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Boxoffice - February 2016

The Official Magazine of the National Association of Theatre Owners

The Official Magazine of the National Association of Theatre Owners

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Julien Marcel<br />

CEO<br />

BoxOffice Media<br />

It is once again my pleasure and privilege to welcome you to our<br />

<strong>February</strong> issue, which includes our anticipated <strong>2016</strong> Giants of<br />

Exhibition.<br />

Over the years this ranking has become an important component<br />

of our publication’s identity, often regarded not only as a guide<br />

but a point of reference for those who use it and expect its arrival<br />

every year. It is also a fantastic opportunity for our magazine to<br />

recognize the many circuits who open their doors to eager audiences<br />

across the country.<br />

This issue also provides a chance to salute the drive-in theaters as they gather for their<br />

annual convention in Kissimmee, Florida. “Giants” in this case not only refers to<br />

screen or location count, but to the iconic role that drive-ins play in American exhibition.<br />

Working together, the drive-ins have proved that their future is significantly<br />

brighter than the nostalgia associated with them.<br />

Finally, it has been brought to my attention that, besides our Giants of Exhibition issue,<br />

there is another much-anticipated cinema event on the horizon. I won’t make any<br />

bullish predictions about potential winners, but I do expect a positive outcome for our<br />

business: a surge in the general public’s attention to our work—which is always good<br />

for the industry.<br />

Julien Marcel<br />

Julien@boxoffice.com<br />

FEBRUARY <strong>2016</strong> BoxOffice ® 3

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