DRAMA RATING TBD RUNNING TIME 115 MIN.<br />

54 BoxOffice ® FEBRUARY <strong>2016</strong>


RAMS<br />

<strong>February</strong> 3<br />

n In a secluded Icelandic valley, two estranged<br />

brothers must reunite after nearly 40<br />

years of silence to save their flock of infected<br />

sheep from authorities hell-bent on containing<br />

the outbreak. Rams won the top prize in<br />

the Un Certain Regard section at the 2015<br />

Cannes Film Festival.<br />

DISTRIBUTOR COHEN MEDIA GROUP<br />

CAST CHARLOTTE BØVING, GUDRUN<br />

SVEINBJORNSDOTTIR, JON BENONYSSON,<br />

JORUNDUR RAGNARSSON, PORLEIFUR<br />

EINARSSON, SIGURDUR SIGURJÓNSSON,<br />

SVEINN ÓLAFUR GUNNARSSON,<br />

THEODÓR JÚLÍUSSON DIRECTOR GRÍMUR<br />

HÁKONARSON GENRE DRAMA RATING<br />

R FOR LANGUAGE AND BRIEF GRAPHIC<br />

NUDITY RUNNING TIME 97 MIN.<br />

THE CLUB<br />

<strong>February</strong> 5<br />

n A crisis counselor is sent by the Catholic<br />

Church to a small Chilean seaside town<br />

where exiled priests and nuns, suspected<br />

of crimes ranging from child abuse to<br />

baby-snatching from unwed mothers, live<br />

secluded lives to purge the sins of their past.<br />

DISTRIBUTOR MUSIC BOX FILMS CAST<br />

ALFREDO CASTRO, ROBERTO FARÍAS,<br />

ANTONIA ZEGERS, JAIME VADELL,<br />

ALEJANDRO GOIC, ALEJANDRO SIEVEKING,<br />

MARCELO ALONSO, JOSÉ SOZA, FRANCISCO<br />

REYES DIRECTOR PABLO LARRAÍN GENRE<br />

DRAMA RATING TBD RUNNING TIME 98 MIN.<br />

REGRESSION<br />

<strong>February</strong> 5<br />

n Spanish Academy Award–winning director<br />

Alejandro Amenábar (The Sea Inside)<br />

brings viewers to Minnesota circa 1990<br />

in this thriller starring Ethan Hawke and<br />

Emma Watson. When Detective Bruce Kenner<br />

(Hawke) probes young victim Angela<br />

Gray (Watson), she accuses her father, John,<br />

of sexual abuse. A renowned psychologist is<br />

brought in to help John relive his memories<br />

of the crime he has no memory committing,<br />

and together they uncover a terrifying<br />

nationwide conspiracy.<br />

DISTRIBUTOR THE WEINSTEIN COMPANY<br />

CAST ETHAN HAWKE, EMMA WATSON,<br />

DAVID DENCIK, DAVID THEWLIS DIRECTOR<br />

ALEJANDRO AMENÁBAR GENRE THRILLER<br />

RATING RATED R FOR DISTURBING<br />

VIOLENT AND SEXUAL CONTENT, AND FOR<br />

LANGUAGE RUNNING TIME 106 MIN.<br />

FEBRUARY <strong>2016</strong> BoxOffice ® 55


ON SCREEN > LIMITED RELEASES<br />

WHERE TO INVADE NEXT<br />

<strong>February</strong> 12<br />

Have you ever traveled abroad and thought to yourself, “Hmm,<br />

why isn’t America more like this?” In his latest documentary,<br />

Michael Moore takes this sentiment and playfully invades other<br />

nations to learn what the United States can gain from them. From<br />

employee benefits in Italy to free higher education in Slovenia, from<br />

Norway’s rehabilitating penal system to healthy school lunches<br />

in France, Where to Invade Next forces Americans to take a long,<br />

hard look at our existing systems and the myriad problems that lay<br />

within them.<br />

DISTRIBUTOR DOG EAT DOG FILMS DIRECTOR MICHAEL MOORE<br />

GENRE DOCUMENTARY RATING R FOR LANGUAGE, SOME VIOLENT<br />

IMAGES, DRUG USE, AND BRIEF GRAPHIC NUDITY RUNNING TIME<br />

110 MIN.<br />

REMEMBER<br />

<strong>February</strong> 12<br />

Two elderly Holocaust survivors go in search of an Auschwitz<br />

prison guard to bring justice to the man responsible for the<br />

deaths of their families. At the 2015 Calgary International Film<br />

Festival, Remember tied with Room, another release from distributor<br />

A24 films, for the Audience Choice Award in the Best<br />

Narrative Feature category. A24 has had a string of successful<br />

films this past year with Ex Machina and Amy in addition to the<br />

aforementioned Room.<br />

DISTRIBUTOR A24 FILMS CAST CHRISTOPHER PLUMMER, MARTIN<br />

LANDAU, BRUNO GANZ, JÜRGEN PROCHNOW, HEINZ LIEVEN,<br />

HENRY CZERNY, DEAN NORRIS DIRECTOR ATOM EGOYAN GENRE<br />

DRAMA / THRILLER RATING R FOR A SEQUENCE OF VIOLENCE AND<br />

LANGUAGE RUNNING TIME 95 MIN.<br />

56 BoxOffice ® FEBRUARY <strong>2016</strong>


TOUCHED WITH FIRE<br />

<strong>February</strong> 12<br />

Two manic depressives (Katie Holmes and<br />

Luke Kirby) meet in a psychiatric hospital<br />

and begin a romance that brings out all of<br />

the beauty and horror of their condition.<br />

Dalio wrote, directed, edited, and scored<br />

the movie based on his own experiences<br />

with bipolar disorder, and Spike Lee,<br />

Dalio’s professor at NYU Tisch, signed on<br />

as an executive producer. It premiered at<br />

this year’s SXSW Film Festival with the<br />

title Mania Days before being acquired by<br />

Roadside Attractions.<br />

DISTRIBUTOR ROADSIDE ATTRACTIONS<br />

CAST KATIE HOLMES, LUKE KIRBY,<br />

CHRISTINE LAHTI, GRIFFIN DUNNE, BRUCE<br />

ALTMAN DIRECTOR PAUL DALIO GENRE<br />

DRAMA / ROMANCE RATING R FOR<br />

LANGUAGE, A DISTURBING IMAGE, BRIEF<br />

SEXUALITY, AND DRUG USE RUNNING<br />

TIME 110 MIN.<br />

COLLIDING DREAMS<br />

<strong>February</strong> 19 (NYC)<br />

March 4 (LA)<br />

In the comprehensive Colliding Dreams,<br />

documentarians Joseph Dorman and Oren<br />

Rudavsky explore the little understood<br />

and often disorted meaning of Zionism<br />

against the backdrop of the century-old<br />

Middle East conflict between Israel and<br />

Palestine. The film features interviews<br />

from scholars and academics well versed in<br />

the Zionist movement, but also ordinary<br />

Israeli and Palestinian citizens caught in<br />

the middle of this fierce conflict.<br />

DISTRIBUTOR INTERNATIONAL FILM<br />

CIRCUIT DIRECTORS JOSEPH DORMAN,<br />

OREN RUDAVSKY GENRE DOCUMENTARY<br />

RATING TBD RUNNING TIME 165 MIN.<br />

NEERJA<br />

<strong>February</strong> 19<br />

Neerja tells the true story of flight attendant<br />

Neerja Bhanot, who bravely saved<br />

the lives of passengers aboard a hijacked<br />

Pan Am flight in 1986. The film will<br />

receive a U.S. day-and-date release with<br />

India through Fox International Productions.<br />

DISTRIBUTOR FOX INTERNATIONAL<br />

PRODUCTIONS CAST SONAM KAPOOR,<br />

SHEKHAR RAVJIANI, SHABANA AZMI<br />

DIRECTOR RAM MADHVANI GENRE<br />

BIOGRAPHY RATING TBD RUNNING TIME<br />

TBD<br />

FEBRUARY <strong>2016</strong> BoxOffice ® 57


BOOKING GUIDE<br />

Compiled by Daniel Garris<br />

TITLE RELEASE DATE STARS DIRECTOR(S) RATING GENRE SPECS<br />

DISNEY 818-560-1000 Ask for Distribution<br />

ZOOTOPIA<br />

Fri, 3/4/16 WIDE<br />

Jason Bateman, Ginnifer<br />

Goodwin<br />

Byron Howard, Rich<br />

Moore<br />

PG Ani/Adv/Fam 3D/Dolby Atmos<br />

THE JUNGLE BOOK Fri, 4/15/16 WIDE Neel Sethi, Bill Murray Jon Favreau NR Adv/Fan/Ani<br />

3D/IMAX/Dolby<br />

Atmos<br />

A BEAUTIFUL PLANET Fri, 4/29/16 LTD. Toni Myers NR Doc 3D/IMAX<br />

CAPTAIN AMERICA:<br />

CIVIL WAR<br />

ALICE THROUGH<br />

THE LOOKING GLASS<br />

Fri, 5/6/16 WIDE<br />

Chris Evans, Robert Downey Jr.<br />

Anthony Russo, Joe<br />

Russo<br />

NR<br />

Act/Adv<br />

3D/IMAX/Dolby<br />

Atmos<br />

Fri, 5/27/16 WIDE Johnny Depp, Mia Wasikowska James Bobin PG Adv/Fan 3D/IMAX/Dolby Dig<br />

FINDING DORY Fri, 6/17/16 WIDE Ellen DeGeneres, Albert Brooks Andrew Stanton NR Ani/Adv/Fam 3D/IMAX/Dolby Dig<br />

THE BFG Fri, 7/1/16 WIDE Mark Rylance, Ruby Barnhill Steven Spielberg NR Adv/Fan/Fam 3D/Dolby Dig<br />

PETE’S DRAGON<br />

DOCTOR STRANGE<br />

Fri, 8/12/16 WIDE<br />

Fri, 11/4/16 WIDE<br />

Oakes Fegley, Bryce Dallas<br />

Howard<br />

Benedict Cumberbatch, Chiwetel<br />

Ejiofor<br />

MOANA Wed, 11/23/16 WIDE Auli’i Cravalho, Dwayne Johnson<br />

ROGUE ONE:<br />

A STAR WARS STORY<br />

David Lowery NR Fan/Fam/Ani 3D<br />

Scott Derrickson NR Act/Adv 3D/IMAX<br />

Ron Clements, John<br />

Musker<br />

NR Ani/Mus/Fam 3D<br />

Fri, 12/16/16 WIDE Felicity Jones, Diego Luna Gareth Edwards NR Act/Adv/SF 3D/IMAX/Dolby Dig<br />

BEAUTY AND THE BEAST Fri, 3/17/17 WIDE Emma Watson, Dan Stevens Bill Condon NR Mus/Rom/Fan 3D<br />

GHOST IN THE SHELL Fri, 3/31/17 WIDE Scarlett Johansson, Pilou Asbæk Rupert Sanders NR Act/Thr/SF 3D<br />

GUARDIANS OF THE GALAXY<br />

VOL. 2<br />

PIRATES OF THE CARIBBEAN:<br />

DEAD MEN TELL NO TALES<br />

Fri, 5/5/17 WIDE Chris Pratt, Zoe Saldana James Gunn NR Act/Adv/SF 3D/IMAX<br />

Fri, 5/26/17 WIDE<br />

Johnny Depp, Orlando Bloom<br />

Joachim Rønning, Espen<br />

Sandberg<br />

NR Act/Adv 3D/IMAX<br />

CARS 3 Fri, 6/16/17 WIDE NR Ani/Adv/Fam 3D<br />

EUROPACORP FILMS, USA 310-205-0255 / Ask for Distribution<br />

SHUT IN Fri, 6/17/16 WIDE Naomi Watts, Oliver Platt Farren Blackburn NR Thr<br />

THE LAKE Fri, 7/15/16 WIDE Sullivan Stapleton, J.K. Simmons Steven Quale NR Act/Thr<br />

NINE LIVES Fri, 8/5/16 WIDE Kevin Spacey, Jennifer Garner Barry Sonnenfeld NR Com<br />

FOCUS FEATURES 424-214-6360<br />

RACE Fri, 2/19/16 WIDE Stephan James, Jason Sudeikis Stephen Hopkins PG-13 Dra/Sport Dolby Dig<br />

LONDON HAS FALLEN Fri, 3/4/16 WIDE Gerard Butler, Aaron Eckhart Babak Najafi NR Act/Thr Dolby Dig<br />

THE YOUNG MESSIAH Fri, 3/11/16 WIDE Adam Greaves-Neal, Sara Lazzaro Cyrus Nowrasteh PG-13 Dra Dolby Dig<br />

RATCHET & CLANK Fri, 4/29/16 WIDE James Arnold Taylor, David Kaye<br />

Jericca Cleland, Kevin<br />

Munroe<br />

PG Ani/SF/Adv Dolby Dig<br />

KUBO AND THE<br />

TWO STRINGS<br />

Fri, 8/19/16 WIDE<br />

Art Parkinson, Matthew McConaughey<br />

Travis Knight NR Ani/Adv/Fam 3D<br />

A MONSTER CALLS Fri, 10/14/16 WIDE Lewis MacDougall, Liam Neeson J.A. Bayona NR Dra/Fan<br />

FOX 310-369-1000 / 212-556-2400<br />

DEADPOOL Fri, 2/12/16 WIDE Ryan Reynolds, Morena Baccarin Tim Miller R Act/Adv IMAX/Dolby Atmos<br />

EDDIE THE EAGLE Fri, 2/26/16 WIDE Taron Egerton, Hugh Jackman Dexter Fletcher NR<br />

Com/Dra/<br />

Sport<br />

THE OTHER SIDE<br />

OF THE DOOR<br />

Fri, 3/11/16 MOD. Sarah Wayne Callies, Jeremy Sisto Johannes Roberts R Hor<br />

X-MEN: APOCALYPSE<br />

Fri, 5/27/16 WIDE<br />

James McAvoy, Michael Fassbender<br />

Bryan Singer NR Act/Adv 3D/Dolby Atmos<br />

INDEPENDENCE DAY:<br />

RESURGENCE<br />

Fri, 6/24/16 WIDE Liam Hemsworth, Jeff Goldblum Roland Emmerich NR Act/Adv/SF 3D/IMAX/Dolby Dig<br />

MIKE & DAVE NEED<br />

WEDDING DATES<br />

Fri, 7/8/16 WIDE Zac Efron, Adam DeVine Jake Szymanski NR Com<br />

58 BoxOffice ® FEBRUARY <strong>2016</strong>


TITLE RELEASE DATE STARS DIRECTOR(S) RATING GENRE SPECS<br />

ICE AGE: COLLISION COURSE Fri, 7/22/16 WIDE Ray Romano, John Leguizamo Mike Thurmeier NR Ani/Com/Fam 3D/Dolby Dig<br />

A CURE FOR WELLNESS Fri, 9/23/16 WIDE Dane DeHaan, Mia Goth Gore Verbinski NR Hor/Thr Dolby Dig<br />

GAMBIT Fri, 10/7/16 WIDE Channing Tatum, Lea Seydoux Doug Liman NR Act/Adv<br />

TROLLS Fri, 11/4/16 WIDE Anna Kendrick, Justin Timberlake Mike Mitchell NR Ani/Com/Fam 3D<br />

WHY HIM? Fri, 11/11/16 WIDE Bryan Cranston, James Franco John Hamburg NR Com<br />

ASSASSIN’S CREED<br />

MISS PEREGRINE’S HOME<br />

FOR PECULIAR CHILDREN<br />

Wed, 12/21/16 WIDE<br />

Michael Fassbender, Marion<br />

Cotillard<br />

Justin Kurzel NR Act/Adv Dolby Dig<br />

Sun, 12/25/16 WIDE Eva Green, Asa Butterfield Tim Burton NR Adv/Fan<br />

HIDDEN FIGURES Fri, 1/13/17 WIDE Ted Melfi NR Dra<br />

THE MOUNTAIN BETWEEN US Fri, 2/10/17 WIDE Rosamund Pike, Charlie Hunnam Hany Abu-Assad NR Dra/Rom<br />

MAZE RUNNER:<br />

THE DEATH CURE<br />

Fri, 2/17/17 WIDE Dylan O’Brien, Kaya Scodelario Wes Ball NR SF/Thr IMAX<br />

WOLVERINE Fri, 3/3/17 WIDE Hugh Jackman James Mangold NR Act/Adv IMAX<br />

THE BOSS BABY Fri, 3/10/17 WIDE Alec Baldwin, Kevin Spacey Tom McGrath NR Ani/Com/Fam 3D<br />

FERDINAND Fri, 4/7/17 WIDE Carlos Saldanha NR Ani/Fam 3D<br />

MOTHER/DAUGHTER Fri, 5/12/17 WIDE Amy Schumer Jonathan Levine NR Com<br />

KINGSMAN 2 Fri, 6/16/17 WIDE Taron Egerton NR Act/Thr<br />

FOX SEARCHLIGHT 212-556-2400<br />

DEMOLITION Fri, 4/8/16 LTD. Jake Gyllenhaal, Naomi Watts Jean-Marc Vallée R Dra/Rom Dolby Dig<br />

A BIGGER SPLASH Fri, 5/6/16 LTD. Ralph Fiennes, Tilda Swinton Luca Guadagnino R Dra/Thr<br />

LIONSGATE 310-309-8400<br />

THE CHOICE Fri, 2/5/16 WIDE Benjamin Walker, Teresa Palmer Ross Katz PG-13 Dra/Rom<br />

BUSCO NOVIO<br />

PARA MI MUJER<br />

GODS OF EGYPT<br />

THE DIVERGENT SERIES:<br />

ALLEGIANT<br />

Fri, 2/19/16 MOD.<br />

Fri, 2/26/16 WIDE<br />

Arath de la Torre, Sandra<br />

Echeverría<br />

Gerard Butler, Nikolaj Coster-Waldau<br />

Enrique Begne NR Rom/Com<br />

Alex Proyas PG-13 Act/Adv/Fan 3D<br />

Fri, 3/18/16 WIDE Shailene Woodley, Theo James Robert Schwentke NR Act/Adv/SF IMAX<br />

CRIMINAL Fri, 4/15/16 WIDE Kevin Costner, Ryan Reynolds Ariel Vromen NR Act/Cri/Thr<br />

COMPADRES Fri, 4/22/16 MOD. Omar Chaparro, Kevin Pollak Enrique Begne NR Act/Com<br />

NOW YOU SEE ME 2 Fri, 6/10/16 WIDE Mark Ruffalo, Jesse Eisenberg Jon M. Chu NR Cri/Thr<br />

LA LA LAND Fri, 7/15/16 WIDE Ryan Gosling, Emma Stone Damien Chazelle NR Mus/Rom Dolby Dig<br />

MECHANIC: RESURRECTION Fri, 8/26/16 WIDE Jason Statham, Jessica Alba Dennis Gansel NR Act/Thr Dolby Dig<br />

DEEPWATER HORIZON Fri, 9/30/16 WIDE Mark Wahlberg, Kurt Russell Peter Berg NR Dra/Act/Thr IMAX<br />

MIDDLE SCHOOL: THE WORST<br />

YEARS OF MY LIFE<br />

Fri, 10/7/16 WIDE Griffin Gluck, Lauren Graham Steve Carr NR Com/Fam<br />

BOO! A MADEA HALLOWEEN Fri, 10/21/16 WIDE Tyler Perry, Bella Thorne Tyler Perry NR Com/Hor<br />

UNTITLED LIONSGATE HOR-<br />

ROR FILM<br />

THE SHACK<br />

Fri, 10/28/16 WIDE NR Hor<br />

Fri, 11/18/16 WIDE<br />

Sam Worthington, Octavia<br />

Spencer<br />

Stuart Hazeldine NR Dra<br />

POWER RANGERS Fri, 3/24/17 WIDE Dacre Montgomery, Naomi Scott Dean Israelite NR Act/Adv/Fam<br />

THE DIVERGENT SERIES:<br />

ASCENDANT<br />

Fri, 6/9/17 WIDE Shailene Woodley, Theo James Robert Schwentke NR Act/Adv/SF<br />

OPEN ROAD FILMS 310-696-7504<br />

TRIPLE 9 Fri, 2/26/16 WIDE Casey Affleck, Chiwetel Ejiofor John Hillcoat NR Cri/Thr Dolby Dig<br />

COLLIDE Fri, 4/1/16 WIDE Nicholas Hoult, Felicity Jones Eran Creevy PG-13 Act/Cri/Thr<br />

MOTHER’S DAY Fri, 4/29/16 WIDE Julia Roberts, Jennifer Aniston Garry Marshall NR Rom/Com<br />

SNOWDEN<br />

Fri, 5/13/16 WIDE<br />

Joseph Gordon-Levitt, Shailene<br />

Woodley<br />

Oliver Stone NR Dra/Thr Dolby Dig<br />

MAX STEEL Fri, 8/26/16 WIDE Ben Winchell, Josh Brener Stewart Hendler NR Act/Adv/SF<br />

FEBRUARY <strong>2016</strong> BoxOffice ® 59


BOOKING GUIDE<br />

TITLE RELEASE DATE STARS DIRECTOR(S) RATING GENRE SPECS<br />

PARAMOUNT 323-956-5000<br />

ZOOLANDER 2 Fri, 2/12/16 WIDE Ben Stiller, Owen Wilson Ben Stiller NR Com Dolby Dig<br />

WHISKEY TANGO FOXTROT Fri, 3/4/16 WIDE Tina Fey, Margot Robbie<br />

Glenn Ficarra, John<br />

Requa<br />

NR Com/War Dolby Dig<br />

10 CLOVERFIELD LANE Fri, 3/11/16 WIDE<br />

Mary Elizabeth Winstead, John<br />

Goodman<br />

Dan Trachtenberg NR Thr IMAX<br />

THE LITTLE PRINCE Fri, 3/18/16 LTD. Jeff Bridges, Mackenzie Foy Mark Osborne PG Ani/Fan/Fam 3D/Dolby Dig<br />

RINGS Fri, 4/1/16 WIDE Matilda Lutz, Alex Roe F. Javier Gutiérrez NR Hor<br />

EVERYBODY WANTS SOME Fri, 4/15/16 WIDE Will Brittain, Zoey Deutch Richard Linklater R Com/Sport Dolby Dig<br />

SAME KIND OF<br />

DIFFERENT AS ME<br />

TEENAGE MUTANT NINJA<br />

TURTLES: OUT OF THE<br />

SHADOWS<br />

Fri, 4/29/16 WIDE Djimon Hounsou, Greg Kinnear Michael Carney NR Dra<br />

Fri, 6/3/16 WIDE Megan Fox, Stephen Amell Dave Green NR Act/Adv 3D<br />

STAR TREK BEYOND Fri, 7/22/16 WIDE Chris Pine, Zachary Quinto Justin Lin NR Act/Adv/SF<br />

BEN-HUR Fri, 8/12/16 WIDE Jack Huston, Toby Kebbell Timur Bekmambetov NR Dra<br />

JACK REACHER:<br />

NEVER GO BACK<br />

UNTITLED PITT / COTILLARD<br />

WWII FILM<br />

3D/IMAX/Dolby<br />

Atmos<br />

Fri, 10/21/16 WIDE Tom Cruise, Cobie Smulders Edward Zwick NR Act/Cri/Thr Dolby Dig<br />

Wed, 11/23/16 WIDE Brad Pitt, Marion Cotillard Robert Zemeckis NR Dra/Rom/Thr<br />

FRIDAY THE 13TH Fri, 1/13/17 WIDE NR Hor<br />

MONSTER TRUCKS Fri, 1/13/17 WIDE Jane Levy, Lucas Till Chris Wedge NR Ani/Adv/Fam 3D/Dolby Atmos<br />

BAYWATCH Fri, 5/19/17 WIDE Dwayne Johnson, Zac Efron Seth Gordon NR Act/Com<br />

WORLD WAR Z 2 Fri, 6/9/17 WIDE Brad Pitt NR Act/Hor<br />

RELATIVITY STUDIOS 310-724-7700 / Ask for Distribution<br />

THE DISAPPOINTMENTS<br />

Fri, 3/25/16 WIDE Kate Beckinsale, Lucas Till D.J. Caruso NR Hor/Thr<br />

ROOM<br />

BEFORE I WAKE Fri, 4/8/16 WIDE Kate Bosworth, Thomas Jane Mike Flanagan PG-13 Hor/Thr<br />

KIDNAP Fri, 5/13/16 WIDE Halle Berry, Lew Temple Luis Prieto NR Act/Thr<br />

SOLACE<br />

Fri, 9/2/16 WIDE<br />

Anthony Hopkins, Jeffrey Dean<br />

Morgan<br />

Afonso Poyart R Thr Dolby Dig<br />

MASTERMINDS Fri, 9/30/16 WIDE Zach Galifianakis, Owen Wilson Jared Hess PG-13 Com/Cri<br />

STRANGERS 2 Fri, 12/2/16 WIDE Marcel Langenegger NR Hor/Thr<br />

SONY 212-833-8500<br />

PRIDE AND PREJUDICE<br />

AND ZOMBIES<br />

Fri, 2/5/16 WIDE Lily James, Sam Riley Burr Steers PG-13 Hor/Com/Rom Dolby Dig<br />

RISEN Fri, 2/19/16 WIDE Joseph Fiennes, Tom Felton Kevin Reynolds PG-13 Act/Dra Dolby Dig<br />

THE BROTHERS GRIMSBY Fri, 3/11/16 WIDE Sacha Baron Cohen, Mark Strong Louis Leterrier NR Com<br />

MIRACLES FROM HEAVEN Wed, 3/16/16 WIDE Jennifer Garner, Kylie Rogers Patricia Riggen PG Dra<br />

MONEY MONSTER Fri, 5/13/16 WIDE George Clooney, Jack O’Connell Jodie Foster NR Dra/Thr<br />

THE ANGRY BIRDS MOVIE Fri, 5/20/16 WIDE Jason Sudeikis, Josh Gad Clay Kaytis, Fergal Reilly NR Ani/Com/Fam 3D/Dolby Dig<br />

THE SHALLOWS Fri, 6/24/16 WIDE Blake Lively, Óscar Jaenada Jaume Collet-Serra NR Thr<br />

GHOSTBUSTERS Fri, 7/15/16 WIDE Melissa McCarthy, Kristen Wiig Paul Feig NR Com/Hor 3D/Dolby Dig<br />

SAUSAGE PARTY Fri, 8/12/16 WIDE Seth Rogen, Jonah Hill<br />

Greg Tiernan, Conrad<br />

Vernon<br />

NR Ani/Com<br />

UNTITLED ALVAREZ / RAIMI<br />

HORROR FILM<br />

Fri, 8/26/16 WIDE Dylan Minnette, Jane Levy Fede Alvarez NR Hor/Thr<br />

PATIENT ZERO Fri, 9/2/16 WIDE Matt Smith, Natalie Dormer Stefan Ruzowitzky NR Hor/Thr<br />

WHEN THE BOUGH BREAKS Fri, 9/16/16 WIDE Morris Chestnut, Regina Hall Jon Cassar NR Dra/Thr<br />

THE MAGNIFICENT SEVEN Fri, 9/23/16 WIDE Denzel Washington, Chris Pratt Antoine Fuqua NR Wes/Act<br />

UNDERWORLD 5 Fri, 10/14/16 WIDE Kate Beckinsale, Theo James Anna Foerster NR Act/Hor<br />

INFERNO Fri, 10/28/16 WIDE Tom Hanks, Felicity Jones Ron Howard NR Thr<br />

60 BoxOffice ® FEBRUARY <strong>2016</strong>


TITLE RELEASE DATE STARS DIRECTOR(S) RATING GENRE SPECS<br />

BILLY LYNN’S LONG<br />

HALFTIME WALK<br />

Fri, 11/11/16 WIDE Joe Alwyn, Garrett Hedlund Ang Lee NR Com/Dra/War 3D<br />

PASSENGERS Wed, 12/21/16 WIDE Chris Pratt, Jennifer Lawrence Morten Tyldum NR SF/Adv/Rom<br />

THE DARK TOWER Fri, 1/13/17 WIDE Nikolaj Arcel NR Wes/Act/Fan<br />

RESIDENT EVIL:<br />

THE FINAL CHAPTER<br />

Fri, 1/27/17 WIDE Milla Jovovich, Ali Larter Paul W.S. Anderson NR Act/Hor 3D<br />

BAD BOYS 3 Fri, 2/17/17 WIDE NR Act/Thr<br />

BABY DRIVER Fri, 3/17/17 WIDE Lily James, Ansel Elgort Edgar Wright NR Act/Com/Cri<br />

GET SMURFY Fri, 3/31/17 WIDE Demi Lovato, Mandy Patinkin Kelly Asbury NR Ani/Com/Fam 3D<br />

BARBIE Fri, 6/2/17 WIDE NR Com<br />

UNCHARTED Fri, 6/30/17 WIDE NR Act/Adv<br />

SONY PICTURES CLASSICS Tom Prassis / 212-833-4981<br />

THE BRONZE Fri, 3/18/16 EXCL NY/LA Melissa Rauch, Gary Cole Bryan Buckley R Com<br />

I SAW THE LIGHT Fri, 3/25/16 LTD. Tom Hiddleston, Elizabeth Olsen Marc Abraham R Dra<br />

MILES AHEAD<br />

Fri, 4/1/16 EXCL NY/LA<br />

Don Cheadle, Emayatzy<br />

Corinealdi<br />

Don Cheadle R Dra<br />

THE MEDDLER Fri, 4/22/16 EXCL NY/LA Susan Sarandon, Rose Byrne Lorene Scafaria PG-13 Com/Dra<br />

DARK HORSE Fri, 5/6/16 EXCL NY/LA Louise Osmond PG Doc/Sport<br />

MAGGIE’S PLAN Fri, 5/20/16 EXCL NY/LA Greta Gerwig, Julianne Moore Rebecca Miller NR Rom/Com<br />

STX ENTERTAINMENT 310-742-2300<br />

DESIERTO<br />

Fri, 3/4/16 WIDE<br />

Gael García Bernal, Jeffrey Dean<br />

Morgan<br />

Jonás Cuarón NR Dra/Act/Thr<br />

HARDCORE HENRY Fri, 4/8/16 WIDE Sharlto Copley, Danila Kozlovsky Ilya Naishuller NR Act/SF<br />

FREE STATE OF JONES<br />

Fri, 5/13/16 WIDE<br />

Matthew McConaughey, Gugu<br />

Mbatha-Raw<br />

Gary Ross NR Act/Dra Dolby Dig<br />

THE SPACE BETWEEN US Fri, 7/29/16 WIDE Asa Butterfield, Britt Robertson Peter Chelsom NR Adv/SF/Rom<br />

UNTITLED LUCAS &<br />

MOORE COMEDY<br />

UNTITLED CRAIG/BROOKS/<br />

STEINFELD FILM<br />

Fri, 8/19/16 WIDE Mila Kunis, Christina Applegate Jon Lucas, Scott Moore NR Com<br />

Fri, 9/30/16 WIDE<br />

Hailee Steinfeld, Haley Lu<br />

Richardson<br />

Kelly Fremon Craig NR Com/Dra<br />

THE BYE BYE MAN Fri, 10/14/16 WIDE Douglas Smith, Cressida Bonas Stacy Title NR Hor/Thr<br />

UNIVERSAL 818-777-1000<br />

HAIL, CAESAR! Fri, 2/5/16 WIDE Josh Brolin, George Clooney Joel Coen, Ethan Coen PG-13 Com Dolby Dig<br />

MY BIG FAT GREEK<br />

WEDDING 2<br />

Fri, 3/25/16 WIDE Nia Vardalos, John Corbett Kirk Jones PG-13 Rom/Com Dolby Dig<br />

THE BOSS Fri, 4/8/16 WIDE Melissa McCarthy, Kristen Bell Ben Falcone R Com Dolby Dig<br />

THE HUNTSMAN:<br />

WINTER’S WAR<br />

Fri, 4/22/16 WIDE Chris Hemsworth, Charlize Theron Cedric Nicolas-Troyan NR Adv/Fan Dolby Dig<br />

NEIGHBORS 2:<br />

SORORITY RISING<br />

Fri, 5/20/16 WIDE Seth Rogen, Zac Efron Nicholas Stoller NR Com<br />

TOP SECRET UNTITLED<br />

LONELY ISLAND MOVIE<br />

Fri, 6/3/16 WIDE<br />

Andy Samberg, Akiva Schaffer<br />

Akiva Schaffer, Jorma<br />

Taccone<br />

WARCRAFT Fri, 6/10/16 WIDE Travis Fimmel, Paula Patton Duncan Jones PG-13 Act/Adv/Fan<br />

THE PURGE 3 Fri, 7/1/16 WIDE Frank Grillo, Elizabeth Mitchell James DeMonaco NR Hor/Thr/SF<br />

NR<br />

Com<br />

3D/IMAX/Dolby<br />

Atmos<br />

THE SECRET LIFE OF PETS Fri, 7/8/16 WIDE Louis C.K., Eric Stonestreet Chris Renaud NR Ani/Com/Fam 3D/Dolby Dig<br />

UNTITLED NEXT BOURNE<br />

CHAPTER<br />

SPECTRAL<br />

Fri, 7/29/16 WIDE Matt Damon, Alicia Vikander Paul Greengrass NR Act/Adv/Thr<br />

Fri, 8/12/16 WIDE<br />

James Badge Dale, Emily<br />

Mortimer<br />

Nic Mathieu NR Act/Thr 3D<br />

BRIDGET JONES’S BABY Fri, 9/16/16 WIDE Renée Zellweger, Colin Firth Sharon Maguire NR Rom/Com<br />

THE GIRL ON THE TRAIN Fri, 10/7/16 WIDE Emily Blunt, Rebecca Ferguson Tate Taylor NR Thr<br />

KEVIN HART: WHAT NOW? Fri, 10/14/16 WIDE Kevin Hart Leslie Small NR Com/Con/Doc<br />

FEBRUARY <strong>2016</strong> BoxOffice ® 61


BOOKING GUIDE<br />

TITLE RELEASE DATE STARS DIRECTOR(S) RATING GENRE SPECS<br />

OUIJA 2 Fri, 10/21/16 WIDE Annalise Basso, Henry Thomas Mike Flanagan NR Hor/Thr<br />

A MEYERS CHRISTMAS Fri, 11/11/16 WIDE Gabrielle Union, Danny Glover David E. Talbert NR Com<br />

THE GREAT WALL Wed, 11/23/16 WIDE Matt Damon, Andy Lau Zhang Yimou NR Act/Adv/Thr 3D<br />

LET IT SNOW Fri, 12/9/16 WIDE NR Rom/Com/Dra<br />

SING<br />

Wed, 12/21/16 WIDE<br />

Matthew McConaughey, Reese<br />

Witherspoon<br />

Garth Jennings NR Ani/Com/Fam<br />

MENA Fri, 1/6/17 WIDE Tom Cruise, Sarah Wright Doug Liman NR Cri/Thr<br />

SPLIT Fri, 1/20/17 WIDE James McAvoy, Anya Taylor-Joy M. Night Shyamalan NR Hor/Thr<br />

FIFTY SHADES DARKER Fri, 2/10/17 WIDE Dakota Johnson, Jamie Dornan James Foley NR Dra/Rom<br />

FAST 8 Fri, 4/14/17 WIDE Vin Diesel, Dwayne Johnson F. Gary Gray NR Act/Cri IMAX<br />

THE MUMMY Fri, 6/9/17 WIDE Tom Cruise, Sofia Boutella Alex Kurtzman NR Act/Adv<br />

DESPICABLE ME 3 Fri, 6/30/17 WIDE NR Ani/Com/Fam<br />

WARNER BROS. 818-977-1850<br />

HOW TO BE SINGLE Fri, 2/12/16 WIDE Dakota Johnson, Rebel Wilson Christian Ditter R Rom/Com Dolby Dig<br />

MIDNIGHT SPECIAL Fri, 3/18/16 LTD. Michael Shannon, Joel Edgerton Jeff Nichols PG-13 SF/Thr<br />

BATMAN V SUPERMAN:<br />

DAWN OF JUSTICE<br />

Fri, 3/25/16 WIDE Henry Cavill, Ben Affleck Zack Snyder PG-13 Act/Adv<br />

BARBERSHOP: THE NEXT CUT Fri, 4/15/16 WIDE Ice Cube, Cedric the Entertainer Malcolm D. Lee PG-13 Com<br />

KEANU Fri, 4/29/16 WIDE Keegan-Michael Key, Jordan Peele Peter Atencio NR Com<br />

GOING IN STYLE Fri, 5/6/16 WIDE Morgan Freeman, Michael Caine Zach Braff NR Com/Cri<br />

3D/IMAX/Dolby<br />

Atmos<br />

THE NICE GUYS Fri, 5/20/16 WIDE Russell Crowe, Ryan Gosling Shane Black R Cri/Thr Dolby Dig<br />

ME BEFORE YOU Fri, 6/3/16 WIDE Emilia Clarke, Sam Claflin Thea Sharrock PG-13 Dra/Rom<br />

THE CONJURING 2 Fri, 6/10/16 WIDE Vera Farmiga, Patrick Wilson James Wan NR Hor/Thr<br />

CENTRAL INTELLIGENCE Fri, 6/17/16 WIDE Dwayne Johnson, Kevin Hart<br />

THE LEGEND OF TARZAN<br />

Fri, 7/1/16 WIDE<br />

Alexander Skarsgård, Margot<br />

Robbie<br />

Rawson Marshall<br />

Thurber<br />

NR Act/Com Dolby Dig<br />

David Yates NR Act/Adv 3D/IMAX/Dolby Dig<br />

LIGHTS OUT Fri, 7/22/16 WIDE Teresa Palmer, Gabriel Bateman David F. Sandberg PG-13 Hor<br />

SUICIDE SQUAD Fri, 8/5/16 WIDE Will Smith, Margot Robbie David Ayer NR Act/Adv 3D/IMAX<br />

ARMS & THE DUDES Fri, 8/19/16 WIDE Miles Teller, Jonah Hill Todd Phillips R Com/Dra<br />

SULLY Fri, 9/9/16 WIDE Tom Hanks, Laura Linney Clint Eastwood NR Dra<br />

STORKS Fri, 9/23/16 WIDE Andy Samberg, Kelsey Grammer<br />

Nicholas Stoller, Doug<br />

Sweetland<br />

THE ACCOUNTANT Fri, 10/7/16 WIDE Ben Affleck, Anna Kendrick Gavin O’Connor R Act/Thr<br />

BASTARDS Fri, 11/4/16 WIDE Ed Helms, Owen Wilson Lawrence Sher NR Com<br />

FANTASTIC BEASTS AND<br />

WHERE TO FIND THEM<br />

CHICKEN SOUP<br />

FOR THE SOUL<br />

Fri, 11/18/16 WIDE<br />

Eddie Redmayne, Katherine<br />

Waterston<br />

NR Ani/Com/Fam 3D/Dolby Dig<br />

David Yates NR Adv/Fan 3D/IMAX/Dolby Dig<br />

Fri, 12/16/16 WIDE NR Dra<br />

GEOSTORM Fri, 1/13/17 WIDE Gerard Butler, Abbie Cornish Dean Devlin NR Act/Thr/SF 3D/IMAX<br />

THE LEGO BATMAN MOVIE Fri, 2/10/17 WIDE Will Arnett, Zach Galifianakis Chris McKay NR Ani/Adv/Fam 3D/IMAX<br />

KING ARTHUR<br />

Fri, 2/17/17 WIDE<br />

Charlie Hunnam, Astrid<br />

Bergès-Frisbey<br />

Guy Ritchie NR Act/Adv 3D/IMAX<br />

KONG: SKULL ISLAND Fri, 3/10/17 WIDE Tom Hiddleston, Brie Larson Jordan Vogt-Roberts NR Act/Adv 3D/IMAX/Dolby Dig<br />

THE HOUSE Fri, 6/2/17 WIDE Will Ferrell, Amy Poehler Andrew J. Cohen NR Com<br />

WONDER WOMAN Fri, 6/23/17 WIDE Gal Gadot, Chris Pine Patty Jenkins NR Act/Adv<br />

WEINSTEIN CO./DIMENSION 646-862-3400<br />

REGRESSION Fri, 2/5/16 LTD. Ethan Hawke, Emma Watson Alejandro Amenábar R Thr Dolby Dig<br />

AMITYVILLE:<br />

THE AWAKENING<br />

Fri, 4/15/16 WIDE Bella Thorne, Jennifer Jason Leigh Franck Khalfoun R Hor/Thr<br />

THE FOUNDER Fri, 11/25/16 LTD. Michael Keaton, Laura Dern John Lee Hancock NR Dra Dolby Dig<br />

62 BoxOffice ® FEBRUARY <strong>2016</strong>


AMERICAN CINEMA<br />

EQUIPMENT<br />

1927 N. Argyle St.<br />

Portland, OR 97217<br />

www.cinequip.com<br />

PG 39<br />

ARTS ALLIANCE<br />

5th Floor, Glen House<br />

200-208 Tottenham Ct. Rd.<br />

London W1T 7PL<br />

www.artsalliance.com<br />

Back Cover<br />

CADDY PRODUCTS<br />

73-850 Dinah Shore Dr., Unit 115<br />

Palm Desert, CA 92211<br />

www.caddyproducts.com<br />

PG 23<br />

CARDINAL SOUND & MOTION<br />

PICTURE SYSTEMS<br />

6330 Howard Ln.<br />

Elkridge, MD 21075<br />

www.cardinalsound.com<br />

PG 64<br />

CHRISTIE DIGITAL SYSTEMS<br />

10550 Camden Dr.<br />

Cypress, CA 90630<br />

www.christiedigital.com<br />

Inside Front<br />

D-BOX TECHNOLOGIES<br />

2172 de la Province<br />

Longueuil, QC J4G 1R7<br />

Canada<br />

www.d-box.com<br />

PG 11<br />

DOLPHIN SEATING<br />

313 Remuda St.<br />

Clovis, NM 88101<br />

www.dolphinseating.com<br />

PG 35<br />

EC CINEMA SUPPLY<br />

1520 Country Road 5045<br />

Salem, MO 65560<br />

www.eccinemasupply.biz<br />

PG 6<br />

ENPAR AUDIO<br />

www@enparaudio.com<br />

PG 43<br />

HARKNESS SCREENS<br />

Unit A, Norton Road<br />

Stevenage, Herts<br />

SG1 2BB UK<br />

www.harkness-screens.com<br />

PG 7, 10<br />

INTENSNET<br />

Novosadskog Sajma 18<br />

21000 Novi Sad, Serbia<br />

www.intensnet.com<br />

PG 29<br />

IRWIN SEATING COMPANY<br />

3251 Fruit Ridge NW<br />

Grand Rapids, MI 49544<br />

www.irwinseating.com<br />

PG 2<br />

LIGHTSPEED DESIGN INC.<br />

1611 116th Ave. NE, Ste. 112<br />

Bellevue, WA 98004 USA<br />

www.depthq.com<br />

PG 64<br />

MAROEVICH, O’SHEA &<br />

COUGHLAN<br />

44 Montgomery St., 17th Fl.<br />

San Francisco, CA 94104<br />

www.mocins.com<br />

PG 5<br />

MOBILIARIO<br />

Calle del Sol # 3,<br />

Col. San Rafael Chamapa<br />

Naucalpan, Estado de México<br />

México CP 53660<br />

www.mobiliarioseating.com<br />

PG 21<br />

MOVING IMAGE TECHNOLOGIES<br />

17760 Newhope St.<br />

Fountain, Valley, CA 92708<br />

www.movingimagetech.com<br />

PG 1, 4<br />

NATIONAL ASSOCIATION OF<br />

THEATRE OWNERS<br />

1705 N St.<br />

NW Washington, DC 20036<br />

www.natoonline.com<br />

PG 17<br />

ODELL’S<br />

40 Pointe Dr.<br />

Brea, CA 92821<br />

www.popntop.com<br />

PG 19<br />

OMNITERM<br />

2785 Skymark Ave., Unit 11<br />

Mississauga, ON L4W 4Y3<br />

Canada<br />

www.omniterm.com<br />

PG 8<br />

PROCTOR COMPANIES<br />

10497 W Centennial Rd.<br />

Littleton, CO 80127<br />

www.proctorco.com<br />

PG 42<br />

QSC AUDIO PRODUCTS<br />

1675 MacArthur Blvd.<br />

Costa Mesa, CA 92626<br />

www.qsc.com<br />

PG 13<br />

READY THEATRE SYSTEMS<br />

4 Hartford Blvd.<br />

Hartford, MI 49057<br />

www.rts-solutions.com.com<br />

PG 14<br />

REALD<br />

100 North Crescent Dr.,<br />

Ste. 200<br />

Beverly Hills, CA 90210<br />

www.reald.com<br />

PG 46–47<br />

RETRIEVER SOFTWARE<br />

7040 Avenida Encinas<br />

Ste. 104-363<br />

Carlsbad, CA 92011<br />

www.retrieversoftware.com<br />

PG 10<br />

SENSIBLE CINEMA SOFTWARE<br />

7216 Sutton Pl.<br />

Fairview, TN 37062<br />

www.sensiblecinema.com<br />

PG 64<br />

SONIC EQUIPMENT COMPANY<br />

900 W Miller Rd.<br />

Iola,KS 66749<br />

www.sonicequipment.com<br />

PG 9<br />

USHIO AMERICA, INC.<br />

5440 Cerritos Ave.<br />

Cypress, CA 90630<br />

www.ushio.com<br />

PG 37<br />

USL, INC.<br />

181 Bonetti Dr.<br />

San Luis Obispo, CA 93401<br />

www.uslinc.com<br />

PG 15<br />

WEST WORLD MEDIA<br />

63 Copps Hill Rd.<br />

Ridgefield, CT 06877<br />

www.westworldmedia.com<br />

Inside Back<br />

WHITE CASTLE<br />

921 Virginia Ave.<br />

Indianapolis, IN 46203<br />

www.whitecastle.com<br />

PG 12<br />

WILL ROGERS MOTION PICTURE<br />

PIONEERS FOUNDATION<br />

10045 Riverside Dr., Third Fl.<br />

Toluca Lake, CA 91602<br />

www.wrpioneers.com<br />

PG 45<br />

CEO<br />

Julien Marcel<br />

CREATIVE DIRECTOR<br />

Kenneth James Bacon<br />

BOXOFFICE ®<br />

MANAGING EDITOR<br />

Daniel Loria<br />

COPY EDITOR<br />

Laura Silver<br />

CONTRIBUTING EDITORS<br />

Daniel Garris<br />

Shawn Robbins<br />

CONTRIBUTORS<br />

Patrick Corcoran<br />

Phil Contrino<br />

Philip Cowan<br />

Carol M. Johnson<br />

Jonathan Papish<br />

PRODUCTION ASSISTANT<br />

Ally Bacon<br />

PRO.BOXOFFICE.COM<br />

OVERSEAS ANALYST<br />

Daniel Loria<br />

SENIOR ANALYSTS<br />

Daniel Garris<br />

Shawn Robbins<br />

SOCIAL MEDIA EDITOR<br />

Alex Edghill<br />

ADVERTISING<br />

VP, ADVERTISING<br />

Susan Uhrlass<br />

60 Broad St., Ste. 3502<br />

New York, NY 1004<br />

susan@boxoffice.com<br />

310-876-9090<br />

SUBSCRIPTIONS<br />

Lucia Borja<br />

Stark Services<br />

12444 Victory Blvd., 3rd Floor<br />

North Hollywood, CA 91606<br />

lucia@starkservices.com<br />

818-985-2003<br />

BOXOFFICE ® (ISSN 0006-8527), Volume 152, Number 2, <strong>February</strong> <strong>2016</strong>. BOXOFFICE ® is published monthly by Box-<br />

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FEBRUARY <strong>2016</strong> BoxOffice ® 63


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BUYING & SELLING<br />

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EQUIPMENT WANTED<br />

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Large quantities available. Please visit<br />

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AMERICAN ENTERTAINMENT PROD-<br />

UCTS LLC is buying projectors, processors,<br />

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COLLECTOR WANTS TO BUY: We pay<br />

top money for any 1920-1980 theater<br />

equipment. We’ll buy all theater-related<br />

equipment, working or dead. We remove<br />

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Amplifiers, speakers, horns, drivers,<br />

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and more. We’ll remove installed<br />

equipment if it’s in a closing location.<br />

We buy projection and equipment too.<br />

Call today: 773-339-9035; cinema-tech.<br />

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FOR SALE<br />

CLASSIC CINEMAS is looking to sell 616<br />

slightly used electric 1st edition Bliss<br />

Loungers to replace with the new Bliss<br />

Zero Lounger. They are selling 22” wide<br />

electric reclining loveseats in excellent<br />

condition with lit aisle and seat tags. If<br />

interested, please call Jeremy Chupp at<br />

770-823-1330.<br />

USED DIGITAL PROJECTORS, (5) complete<br />

booths including sound equipment.<br />

Three years old. Contact seller at<br />

moviescope1000@gmail.com.<br />

2 BRAND NEW 3000 watts Christie Xenon<br />

lamps for 35mm projectors. Contact:<br />

Atul Desai 949-291-5700.<br />

BARCO 3D/DIGITAL EQUIPMENT FOR<br />

SALE: Purchase for $55K. Equipment list<br />

provided upon request. Contact seller at<br />

mschwartz@pennprolaw.com.<br />

PREFERRED SEATING COMPANY,<br />

your source for new, used and refurbished<br />

theater and stadium seating.<br />

Buying and selling used seating<br />

is our specialty. Call toll-free 866-<br />

922-0226 or visit our website www.<br />

preferred-seating.com.<br />

USED DIGITAL PROJECTORS AVAIL-<br />

ABLE. Barco dcp2000 and others<br />

slightly used. Don’t close your theater<br />

conversion is cheaper than you think.<br />

Call Stetson Snell 505-615-2913<br />

18 SETS OF USED 35MM AUTOMAT-<br />

ED PROJECTION SYSTEM (comes with<br />

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available on ‘as is where is’ basis in Singapore.<br />

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cathay.com.sg<br />

APPROXIMATELY 2,000 SEATS FOR<br />

SALE. MOBILIARIO high-back rockers<br />

with cup holders. Located in Connecticut.<br />

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HELP WANTED<br />

TRI STATE THEATRE SUPPLY in Memphis,<br />

TN has openings for experienced<br />

Digital Cinema Techs nationwide. Please<br />

send your resume to include qualifications,<br />

certifications and salary requirements<br />

to fred@tristatetheatre.com<br />

THEATRE MANAGEMENT POSITIONS<br />

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required. Work weekends, evenings<br />

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POSITIONS AVAILABLE<br />

Paragon Theaters has THEATER MAN-<br />

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SERVICES<br />

DULL FLAT PICTURE? RESTORE YOUR<br />

XENON REFLECTORS! Ultraflat repolishes<br />

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than convert the space into retail use.<br />

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64 BoxOffice ® FEBRUARY <strong>2016</strong>


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