Boxoffice - May 2016

EXHIBITION BRIEFS
Mac Premo is an artist based
in Brooklyn, New York. Premo
created the first Bucket
Board with Sanford Shapes,
fabricating skateboards out
of trash and giving them to
kids who otherwise would
not have boards. For more,
go to thebucketboard.org.
VIMEO ADDED
TO SPOTLIGHT’S
PRE-SHOW
n Vimeo announced
a partnership with
Spotlight Cinema
Networks to bring
short-form Vimeo
programming to
select movie theaters.
As part of the
partnership, one to
three short films will
receive theatrical
exposure each month
during Spotlight’s
20-minute pre-show
before each movie.
The shorts will be
specially curated from Vimeo’s Staff Picks Channel,
a constantly updated celebration of the best content
from creators on Vimeo.
Spotlight and Vimeo will also provide additional
reach for their premium advertisers through
cross-channel opportunities. Programming from
Vimeo Brand Studio, the company’s in-house studio
that creates content for brands, will be distributed
to Spotlight’s coveted audience of hip, upscale, adult
influencers. Spotlight will also have the ability to tap
into Vimeo’s in-house studio to create content that
will also air on Vimeo.
“Through today’s partnership with Spotlight,
Vimeo is able to offer new opportunities to our top
filmmakers creating cinematic content for brands
and provide theatrical exposure for select Staff Picks
shorts,” said Richard Bloom, VP, global business
development and brand partnerships, Vimeo.
“Spotlight’s educated, affluent audience and theaters
specializing in the best of independent films and
luxury cinema are very much in line with the Vimeo
audience and make them the perfect theatrical partner
for this program.”
“We’re thrilled to showcase the work of some of
the world’s most imaginative indie filmmakers in
the country’s leading art-house and luxury cinemas,”
said Michael Sakin, president, Spotlight Cinema
Networks. “This partnership provides cinema audiences
with entertaining content that has been curated
specifically for their sophisticated tastes.”
The partnership kicked off on April 15 with The
Bucket Board, a three-minute short from Vimeo
Staff Picks filmmaker Mac Premo about his quest to
manufacture sleek skateboards out of trash and old
plastic buckets.
VILMA BENITEZ
Vilma Benitez is CEO of
Bardan Cinema, a Miamibased
integrator and supplier
to large and small cinema
exhibitors located throughout
Latin America, the Caribbean,
and southeast U.S.
BARDAN PARTNERS WITH TK
ARCHITECTS
n Bardan Cinema has entered
a strategic partnership with TK
Architects to design and develop
state-of-the-art cinemas throughout
the Americas and Caribbean.
“We’re excited to bring new
ideas to our cinema operators,” said
Vilma Benitez, CEO of Bardan
Cinema. “The partnership with TK
made a lot of sense: our combined
expertise and commitment to
delivering the very best design, engineering,
and product lines will be
attractive to cinema owners looking
for a competitive advantage.”
TK Architects specializes in cinema and entertainment
design. This will be TK’s entrée into Latin
America.
The announcement comes on the heels of Bardan’s
agreements with Barco and Philips Lighting to work
closely in the Latin American and Caribbean regions.
With Barco, Bardan is marketing the company’s
interactive X20 Visual Communication Platform and
digital signage products to cinemas, retailers, hotels,
commercial properties, and live venues. And with
Philips Lighting, Bardan is expanding its exclusive
master distribution agreement to introduce and supply
the new digital cinema xenon long-life lamps to light
movie screens worldwide.
WANDA SELECTS DOLBY
n Wanda Cinema Line Corporation Ltd. is
planning to purchase more than 800 units of
Dolby digital cinema processors, including the
Dolby Atmos Cinema Processor CP850 and
the Dolby Digital Cinema Processor CP750, to
deploy in all of its new cinema screens in China
through the end of 2016.
“Dolby has always been a strategic partner
to Wanda with its proven track record of
providing quality products that deliver high
reliability and great performance,” said Jack
Wang, general manager, Information and Technology
Center, Wanda Cinema Line Corporation
Ltd. “We are glad to continue to leverage
Dolby’s strong expertise in cinema audio and
further expand our Dolby Atmos screens with
the recent orders of the Dolby Atmos Cinema
Processor CP850.”
“Dolby is delighted with its ongoing collaboration
with Wanda to bring amazing cinema
experiences to moviegoers across China,” said
Doug Darrow, senior vice president, Cinema
Business Group, Dolby Laboratories. “Dolby is
committed to supporting the cinema industry
through quality and innovation, and we look
forward to our ongoing efforts with industry
leaders like Wanda who look to offer spectacular
moviegoing experiences to consumers.”
10 BoxOffice ® MAY 2016