Boxoffice - May 2016
The Official Magazine of the National Association of Theatre Owners
The Official Magazine of the National Association of Theatre Owners
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MAY <strong>2016</strong> VOL. 152 NO. 5<br />
Hello 3<br />
Exhibition Briefs 8<br />
Executive Suite<br />
CinemaCon <strong>2016</strong>: Five Key Takeaways<br />
Charity Spotlight<br />
A Look at Recent Events<br />
Tech Talk<br />
Cinema Technology: Live From L.A.—Barco takes its brand from<br />
the projection booth to the marquee at Regal L.A. Live<br />
Projection<br />
Laser Focus: Laser projection continues its proliferation in North America<br />
Tech Talk<br />
Coming to a Smartphone Near You: Latest technology allows new ways to<br />
communicate with patrons<br />
Exhibitor Profile<br />
Four Decades in Film Buying: Marcus Theatres vice president<br />
Sonny Gourley looks back on a career in booking<br />
Inside Your Theater<br />
Built to Last: Remodels and new builds mean a big <strong>2016</strong> for B&B Theatres<br />
Cinema Showcase<br />
Enzian Theater: Maitland, Florida<br />
CINEMACON RECAP<br />
What Happened in Vegas 40<br />
Studio Presentations 44<br />
Alternative Content<br />
Calendar of upcoming special events<br />
BIG DATA<br />
Social Media Tracking 101<br />
The secret sauce in the <strong>Boxoffice</strong>Pro.com social media predictions<br />
Showtime Analytics<br />
Crunching numbers to deliver results, one screening at a time<br />
Share Dimension<br />
Cinema Intelligence hopes to revolutionize booking and scheduling<br />
through the power of data<br />
comScore<br />
ComScore and Rentrak join forces to write the next chapter of<br />
audience tracking and analytics<br />
Movio<br />
How data can revolutionize theater operations<br />
Qriously<br />
A global look at consumer trends and insights<br />
The Audience Speaks<br />
Qriously survey reveals fragmented global market and growth opportunities<br />
3D Calendar<br />
Sponsored by RealD<br />
68<br />
On Screen<br />
Capsule previews of upcoming wide- and limited-release films<br />
70<br />
Booking Guide<br />
Booking details for over 150 upcoming releases<br />
82<br />
Classifieds 88<br />
18<br />
20<br />
26<br />
28<br />
30<br />
32<br />
36<br />
38<br />
51<br />
56<br />
58<br />
60<br />
61<br />
62<br />
64<br />
65<br />
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MAY <strong>2016</strong> BoxOffice ® 5
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