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Boxoffice - May 2016

The Official Magazine of the National Association of Theatre Owners

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LIONSGATE<br />

Lionsgate’s presentation was relatively short this year,<br />

but it did feature intriguing trailer debuts. The first was<br />

NERVE, a thriller starring Emma Roberts and Dave Franco<br />

that should appeal to teen and young-adult audiences<br />

that drove films such as Unfriended and The Purge.<br />

Coming off the success of Whiplash, the trailer for<br />

Damien Chazelle’s next film—LA LA LAND—also sparked<br />

interest. Starring Emma Stone and Ryan Gosling, the<br />

musically layered film with a Los Angeles setting could<br />

become an awards contender later this year.<br />

PARAMOUNT<br />

Turtle Power<br />

Paramount kicked off this year’s lineup<br />

on the convention’s opening night with<br />

TEENAGE MUTANT NINJA TURTLES: OUT<br />

OF THE SHADOWS. Nostalgia-driven fans<br />

and those who enjoyed the original 2014<br />

big-screen version will be drawn to the<br />

introduction of the franchise’s classic villains,<br />

Bebop and Rocksteady. While we don’t<br />

expect this sequel to match the box office<br />

performance of the previous entry, it should<br />

still turn out to be a solid hit among family<br />

crowds in early June, thanks to the brand’s<br />

revival in recent years.<br />

Gritty Sci-Fi<br />

The first look at Denis Villeneuve’s STORY<br />

OF YOUR LIFE made its debut, and it was<br />

arguably the standout of Paramount’s<br />

evening. The filmmaker behind the critically<br />

acclaimed Sicario and Prisoners looks to<br />

have yet another potential winner on his<br />

hands with this sci-fi drama starring Amy<br />

Adams and Jeremy Renner.<br />

Also Notable<br />

More first looks included JACK<br />

REACHER: NEVER GO BACK and the<br />

studio’s RINGS reboot, each showing<br />

promise to become mid-range<br />

performers this fall. We also had our<br />

first look at ALLIED, a World War II<br />

romantic thriller starring Brad Pitt and<br />

Marion Cotillard, which will hope to<br />

become an awards contender—or at<br />

least counterprogramming for adult<br />

audiences this holiday season.<br />

Surprisingly, the studio didn’t<br />

screen any new footage or trailers<br />

for this summer’s STAR TREK<br />

BEYOND, but instead used its stage<br />

time to present J.J. Abrams with<br />

CinemaCon’s Showman of the Year<br />

award.<br />

MAY <strong>2016</strong> BoxOffice ® 49

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