brian cassidy bookselle

[Pulp]: [BELARSKI, Rudolph]
[Lot of Popular Library Pulp
Novel Cover Proofs]
[New York]: Popular Library,
[1949-1951]
Eight original cover proofs. Color
lithograph on card. 2 also include
rear cover graphics and text. Mild
handling wear. Very good.
Collection of eight original cover proofs from the Popular Library
publishing company. Seven of the eight feature artwork attributed to
prolific pulp cover artist Rudolf Belarski. The proofs appear identical
to the published versions of each work. Titles include: FIND ME
IN FIRE; SOME DAY I'LL KILL YOU; DEATH AND TAXES; LOVE HAS NO ALIBI;
LADY IN PERIL; SOLDIERS' DAUGHTERS NEVER CRY (2 copies); and THE OLD
BATTLE AX (above). An uncommon lot of process materials from one of
the most prominent mid-20th Century pulp publishers, featuring the
work of one of the genre's foremost cover artists.
-500-
20.
21.
[Marketing]
[Dairy Dan Ice Cream Franchise Signage]
[Westline, MI]: Dairy Dan Inc., 1962
Approximately 24 pieces of full-color signage, including: four tent
cards, scored but unfolded, 3” x 4” approx; one uncut sheet of ten
small signs, 6” x 10.75” approx.; ten individual signs for various
sundaes, 14” x 9” approx.; and nine larger signs measuring 18” x 9”
approx. Tent cards screen-printed, rest offset. Near fine.
Founded by Alvin “Buddy” Rothstein, Dairy Dan was a soft-serve icecream
truck franchise operating nationally. Signage advertises Dairy
Dan products, primarily various sundaes such as “Butter Scot” or
“Cobbler Cherry,” with humorous slogans and graphic illustrations
in cartoon-style typical of the period. Charming.
-375-
33