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Boxoffice - May 2016

The Official Magazine of the National Association of Theatre Owners

The Official Magazine of the National Association of Theatre Owners

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EXHIBITION BRIEFS<br />

4DX COMES TO THE CARIBBEAN<br />

n CJ 4DPLEX has entered into a new<br />

partnership with Caribbean Cinemas.<br />

The agreement will bring 4DX<br />

technology to two movie theaters in<br />

Puerto Rico and the Dominican Republic.<br />

With these openings, 4DX will<br />

be available in the Caribbean Islands<br />

for the first time.<br />

Caribbean Cinemas, the largest<br />

motion picture exhibitor in the Caribbean<br />

Islands, runs its 57 theaters with<br />

a total of 463 screens in Caribbean<br />

nations including Puerto Rico, Dominican<br />

Republic, Trinidad and Tobago,<br />

Aruba, St. Lucia, St. Maarten, Antigua,<br />

St. Kitts, St. Thomas, St. Croix, and<br />

Guyana.<br />

The first 4DX location for Caribbean<br />

Cinemas is scheduled to open<br />

this month at the Montehiedra Towne<br />

Center in San Juan, Puerto Rico,<br />

which was recently renovated to be<br />

equipped with high-end cinema technologies.<br />

Caribbean Cinemas next<br />

plans to open a 4DX location at VIP<br />

Multiplex in Dominican Republic.<br />

“As a theater chain that prides<br />

itself on being cutting edge, we are<br />

very excited to be partnering with CJ<br />

4DPLEX and offer the immersive fivesense<br />

cinematic experience to our<br />

customers with these two launches.<br />

We’ve learned that state-of-the-art<br />

facilities, new buildings, remodeled<br />

facilities, and new technology are<br />

drivers for attendance,” said Caribbean<br />

Cinemas CEO Robert Carrady.<br />

CEC POWERED BY OMNITERM<br />

n CEC Theatres, a family-owned business that currently operates 19 theaters with<br />

151 screens, has selected Omniterm theater management software (TMS) for its<br />

circuit.<br />

“With the rapid changes in technology, we decided to look for a theater management<br />

POS provider rather than to continue developing our own,” said Tony Ross,<br />

VP Finance, CEC Theatres. “After comparing the top choices in the market we<br />

selected Omniterm based on their software, experience, and the relationship built<br />

during the evaluation stage.”<br />

According to Greg Carter, director of operations for CEC Theatres, the upgrade<br />

from the company’s preexisting in-house solution has allowed them to concentrate<br />

on what they do best: cinema exhibition. “It was a very hard decision for us to move<br />

away from our own solution,” said Carter. “Omniterm TMS gives us a wholly integrated<br />

solution that will enable us to launch new programs and functionality that<br />

previously were on the drawing table.”<br />

In addition to the standard box office, concessions, and kiosk applications, CEC<br />

is using the system to deploy circuit-wide loyalty and gift card programs and provide<br />

customers the ability to purchase tickets online and on their smartphones.<br />

MOVIETICKETS.COM SIGNS LANDMARK CINEMAS<br />

n MovieTickets.com has entered into a deal with Canada’s Landmark Cinemas,<br />

which has locations throughout western Canada, Ontario, and the Yukon Territory.<br />

This new relationship will continue MovieTickets.com’s expansion into Canada,<br />

where it now offers advance tickets for nearly 75 percent of screens, representing<br />

over 90 percent of the country’s box office on any given weekend.<br />

“We look forward to increasing our presence in Canada to include Landmark<br />

Cinemas,” said Joel Cohen, CEO of MovieTickets.com. “Our own expansion<br />

within the Canadian market builds on our international growth strategy; this is<br />

especially valuable in a country where we are the only destination that aggregates<br />

advance ticketing from multiple theater chains.”<br />

Bill Walker, COO of Landmark Cinemas Canada, added, “MovieTickets.com<br />

is a great partner in Canada and will help extend convenient ticketing platforms to<br />

our guests.”<br />

16 BoxOffice ® MAY <strong>2016</strong>

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